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Gutermann Sewing Thread

Fail

The top 5 brands take 100% of clicks, so Gutermann Sewing Thread is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£115K/yr214K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
54%top-5 click share · 2 brands · 66 sellers

Flapen Score

Gutermann Sewing Thread against its category

The dotted line is the Home & Garden average. Past it, Gutermann Sewing Thread is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gutermann Sewing Thread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gutermann Sewing Thread 214K times last year and spent an estimated £115K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
5.4%
Market size, estimated
£115Ka year
Top search term
gutermann sewing thread120K searches a year

02 · Price

A sale here is worth £9.98.

Listings sell for £9.98 on average, from £3.00 to £29.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.98 that is £2K to £5K a year per listing.

Average price
£9.98under the $15 to $100 sweet spot
Price range
£3.00–£29.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

24% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #78 within Art & Craft Supplies. It carries 5,601 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
95%
Out of stock, average day
1.3%
Average rank
#78in Art & Craft Supplies
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,601per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Gutermann Sewing Thread products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

66

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 99%

Open market

0%

  • Gütermann99%
  • Pasmanta1%
  • Open — no brand owns it (0%)

Demand

Gutermann Sewing Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Gutermann Sewing Thread search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gutermann sewing thread120K/yr
  • gutermann thread for sewing machine32K/yr
  • gutermann thread27K/yr
  • gutermann sew all thread11K/yr
  • gutermann8K/yr
  • gutermann cotton thread5K/yr
  • sewing thread gutermann6K/yr
  • gutterman thread3K/yr

Reviews and returns

What reviews say buyers love and hate about Gutermann Sewing Thread

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
0.3%of orders come back
“its expensive for what it is”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gutermann Sewing Thread questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data