gutermann sewing thread
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good£3.00–£29.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.98avg listing price — sweet spot $15–$100
Market size
Okay£115K£115K/yr · 214K searches
Review moat
Bad5,601.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gutermann sewing thread is a £115K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
gutermann sewing thread market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £100K–£125K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 24%
- Out of stock
- 1.3%
- Avg brand age
- 46 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
0%
- Gütermann99%
- Pasmanta1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 39 weeks — -3.1% search growth over the last 90 days.Top gutermann sewing thread search terms
- gutermann sewing thread120K/yr
- gutermann thread for sewing machine32K/yr
- gutermann thread27K/yr
- gutermann sew all thread11K/yr
- gutermann8K/yr
- gutermann cotton thread5K/yr
- sewing thread gutermann6K/yr
- gutterman thread3K/yr
Top gutermann sewing thread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gütermann creativ Sewing Thread Set with 10 spools Sew-All Thread 100 m in Basic Colours
Gütermann£11.944.8★17,507 rev
Gütermann creativ Sewing thread set with 20 spools Sew-all thread 100 m in Inges Favourite Colours
Gütermann£21.334.8★17,507 rev
Gutermann Sew-All Thread Polyester White 1000 m
Gütermann£8.654.8★8,701 rev
Gutermann Sew All Polyester Thread 1000Mtr Ivory (0001) 5.5 x 4 x 4 cm
Gütermann£9.854.8★8,701 rev
Gütermann creativ Nostalgic Box containing 30 spools of Sew-all Thread in different colours
Gütermann£29.764.8★1,603 rev
Newest
by launch dateGütermann creativ Nostalgic Box containing 30 spools of Sew-all Thread in different colours
Gütermann£29.761,603 rev
Gütermann creativ Sewing thread set with 10 spools Sew-all Thread 100 m in different colours
Gütermann£12.49497 rev
Gutermann Thread Set RPET 10SP Pastel One Size
Gütermann£13.721,692 rev
Gütermann creativ Sewing thread set with 20 spools Sew-all thread 100 m in Inges Favourite Colours
Gütermann£21.3317,507 rev
Sewing Thread 200m Strong Polyester for Hand and Machine Sewing - All Purpose Reel for Upholstery Dressmaking and Repairs - 17 Colours Protective Packaging (5627 - Beige)
Pasmanta£3.614,203 rev
Trending
90-day click momentumSewing Thread 200m Strong Polyester for Hand and Machine Sewing - All Purpose Reel for Upholstery Dressmaking and Repairs - 17 Colours Protective Packaging (5627 - Beige)
Pasmanta£3.614.4★
Gutermann Sew All Polyester Thread 1000Mtr Ivory (0001) 5.5 x 4 x 4 cm
Gütermann£9.854.8★
Gutermann Sew All Polyester Thread 100Mtr Glacier Blue (0194)
Gütermann£3.455.0★
Gutermann Sew All Polyester Thread 250 Mtr Pastel Grey (0118) 5.5 x 2.7 x 2.7 cm
Gütermann£6.124.7★
Gutermann White Polyester Sewing Thread 500 m x 3.5 x 3.5 cm
Gütermann£7.644.8★
What buyers say about gutermann sewing thread
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality thread”
“Wonderful colors”
“Worth it”
“Good cotton”
“As described”
“Easy to use”
“Its strong, smooth and well worth paying a bit extra for”
“The fit and form is great,”
“Use this thread a lot and its nice to sew with in machine and by hand”
“its always reliable”
What buyers complain about
“its expensive for what it is”
“No stronger than normal thread”
“if it does stain I shall be returning it”
“NOT as strong or thick as I expected for mending a heavy item”
“Could be Amazon promoting products that don't match your search”
“Breaks easily”
“Not quality, breaks easily”
“These are no good for transporting threads to”
“I don't think I would buy again because it kept twisting whilst sewing”
“won't fit 1000m reels”
Top return reasons
Common questions
- Is gutermann sewing thread profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 21 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the gutermann sewing thread niche?
- 2 brands and 66 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gutermann sewing thread?
- Top complaints mined from reviews: Value For Money, Strength, Stain Resistance. The return rate is 0.3%.
- What does it cost to enter the gutermann sewing thread niche?
- Listings span £3.00–£29.76; the average listing price is £9.98 (sweet spot $15–$100). The average incumbent carries 5,601 reviews — the moat a new listing must climb.