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Griddle Pan

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -9.5% this quarter, so Griddle Pan is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£288K/yr456K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
37%top-5 click share · 31 brands · 51 sellers

Flapen Score

Griddle Pan against its category

The dotted line is the Home & Garden average. Past it, Griddle Pan is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Griddle Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Griddle Pan 456K times last year and spent an estimated £288K. The top 5 brands take 46% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £288K a year.

Searches, last 12 months
456K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
3.5%
Market size, estimated
£288Ka year
Peak month
December1.4× the quietest month
Top search term
griddle pan160K searches a year

02 · Price

A sale here is worth £17.86.

Listings sell for £17.86 on average, from £7.54 to £31.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £17.86 that is £4K to £9K a year per listing.

Average price
£17.86inside the $15 to $100 sweet spot
Price range
£7.54–£31.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,899 within Cookware. It carries 778 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
72%
Out of stock, average day
11.9%
Average rank
#1,899in Cookware
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
778per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Griddle Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£9K£17K£26K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

51

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

37%

Top 20: 76%

Open market

49%

  • Kordisen19%
  • andrew james12%
  • Zinc Products6%
  • VonShef5%
  • Tower5%
  • Homiu4%

Demand

Griddle Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Griddle Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • griddle pan160K/yr
  • grill pan131K/yr
  • steak pan50K/yr
  • griddle pan for induction hob40K/yr
  • griddle pans15K/yr
  • griddle pan for gas hob10K/yr
  • induction griddle pan10K/yr
  • small griddle pan6K/yr
  • non stick griddle pan6K/yr
  • steak griddle pan5K/yr

Reviews and returns

What reviews say buyers love and hate about Griddle Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes15%−0.12

rust marks appeared on the surface

Rusts

it began to rust

Size-Overall10%+0.20

Bit small

the cooking area is a little smaller

Big

Advertised Vs Actual Product6%−0.02

Returned described as light weight. It definitely is not.

conflicting information on the Amazon website

Not as advertised

Ease Of Cleaning5%+0.64

However, I returned mine as I could not get the pan clean after cooking - bits of food were sticking in the grooves, despite soaking

hard to clean

cleaning it was a nightmare and I suspect some of the coating is what had bubbled and melted and made it card to clean

Heat Resistance5%−0.05

It's a very poor heat conductor - the centre of the pan is alive and well, the outside areas are cold, and things stick and burn

don't use on high heat to prolong life of pan

Pan handles get extremely hot

Love

Quality-Overall23%+1.99

A great little pan quality is very good

Excellent product

Top quality kitchen item

Ease Of Cleaning11%+0.64

cleans really well

Easy clean

It cleans really well as well

Value For Money9%+0.64

Great value

Good price

Excellent value for money

Size-Overall7%+0.20

Decent size

Great size perfect for my needs

Really impressed with this small

Cooking Experience6%+0.30

Cooks well

cooks food evenly

it has been very easy to cook with

Return

1.0% Return rate 59% Fixable by listing

Size-Overall45%▅▅▆▆▇█

Bit small

the cooking area is a little smaller

Big

Weight Heavy7%▆▆▅█▃▇

it may be too heavy for some

pan is heavy

Very heavy

Quality-Overall6%▇██▇▇▃

Trash

Found cheaper one in shop better quality than this

Very poor quality

Rusts/Corrodes5%▆▆█▄▅▄

rust marks appeared on the surface

Rusts

it began to rust

Compatibility-Overall4%▁█▄▅▅▅

FAQ

Common Griddle Pan questions

Answered from the same tracked data.