Is grill profitable to sell on Amazon United Kingdom?

The niche generates £519K/yr across 52 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the grill niche?

30 brands and 104 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in grill?

Top complaints mined from reviews: Size-Overall, Heating, Durability. The return rate is 2.4%.

When does demand for grill peak?

Demand peaks in May–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the grill niche?

Listings span £13.06–£190.69; the average listing price is £56.79 (sweet spot $15–$100). The average incumbent carries 2,054 reviews — the moat a new listing must climb.

grill

Worth a look

Shows a sweet-spot price point ($56.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great£56.79

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Returns

Good2.4%

return rate — above 5% kills the launch gate

Market size

Good£519K

£519K/yr · 703K searches

Growth

Good+27.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£13.06–£190.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,054.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, grill is a £519K/yr Amazon United Kingdom market (703K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

grill market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £341K–£454K; units × avg price
Conversion rate: 1.3%
Avg BSR: #30
Page quality: 0%
Prime: 65%
Sponsored: 88%
Out of stock: 7.0%
Avg brand age: 44 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

104

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

36%

Top 20: 71%

Open market

40%

George Foreman22%
Quest11%
Tefal10%
Trendi6%
Russell Hobbs6%
BELLA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.1% search growth over the last 90 days.

Peak months: May, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top grill search terms

grill210K/yr +27.8%0.7% conv.
electric grill145K/yr +34.6%0.9% conv.
electric griddle79K/yr +25.4%1.1% conv.
indoor grill32K/yr -4.8%0.6% conv.
electric bbq grill16K/yr +181.8%0.4% conv.
grill plate22K/yr +100.3%0.4% conv.
outdoor electric grill10K/yr +210.1%0.8% conv.
electric grills20K/yr +7.7%0.4% conv.
health grill28K/yr -34.5%1.4% conv.
grills18K/yr +21.3%0.6% conv.

All search terms

Top grill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

George Foreman Medium Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 1630W 25810

George Foreman£24.364.5★7,900 rev

Quest Large Teppanyaki Grill Non Stick Electric Grill Adjustable Thermostat Includes 8 Wooden Spatulas For Parties Family Meals & More 48cm x 26cm Cooking Plate

Quest£23.594.5★4,445 rev

Trendi Electric Teppanyaki Grill Griddle with 8 Wooden Spatulas - Adjustable Temperature Control - Electric BBQ Table Top Grill - Non Stick Hot Plate - Oil Drip Tray

Trendi£24.244.5★891 rev

George Foreman Large Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 2400W 25820

George Foreman£36.014.6★16,128 rev

Tefal SuperGrill 3-in-1 XL Indoor Grill 180 Degrees Opening

Tefal£77.554.4★126 rev

Newest

by launch date

Tefal SuperGrill 3-in-1 XL Indoor Grill 180 Degrees Opening

Tefal£77.55126 rev

1y ago

FIMEI Electric Grill 1800W 10.04×13.98 Grilling Surface Non-Stick Electric Smokeless Grill 5 Gear Temperature Adjustment Suitable for Indoor Grilling and BBQ Dishwasher Safe Plate & Drip Tray

FIMEI£38.1953 rev

1y ago

Salter ActiGrill Family 8 Portion Large Health Grill Floating Hinge To Cook Thicker Pieces Of Food & Deep Fill Paninis PFAS-Free Non-Stick Cooking Plates Automatic Temperature Control 2000W

Salter£29.7689 rev

1y ago

Mihoho Electric BBQ Grill Smokeless Non-Stick Indoor/Outdoor Barbecue 2000W Double tube High Power Portable Removable Stand Grill for BBQ Party (Black A)

Mihoho£31.1831 rev

1y ago

Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm

Emperial£28.70209 rev

1y ago

What buyers say about grill

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning16%

“Cleaning is straightforward”

Value For Money15%

“Excellent value”

Quality-Overall14%

“Excellent product”

Ease Of Use9%

“ease of controls”

Size-Overall6%

“Compact size”

Cooking Experience6%

“The best cooking appliance in my kitchen”

Heating4%

“Heats quickly,”

Assembly/Installation3%

“Easy to build”

Advertised Vs Actual Product3%

“Just what I needed thanks”

Weight Light2%

“Very lightweight and easy to set up”

What buyers complain about

Size-Overall13%

“This is huge”

Heating9%

“But it does not hold its heat”

Durability8%

“Didn't last”

Quality-Overall8%

“Awful build quality”

Ease Of Cleaning6%

“it's tricky to clean”

Assembly/Installation4%

“not easily put together do not buy”

Value For Money4%

“Very average for the price”

Strength3%

“Very flimsy”

Functionality-Overall2%

“Now it has stopped working”

Adhesion/Stickiness2%

“Non Stick”

Top return reasons

Size-Overall44%

Heating10%

Functionality-Overall7%

Quality-Overall4%

Product Condition4%

Strength2%

Value For Money2%

Durability2%

Advertised Vs Actual Product2%

Ease Of Cleaning1%

Common questions

Is grill profitable to sell on Amazon United Kingdom?: The niche generates £519K/yr across 52 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the grill niche?: 30 brands and 104 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in grill?: Top complaints mined from reviews: Size-Overall, Heating, Durability. The return rate is 2.4%.
When does demand for grill peak?: Demand peaks in May–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the grill niche?: Listings span £13.06–£190.69; the average listing price is £56.79 (sweet spot $15–$100). The average incumbent carries 2,054 reviews — the moat a new listing must climb.

grill

grill market data

Competition & brand share

Demand & seasonality

Top grill search terms

Top grill products on Amazon

Top sellers

Newest

Trending

What buyers say about grill

What buyers love

What buyers complain about

Top return reasons

Common questions

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