Skip to content

Guinness Glass

soft demand (-24.9% this quarter) — Guinness Glass doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51

Market size 62Growth 13Conversion 79Competition 25Returns 98Price range 77Avg price 77Brand share 20Review moat 57Quality gap 18
This niche Category average · 5,777 niches

Is Guinness Glass profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Guinness Glass is a £552K/yr Amazon United Kingdom market (444K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Guinness Glass: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.9% over the last 90 days and 8.0% of searches end in a purchase.

£552K

revenue / yr

Units sold / yr40K
Search volume / yr-24.9%444K
Conversion rate8.0%
Avg price£15.64

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 19
Top-5 product click share70%
Open market8%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)3· 2 succeeded
Avg rating4.7★
Avg reviews1,202

Top Guinness Glass products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£55K£110K£166K£221K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

19

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • GUINNESS THE 175975%
  • MISSOLO7%
  • All Things Personalised5%
  • ARC INTERNATIONAL3%
  • M.E.G Cards & Gifts3%
  • Say it with Glass by the CNC Group2%
  • Open — no brand owns it (3 brands, 6%)

Guinness Glass demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume444KCVR8.0%Products19Brands9Top 5 Brands92%OOS Rate4.2%Rating4.7★Reviews1,202Avg BSR#107
40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 7.2×

Top Guinness Glass search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • guinness glass209K/yr
  • guinness glasses pint95K/yr
  • guinness pint glass40K/yr
  • guinness glasses33K/yr
  • guiness glass30K/yr
  • guiness glasses7K/yr
  • guinness glass gift set6K/yr
  • guinness pint glasses6K/yr
  • guinness pint glasses set of 25K/yr
  • guinness gravity pint glass3K/yr

What reviews say buyers love and hate about Guinness Glass

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall34%

Excellent quality

Gifting Purpose18%

Excellent gift

Advertised Vs Actual Product10%

As described

Design-Overall9%

classy design

Engraving/Paint/Sublimation6%

Lovely engraving

What buyers complain about

94% of reviews
Value For Money41%

A little expensive

Quality-Overall23%

Feel cheap

Gifting Purpose14%

torn which ruins the gift element

Size-Overall8%

Its a bit small

Advertised Vs Actual Product8%

Not what is soecified

Guinness Glass return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Gifting Purpose
28%
3Advertised Vs Actual Product
12%
4Quality-Overall
3%
5Product Condition
3%

Common Guinness Glass questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Guinness Glass 47/100 on Amazon United Kingdom — Skip it. The niche generates £552K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -24.9% over the last 90 days.
Search demand for Guinness Glass on Amazon United Kingdom peaks in Dec, where the busiest month runs 7.2× the quietest.