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Groove Pillow

Fail

Demand is soft, at -69.0% this quarter, so Groove Pillow is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£328K/yr271K searches / yr
90-day growth
-69.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Groove Pillow against its category

The dotted line is the Home & Garden average. Past it, Groove Pillow is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Groove Pillow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Groove Pillow 271K times last year and spent an estimated £328K. All 2 brands take every click. Demand peaks in Jan–Aug–Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -69.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
-69.0%
Conversion, latest week
3.7%
Market size, estimated
£328Ka year
Peak month
October9.0× the quietest month
Top search term
derila ergo pillow137K searches a year

02 · Price

A sale here is worth £33.01.

Listings sell for £33.01 on average, from £19.26 to £47.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £33.01 that is £41K to £50K a year per listing.

Average price
£33.01inside the $15 to $100 sweet spot
Price range
£19.26–£47.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£41K–£50K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Home Textiles. It carries 4,885 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#116in Home Textiles
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,885per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Groove Pillow products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£82K£164K£246K£328K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Derila94%
  • MISSCOZY6%
  • Open — no brand owns it (0%)

Demand

Groove Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Groove Pillow search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • derila ergo pillow137K/yr
  • derila pillow37K/yr
  • derila-ergo pillow15K/yr
  • derila ergo pillow uk6K/yr
  • derila ergo pillow reviews13K/yr
  • derila ergo10K/yr
  • derilo ergo pillow15K/yr
  • derilla pillow6K/yr
  • derila4K/yr
  • derila pillow reviews complaints7K/yr

Reviews and returns

What reviews say buyers love and hate about Groove Pillow

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Value For Money”
5.0%of orders come back
“too expensive”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Groove Pillow questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data