Grey Toaster
soft demand (-25.5% this quarter) — Grey Toaster doesn't clear our bar today.
Flapen Score
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Is Grey Toaster profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Grey Toaster is a £52K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 49/100.
Grey Toaster: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.5% over the last 90 days and 3.8% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 40 products
Top Grey Toaster products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578
- Price
- £30.80
- Rating
- 4.0/5
- Reviews
- 3,842
- Age
- 5y ago
Swan ST14071GRY Windsor 2 Slice Toaster with 7 Browning Levels Defrost/Reheat/Cancel Functions Self-Centring Functions and Removable Crumb Tray 900W Grey
- Price
- £15.02
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 2y ago
![Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Grey & Silver Chrome [VTR002]](https://m.media-amazon.com/images/I/41zbHKVzFGL.jpg)
Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Grey & Silver Chrome [VTR002]
- Price
- £21.01
- Rating
- 4.3/5
- Reviews
- 8,677
- Age
- 5y ago
GEEPAS 2-Slice Bread Toaster 6 Browning Level | Thin Bread Slice 650W Grey
- Price
- £10.32
- Rating
- 3.8/5
- Reviews
- 990
- Age
- 3y ago
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]](https://m.media-amazon.com/images/I/415KgoO9TtL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]
- Price
- £32.38
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
Trending
90-day click momentum
HOMCOM 4 Slice Toaster with 7 Browning Levels Self-Centring 1860W Grey
- Price
- £25.04
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 4mo ago
Daewoo Argyle Collection Toaster 2 Slice With Defrost Reheat And Browning Control To Use At Your Convenience While The Removable Crumb Tray Makes Cleaning Quick Grey
- Price
- £16.66
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 7y ago
Innoteck 2 Slice Toaster - 7 browning controls Including Defrost Reheat & Cancel Functions - Making the Toast Quickly & Evenly - Grey
- Price
- £20.09
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 2y ago
Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray Stainless Steel 800W Grey 222068
- Price
- £19.03
- Rating
- 4.3/5
- Reviews
- 4,201
- Age
- 1y ago
Russell Hobbs Honeycomb 2 Slice Toaster (Extra wide slots High lift feature 6 Browning levels Frozen/Cancel/Reheat function Removable crumb tray 850W Grey textured high gloss) 26063
- Price
- £19.73
- Rating
- 4.3/5
- Reviews
- 1,368
- Age
- 6y ago
Newest
by launch dateHOMCOM 4 Slice Toaster with 7 Browning Levels Self-Centring 1860W Grey
- Price
- £25.04
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 4mo ago
Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray Stainless Steel 800W Grey 222068
- Price
- £19.03
- Rating
- 4.3/5
- Reviews
- 4,201
- Age
- 1y ago
HOMCOM 4 Slice Toaster with 7 Browning Levels High Lift Auto Off Grey
- Price
- £24.64
- Rating
- 4.2/5
- Reviews
- 121
- Age
- 1y ago
Morphy Richards Vector 4 Slice Toaster High Gloss Geometric Design Defrost and Reheat Variable Width Slots Removable Crumb Tray Grey 248135
- Price
- £33.83
- Rating
- 4.5/5
- Reviews
- 2,974
- Age
- 1y ago
Swan ST14071GRY Windsor 2 Slice Toaster with 7 Browning Levels Defrost/Reheat/Cancel Functions Self-Centring Functions and Removable Crumb Tray 900W Grey
- Price
- £15.02
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
17 rising
Sellers
81
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
37%
Top 20: 83%
Open market
20%
- Breville22%
- Russell Hobbs21%
- Swan13%
- Morphy Richards11%
- GEEPAS7%
- Tower6%
Grey Toaster demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Top Grey Toaster search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- grey toaster25K/yr
- grey toaster 4 slice10K/yr
- grey toaster 2 slice5K/yr
- toaster grey4K/yr
- grey 4 slice toaster6K/yr
- 4 slice toaster grey4K/yr
What reviews say buyers love and hate about Grey Toaster
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Toasts well”
“Good deal”
“nice looking products well made”
“Easy to use”
“Great design”
What buyers complain about
81% of reviews“This is the worst toaster l have ever bought it hardly toasts on one side”
“Broke after 2 months”
“Poor quality, broke after 7 months from buying”
“doesn't do the job”
“Bread doesn't fit”
Grey Toaster return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Grey Toaster questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
