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Growmore

Fail

The top 5 brands take 97% of clicks, so Growmore is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£152K/yr72K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
77%top-5 click share · 6 brands · 64 sellers

Flapen Score

Growmore against its category

The dotted line is the Home & Garden average. Past it, Growmore is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Growmore market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Growmore 72K times last year and spent an estimated £152K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
15.7%
Market size, estimated
£152Ka year
Peak month
April19.9× the quietest month
Top search term
growmore28K searches a year

02 · Price

A sale here is worth £13.37.

Listings sell for £13.37 on average, from £5.23 to £24.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.37 that is £7K to £10K a year per listing.

Average price
£13.37under the $15 to $100 sweet spot
Price range
£5.23–£24.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Fertilisers & Plant Food. It carries 362 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
31%
Out of stock, average day
0.0%
Average rank
#205in Fertilisers & Plant Food
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
362per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Growmore products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£61K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

64

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Westland59%
  • Elixir Gardens10%
  • Vitax Ltd9%
  • Grow Chem9%
  • Topline9%
  • Doff3%
  • Open — no brand owns it (0%)

Demand

Growmore search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 19.9×

Search terms

Top Growmore search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • growmore28K/yr
  • growmore fertiliser granules25K/yr
  • grow more fertiliser4K/yr
  • grow more3K/yr
  • westland growmore2K/yr
  • growmore 25kg4K/yr
  • growmore fertiliser3K/yr
  • growmore 10kg2K/yr

Reviews and returns

What reviews say buyers love and hate about Growmore

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.05

Looks bigger and no scoop

in reality its so small

Its a smaller tub than I expected

Advertised Vs Actual Product11%−0.07

marketing issue for sure

Misleading Information

Advertised as an all round fertiliser. Misleading Information. The information on the side of the box not shown.

Value For Money10%+2.24

its ridiculously expensive

Expensive

Slightly more expensive than I usually would pay for this product

Durability7%+0.56

doesn't last all that long in my garden

Leak-Proof7%

Contents all spilled out all over floor

it split in transit spilling contents when unboxed

Love

Value For Money33%+2.24

Worth the cost

Excellent Value

Good Value

Plant Growth15%−0.09

helpful for my plants

the plants love it

they grow really well

Ease Of Use15%+0.65

Easy to Use

Its easy to apply

easy to open

Quality-Overall13%+0.80

Excellent product

A good quality feed for all flowers and plants

High-quality products that last a long time

Advertised Vs Actual Product11%−0.07

does deliver what it promises

Does what it says

As described

Return

0.0% Return rate 27% Fixable by listing

Leak-Proof24%█▄▃▃▂▂

Contents all spilled out all over floor

it split in transit spilling contents when unboxed

Defective Material/Parts19%▁▁█▃▃▃
Size-Overall13%▁█▁▄▃▃

Looks bigger and no scoop

in reality its so small

Its a smaller tub than I expected

Advertised Vs Actual Product11%▁█▃▁▅█

marketing issue for sure

Misleading Information

Advertised as an all round fertiliser. Misleading Information. The information on the side of the box not shown.

Value For Money5%▁▁▁▁█▁

its ridiculously expensive

Expensive

Slightly more expensive than I usually would pay for this product

FAQ

Common Growmore questions

Answered from the same tracked data.