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Grill Pan for Oven

Fail

Demand is soft, at -37.6% this quarter, so Grill Pan for Oven is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£62K/yr84K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
56%top-5 click share · 10 brands · 19 sellers

Flapen Score

Grill Pan for Oven against its category

The dotted line is the Home & Garden average. Past it, Grill Pan for Oven is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grill Pan for Oven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grill Pan for Oven 84K times last year and spent an estimated £62K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
4.4%
Market size, estimated
£62Ka year
Peak month
October5.6× the quietest month
Top search term
grill pan for oven38K searches a year

02 · Price

A sale here is worth £16.55.

Listings sell for £16.55 on average, from £9.76 to £24.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.55 that is £2K to £4K a year per listing.

Average price
£16.55inside the $15 to $100 sweet spot
Price range
£9.76–£24.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #52 within Bakeware. It carries 723 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
68%
Out of stock, average day
0.8%
Average rank
#52in Bakeware
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
723per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Grill Pan for Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

19

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

9%

  • Zinc Products28%
  • Spares2go22%
  • FIND A SPARE15%
  • Samuel Groves15%
  • Fire More5%
  • UTIZ5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Grill Pan for Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.6×

Search terms

Top Grill Pan for Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grill pan for oven38K/yr
  • oven grill tray15K/yr
  • grill tray12K/yr
  • oven grill pan tray with rack8K/yr
  • grill tray for oven8K/yr
  • oven grill pan4K/yr

Reviews and returns

What reviews say buyers love and hate about Grill Pan for Oven

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%

Its much wider then expected

Doesnt fit exactly

Too small

Value For Money9%−0.04

A bit expensive

Not worth the money

Waste of money

Strength7%

It does not look too strong

seems a bit flimsy

Not used yet so dont know how robust it is

Quality-Overall5%+3.11

that does not excuse quality control

Had to return - poor quality

Awful cheap crap

Mounting4%−0.07

The screwns don't fix the tray proply

Love

Quality-Overall29%+3.11

Very good quality and easy clean

Excellent quality

This is a good quality tray

Size-Overall18%

Fits perfectly

Great size perfect for my needs

A very useful size

Value For Money10%−0.04

Good value for money

half the price

GOOD VALUE

Advertised Vs Actual Product8%+0.47

Does the job

just what I wanted

As described

Strength8%

Quite sturdy sheets/trays - good quality

solid and sturdy

Strong rack, would buy again

Return

1.9% Return rate 80% Fixable by listing

Size-Overall73%▇█████

Its much wider then expected

Doesnt fit exactly

Too small

Strength6%█▃▅▃▄▅

It does not look too strong

seems a bit flimsy

Not used yet so dont know how robust it is

Quality-Overall3%▅▄█▅█▅

that does not excuse quality control

Had to return - poor quality

Awful cheap crap

Compatibility-Overall3%▃▆▆█▁▂
Mechanism Issues2%▂█▅▄▇▆

FAQ

Common Grill Pan for Oven questions

Answered from the same tracked data.