Is griddle pan profitable to sell on Amazon United Kingdom?

The niche generates £288K/yr across 46 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (63/100).

How competitive is the griddle pan niche?

31 brands and 51 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in griddle pan?

Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Advertised Vs Actual Product. The return rate is 1.0%.

When does demand for griddle pan peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the griddle pan niche?

Listings span £7.54–£31.24; the average listing price is £17.86 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.

griddle pan

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great£17.86

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£7.54–£31.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good778.15

avg incumbent reviews — the moat a new listing must climb

Market size

Good£288K

£288K/yr · 456K searches

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, griddle pan is a £288K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

griddle pan market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £223K–£268K; units × avg price
Conversion rate: 3.5%
Avg BSR: #1,899
Page quality: 0%
Prime: 72%
Sponsored: 87%
Out of stock: 11.9%
Avg brand age: 58 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

37%

Top 20: 76%

Open market

49%

Kordisen19%
andrew james12%
Zinc Products6%
VonShef5%
Tower5%
Homiu4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top griddle pan search terms

griddle pan160K/yr -1.6%3.1% conv.
grill pan131K/yr -10.3%2.7% conv.
steak pan50K/yr -20.9%1.7% conv.
griddle pan for induction hob40K/yr -22.7%2.9% conv.
griddle pans15K/yr +3.5%0.6% conv.
griddle pan for gas hob10K/yr -24.7%4.0% conv.
induction griddle pan10K/yr -18.1%5.1% conv.
small griddle pan6K/yr +30.9%3.0% conv.
non stick griddle pan6K/yr -7.1%3.5% conv.
steak griddle pan5K/yr -18.4%3.4% conv.

All search terms

Top griddle pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Andrew James Griddle Pan for All Hobs 28cm Detachable Handle Steak Skillet for Induction Gas BBQs Fire Pits & Camping Stoves Oven-Proof Non-Stick Aluminium Frying Grill Meat Fish & Veg

andrew james£19.674.4★1,054 rev

Kordisen Nonstick Griddle Pan for Induction Hob 24cm Square Grill Pan for Indoor Cooking Granite Coating Steak Skillet with Pour Spouts PFOA Free

Kordisen£17.644.5★1,173 rev

Zinc Products Durable Universal Oven Cooker Grill Pan Rack & Detachable Handle 380 x 280mm

Zinc Products£14.204.4★3,552 rev

Kordisen Nonstick Griddle Pan for Induction Hob 28cm Square Grill Pan for Indoor Cooking Granite Coating Steak Skillet with Pour Spouts PFOA Free

Kordisen£20.714.5★1,173 rev

Tower T80336 Cerastone Forged Grill Pan with Non-Stick Coating and Soft Touch Handle 25cm Graphite

Tower£13.074.5★1,519 rev

Newest

by launch date

Hioph Cast Iron Square Griddle Pan Grill Pan for All Hobs 22cm Steak Pan with Tipping Spout Suitable for Induction Gas and Camping Stoves Detachable Handle Red Silicone Steak Tongs Oven Usable

Hioph£13.6118 rev

9mo ago

EvoFar Nonstick Griddle Pan for All Hobs 28cm Square Aluminium Steak Pan

EvoFar£23.4023 rev

9mo ago

Homiu 29cm Non Stick Griddle Pan | Detachable Handle | Induction Gas & Electric Hob Compatible Skillet Grill | Oven Safe Frying Pan for Steak Pancake Vegetables & Everyday Cooking

Homiu£19.0139 rev

10mo ago

Homiu Cast Iron Griddle Pan | Oven Safe Ceramic Gas Hob Induction & Indoor Outdoor Cooking | Pre-Seasoned Reversible Non-Stick BBQ Grill | Ridged & Flat with Handles & Scrapers 50.5 x 26cm

Homiu£25.3735 rev

11mo ago

Kordisen Nonstick Grilling Pan with Lid for Stove Tops 24cm Square Grill Pan for Indoor Cooking Skillet with Healthy Coating and Pour Spouts Induction Compatible Cookware PFOA-Free

Kordisen£23.00954 rev

2y ago

What buyers say about griddle pan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“A great little pan quality is very good”

Ease Of Cleaning11%

“cleans really well”

Value For Money9%

“Great value”

Size-Overall7%

“Decent size”

Cooking Experience6%

“Cooks well”

Advertised Vs Actual Product5%

“Just the job does what we wanted it to”

Weight Light5%

“-quite lightweight”

Ease Of Use3%

“Ease of use”

Baking3%

“Great pan”

Weight Heavy3%

“not too heavy to be difficult to manoeuvre - very easy to handle”

What buyers complain about

Rusts/Corrodes15%

“rust marks appeared on the surface”

Size-Overall10%

“Bit small”

Advertised Vs Actual Product6%

“Returned described as light weight. It definitely is not.”

Ease Of Cleaning5%

“However, I returned mine as I could not get the pan clean after cooking - bits of food were sticking in the grooves, despite soaking”

Heat Resistance5%

“It's a very poor heat conductor - the centre of the pan is alive and well, the outside areas are cold, and things stick and burn”

Heating5%

“not sure is it my job or just doesnt heat up”

Quality-Overall4%

“Trash”

Adhesion/Stickiness4%

“is very hard to stop things sticking”

Durability3%

“Product is not as strong or durable as expected”

Weight Heavy3%

“it may be too heavy for some”

Top return reasons

Size-Overall45%

Weight Heavy7%

Quality-Overall6%

Rusts/Corrodes5%

Compatibility-Overall4%

Defective Material/Parts3%

Functionality-Overall3%

Heating3%

Advertised Vs Actual Product3%

Adhesion/Stickiness2%

Common questions

Is griddle pan profitable to sell on Amazon United Kingdom?: The niche generates £288K/yr across 46 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (63/100).
How competitive is the griddle pan niche?: 31 brands and 51 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in griddle pan?: Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
When does demand for griddle pan peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the griddle pan niche?: Listings span £7.54–£31.24; the average listing price is £17.86 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.