How competitive is the Growmore niche on Amazon United Kingdom?

6 brands and 64 sellers compete in Growmore on Amazon United Kingdom. The top 5 Growmore products take 77% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Growmore?

Growmore buyers on Amazon United Kingdom complain most about Size-Overall, Advertised Vs Actual Product, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Growmore niche?

Growmore sells for £13.37 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.23–£24.89. The average incumbent carries 362 reviews — the moat a new listing must climb.

Growmore

brand-locked demand (top 5 brands take 97% of clicks) — Growmore doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51

This niche Category average · 5,777 niches

Is Growmore profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Growmore is a £152K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 45/100.

Growmore: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.7% over the last 90 days and 15.7% of searches end in a purchase.

£152K

revenue / yr

Units sold / yr13K

Search volume / yr-22.7%72K

Conversion rate15.7%

Avg price£13.37

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 64

Top-5 product click share77%

Open market3%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Growmore products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Westland Growmore 8kg

Price: £13.16
Rating: 4.5/5
Reviews: 450
Age: 2y ago

Westland Growmore 4Kg

Price: £7.53
Rating: 4.5/5
Reviews: 37
Age: 8mo ago

Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser

Price: £7.19
Rating: 4.5/5
Reviews: 737
Age: 4y ago

Universal Grownmore Plant Food Fertiliser - 8kg Multipurpose Plant Feed Granules for All Garden Plants. Outdoor Plants Feed Growmore Fertilizer with Topline Card.

Price: £18.77
Rating: 4.4/5
Reviews: 126
Age: 3y ago

Westland Growmore 1.5Kg

Price: £5.51
Rating: 4.5/5
Reviews: 13
Age: 8mo ago

Newest

by launch date

Westland Growmore 4Kg

Price: £7.53
Rating: 4.5/5
Reviews: 37
Age: 8mo ago

Westland Growmore 1.5Kg

Price: £5.51
Rating: 4.5/5
Reviews: 13
Age: 8mo ago

Elixir Gardens Growmore 7-7-7 Special Blend All Round General Purpose Fertiliser | 20kg | Treats 400 sq.m

Price: £24.89
Rating: 4.6/5
Reviews: 305
Age: 1y ago

Westland Growmore 8kg

Price: £13.16
Rating: 4.5/5
Reviews: 450
Age: 2y ago

Universal Grownmore Plant Food Fertiliser - 8kg Multipurpose Plant Feed Granules for All Garden Plants. Outdoor Plants Feed Growmore Fertilizer with Topline Card.

Price: £18.77
Rating: 4.4/5
Reviews: 126
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Westland59%
Elixir Gardens10%
Vitax Ltd9%
Grow Chem9%
Topline9%
Doff3%
Open — no brand owns it (0%)

Growmore demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR15.7%Products13Brands6Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews362Avg BSR#205

Peak months: Mar, Apr, May · busiest ÷ quietest = 19.9×

Top Growmore search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

growmore28K/yr -18.0%12.1% conv.
growmore fertiliser granules25K/yr -8.2%16.1% conv.
grow more fertiliser4K/yr -27.8%11.7% conv.
grow more3K/yr +2.4%11.1% conv.
westland growmore2K/yr -9.3%18.0% conv.
growmore 25kg4K/yr -71.3%5.4% conv.
growmore fertiliser3K/yr -46.9%9.5% conv.
growmore 10kg2K/yr -70.2%10.1% conv.

What reviews say buyers love and hate about Growmore

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Value For Money33%

“Worth the cost”

Plant Growth15%

“helpful for my plants”

Ease Of Use15%

“Easy to Use”

Quality-Overall13%

“Excellent product”

Advertised Vs Actual Product11%

“does deliver what it promises”

What buyers complain about

90% of reviews

Size-Overall20%

“Looks bigger and no scoop”

Advertised Vs Actual Product11%

“marketing issue for sure”

Value For Money10%

“its ridiculously expensive”

Durability7%

“doesn't last all that long in my garden”

Leak-Proof7%

“Contents all spilled out all over floor”

Growmore return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

24%

2Defective Material/Parts

19%

3Size-Overall

13%

4Advertised Vs Actual Product

11%

5Value For Money

Common Growmore questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Growmore 45/100 on Amazon United Kingdom — Skip it. The niche generates £152K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -22.7% over the last 90 days.