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Groot

Fail

Shoppers spend only $51K a year here, so Groot is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£51K/yr141K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
39%top-5 click share · 18 brands · 146 sellers

Flapen Score

Groot against its category

The dotted line is the Home & Garden average. Past it, Groot is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Groot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Groot 141K times last year and spent an estimated £51K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
2.9%
Market size, estimated
£51Ka year
Peak month
December6.4× the quietest month
Top search term
groot88K searches a year

02 · Price

A sale here is worth £12.39.

Listings sell for £12.39 on average, from £3.78 to £36.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.39 that is £0 to £1K a year per listing.

Average price
£12.39under the $15 to $100 sweet spot
Price range
£3.78–£36.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #804 within Garden Tools & Watering Equipment. It carries 1,649 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
85%
Out of stock, average day
3.3%
Average rank
#804in Garden Tools & Watering Equipment
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,649per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Groot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

146

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

39%

Top 20: 87%

Open market

34%

  • Marvel21%
  • Funko13%
  • LEVLO11%
  • Disney Store7%
  • LEGO7%
  • Newthinking7%

Demand

Groot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Groot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • groot88K/yr
  • groot gifts24K/yr
  • baby groot12K/yr
  • groot toy8K/yr
  • i am groot5K/yr
  • groot figure4K/yr

Reviews and returns

What reviews say buyers love and hate about Groot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+1.31

Lego groot

bigger than i thought which was good

Small

Advertised Vs Actual Product8%−0.09

False advertisement

Quality-Overall6%+0.16

The one I received is pretty cheap quality

Not the best one

Value For Money4%+1.48

it is quite a pricey build

Stitch/Finish/Polish4%−0.03

stitching already coming apart on some pairs - havent been worn yet

Love

Value For Money14%+1.48

Well worth the money

Good deal

Great value

Gifting Purpose14%+0.37

Gift

Great gift

Great Christmas gift

Size-Overall13%+1.31

nice size

Nice size grandson loves it

It's not too big

Fun/Entertainment Experience10%+0.24

Easy fun build

very fun build

This is a fun

Quality-Overall9%+0.16

Good quality

Great product

Well made

Return

0.6% Return rate 30% Fixable by listing

Size-Overall24%▁▇██▆▇

Lego groot

bigger than i thought which was good

Small

Gifting Purpose21%█▃▂▂▁▃
Defective Material/Parts15%▇▁█▆▁▁
Quality-Overall14%▁█▁▃▅▁

The one I received is pretty cheap quality

Not the best one

Functionality-Overall6%▁▁▁▁▇█

FAQ

Common Groot questions

Answered from the same tracked data.