Grey Toaster
FailDemand is soft, at -25.5% this quarter, so Grey Toaster is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £52K/yr53K searches / yr
- 90-day growth
- -25.5%search demand this quarter
- Competition
- 37%top-5 click share · 17 brands · 81 sellers
Flapen Score
Grey Toaster against its category
The dotted line is the Home & Garden average. Past it, Grey Toaster is stronger. Inside it, weaker.
Market
The Grey Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grey Toaster 53K times last year and spent an estimated £52K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -25.5%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £52Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- grey toaster25K searches a year
02 · Price
A sale here is worth £25.50.
Listings sell for £25.50 on average, from £10.32 to £48.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.50 that is £0 to £3K a year per listing.
- Average price
- £25.50inside the $15 to $100 sweet spot
- Price range
- £10.32–£48.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #75 within Small Kitchen Appliances. It carries 2,786 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 85%
- Out of stock, average day
- 2.1%
- Average rank
- #75in Small Kitchen Appliances
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,786per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Grey Toaster products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
- Price
- £30.80
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 5y ago

Swan ST14071GRY Windsor 2 Slice Toaster with 7 Browning Levels Defrost/Reheat/Cancel Functions Self-Centring Functions and Removable Crumb Tray 900W Grey
- Price
- £15.02
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 2y ago
![Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Grey & Silver Chrome [VTR002]](https://m.media-amazon.com/images/I/41zbHKVzFGL.jpg)
Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Grey & Silver Chrome [VTR002]
- Price
- £21.01
- Rating
- 4.3/5
- Reviews
- 8,677
- Age
- 5y ago

GEEPAS 2-Slice Bread Toaster 6 Browning Level | Thin Bread Slice 650W Grey
- Price
- £10.32
- Rating
- 3.8/5
- Reviews
- 990
- Age
- 3y ago
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]](https://m.media-amazon.com/images/I/415KgoO9TtL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]
- Price
- £32.38
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
Trending
estimated 90-day click momentum
HOMCOM 4 Slice Toaster with 7 Browning Levels Self-Centring 1860W Grey
- Price
- £25.04
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 4mo ago

Daewoo Argyle Collection Toaster 2 Slice With Defrost Reheat And Browning Control To Use At Your Convenience While The Removable Crumb Tray Makes Cleaning Quick Grey
- Price
- £16.66
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 7y ago

Innoteck 2 Slice Toaster - 7 browning controls Including Defrost Reheat & Cancel Functions - Making the Toast Quickly & Evenly - Grey
- Price
- £20.09
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 2y ago

Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray Stainless Steel 800W Grey 222068
- Price
- £19.03
- Rating
- 4.3/5
- Reviews
- 4,201
- Age
- 1y ago

Russell Hobbs Honeycomb 2 Slice Toaster (Extra wide slots High lift feature 6 Browning levels Frozen/Cancel/Reheat function Removable crumb tray 850W Grey textured high gloss) 26063
- Price
- £19.73
- Rating
- 4.3/5
- Reviews
- 1,368
- Age
- 6y ago
Newest
by launch date
HOMCOM 4 Slice Toaster with 7 Browning Levels Self-Centring 1860W Grey
- Price
- £25.04
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 4mo ago

Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray Stainless Steel 800W Grey 222068
- Price
- £19.03
- Rating
- 4.3/5
- Reviews
- 4,201
- Age
- 1y ago

HOMCOM 4 Slice Toaster with 7 Browning Levels High Lift Auto Off Grey
- Price
- £24.64
- Rating
- 4.2/5
- Reviews
- 121
- Age
- 1y ago

Morphy Richards Vector 4 Slice Toaster High Gloss Geometric Design Defrost and Reheat Variable Width Slots Removable Crumb Tray Grey 248135
- Price
- £33.83
- Rating
- 4.5/5
- Reviews
- 2,974
- Age
- 1y ago

Swan ST14071GRY Windsor 2 Slice Toaster with 7 Browning Levels Defrost/Reheat/Cancel Functions Self-Centring Functions and Removable Crumb Tray 900W Grey
- Price
- £15.02
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
17 rising
Sellers
81
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 83%
Open market
20%
- Breville22%
- Russell Hobbs21%
- Swan13%
- Morphy Richards11%
- GEEPAS7%
- Tower6%
Demand
Grey Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Grey Toaster search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grey toaster25K/yr
- grey toaster 4 slice10K/yr
- grey toaster 2 slice5K/yr
- toaster grey4K/yr
- grey 4 slice toaster6K/yr
- 4 slice toaster grey4K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Toaster
We read the reviews and the return reasons for every product selling here.
“This is the worst toaster l have ever bought it hardly toasts on one side”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Toaster questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









