Groove Pillow
FailDemand is soft, at -69.0% this quarter, so Groove Pillow is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £328K/yr271K searches / yr
- 90-day growth
- -69.0%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 5 sellers
Flapen Score
Groove Pillow against its category
The dotted line is the Home & Garden average. Past it, Groove Pillow is stronger. Inside it, weaker.
Market
The Groove Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Groove Pillow 271K times last year and spent an estimated £328K. All 2 brands take every click. Demand peaks in Jan–Aug–Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -69.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.
- Searches, last 12 months
- 271K
- Growth, 90 days vs prior 90
- -69.0%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £328Ka year
- Peak month
- October9.0× the quietest month
- Top search term
- derila ergo pillow137K searches a year
02 · Price
A sale here is worth £33.01.
Listings sell for £33.01 on average, from £19.26 to £47.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £33.01 that is £41K to £50K a year per listing.
- Average price
- £33.01inside the $15 to $100 sweet spot
- Price range
- £19.26–£47.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £41K–£50K
- Returns
- 5.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Home Textiles. It carries 4,885 reviews at 3.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #116in Home Textiles
- Average rating
- 3.90 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,885per listing
- Listings tracked
- 4
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Groove Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Derila ERGO Memory Foam Pillow. Cervical Neck Pillow for Neck and Shoulder
- Price
- £47.05
- Rating
- 3.9/5
- Reviews
- 11,444
- Age
- 1y ago
Derila Ergo Cooling Pillowcase (1pc) for Ergo Sleeping Pillow Size 21.25 x 14.17 in Bed Pillow Case Silky Soft with Zipped Closure Blue (pillow not included)
- Price
- £19.26
- Rating
- 4.0/5
- Reviews
- 1,497
- Age
- 1y ago
MISSCOZY Ergonomic Pillow for Side Sleeper-Anti Snore Sleep Apnea(Grey)
- Price
- £25.00
- Rating
- 4.0/5
- Reviews
- 142
- Age
- 3mo ago
Derila Memory Foam Pillow. The Perfect Bed Pillow for Side Back Stomach Sleepers. With Contoured Pillow You Will Wake Up Refreshed (Pack of 1)
- Price
- £40.74
- Rating
- 3.7/5
- Reviews
- 6,455
- Age
- 3y ago
Trending
90-day click momentumMISSCOZY Ergonomic Pillow for Side Sleeper-Anti Snore Sleep Apnea(Grey)
- Price
- £25.00
- Rating
- 4.0/5
- Reviews
- 142
- Age
- 3mo ago
Derila ERGO Memory Foam Pillow. Cervical Neck Pillow for Neck and Shoulder
- Price
- £47.05
- Rating
- 3.9/5
- Reviews
- 11,444
- Age
- 1y ago
Derila Ergo Cooling Pillowcase (1pc) for Ergo Sleeping Pillow Size 21.25 x 14.17 in Bed Pillow Case Silky Soft with Zipped Closure Blue (pillow not included)
- Price
- £19.26
- Rating
- 4.0/5
- Reviews
- 1,497
- Age
- 1y ago
Derila Memory Foam Pillow. The Perfect Bed Pillow for Side Back Stomach Sleepers. With Contoured Pillow You Will Wake Up Refreshed (Pack of 1)
- Price
- £40.74
- Rating
- 3.7/5
- Reviews
- 6,455
- Age
- 3y ago
Newest
by launch dateMISSCOZY Ergonomic Pillow for Side Sleeper-Anti Snore Sleep Apnea(Grey)
- Price
- £25.00
- Rating
- 4.0/5
- Reviews
- 142
- Age
- 3mo ago
Derila Ergo Cooling Pillowcase (1pc) for Ergo Sleeping Pillow Size 21.25 x 14.17 in Bed Pillow Case Silky Soft with Zipped Closure Blue (pillow not included)
- Price
- £19.26
- Rating
- 4.0/5
- Reviews
- 1,497
- Age
- 1y ago
Derila ERGO Memory Foam Pillow. Cervical Neck Pillow for Neck and Shoulder
- Price
- £47.05
- Rating
- 3.9/5
- Reviews
- 11,444
- Age
- 1y ago
Derila Memory Foam Pillow. The Perfect Bed Pillow for Side Back Stomach Sleepers. With Contoured Pillow You Will Wake Up Refreshed (Pack of 1)
- Price
- £40.74
- Rating
- 3.7/5
- Reviews
- 6,455
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Derila94%
- MISSCOZY6%
- Open — no brand owns it (0%)
Demand
Groove Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 9.0×
Search terms
Top Groove Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- derila ergo pillow137K/yr
- derila pillow37K/yr
- derila-ergo pillow15K/yr
- derila ergo pillow uk6K/yr
- derila ergo pillow reviews13K/yr
- derila ergo10K/yr
- derilo ergo pillow15K/yr
- derilla pillow6K/yr
- derila4K/yr
- derila pillow reviews complaints7K/yr
Reviews and returns
What reviews say buyers love and hate about Groove Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too expensive
And a bit overpriced for what you get
Very disappointed considering the price
Very uncomfortable and counterproductive
Not a comfortable as I was expecting
It was uncomfortable
can be a bit difficult to fit
Too small
although a bit big
Advertise is totally different
Wrong information
Wrong information. The result is not the some as the description
doesn't function as a pillow
Doesn't work
Didnt work for me at all
Love
Very comfortable
Comfy to use
It is always comfortable whatever my sleeping position
Great sleep
Helps your sleep
Better nights sleep
I found this pillow quite comfy
Pillows are great
Good pillow
it seems to be well made
It's well made and well thought out
Excellent product
It does as it says
As described
The ads are correct
Return
5.0% Return rate 24% Fixable by listing
Very uncomfortable and counterproductive
Not a comfortable as I was expecting
It was uncomfortable
can be a bit difficult to fit
Too small
although a bit big
The cushion looks unclean
Not right cushion
Retuned and pillow to match is too small
doesn't function as a pillow
Doesn't work
Didnt work for me at all
Advertise is totally different
Wrong information
Wrong information. The result is not the some as the description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Groove Pillow questions
Answered from the same tracked data.