Gro Sure Smart Lawn Seed
FailThe top 5 brands take 100% of clicks, so Gro Sure Smart Lawn Seed is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £27K/yr19K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 75%top-5 click share · 3 brands · 71 sellers
Flapen Score
Gro Sure Smart Lawn Seed against its category
The dotted line is the Home & Garden average. Past it, Gro Sure Smart Lawn Seed is stronger. Inside it, weaker.
Market
The Gro Sure Smart Lawn Seed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gro Sure Smart Lawn Seed 19K times last year and spent an estimated £27K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £27Ka year
- Peak month
- May27.4× the quietest month
- Top search term
- gro sure smart lawn seed7K searches a year
02 · Price
A sale here is worth £14.95.
Listings sell for £14.95 on average, from £6.02 to £47.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.95 that is £1K to £4K a year per listing.
- Average price
- £14.95under the $15 to $100 sweet spot
- Price range
- £6.02–£47.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Plants, Seeds & Bulbs. It carries 3,583 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #271in Plants, Seeds & Bulbs
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,583per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Gro Sure Smart Lawn Seed products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gro-Sure 20500254 Aqua Gel Coated Fast Start Smart Grass Lawn Seed 25 m2 1 kg - Blue
- Price
- £8.90
- Rating
- 4.1/5
- Reviews
- 2,187
- Age
- 7y ago

Gro-Sure Aqua Gel Coated Smart Grass Lawn Seed 80 m2 3.2 kg Blue Green
- Price
- £23.10
- Rating
- 4.1/5
- Reviews
- 5,217
- Age
- 11y ago

Gro-Sure Aqua Gel Coated Smart Grass Lawn Seed 25 m2 1 kg
- Price
- £8.47
- Rating
- 4.1/5
- Reviews
- 5,217
- Age
- 12y ago

Westland GRO-Sure Aqua Gel Coated Smart Grass Lawn Seed 40m2 (1.6 kg)
- Price
- £14.38
- Rating
- 4.3/5
- Reviews
- 1,252
- Age
- 12y ago

Gro-Sure Multi Purpose Lawn Seed Box 10sq.m + 30% EF
- Price
- £6.02
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 2y ago
Trending
estimated 90-day click momentum
Gro-Sure Aqua Gel Coated Smart Grass Lawn Seed 25 m2 1 kg
- Price
- £8.47
- Rating
- 4.1/5
- Reviews
- 5,217
- Age
- 12y ago

Westland Lawn Thickener 80m2 Box
- Price
- £6.66
- Rating
- 4.0/5
- Reviews
- 347
- Age
- 2y ago

PureGreen Lawn Seed 20m2 Box
- Price
- £11.27
- Rating
- 3.2/5
- Reviews
- 13
- Age
- 6mo ago

Gro-Sure Aqua Gel Coated Smart Grass Lawn Seed 80 m2 3.2 kg Blue Green
- Price
- £23.10
- Rating
- 4.1/5
- Reviews
- 5,217
- Age
- 11y ago

Gro-Sure 20500254 Aqua Gel Coated Fast Start Smart Grass Lawn Seed 25 m2 1 kg - Blue
- Price
- £8.90
- Rating
- 4.1/5
- Reviews
- 2,187
- Age
- 7y ago
Newest
by launch date
PureGreen Lawn Seed 20m2 Box
- Price
- £11.27
- Rating
- 3.2/5
- Reviews
- 13
- Age
- 6mo ago

Gro-Sure Multi Purpose Lawn Seed Box 10sq.m + 30% EF
- Price
- £6.02
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 2y ago

Westland Lawn Thickener 80m2 Box
- Price
- £6.66
- Rating
- 4.0/5
- Reviews
- 347
- Age
- 2y ago

GRO-Sure Fast Acting Lawn Seed Box 10sq.m + 30% EF
- Price
- £6.92
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 2y ago

Gro-sure Grass Seed Green 80 m2
- Price
- £22.14
- Rating
- 4.1/5
- Reviews
- 2,187
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
71
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Gro-Sure73%
- Westland25%
- pronto seed2%
Demand
Gro Sure Smart Lawn Seed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Sep · busiest ÷ quietest = 27.4×
Search terms
Top Gro Sure Smart Lawn Seed search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gro sure smart lawn seed7K/yr
- westland grass seed7K/yr
- gro sure3K/yr
- smart lawn seed2K/yr
Reviews and returns
What reviews say buyers love and hate about Gro Sure Smart Lawn Seed
We read the reviews and the return reasons for every product selling here.
“No Growth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gro Sure Smart Lawn Seed questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









