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Gro Sure Smart Lawn Seed

Fail

The top 5 brands take 100% of clicks, so Gro Sure Smart Lawn Seed is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£27K/yr19K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
75%top-5 click share · 3 brands · 71 sellers

Flapen Score

Gro Sure Smart Lawn Seed against its category

The dotted line is the Home & Garden average. Past it, Gro Sure Smart Lawn Seed is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gro Sure Smart Lawn Seed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gro Sure Smart Lawn Seed 19K times last year and spent an estimated £27K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
9.7%
Market size, estimated
£27Ka year
Peak month
May27.4× the quietest month
Top search term
gro sure smart lawn seed7K searches a year

02 · Price

A sale here is worth £14.95.

Listings sell for £14.95 on average, from £6.02 to £47.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.95 that is £1K to £4K a year per listing.

Average price
£14.95under the $15 to $100 sweet spot
Price range
£6.02–£47.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Plants, Seeds & Bulbs. It carries 3,583 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#271in Plants, Seeds & Bulbs
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,583per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Gro Sure Smart Lawn Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Gro-Sure73%
  • Westland25%
  • pronto seed2%

Demand

Gro Sure Smart Lawn Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Sep · busiest ÷ quietest = 27.4×

Search terms

Top Gro Sure Smart Lawn Seed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gro sure smart lawn seed7K/yr
  • westland grass seed7K/yr
  • gro sure3K/yr
  • smart lawn seed2K/yr

Reviews and returns

What reviews say buyers love and hate about Gro Sure Smart Lawn Seed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth57%−0.45

No Growth

Poor germination

Did not grow

Quality-Overall9%+1.46

Garbage product

Poor quality

Rubbish product

Value For Money7%+0.32

Waste of money

doesnt warrant the price

A bit pricey

Functionality-Overall6%−0.08

Doesn't Work

Done nothing

No results in 7 days

Durability3%−0.06

Does not last

More than two weeks, no results

Not germonating over 3 week

Love

Plant Growth47%−0.45

Fast growing

is growing well

Very happy with how it's growing

Quality-Overall16%+1.46

the quality and the price of the seed is excellent

Good quality seeds

Good quality

Advertised Vs Actual Product9%+1.26

As advertised

Does what it says

As described

Value For Money8%+0.32

Good value

Great Value

worth every penny

Ease Of Use5%+0.84

Easy to use

the seeds are easy to spread by hand or with a spreader

Takes well

Return

0.1% Return rate 9% Fixable by listing

Leak-Proof32%▁▁█▆▆▄
Plant Growth24%▁▁▂▄█▇

No Growth

Poor germination

Did not grow

Value For Money8%▁▁▆▇██

Waste of money

doesnt warrant the price

A bit pricey

Size-Overall6%▁▁▅█▁▅
Defective Material/Parts4%▁▁█▇▁▁

Item didnt work at all

The uncovered parts did not work at all

FAQ

Common Gro Sure Smart Lawn Seed questions

Answered from the same tracked data.