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Grill & Oven Microwaves

weak search conversion (0.9%) — Grill & Oven Microwaves doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51

Market size 21Growth 20Conversion 12Competition 64Returns 61Price range 23Avg price 79Brand share 12Review moat 45Quality gap 72
This niche Category average · 5,777 niches

Is Grill & Oven Microwaves profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Grill & Oven Microwaves is a £84K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Grill & Oven Microwaves: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.6% over the last 90 days and 0.9% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr1K
Search volume / yr-10.6%99K
Conversion rate0.9%
Avg price£90.31

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 32
Top-5 product click share46%
Open market5%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement62%
New entrants (1y)5· 5 succeeded
Avg rating4.3★
Avg reviews1,995

Top Grill & Oven Microwaves products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

32

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

3%

  • Sharp47%
  • Toshiba18%
  • Samsung14%
  • VYTRONIX8%
  • Hamilton Beach7%
  • Russell Hobbs2%
  • Open — no brand owns it (2 brands, 3%)

Grill & Oven Microwaves demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR0.9%Products26Brands8Top 5 Brands95%OOS Rate20.4%Rating4.3★Reviews1,995Avg BSR#26
3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Top Grill & Oven Microwaves search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sharp microwave42K/yr
  • 25l microwave24K/yr
  • extra large microwave16K/yr
  • microwave sharp12K/yr
  • 1000 watt microwave6K/yr

What reviews say buyers love and hate about Grill & Oven Microwaves

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Ease Of Use18%

Ease of Use

Value For Money18%

Reasonable price

Quality-Overall17%

Brilliant quality

Size-Overall7%

Nice compact size

Ease Of Cleaning5%

cleans easily with a damp clean cloth

What buyers complain about

55% of reviews
Size-Overall8%

Very very small

Noise Level8%

Makes too much noise

Quality-Overall8%

UnfortunatelyToshiba have a quality control problem

Durability7%

Not durable

Heating6%

stopped heating anything

Grill & Oven Microwaves return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Defective Material/Parts
11%
3Functionality-Overall
11%
4Heating
10%
5Touch/Button Controls
7%

Common Grill & Oven Microwaves questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grill & Oven Microwaves 39/100 on Amazon United Kingdom — Skip it. The niche generates £84K/yr across 26 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -10.6% over the last 90 days.
Search demand for Grill & Oven Microwaves on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.8× the quietest.