Is grill & oven microwaves profitable to sell on Amazon United Kingdom?

The niche generates £84K/yr across 26 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (39/100).

How competitive is the grill & oven microwaves niche?

8 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in grill & oven microwaves?

Top complaints mined from reviews: Size-Overall, Noise Level, Quality-Overall. The return rate is 2.5%.

When does demand for grill & oven microwaves peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the grill & oven microwaves niche?

Listings span £47.68–£276.50; the average listing price is £90.31 (sweet spot $15–$100). The average incumbent carries 1,995 reviews — the moat a new listing must climb.

grill & oven microwaves

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Great£90.31

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Okay1,994.54

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£47.68–£276.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£84K

£84K/yr · 99K searches

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, grill & oven microwaves is a £84K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

grill & oven microwaves market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £90K–£113K; units × avg price
Conversion rate: 0.9%
Avg BSR: #26
Page quality: 0%
Prime: 73%
Sponsored: 62%
Out of stock: 20.4%
Avg brand age: 49 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

Sharp47%
Toshiba18%
Samsung14%
VYTRONIX8%
Hamilton Beach7%
Russell Hobbs2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -10.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top grill & oven microwaves search terms

sharp microwave42K/yr -25.6%0.6% conv.
25l microwave24K/yr -5.2%0.5% conv.
extra large microwave16K/yr +21.9%0.3% conv.
microwave sharp12K/yr +26.9%0.5% conv.
1000 watt microwave6K/yr -41.1%0.7% conv.

All search terms

Top grill & oven microwaves products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHARP YC-MG02U-S Compact 20 Litre 800W Digital Microwave with 1000W Grill 11 power levels ECO Mode defrost function LED cavity light - Silver

Sharp£64.444.4★8,087 rev

SHARP YC-MG02U-B Compact 20 Litre 800W Digital Microwave with 1000W Grill 11 power levels ECO Mode defrost function LED cavity light - Black

Sharp£67.534.4★8,087 rev

Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)

Toshiba£85.764.4★456 rev

Samsung MS23K3523AS/EU 23L Solo Microwave Oven Triple Distribution System Silver

Samsung£75.534.5★3,428 rev

VYTRONIX VY-C900M 900W Digital Microwave Oven | Freestanding Microwave with 5 Power Levels Clock & Timer Function | Silver Microwave with Mirrored Front 25 Litre Capacity

VYTRONIX£65.604.5★1,429 rev

Newest

by launch date

Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)

Toshiba£85.76456 rev

7mo ago

Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)

Toshiba£92.54339 rev

7mo ago

Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)

Toshiba£75.61244 rev

9mo ago

TOSHIBA Black Mirror Microwave 20Liter 800W Digital Solo Small Microwave with 11 Power Levels One Touch Express Cook with 6 Auto Menus Defrost Digital Display Perfect for 9Pizza MW3-EM20PF(MB)

Toshiba£58.41156 rev

9mo ago

HYE Digital Microwave Oven - 30L Capacity 1000W Silver

HYE£85.7119 rev

1y ago

What buyers say about grill & oven microwaves

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Ease of Use”

Value For Money18%

“Reasonable price”

Quality-Overall17%

“Brilliant quality”

Size-Overall7%

“Nice compact size”

Ease Of Cleaning5%

“cleans easily with a damp clean cloth”

Advertised Vs Actual Product5%

“As advertised”

Heating4%

“Heats up super fast and hot”

Design-Overall4%

“looks sleek and stylish”

Strength2%

“Sturdy build”

Touch/Button Controls2%

“Simple intuitive controls”

What buyers complain about

Size-Overall8%

“Very very small”

Noise Level8%

“Makes too much noise”

Quality-Overall8%

“UnfortunatelyToshiba have a quality control problem”

Durability7%

“Not durable”

Heating6%

“stopped heating anything”

Brightness/Shine/Glow4%

“Not very bright light”

Touch/Button Controls4%

“The buttons are hard to press”

Functionality-Overall4%

“really crap function right there”

Advertised Vs Actual Product3%

“I felt the description was a little misleading”

Value For Money3%

“Too expensive”

Top return reasons

Size-Overall30%

Defective Material/Parts11%

Functionality-Overall11%

Heating10%

Touch/Button Controls7%

Noise Level6%

Mechanism Issues3%

Advertised Vs Actual Product2%

Quality-Overall2%

Color2%

Common questions

Is grill & oven microwaves profitable to sell on Amazon United Kingdom?: The niche generates £84K/yr across 26 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (39/100).
How competitive is the grill & oven microwaves niche?: 8 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in grill & oven microwaves?: Top complaints mined from reviews: Size-Overall, Noise Level, Quality-Overall. The return rate is 2.5%.
When does demand for grill & oven microwaves peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the grill & oven microwaves niche?: Listings span £47.68–£276.50; the average listing price is £90.31 (sweet spot $15–$100). The average incumbent carries 1,995 reviews — the moat a new listing must climb.