Grill
MaybeProducts sell for $56.79 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Grill is a Maybe.
- Flapen Score
- 60 / 100Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 5160
- Market size
- £519K/yr703K searches / yr
- 90-day growth
- +27.1%search demand this quarter
- Competition
- 36%top-5 click share · 30 brands · 104 sellers
Flapen Score
Grill against its category
The dotted line is the Home & Garden average. Past it, Grill is stronger. Inside it, weaker.
Market
The Grill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grill 703K times last year and spent an estimated £519K. The top 5 brands take 54% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 703K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £519K a year.
- Searches, last 12 months
- 703K
- Growth, 90 days vs prior 90
- +27.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £519Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- grill210K searches a year
02 · Price
A sale here is worth £56.79.
Listings sell for £56.79 on average, from £13.06 to £190.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £56.79 that is £6K to £14K a year per listing.
- Average price
- £56.79inside the $15 to $100 sweet spot
- Price range
- £13.06–£190.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£14K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #30 within Small Kitchen Appliances. It carries 2,054 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 65%
- Out of stock, average day
- 7.0%
- Average rank
- #30in Small Kitchen Appliances
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,054per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Grill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![George Foreman Medium Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 1630W 25810](https://m.media-amazon.com/images/I/41cgGQkJ7-L.jpg)
George Foreman Medium Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 1630W 25810
- Price
- £24.36
- Rating
- 4.5/5
- Reviews
- 7,900
- Age
- 6y ago

Quest Large Teppanyaki Grill Non Stick Electric Grill Adjustable Thermostat Includes 8 Wooden Spatulas For Parties Family Meals & More 48cm x 26cm Cooking Plate
- Price
- £23.59
- Rating
- 4.5/5
- Reviews
- 4,445
- Age
- 12y ago

Trendi Electric Teppanyaki Grill Griddle with 8 Wooden Spatulas - Adjustable Temperature Control - Electric BBQ Table Top Grill - Non Stick Hot Plate - Oil Drip Tray
- Price
- £24.24
- Rating
- 4.5/5
- Reviews
- 891
- Age
- 7y ago
![George Foreman Large Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 2400W 25820](https://m.media-amazon.com/images/I/31yTDltW1bL.jpg)
George Foreman Large Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 2400W 25820
- Price
- £36.01
- Rating
- 4.6/5
- Reviews
- 16,128
- Age
- 6y ago

Tefal SuperGrill 3-in-1 XL Indoor Grill 180 Degrees Opening
- Price
- £77.55
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 1y ago
Trending
90-day click momentum
Mihoho Electric BBQ Grill Smokeless Non-Stick Indoor/Outdoor Barbecue 2000W Double tube High Power Portable Removable Stand Grill for BBQ Party (Black A)
- Price
- £31.18
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 1y ago

Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm
- Price
- £28.70
- Rating
- 4.3/5
- Reviews
- 209
- Age
- 1y ago

bella Electric Griddle Ceramic Titanium Non-Stick Coating Large Submersible Cooking Surface and Removable Fat Drip Tray Adjustable Temperature PTFE and PFOA Free 27cm x 51cm Black
- Price
- £17.96
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 2y ago
![George Foreman Indoor Outdoor BBQ Electric Grill [1500cm2 cooking surface Variable temperature control & viewing gauge Use with or without stand Easy clean removable plate Drip tray] Black 22460](https://m.media-amazon.com/images/I/31xVAnRHBXL.jpg)
George Foreman Indoor Outdoor BBQ Electric Grill [1500cm2 cooking surface Variable temperature control & viewing gauge Use with or without stand Easy clean removable plate Drip tray] Black 22460
- Price
- £65.84
- Rating
- 4.6/5
- Reviews
- 6,988
- Age
- 11y ago

Trendi Electric Teppanyaki Grill Griddle with 8 Wooden Spatulas - Adjustable Temperature Control - Electric BBQ Table Top Grill - Non Stick Hot Plate - Oil Drip Tray
- Price
- £24.24
- Rating
- 4.5/5
- Reviews
- 891
- Age
- 7y ago
Newest
by launch date
Tefal SuperGrill 3-in-1 XL Indoor Grill 180 Degrees Opening
- Price
- £77.55
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 1y ago

FIMEI Electric Grill 1800W 10.04×13.98 Grilling Surface Non-Stick Electric Smokeless Grill 5 Gear Temperature Adjustment Suitable for Indoor Grilling and BBQ Dishwasher Safe Plate & Drip Tray
- Price
- £38.19
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 1y ago

Salter ActiGrill Family 8 Portion Large Health Grill Floating Hinge To Cook Thicker Pieces Of Food & Deep Fill Paninis PFAS-Free Non-Stick Cooking Plates Automatic Temperature Control 2000W
- Price
- £29.76
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 1y ago

Mihoho Electric BBQ Grill Smokeless Non-Stick Indoor/Outdoor Barbecue 2000W Double tube High Power Portable Removable Stand Grill for BBQ Party (Black A)
- Price
- £31.18
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 1y ago

Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm
- Price
- £28.70
- Rating
- 4.3/5
- Reviews
- 209
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
104
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
36%
Top 20: 71%
Open market
40%
- George Foreman22%
- Quest11%
- Tefal10%
- Trendi6%
- Russell Hobbs6%
- BELLA6%
Demand
Grill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Grill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grill210K/yr
- electric grill145K/yr
- electric griddle79K/yr
- indoor grill32K/yr
- electric bbq grill16K/yr
- grill plate22K/yr
- outdoor electric grill10K/yr
- electric grills20K/yr
- health grill28K/yr
- grills18K/yr
Reviews and returns
What reviews say buyers love and hate about Grill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is huge
Not fit for purpose
Too small
But it does not hold its heat
Its also very slow to heat up
Dont heat up
Didn't last
Not durable
short-circuited
Awful build quality
the quality control is clearly lacking
Bad quality
it's tricky to clean
Hard to clean
What a nightmare to clean
Love
Cleaning is straightforward
Cleans easily
cleans up easily
Excellent value
Good for the money
Excellent value
Excellent product
Build quality feels solid for the price
the build quality on it is excellent
ease of controls
Easy to use
easy to ues
Compact size
good size
Handy size
Return
2.4% Return rate 58% Fixable by listing
This is huge
Not fit for purpose
Too small
But it does not hold its heat
Its also very slow to heat up
Dont heat up
Now it has stopped working
Its not working
Doesn't work as a panini press
Awful build quality
the quality control is clearly lacking
Bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grill questions
Answered from the same tracked data.









