How competitive is the Groove Pillow niche on Amazon United Kingdom?

2 brands and 5 sellers compete in Groove Pillow on Amazon United Kingdom. The top 5 Groove Pillow products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Groove Pillow?

Groove Pillow buyers on Amazon United Kingdom complain most about Value For Money, Comfort-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 5.0%.

What does it cost to enter the Groove Pillow niche?

Groove Pillow sells for £33.01 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £19.26–£47.05. The average incumbent carries 4,885 reviews — the moat a new listing must climb.

Groove Pillow

soft demand (-69.0% this quarter) — Groove Pillow doesn't clear our bar today.

Signals Quality Gap

Flapen Score

Skip it

Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51

This niche Category average · 5,777 niches

Is Groove Pillow profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Groove Pillow is a £328K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep–Oct–Dec. Verdict: Skip it — 35/100.

Groove Pillow: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -69.0% over the last 90 days and 3.7% of searches end in a purchase.

£328K

revenue / yr

Units sold / yr13K

Search volume / yr-69.0%271K

Conversion rate3.7%

Avg price£33.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 5

Top-5 product click share100%

Open market0%

Avg brand age19 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 4 products

Top Groove Pillow products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Derila ERGO Memory Foam Pillow. Cervical Neck Pillow for Neck and Shoulder

Price: £47.05
Rating: 3.9/5
Reviews: 11,444
Age: 1y ago

Derila Ergo Cooling Pillowcase (1pc) for Ergo Sleeping Pillow Size 21.25 x 14.17 in Bed Pillow Case Silky Soft with Zipped Closure Blue (pillow not included)

Price: £19.26
Rating: 4.0/5
Reviews: 1,497
Age: 1y ago

MISSCOZY Ergonomic Pillow for Side Sleeper-Anti Snore Sleep Apnea(Grey)

Price: £25.00
Rating: 4.0/5
Reviews: 142
Age: 3mo ago

Derila Memory Foam Pillow. The Perfect Bed Pillow for Side Back Stomach Sleepers. With Contoured Pillow You Will Wake Up Refreshed (Pack of 1)

Price: £40.74
Rating: 3.7/5
Reviews: 6,455
Age: 3y ago

Newest

by launch date

MISSCOZY Ergonomic Pillow for Side Sleeper-Anti Snore Sleep Apnea(Grey)

Price: £25.00
Rating: 4.0/5
Reviews: 142
Age: 3mo ago

Derila Ergo Cooling Pillowcase (1pc) for Ergo Sleeping Pillow Size 21.25 x 14.17 in Bed Pillow Case Silky Soft with Zipped Closure Blue (pillow not included)

Price: £19.26
Rating: 4.0/5
Reviews: 1,497
Age: 1y ago

Derila ERGO Memory Foam Pillow. Cervical Neck Pillow for Neck and Shoulder

Price: £47.05
Rating: 3.9/5
Reviews: 11,444
Age: 1y ago

Derila Memory Foam Pillow. The Perfect Bed Pillow for Side Back Stomach Sleepers. With Contoured Pillow You Will Wake Up Refreshed (Pack of 1)

Price: £40.74
Rating: 3.7/5
Reviews: 6,455
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Derila94%
MISSCOZY6%
Open — no brand owns it (0%)

Groove Pillow demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume271KCVR3.7%Products4Brands2Top 5 Brands100%OOS Rate0.0%Rating3.9★Reviews4,885Avg BSR#116

Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 9.0×

Top Groove Pillow search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

derila ergo pillow137K/yr -69.9%3.8% conv.
derila pillow37K/yr -71.9%2.8% conv.
derila-ergo pillow15K/yr -19.4%2.1% conv.
derila ergo pillow uk6K/yr -51.0%3.1% conv.
derila ergo pillow reviews13K/yr -76.7%0.9% conv.
derila ergo10K/yr -68.7%3.1% conv.
derilo ergo pillow15K/yr -85.6%4.3% conv.
derilla pillow6K/yr -56.3%1.5% conv.
derila4K/yr -60.3%3.2% conv.
derila pillow reviews complaints7K/yr -81.3%1.0% conv.

What reviews say buyers love and hate about Groove Pillow

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Comfort-Overall24%

“Very comfortable”

Sleep Quality18%

“Great sleep”

Cushion10%

“I found this pillow quite comfy”

Quality-Overall8%

“it seems to be well made”

Advertised Vs Actual Product6%

“It does as it says”

What buyers complain about

70% of reviews

Value For Money21%

“too expensive”

Comfort-Overall17%

“Very uncomfortable and counterproductive”

Size-Overall9%

“can be a bit difficult to fit”

Advertised Vs Actual Product6%

“Advertise is totally different”

Functionality-Overall6%

“doesn't function as a pillow”

Groove Pillow return rate & reasons

Why buyers send it back, as a share of all return requests.

5.0%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Comfort-Overall

33%

2Size-Overall

14%

3Cushion

11%

4Functionality-Overall

11%

5Advertised Vs Actual Product

Common Groove Pillow questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Groove Pillow 35/100 on Amazon United Kingdom — Skip it. The niche generates £328K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -69.0% over the last 90 days.