Growmore
FailThe top 5 brands take 97% of clicks, so Growmore is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £152K/yr72K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 64 sellers
Flapen Score
Growmore against its category
The dotted line is the Home & Garden average. Past it, Growmore is stronger. Inside it, weaker.
Market
The Growmore market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Growmore 72K times last year and spent an estimated £152K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 45 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £152Ka year
- Peak month
- April19.9× the quietest month
- Top search term
- growmore28K searches a year
02 · Price
A sale here is worth £13.37.
Listings sell for £13.37 on average, from £5.23 to £24.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.37 that is £7K to £10K a year per listing.
- Average price
- £13.37under the $15 to $100 sweet spot
- Price range
- £5.23–£24.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Fertilisers & Plant Food. It carries 362 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 31%
- Out of stock, average day
- 0.0%
- Average rank
- #205in Fertilisers & Plant Food
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 362per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Growmore products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Westland Growmore 8kg
- Price
- £13.16
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 2y ago

Westland Growmore 4Kg
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago

Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 4y ago

Universal Grownmore Plant Food Fertiliser - 8kg Multipurpose Plant Feed Granules for All Garden Plants. Outdoor Plants Feed Growmore Fertilizer with Topline Card.
- Price
- £18.77
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 3y ago

Westland Growmore 1.5Kg
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 8mo ago
Trending
90-day click momentum
Westland Growmore 1.5Kg
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 8mo ago

Westland Growmore 4Kg
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago

Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 4y ago

Westland Growmore 8kg
- Price
- £13.16
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 2y ago

Vitax Growmore General Purpose Fertiliser Suitable For Fruit Veg Flowers And Lawn Promotes Heavy Crops Boosts Growth All Around The Garden- 5Kg
- Price
- £12.83
- Rating
- 4.4/5
- Reviews
- 686
- Age
- 19y ago
Newest
by launch date
Westland Growmore 4Kg
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago

Westland Growmore 1.5Kg
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 8mo ago

Elixir Gardens Growmore 7-7-7 Special Blend All Round General Purpose Fertiliser | 20kg | Treats 400 sq.m
- Price
- £24.89
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 1y ago

Westland Growmore 8kg
- Price
- £13.16
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 2y ago

Universal Grownmore Plant Food Fertiliser - 8kg Multipurpose Plant Feed Granules for All Garden Plants. Outdoor Plants Feed Growmore Fertilizer with Topline Card.
- Price
- £18.77
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
64
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Westland59%
- Elixir Gardens10%
- Vitax Ltd9%
- Grow Chem9%
- Topline9%
- Doff3%
- Open — no brand owns it (0%)
Demand
Growmore search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 19.9×
Search terms
Top Growmore search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- growmore28K/yr
- growmore fertiliser granules25K/yr
- grow more fertiliser4K/yr
- grow more3K/yr
- westland growmore2K/yr
- growmore 25kg4K/yr
- growmore fertiliser3K/yr
- growmore 10kg2K/yr
Reviews and returns
What reviews say buyers love and hate about Growmore
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Looks bigger and no scoop
in reality its so small
Its a smaller tub than I expected
marketing issue for sure
Misleading Information
Advertised as an all round fertiliser. Misleading Information. The information on the side of the box not shown.
its ridiculously expensive
Expensive
Slightly more expensive than I usually would pay for this product
doesn't last all that long in my garden
Contents all spilled out all over floor
it split in transit spilling contents when unboxed
Love
Worth the cost
Excellent Value
Good Value
helpful for my plants
the plants love it
they grow really well
Easy to Use
Its easy to apply
easy to open
Excellent product
A good quality feed for all flowers and plants
High-quality products that last a long time
does deliver what it promises
Does what it says
As described
Return
0.0% Return rate 27% Fixable by listing
Contents all spilled out all over floor
it split in transit spilling contents when unboxed
Looks bigger and no scoop
in reality its so small
Its a smaller tub than I expected
marketing issue for sure
Misleading Information
Advertised as an all round fertiliser. Misleading Information. The information on the side of the box not shown.
its ridiculously expensive
Expensive
Slightly more expensive than I usually would pay for this product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Growmore questions
Answered from the same tracked data.









