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Grill

Maybe

Products sell for $56.79 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Grill is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£519K/yr703K searches / yr
90-day growth
+27.1%search demand this quarter
Competition
36%top-5 click share · 30 brands · 104 sellers

Flapen Score

Grill against its category

The dotted line is the Home & Garden average. Past it, Grill is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grill 703K times last year and spent an estimated £519K. The top 5 brands take 54% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 703K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £519K a year.

Searches, last 12 months
703K
Growth, 90 days vs prior 90
+27.1%
Conversion, latest week
1.3%
Market size, estimated
£519Ka year
Peak month
May2.4× the quietest month
Top search term
grill210K searches a year

02 · Price

A sale here is worth £56.79.

Listings sell for £56.79 on average, from £13.06 to £190.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £56.79 that is £6K to £14K a year per listing.

Average price
£56.79inside the $15 to $100 sweet spot
Price range
£13.06–£190.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #30 within Small Kitchen Appliances. It carries 2,054 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
65%
Out of stock, average day
7.0%
Average rank
#30in Small Kitchen Appliances
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,054per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£16K£31K£47K£62K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

104

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

36%

Top 20: 71%

Open market

40%

  • George Foreman22%
  • Quest11%
  • Tefal10%
  • Trendi6%
  • Russell Hobbs6%
  • BELLA6%

Demand

Grill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grill210K/yr
  • electric grill145K/yr
  • electric griddle79K/yr
  • indoor grill32K/yr
  • electric bbq grill16K/yr
  • grill plate22K/yr
  • outdoor electric grill10K/yr
  • electric grills20K/yr
  • health grill28K/yr
  • grills18K/yr

Reviews and returns

What reviews say buyers love and hate about Grill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.03

This is huge

Not fit for purpose

Too small

Heating9%−0.06

But it does not hold its heat

Its also very slow to heat up

Dont heat up

Durability8%−0.06

Didn't last

Not durable

short-circuited

Quality-Overall8%+0.30

Awful build quality

the quality control is clearly lacking

Bad quality

Ease Of Cleaning6%+1.60

it's tricky to clean

Hard to clean

What a nightmare to clean

Love

Ease Of Cleaning16%+1.60

Cleaning is straightforward

Cleans easily

cleans up easily

Value For Money15%+1.08

Excellent value

Good for the money

Excellent value

Quality-Overall14%+0.30

Excellent product

Build quality feels solid for the price

the build quality on it is excellent

Ease Of Use9%+0.88

ease of controls

Easy to use

easy to ues

Size-Overall6%−0.03

Compact size

good size

Handy size

Return

2.4% Return rate 58% Fixable by listing

Size-Overall44%█▇███▇

This is huge

Not fit for purpose

Too small

Heating10%▇█▄▆▇▅

But it does not hold its heat

Its also very slow to heat up

Dont heat up

Functionality-Overall7%█▅▆▅▄▅

Now it has stopped working

Its not working

Doesn't work as a panini press

Quality-Overall4%▅█▇▇▇▆

Awful build quality

the quality control is clearly lacking

Bad quality

Product Condition4%▅█▇▅▇▄

FAQ

Common Grill questions

Answered from the same tracked data.