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Grey Toaster

Fail

Demand is soft, at -25.5% this quarter, so Grey Toaster is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£52K/yr53K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
37%top-5 click share · 17 brands · 81 sellers

Flapen Score

Grey Toaster against its category

The dotted line is the Home & Garden average. Past it, Grey Toaster is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Toaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Toaster 53K times last year and spent an estimated £52K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
3.8%
Market size, estimated
£52Ka year
Peak month
November1.7× the quietest month
Top search term
grey toaster25K searches a year

02 · Price

A sale here is worth £25.50.

Listings sell for £25.50 on average, from £10.32 to £48.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.50 that is £0 to £3K a year per listing.

Average price
£25.50inside the $15 to $100 sweet spot
Price range
£10.32–£48.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #75 within Small Kitchen Appliances. It carries 2,786 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
85%
Out of stock, average day
2.1%
Average rank
#75in Small Kitchen Appliances
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,786per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Grey Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

81

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

37%

Top 20: 83%

Open market

20%

  • Breville22%
  • Russell Hobbs21%
  • Swan13%
  • Morphy Richards11%
  • GEEPAS7%
  • Tower6%

Demand

Grey Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Grey Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey toaster25K/yr
  • grey toaster 4 slice10K/yr
  • grey toaster 2 slice5K/yr
  • toaster grey4K/yr
  • grey 4 slice toaster6K/yr
  • 4 slice toaster grey4K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Toaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Toasting37%+2.56

This is the worst toaster l have ever bought it hardly toasts on one side

Almost every time the toast get toasted one side only

the other side hardly toasts

Durability22%−0.33

Broke after 2 months

Didn't last

Broke after twice using it

Quality-Overall5%+0.39

Poor quality, broke after 7 months from buying

Poor quality construction

Not good quality

Functionality-Overall4%−0.05

doesn't do the job

Doesn't work

Functionality stopped after forst use

Size-Overall3%−0.01

Bread doesn't fit

too big

Infact its very small

Love

Toasting52%+2.56

Toasts well

Decent Toaster

Excellent toaster

Value For Money10%+0.60

Good deal

Excellent value

Excellent value

Quality-Overall7%+0.39

nice looking products well made

quality appears sturdy

Decent quality

Ease Of Use4%+0.27

Easy to use

Easy operation

really easy to control your preferred settings

Design-Overall4%+0.15

Great design

Works well, sleek design

Stylish

Return

2.9% Return rate 31% Fixable by listing

Toasting37%▇▇▇██▆

This is the worst toaster l have ever bought it hardly toasts on one side

Almost every time the toast get toasted one side only

the other side hardly toasts

Color16%▆▇▇▆▇█

The grey colour is not as dark as shown

Dont like colour

The colour is not as grey as the picture

Size-Overall12%▆▄█▄▆▅

Bread doesn't fit

too big

Infact its very small

Functionality-Overall11%█▄▆▅▇▇

doesn't do the job

Doesn't work

Functionality stopped after forst use

Quality-Overall3%▄█▄█▆▄

Poor quality, broke after 7 months from buying

Poor quality construction

Not good quality

FAQ

Common Grey Toaster questions

Answered from the same tracked data.