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Gutermann Sewing Thread

Fail

The top 5 brands take 100% of clicks, so Gutermann Sewing Thread is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£115K/yr214K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
54%top-5 click share · 2 brands · 66 sellers

Flapen Score

Gutermann Sewing Thread against its category

The dotted line is the Home & Garden average. Past it, Gutermann Sewing Thread is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gutermann Sewing Thread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gutermann Sewing Thread 214K times last year and spent an estimated £115K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
5.4%
Market size, estimated
£115Ka year
Top search term
gutermann sewing thread120K searches a year

02 · Price

A sale here is worth £9.98.

Listings sell for £9.98 on average, from £3.00 to £29.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.98 that is £2K to £5K a year per listing.

Average price
£9.98under the $15 to $100 sweet spot
Price range
£3.00–£29.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

24% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #78 within Art & Craft Supplies. It carries 5,601 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
95%
Out of stock, average day
1.3%
Average rank
#78in Art & Craft Supplies
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,601per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Gutermann Sewing Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

0%

  • Gütermann99%
  • Pasmanta1%
  • Open — no brand owns it (0%)

Demand

Gutermann Sewing Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Gutermann Sewing Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gutermann sewing thread120K/yr
  • gutermann thread for sewing machine32K/yr
  • gutermann thread27K/yr
  • gutermann sew all thread11K/yr
  • gutermann8K/yr
  • gutermann cotton thread5K/yr
  • sewing thread gutermann6K/yr
  • gutterman thread3K/yr

Reviews and returns

What reviews say buyers love and hate about Gutermann Sewing Thread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%+0.25

its expensive for what it is

Expensive

Pricey

Strength17%−0.06

No stronger than normal thread

not that strong

No strong at all

Stain Resistance8%+0.22

if it does stain I shall be returning it

Thickness7%−0.02

NOT as strong or thick as I expected for mending a heavy item

but it keeps jamming in my new sewing machine because it's too thick

Advertised Vs Actual Product4%+0.20

Could be Amazon promoting products that don't match your search

Love

Quality-Overall33%+2.06

Good quality thread

Good quality

Reliable brand

Color21%+1.55

Wonderful colors

Nice variety of colours

Colours are great

Value For Money19%+0.25

Worth it

Great Value

The price was very good

Material Quality6%+0.62

Good cotton

Looks lovely and strong so hoping it will do the task when fabric arrives

polyester so strong

Advertised Vs Actual Product6%+0.20

As described

Exactly what I needed

Return

0.3% Return rate 60% Fixable by listing

Size-Overall36%▄█▃▃▅▃

won't fit 1000m reels

Color12%▁▃▂█▄▁
Material Quality9%▄▁█▁▃▇
Defective Material/Parts8%▄▆▅▁█▁
Strength5%▁▁▄▄▂█

No stronger than normal thread

not that strong

No strong at all

FAQ

Common Gutermann Sewing Thread questions

Answered from the same tracked data.