How competitive is the Gro Sure Smart Lawn Seed niche on Amazon United Kingdom?

3 brands and 71 sellers compete in Gro Sure Smart Lawn Seed on Amazon United Kingdom. The top 5 Gro Sure Smart Lawn Seed products take 75% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Gro Sure Smart Lawn Seed?

Gro Sure Smart Lawn Seed buyers on Amazon United Kingdom complain most about Plant Growth, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Gro Sure Smart Lawn Seed niche?

Gro Sure Smart Lawn Seed sells for £14.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.02–£47.99. The average incumbent carries 3,583 reviews — the moat a new listing must climb.

Gro Sure Smart Lawn Seed

brand-locked demand (top 5 brands take 100% of clicks) — Gro Sure Smart Lawn Seed doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51

This niche Category average · 5,777 niches

Is Gro Sure Smart Lawn Seed profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gro Sure Smart Lawn Seed is a £27K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Sep. Verdict: Skip it — 46/100.

Gro Sure Smart Lawn Seed: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.2% over the last 90 days and 9.7% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr3K

Search volume / yr+9.2%19K

Conversion rate9.7%

Avg price£14.95

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 71

Top-5 product click share75%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 13 products

Top Gro Sure Smart Lawn Seed products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gro-Sure 20500254 Aqua Gel Coated Fast Start Smart Grass Lawn Seed 25 m2 1 kg - Blue

Price: £8.90
Rating: 4.1/5
Reviews: 2,187
Age: 7y ago

Gro-Sure Aqua Gel Coated Smart Grass Lawn Seed 80 m2 3.2 kg Blue Green

Price: £23.10
Rating: 4.1/5
Reviews: 5,217
Age: 11y ago

Gro-Sure Aqua Gel Coated Smart Grass Lawn Seed 25 m2 1 kg

Price: £8.47
Rating: 4.1/5
Reviews: 5,217
Age: 12y ago

Westland GRO-Sure Aqua Gel Coated Smart Grass Lawn Seed 40m2 (1.6 kg)

Price: £14.38
Rating: 4.3/5
Reviews: 1,252
Age: 12y ago

Gro-Sure Multi Purpose Lawn Seed Box 10sq.m + 30% EF

Price: £6.02
Rating: 4.2/5
Reviews: 158
Age: 2y ago

Newest

by launch date

PureGreen Lawn Seed 20m2 Box

Price: £11.27
Rating: 3.2/5
Reviews: 13
Age: 6mo ago

Gro-Sure Multi Purpose Lawn Seed Box 10sq.m + 30% EF

Price: £6.02
Rating: 4.2/5
Reviews: 158
Age: 2y ago

Westland Lawn Thickener 80m2 Box

Price: £6.66
Rating: 4.0/5
Reviews: 347
Age: 2y ago

GRO-Sure Fast Acting Lawn Seed Box 10sq.m + 30% EF

Price: £6.92
Rating: 4.2/5
Reviews: 55
Age: 2y ago

Gro-sure Grass Seed Green 80 m2

Price: £22.14
Rating: 4.1/5
Reviews: 2,187
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Gro-Sure73%
Westland25%
pronto seed2%

Gro Sure Smart Lawn Seed demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR9.7%Products13Brands3Top 5 Brands100%OOS Rate0.0%Rating4.0★Reviews3,583Avg BSR#271

Peak months: Mar, Apr, May, Sep · busiest ÷ quietest = 27.4×

Top Gro Sure Smart Lawn Seed search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gro sure smart lawn seed7K/yr +12.7%13.3% conv.
westland grass seed7K/yr +2.3%6.9% conv.
gro sure3K/yr +5.4%4.7% conv.
smart lawn seed2K/yr +24.3%14.2% conv.

What reviews say buyers love and hate about Gro Sure Smart Lawn Seed

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Plant Growth47%

“Fast growing”

Quality-Overall16%

“the quality and the price of the seed is excellent”

Advertised Vs Actual Product9%

“As advertised”

Value For Money8%

“Good value”

Ease Of Use5%

“Easy to use”

What buyers complain about

91% of reviews

Plant Growth57%

“No Growth”

Quality-Overall9%

“Garbage product”

Value For Money7%

“Waste of money”

Functionality-Overall6%

“Doesn't Work”

Durability3%

“Does not last”

Gro Sure Smart Lawn Seed return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

32%

2Plant Growth

24%

3Value For Money

4Size-Overall

5Defective Material/Parts

Common Gro Sure Smart Lawn Seed questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gro Sure Smart Lawn Seed 46/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +9.2% over the last 90 days.