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Guinness Glass

Fail

Demand is soft, at -24.9% this quarter, so Guinness Glass is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£552K/yr444K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
70%top-5 click share · 9 brands · 19 sellers

Flapen Score

Guinness Glass against its category

The dotted line is the Home & Garden average. Past it, Guinness Glass is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinness Glass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinness Glass 444K times last year and spent an estimated £552K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £552K a year.

Searches, last 12 months
444K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
8.0%
Market size, estimated
£552Ka year
Peak month
December7.2× the quietest month
Top search term
guinness glass209K searches a year

02 · Price

A sale here is worth £15.64.

Listings sell for £15.64 on average, from £10.37 to £31.39. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £15.64 that is £20K to £23K a year per listing.

Average price
£15.64inside the $15 to $100 sweet spot
Price range
£10.37–£31.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£20K–£23K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #107 within Glassware. It carries 1,202 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
79%
Out of stock, average day
4.2%
Average rank
#107in Glassware
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,202per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Guinness Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£55K£110K£166K£221K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

19

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • GUINNESS THE 175975%
  • MISSOLO7%
  • All Things Personalised5%
  • ARC INTERNATIONAL3%
  • M.E.G Cards & Gifts3%
  • Say it with Glass by the CNC Group2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Guinness Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 7.2×

Search terms

Top Guinness Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guinness glass209K/yr
  • guinness glasses pint95K/yr
  • guinness pint glass40K/yr
  • guinness glasses33K/yr
  • guiness glass30K/yr
  • guiness glasses7K/yr
  • guinness glass gift set6K/yr
  • guinness pint glasses6K/yr
  • guinness pint glasses set of 25K/yr
  • guinness gravity pint glass3K/yr

Reviews and returns

What reviews say buyers love and hate about Guinness Glass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money41%−0.08

A little expensive

Expensive

A bit pricey

Quality-Overall23%−0.04

Feel cheap

These seem cheaply made, not quality, despite being £10 per glass so not worth the money

Low quality glass

Gifting Purpose14%+1.18

torn which ruins the gift element

poor gift packaging

Cant return it as its a gift needed for the weekend

Size-Overall8%−0.04

Its a bit small

small

Advertised Vs Actual Product8%0.00

Not what is soecified

Love

Quality-Overall34%−0.04

Excellent quality

Great quality glasses

Good quality glasses

Gifting Purpose18%+1.18

Excellent gift

Worthy gift

Great gift idea

Advertised Vs Actual Product10%0.00

As described

Exactly what I needed

Got what I expected

Design-Overall9%+1.25

classy design

Love the design

Very elegant glass

Engraving/Paint/Sublimation6%+0.87

Lovely engraving

engraving is absolutely perfect

engraving good quality great value for money

Return

0.4% Return rate 46% Fixable by listing

Size-Overall28%█▂▃█▆▆

Its a bit small

small

Gifting Purpose28%▁█▇▇█▄

torn which ruins the gift element

poor gift packaging

Cant return it as its a gift needed for the weekend

Advertised Vs Actual Product12%█▄▅▆▆▁

Not what is soecified

Quality-Overall3%▁▁▁▁▁█

Feel cheap

These seem cheaply made, not quality, despite being £10 per glass so not worth the money

Low quality glass

Product Condition3%▁▆█▁▁▁

FAQ

Common Guinness Glass questions

Answered from the same tracked data.