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Grill & Oven Microwaves

Fail

Buyers convert on only 0.9% of searches, so Grill & Oven Microwaves is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£84K/yr99K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
46%top-5 click share · 8 brands · 32 sellers

Flapen Score

Grill & Oven Microwaves against its category

The dotted line is the Home & Garden average. Past it, Grill & Oven Microwaves is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grill & Oven Microwaves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grill & Oven Microwaves 99K times last year and spent an estimated £84K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
0.9%
Market size, estimated
£84Ka year
Peak month
November2.8× the quietest month
Top search term
sharp microwave42K searches a year

02 · Price

A sale here is worth £90.31.

Listings sell for £90.31 on average, from £47.68 to £276.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £90.31 that is £0 to £9K a year per listing.

Average price
£90.31inside the $15 to $100 sweet spot
Price range
£47.68–£276.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #26 within Small Kitchen Appliances. It carries 1,995 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
73%
Out of stock, average day
20.4%
Average rank
#26in Small Kitchen Appliances
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,995per listing
Listings tracked
26

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Grill & Oven Microwaves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

32

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

3%

  • Sharp47%
  • Toshiba18%
  • Samsung14%
  • VYTRONIX8%
  • Hamilton Beach7%
  • Russell Hobbs2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Grill & Oven Microwaves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Grill & Oven Microwaves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sharp microwave42K/yr
  • 25l microwave24K/yr
  • extra large microwave16K/yr
  • microwave sharp12K/yr
  • 1000 watt microwave6K/yr

Reviews and returns

What reviews say buyers love and hate about Grill & Oven Microwaves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall8%−0.01

Very very small

the plate would not fit

Quite large

Noise Level8%−0.06

Makes too much noise

such a weird noise

Too loud

Quality-Overall8%+0.69

UnfortunatelyToshiba have a quality control problem

Low quality

Cheap Quality

Durability7%−0.08

Not durable

Broken quickly

This has broken in a couple of months

Heating6%−0.04

stopped heating anything

Microwave stopped heating

No heat

Love

Ease Of Use18%+1.32

Ease of Use

Easy to operate

easy to understand

Value For Money18%+1.65

Reasonable price

Excellent value

Excellent price

Quality-Overall17%+0.69

Brilliant quality

Great product very pleased with it Great buy

the quality is great its very sturdy

Size-Overall7%−0.01

Nice compact size

great size

A good family size

Ease Of Cleaning5%+0.49

cleans easily with a damp clean cloth

Easy to clean

helps with cleaning

Return

2.5% Return rate 41% Fixable by listing

Size-Overall30%▅▇█▇▆▇

Very very small

the plate would not fit

Quite large

Defective Material/Parts11%▅▆▅▅█▆
Functionality-Overall11%▄▄▆█▆▆

really crap function right there

Its now not working at all

not working great

Heating10%█▅▅▆▅▅

stopped heating anything

Microwave stopped heating

No heat

Touch/Button Controls7%▃▆▇▆█▇

The buttons are hard to press

after a while the buttons dont work

Door opening button a bit stiff

FAQ

Common Grill & Oven Microwaves questions

Answered from the same tracked data.