How competitive is the Gutermann Sewing Thread niche on Amazon United Kingdom?

2 brands and 66 sellers compete in Gutermann Sewing Thread on Amazon United Kingdom. The top 5 Gutermann Sewing Thread products take 54% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Gutermann Sewing Thread niche?

Gutermann Sewing Thread sells for £9.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.00–£29.76. The average incumbent carries 5,601 reviews — the moat a new listing must climb.

Gutermann Sewing Thread

brand-locked demand (top 5 brands take 100% of clicks) — Gutermann Sewing Thread doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51

This niche Category average · 5,777 niches

Is Gutermann Sewing Thread profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gutermann Sewing Thread is a £115K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Gutermann Sewing Thread: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.1% over the last 90 days and 5.4% of searches end in a purchase.

£115K

revenue / yr

Units sold / yr13K

Search volume / yr-3.1%214K

Conversion rate5.4%

Avg price£9.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 66

Top-5 product click share54%

Open market0%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Top Gutermann Sewing Thread products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gütermann creativ Sewing Thread Set with 10 spools Sew-All Thread 100 m in Basic Colours

Price: £11.94
Rating: 4.8/5
Reviews: 17,507
Age: 8y ago

Gütermann creativ Sewing thread set with 20 spools Sew-all thread 100 m in Inges Favourite Colours

Price: £21.33
Rating: 4.8/5
Reviews: 17,507
Age: 7y ago

Gutermann Sew-All Thread Polyester White 1000 m

Price: £8.65
Rating: 4.8/5
Reviews: 8,701
Age: 12y ago

Gutermann Sew All Polyester Thread 1000Mtr Ivory (0001) 5.5 x 4 x 4 cm

Price: £9.85
Rating: 4.8/5
Reviews: 8,701
Age: 9y ago

Gütermann creativ Nostalgic Box containing 30 spools of Sew-all Thread in different colours

Price: £29.76
Rating: 4.8/5
Reviews: 1,603
Age: 6y ago

Newest

by launch date

Gütermann creativ Nostalgic Box containing 30 spools of Sew-all Thread in different colours

Price: £29.76
Rating: 4.8/5
Reviews: 1,603
Age: 6y ago

Gütermann creativ Sewing thread set with 10 spools Sew-all Thread 100 m in different colours

Price: £12.49
Rating: 4.8/5
Reviews: 497
Age: 6y ago

Gutermann Thread Set RPET 10SP Pastel One Size

Price: £13.72
Rating: 4.7/5
Reviews: 1,692
Age: 6y ago

Gütermann creativ Sewing thread set with 20 spools Sew-all thread 100 m in Inges Favourite Colours

Price: £21.33
Rating: 4.8/5
Reviews: 17,507
Age: 7y ago

Sewing Thread 200m Strong Polyester for Hand and Machine Sewing - All Purpose Reel for Upholstery Dressmaking and Repairs - 17 Colours Protective Packaging (5627 - Beige)

Price: £3.61
Rating: 4.4/5
Reviews: 4,203
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

Gütermann99%
Pasmanta1%
Open — no brand owns it (0%)

Gutermann Sewing Thread demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume214KCVR5.4%Products21Brands2Top 5 Brands100%OOS Rate1.3%Rating4.7★Reviews5,601Avg BSR#78

Top Gutermann Sewing Thread search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gutermann sewing thread120K/yr +2.5%4.3% conv.
gutermann thread for sewing machine32K/yr -12.0%5.0% conv.
gutermann thread27K/yr -15.8%3.0% conv.
gutermann sew all thread11K/yr +4.3%2.8% conv.
gutermann8K/yr -16.4%1.1% conv.
gutermann cotton thread5K/yr -8.5%1.1% conv.
sewing thread gutermann6K/yr -6.1%5.0% conv.
gutterman thread3K/yr -8.2%6.3% conv.

What reviews say buyers love and hate about Gutermann Sewing Thread

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Quality-Overall33%

“Good quality thread”

Color21%

“Wonderful colors”

Value For Money19%

“Worth it”

Material Quality6%

“Good cotton”

Advertised Vs Actual Product6%

“As described”

What buyers complain about

82% of reviews

Value For Money25%

“its expensive for what it is”

Strength17%

“No stronger than normal thread”

Stain Resistance8%

“if it does stain I shall be returning it”

Thickness7%

“NOT as strong or thick as I expected for mending a heavy item”

Advertised Vs Actual Product4%

“Could be Amazon promoting products that don't match your search”

Gutermann Sewing Thread return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

36%

2Color

12%

3Material Quality

4Defective Material/Parts

5Strength

Common Gutermann Sewing Thread questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gutermann Sewing Thread 39/100 on Amazon United Kingdom — Skip it. The niche generates £115K/yr across 21 tracked products. Search demand moved -3.1% over the last 90 days.

Gutermann Sewing Thread buyers on Amazon United Kingdom complain most about Value For Money, Strength, Stain Resistance, the themes mined from the niche's reviews. Its return rate is 0.3%.