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Griddle Pan

Griddle Pan shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look

Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51

Market size 51Growth 20Conversion 44Competition 78Returns 94Price range 69Avg price 82Brand share 89Review moat 68Quality gap 73
This niche Category average · 5,777 niches

Is Griddle Pan profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Griddle Pan is a £288K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 63/100.

Griddle Pan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.5% over the last 90 days and 3.5% of searches end in a purchase.

£288K

revenue / yr

Units sold / yr15K
Search volume / yr-9.5%456K
Conversion rate3.5%
Avg price£17.86

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers31 · 51
Top-5 product click share37%
Open market54%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement87%
New entrants (1y)8· 0 succeeded
Avg rating4.3★
Avg reviews778

Top Griddle Pan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£9K£17K£26K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

51

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

37%

Top 20: 76%

Open market

49%

  • Kordisen19%
  • andrew james12%
  • Zinc Products6%
  • VonShef5%
  • Tower5%
  • Homiu4%

Griddle Pan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume456KCVR3.5%Products46Brands31Top 5 Brands46%OOS Rate11.9%Rating4.3★Reviews778Avg BSR#1,899
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Griddle Pan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • griddle pan160K/yr
  • grill pan131K/yr
  • steak pan50K/yr
  • griddle pan for induction hob40K/yr
  • griddle pans15K/yr
  • griddle pan for gas hob10K/yr
  • induction griddle pan10K/yr
  • small griddle pan6K/yr
  • non stick griddle pan6K/yr
  • steak griddle pan5K/yr

What reviews say buyers love and hate about Griddle Pan

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall23%

A great little pan quality is very good

Ease Of Cleaning11%

cleans really well

Value For Money9%

Great value

Size-Overall7%

Decent size

Cooking Experience6%

Cooks well

What buyers complain about

59% of reviews
Rusts/Corrodes15%

rust marks appeared on the surface

Size-Overall10%

Bit small

Advertised Vs Actual Product6%

Returned described as light weight. It definitely is not.

Ease Of Cleaning5%

However, I returned mine as I could not get the pan clean after cooking - bits of food were sticking in the grooves, despite soaking

Heat Resistance5%

It's a very poor heat conductor - the centre of the pan is alive and well, the outside areas are cold, and things stick and burn

Griddle Pan return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Weight Heavy
7%
3Quality-Overall
6%
4Rusts/Corrodes
5%
5Compatibility-Overall
4%

Common Griddle Pan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Griddle Pan 63/100 on Amazon United Kingdom — Worth a look. The niche generates £288K/yr across 46 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -9.5% over the last 90 days.
Search demand for Griddle Pan on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.