Groove Pillow
FailDemand is soft, at -69.0% this quarter, so Groove Pillow is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £328K/yr271K searches / yr
- 90-day growth
- -69.0%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 5 sellers
Flapen Score
Groove Pillow against its category
The dotted line is the Home & Garden average. Past it, Groove Pillow is stronger. Inside it, weaker.
Market
The Groove Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Groove Pillow 271K times last year and spent an estimated £328K. All 2 brands take every click. Demand peaks in Jan–Aug–Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -69.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.
- Searches, last 12 months
- 271K
- Growth, 90 days vs prior 90
- -69.0%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £328Ka year
- Peak month
- October9.0× the quietest month
- Top search term
- derila ergo pillow137K searches a year
02 · Price
A sale here is worth £33.01.
Listings sell for £33.01 on average, from £19.26 to £47.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £33.01 that is £41K to £50K a year per listing.
- Average price
- £33.01inside the $15 to $100 sweet spot
- Price range
- £19.26–£47.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £41K–£50K
- Returns
- 5.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Home Textiles. It carries 4,885 reviews at 3.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #116in Home Textiles
- Average rating
- 3.90 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,885per listing
- Listings tracked
- 4
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Groove Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Derila ERGO Memory Foam Pillow. Cervical Neck Pillow for Neck and Shoulder
- Price
- £47.05
- Rating
- 3.9/5
- Reviews
- 11,444
- Age
- 1y ago

Derila Ergo Cooling Pillowcase (1pc) for Ergo Sleeping Pillow Size 21.25 x 14.17 in Bed Pillow Case Silky Soft with Zipped Closure Blue (pillow not included)
- Price
- £19.26
- Rating
- 4.0/5
- Reviews
- 1,497
- Age
- 1y ago

MISSCOZY Ergonomic Pillow for Side Sleeper-Anti Snore Sleep Apnea(Grey)
- Price
- £25.00
- Rating
- 4.0/5
- Reviews
- 142
- Age
- 3mo ago

Derila Memory Foam Pillow. The Perfect Bed Pillow for Side Back Stomach Sleepers. With Contoured Pillow You Will Wake Up Refreshed (Pack of 1)
- Price
- £40.74
- Rating
- 3.7/5
- Reviews
- 6,455
- Age
- 3y ago
Trending
estimated 90-day click momentum
MISSCOZY Ergonomic Pillow for Side Sleeper-Anti Snore Sleep Apnea(Grey)
- Price
- £25.00
- Rating
- 4.0/5
- Reviews
- 142
- Age
- 3mo ago

Derila ERGO Memory Foam Pillow. Cervical Neck Pillow for Neck and Shoulder
- Price
- £47.05
- Rating
- 3.9/5
- Reviews
- 11,444
- Age
- 1y ago

Derila Ergo Cooling Pillowcase (1pc) for Ergo Sleeping Pillow Size 21.25 x 14.17 in Bed Pillow Case Silky Soft with Zipped Closure Blue (pillow not included)
- Price
- £19.26
- Rating
- 4.0/5
- Reviews
- 1,497
- Age
- 1y ago

Derila Memory Foam Pillow. The Perfect Bed Pillow for Side Back Stomach Sleepers. With Contoured Pillow You Will Wake Up Refreshed (Pack of 1)
- Price
- £40.74
- Rating
- 3.7/5
- Reviews
- 6,455
- Age
- 3y ago
Newest
by launch date
MISSCOZY Ergonomic Pillow for Side Sleeper-Anti Snore Sleep Apnea(Grey)
- Price
- £25.00
- Rating
- 4.0/5
- Reviews
- 142
- Age
- 3mo ago

Derila Ergo Cooling Pillowcase (1pc) for Ergo Sleeping Pillow Size 21.25 x 14.17 in Bed Pillow Case Silky Soft with Zipped Closure Blue (pillow not included)
- Price
- £19.26
- Rating
- 4.0/5
- Reviews
- 1,497
- Age
- 1y ago

Derila ERGO Memory Foam Pillow. Cervical Neck Pillow for Neck and Shoulder
- Price
- £47.05
- Rating
- 3.9/5
- Reviews
- 11,444
- Age
- 1y ago

Derila Memory Foam Pillow. The Perfect Bed Pillow for Side Back Stomach Sleepers. With Contoured Pillow You Will Wake Up Refreshed (Pack of 1)
- Price
- £40.74
- Rating
- 3.7/5
- Reviews
- 6,455
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Derila94%
- MISSCOZY6%
- Open — no brand owns it (0%)
Demand
Groove Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 9.0×
Search terms
Top Groove Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- derila ergo pillow137K/yr
- derila pillow37K/yr
- derila-ergo pillow15K/yr
- derila ergo pillow uk6K/yr
- derila ergo pillow reviews13K/yr
- derila ergo10K/yr
- derilo ergo pillow15K/yr
- derilla pillow6K/yr
- derila4K/yr
- derila pillow reviews complaints7K/yr
Reviews and returns
What reviews say buyers love and hate about Groove Pillow
We read the reviews and the return reasons for every product selling here.
“too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Groove Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









