grey toaster
Skip itSoft demand (-25.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£25.50avg listing price — sweet spot $15–$100
Price range
Great£10.32–£48.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,785.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad£52K£52K/yr · 53K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, grey toaster is a £52K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
grey toaster market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 78%
- Out of stock
- 2.1%
- Avg brand age
- 43 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
81
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
37%
Top 20: 83%
Open market
20%
- Breville22%
- Russell Hobbs21%
- Swan13%
- Morphy Richards11%
- GEEPAS7%
- Tower6%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -25.5% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Top grey toaster search terms
- grey toaster25K/yr
- grey toaster 4 slice10K/yr
- grey toaster 2 slice5K/yr
- toaster grey4K/yr
- grey 4 slice toaster6K/yr
- 4 slice toaster grey4K/yr
Top grey toaster products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
Breville£30.804.0★3,842 rev
Swan ST14071GRY Windsor 2 Slice Toaster with 7 Browning Levels Defrost/Reheat/Cancel Functions Self-Centring Functions and Removable Crumb Tray 900W Grey
Swan£15.024.3★551 rev
![Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Grey & Silver Chrome [VTR002]](https://m.media-amazon.com/images/I/41zbHKVzFGL.jpg)
Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Grey & Silver Chrome [VTR002]
Breville£21.014.3★8,677 rev
GEEPAS 2-Slice Bread Toaster 6 Browning Level | Thin Bread Slice 650W Grey
GEEPAS£10.323.8★990 rev
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]](https://m.media-amazon.com/images/I/415KgoO9TtL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]
Breville£32.384.4★1,017 rev
Newest
by launch date
HOMCOM 4 Slice Toaster with 7 Browning Levels Self-Centring 1860W Grey
HOMCOM£25.0414 rev
Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray Stainless Steel 800W Grey 222068
Morphy Richards£19.034,201 rev
HOMCOM 4 Slice Toaster with 7 Browning Levels High Lift Auto Off Grey
HOMCOM£24.64121 rev
Morphy Richards Vector 4 Slice Toaster High Gloss Geometric Design Defrost and Reheat Variable Width Slots Removable Crumb Tray Grey 248135
Morphy Richards£33.832,974 rev
Swan ST14071GRY Windsor 2 Slice Toaster with 7 Browning Levels Defrost/Reheat/Cancel Functions Self-Centring Functions and Removable Crumb Tray 900W Grey
Swan£15.02551 rev
Trending
90-day click momentumHOMCOM 4 Slice Toaster with 7 Browning Levels Self-Centring 1860W Grey
HOMCOM£25.044.8★
Daewoo Argyle Collection Toaster 2 Slice With Defrost Reheat And Browning Control To Use At Your Convenience While The Removable Crumb Tray Makes Cleaning Quick Grey
Daewoo£16.664.5★
Innoteck 2 Slice Toaster - 7 browning controls Including Defrost Reheat & Cancel Functions - Making the Toast Quickly & Evenly - Grey
Innoteck£20.094.1★
Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray Stainless Steel 800W Grey 222068
Morphy Richards£19.034.3★
Russell Hobbs Honeycomb 2 Slice Toaster (Extra wide slots High lift feature 6 Browning levels Frozen/Cancel/Reheat function Removable crumb tray 850W Grey textured high gloss) 26063
Russell Hobbs£19.734.3★
What buyers say about grey toaster
What buyers praise and complain about, mined from review topics.What buyers love
“Toasts well”
“Good deal”
“nice looking products well made”
“Easy to use”
“Great design”
“Good size”
“Great colour”
“Works well and is very efficient”
“As advertised”
“It has Silver buttons and levels, it seems to work as it's meant too without any issues”
What buyers complain about
“This is the worst toaster l have ever bought it hardly toasts on one side”
“Broke after 2 months”
“Poor quality, broke after 7 months from buying”
“doesn't do the job”
“Bread doesn't fit”
“cheap not worth buying”
“The grey colour is not as dark as shown”
“Not pleased with this purchase as the toast is unevenly cooked”
“It is as per the description - basic. Two of the 4 slice compartments have stopped working”
“Slow”
Top return reasons
Common questions
- Is grey toaster profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 40 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the grey toaster niche?
- 17 brands and 81 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in grey toaster?
- Top complaints mined from reviews: Toasting, Durability, Quality-Overall. The return rate is 2.9%.
- When does demand for grey toaster peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the grey toaster niche?
- Listings span £10.32–£48.41; the average listing price is £25.50 (sweet spot $15–$100). The average incumbent carries 2,786 reviews — the moat a new listing must climb.