Growmore
FailThe top 5 brands take 97% of clicks, so Growmore is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £152K/yr72K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 64 sellers
Flapen Score
Growmore against its category
The dotted line is the Home & Garden average. Past it, Growmore is stronger. Inside it, weaker.
Market
The Growmore market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Growmore 72K times last year and spent an estimated £152K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £152Ka year
- Peak month
- April19.9× the quietest month
- Top search term
- growmore28K searches a year
02 · Price
A sale here is worth £13.37.
Listings sell for £13.37 on average, from £5.23 to £24.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.37 that is £7K to £10K a year per listing.
- Average price
- £13.37under the $15 to $100 sweet spot
- Price range
- £5.23–£24.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Fertilisers & Plant Food. It carries 362 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 31%
- Out of stock, average day
- 0.0%
- Average rank
- #205in Fertilisers & Plant Food
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 362per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Growmore products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Westland Growmore 8kg
- Price
- £13.16
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 2y ago

Westland Growmore 4Kg
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago

Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 4y ago

Universal Grownmore Plant Food Fertiliser - 8kg Multipurpose Plant Feed Granules for All Garden Plants. Outdoor Plants Feed Growmore Fertilizer with Topline Card.
- Price
- £18.77
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 3y ago

Westland Growmore 1.5Kg
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Westland Growmore 1.5Kg
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 8mo ago

Westland Growmore 4Kg
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago

Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 4y ago

Westland Growmore 8kg
- Price
- £13.16
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 2y ago

Vitax Growmore General Purpose Fertiliser Suitable For Fruit Veg Flowers And Lawn Promotes Heavy Crops Boosts Growth All Around The Garden- 5Kg
- Price
- £12.83
- Rating
- 4.4/5
- Reviews
- 686
- Age
- 19y ago
Newest
by launch date
Westland Growmore 4Kg
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago

Westland Growmore 1.5Kg
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 8mo ago

Elixir Gardens Growmore 7-7-7 Special Blend All Round General Purpose Fertiliser | 20kg | Treats 400 sq.m
- Price
- £24.89
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 1y ago

Westland Growmore 8kg
- Price
- £13.16
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 2y ago

Universal Grownmore Plant Food Fertiliser - 8kg Multipurpose Plant Feed Granules for All Garden Plants. Outdoor Plants Feed Growmore Fertilizer with Topline Card.
- Price
- £18.77
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
64
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Westland59%
- Elixir Gardens10%
- Vitax Ltd9%
- Grow Chem9%
- Topline9%
- Doff3%
- Open — no brand owns it (0%)
Demand
Growmore search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 19.9×
Search terms
Top Growmore search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- growmore28K/yr
- growmore fertiliser granules25K/yr
- grow more fertiliser4K/yr
- grow more3K/yr
- westland growmore2K/yr
- growmore 25kg4K/yr
- growmore fertiliser3K/yr
- growmore 10kg2K/yr
Reviews and returns
What reviews say buyers love and hate about Growmore
We read the reviews and the return reasons for every product selling here.
“Looks bigger and no scoop”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Growmore questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









