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Grey Velvet Hangers

Fail

The average product has 40,405 reviews to catch up to, so Grey Velvet Hangers is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£41K/yr24K searches / yr
90-day growth
+20.4%search demand this quarter
Competition
76%top-5 click share · 8 brands · 15 sellers

Flapen Score

Grey Velvet Hangers against its category

The dotted line is the Home & Garden average. Past it, Grey Velvet Hangers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Velvet Hangers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Velvet Hangers 24K times last year and spent an estimated £41K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
17.4%
Market size, estimated
£41Ka year
Peak month
January1.7× the quietest month
Top search term
grey velvet hangers9K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £5.41 to £16.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.74 that is £974 to £2K a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£5.41–£16.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£974–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Storage & Organisation. It carries 40,405 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#10in Storage & Organisation
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
40,405per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Grey Velvet Hangers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Amazon Basics37%
  • KEPLIN22%
  • Utopia Home16%
  • UTTAM7%
  • LIVEL7%
  • Roe Tenpo7%
  • Open — no brand owns it (2 brands, 4%)

Demand

Grey Velvet Hangers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Grey Velvet Hangers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey velvet hangers9K/yr
  • grey hangers8K/yr
  • grey coat hangers5K/yr
  • hangers grey velvet2K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Velvet Hangers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength30%−0.14

Brittle

Unfortunately not very strong

Also its not sturdy

Quality-Overall11%+1.25

Quality of these hangers is very poor several have snapped after a few weeks

Absolutely rubbish not well made

Poor quality

Grip11%−0.02

Oddly grippy

off they really grip

Durability7%−0.03

Over half have broken

Not durable

So far since September 5 has spoilt

Size-Overall5%+0.12

Weak hook/top fitting

Wrong Size

I expected them to be quite small

Love

Value For Money26%+2.47

Good value

Great value for money

Excellent value

Quality-Overall26%+1.25

Excellent product

good quality really sturdy

Great quality and value for money amazing space savers too

Strength9%−0.14

Sturdy

These hangers are great- strong, space saving, clothes stay put, and look great

Strong and well made

Grip7%−0.02

Non slip

Grips well

Good non slip space saving

Advertised Vs Actual Product6%+0.22

As shown

Better than I expected

Just what I needed

Return

0.4% Return rate 59% Fixable by listing

Size-Overall26%██▅▅▇▆

Weak hook/top fitting

Wrong Size

I expected them to be quite small

Color25%▄▆█▆▇█

Not grey as advertised

Quality-Overall13%▃▁▃▇█▆

Quality of these hangers is very poor several have snapped after a few weeks

Absolutely rubbish not well made

Poor quality

Defective Material/Parts10%▅▁▆▄█▄
Strength4%▁▁▁█▁▃

Brittle

Unfortunately not very strong

Also its not sturdy

FAQ

Common Grey Velvet Hangers questions

Answered from the same tracked data.