Grill & Oven Microwaves
FailBuyers convert on only 0.9% of searches, so Grill & Oven Microwaves is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £84K/yr99K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 46%top-5 click share · 8 brands · 32 sellers
Flapen Score
Grill & Oven Microwaves against its category
The dotted line is the Home & Garden average. Past it, Grill & Oven Microwaves is stronger. Inside it, weaker.
Market
The Grill & Oven Microwaves market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grill & Oven Microwaves 99K times last year and spent an estimated £84K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £84Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- sharp microwave42K searches a year
02 · Price
A sale here is worth £90.31.
Listings sell for £90.31 on average, from £47.68 to £276.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £90.31 that is £0 to £9K a year per listing.
- Average price
- £90.31inside the $15 to $100 sweet spot
- Price range
- £47.68–£276.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #26 within Small Kitchen Appliances. It carries 1,995 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 73%
- Out of stock, average day
- 20.4%
- Average rank
- #26in Small Kitchen Appliances
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,995per listing
- Listings tracked
- 26
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Grill & Oven Microwaves products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SHARP YC-MG02U-S Compact 20 Litre 800W Digital Microwave with 1000W Grill 11 power levels ECO Mode defrost function LED cavity light - Silver
- Price
- £64.44
- Rating
- 4.4/5
- Reviews
- 8,087
- Age
- 7y ago

SHARP YC-MG02U-B Compact 20 Litre 800W Digital Microwave with 1000W Grill 11 power levels ECO Mode defrost function LED cavity light - Black
- Price
- £67.53
- Rating
- 4.4/5
- Reviews
- 8,087
- Age
- 6y ago

Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)
- Price
- £85.76
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 7mo ago

Samsung MS23K3523AS/EU 23L Solo Microwave Oven Triple Distribution System Silver
- Price
- £75.53
- Rating
- 4.5/5
- Reviews
- 3,428
- Age
- 1y ago

VYTRONIX VY-C900M 900W Digital Microwave Oven | Freestanding Microwave with 5 Power Levels Clock & Timer Function | Silver Microwave with Mirrored Front 25 Litre Capacity
- Price
- £65.60
- Rating
- 4.5/5
- Reviews
- 1,429
- Age
- 6y ago
Trending
estimated 90-day click momentum
SHARP YC-MG81U-W 28 Litre 900W Digital Microwave with 1100W Grill 11 power levels ECO Mode defrost function LED cavity light - White
- Price
- £95.01
- Rating
- 4.4/5
- Reviews
- 8,087
- Age
- 6y ago

SHARP YC-GG02U-B Compact 20 Litre 700W Digital Microwave with 1000W Grill 3 power levels ECO Mode defrost function LED cavity light - Black
- Price
- £47.68
- Rating
- 4.4/5
- Reviews
- 866
- Age
- 5y ago

SHARP YC-QG204AU-B Compact 20 Litre 800W Digital FLATBED Microwave with 1050W Grill 10 power levels ECO Mode defrost function LED cavity light - Black
- Price
- £93.11
- Rating
- 4.3/5
- Reviews
- 432
- Age
- 4y ago

Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)
- Price
- £85.76
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 7mo ago

Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)
- Price
- £92.54
- Rating
- 4.3/5
- Reviews
- 339
- Age
- 7mo ago
Newest
by launch date
Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)
- Price
- £85.76
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 7mo ago

Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)
- Price
- £92.54
- Rating
- 4.3/5
- Reviews
- 339
- Age
- 7mo ago

Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)
- Price
- £75.61
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 9mo ago

TOSHIBA Black Mirror Microwave 20Liter 800W Digital Solo Small Microwave with 11 Power Levels One Touch Express Cook with 6 Auto Menus Defrost Digital Display Perfect for 9Pizza MW3-EM20PF(MB)
- Price
- £58.41
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 9mo ago

HYE Digital Microwave Oven - 30L Capacity 1000W Silver
- Price
- £85.71
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
32
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 93%
Open market
3%
- Sharp47%
- Toshiba18%
- Samsung14%
- VYTRONIX8%
- Hamilton Beach7%
- Russell Hobbs2%
- Open — no brand owns it (2 brands, 3%)
Demand
Grill & Oven Microwaves search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Grill & Oven Microwaves search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sharp microwave42K/yr
- 25l microwave24K/yr
- extra large microwave16K/yr
- microwave sharp12K/yr
- 1000 watt microwave6K/yr
Reviews and returns
What reviews say buyers love and hate about Grill & Oven Microwaves
We read the reviews and the return reasons for every product selling here.
“Very very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grill & Oven Microwaves questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









