growmore
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Great362.23avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.37avg listing price — sweet spot $15–$100
Price range
Good£5.23–£24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£152K£152K/yr · 72K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, growmore is a £152K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
growmore market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £134K–£167K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
64
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Westland59%
- Elixir Gardens10%
- Vitax Ltd9%
- Grow Chem9%
- Topline9%
- Doff3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 19.9×
Top growmore search terms
- growmore28K/yr
- growmore fertiliser granules25K/yr
- grow more fertiliser4K/yr
- grow more3K/yr
- westland growmore2K/yr
- growmore 25kg4K/yr
- growmore fertiliser3K/yr
- growmore 10kg2K/yr
Top growmore products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westland Growmore 8kg
Westland£13.164.5★450 rev
Westland Growmore 4Kg
Westland£7.534.5★37 rev
Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser
Grow Chem£7.194.5★737 rev
Universal Grownmore Plant Food Fertiliser - 8kg Multipurpose Plant Feed Granules for All Garden Plants. Outdoor Plants Feed Growmore Fertilizer with Topline Card.
Topline£18.774.4★126 rev
Westland Growmore 1.5Kg
Westland£5.514.5★13 rev
Newest
by launch dateWestland Growmore 4Kg
Westland£7.5337 rev
Westland Growmore 1.5Kg
Westland£5.5113 rev
Elixir Gardens Growmore 7-7-7 Special Blend All Round General Purpose Fertiliser | 20kg | Treats 400 sq.m
Elixir Gardens£24.89305 rev
Westland Growmore 8kg
Westland£13.16450 rev
Universal Grownmore Plant Food Fertiliser - 8kg Multipurpose Plant Feed Granules for All Garden Plants. Outdoor Plants Feed Growmore Fertilizer with Topline Card.
Topline£18.77126 rev
Trending
90-day click momentumWestland Growmore 1.5Kg
Westland£5.514.5★
Westland Growmore 4Kg
Westland£7.534.5★
Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser
Grow Chem£7.194.5★
Westland Growmore 8kg
Westland£13.164.5★
Vitax Growmore General Purpose Fertiliser Suitable For Fruit Veg Flowers And Lawn Promotes Heavy Crops Boosts Growth All Around The Garden- 5Kg
Vitax Ltd£12.834.4★
What buyers say about growmore
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the cost”
“helpful for my plants”
“Easy to Use”
“Excellent product”
“does deliver what it promises”
“Consistent over many years”
“Excellant ferterlizer works wonders on my roses”
“a good size”
“clean and easy to use”
“Great product suitable for indoor and outdoor plants”
What buyers complain about
“Looks bigger and no scoop”
“marketing issue for sure”
“its ridiculously expensive”
“doesn't last all that long in my garden”
“Contents all spilled out all over floor”
“I would have preferred a moisture proof tub for better storage so was a bit disappointed as I dont use a lot”
“Not good at all plant die slowly”
“Difficult to gauge how much to use”
“Really heavy bag”
“The plastic of the container is thin”
Top return reasons
Common questions
- Is growmore profitable to sell on Amazon United Kingdom?
- The niche generates £152K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the growmore niche?
- 6 brands and 64 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in growmore?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.0%.
- When does demand for growmore peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 19.9× the quietest.
- What does it cost to enter the growmore niche?
- Listings span £5.23–£24.89; the average listing price is £13.37 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.