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Grey Tea Towels

Fail

Shoppers spend only $29K a year here, so Grey Tea Towels is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£29K/yr42K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
56%top-5 click share · 17 brands · 34 sellers

Flapen Score

Grey Tea Towels against its category

The dotted line is the Home & Garden average. Past it, Grey Tea Towels is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Tea Towels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Tea Towels 42K times last year and spent an estimated £29K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
7.2%
Market size, estimated
£29Ka year
Peak month
November1.7× the quietest month
Top search term
grey tea towels27K searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £5.74 to £15.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.62 that is £0 to £962 a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£5.74–£15.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£962
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #22 within Home Textiles. It carries 3,524 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
18.3%
Average rank
#22in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,524per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Grey Tea Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

34

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

20%

  • Olivia Rocco23%
  • gryeer22%
  • LIXURIATE17%
  • Cotton Notch9%
  • A & B TRADERS6%
  • LANE LINEN3%

Demand

Grey Tea Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Grey Tea Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey tea towels27K/yr
  • tea towels grey8K/yr
  • grey tea towels for kitchen6K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Tea Towels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+1.33

Bad quality after washing

Poor quality inspection

Average Quality

Absorbency14%

Not absorbing

Doesn't absorb that quickly

Not very good at absorbing water

Size-Overall9%−0.05

not fit for purpose

Very small

although they say they are larger than the average size

Thickness7%−0.08

They are quite thick

Very Thin material

Very thin tea towels

Washability4%+0.39

Bad quality after washing

Fell apart after 1 wash

require a couple of washes to soften up properly

Love

Quality-Overall31%+1.33

Excellent quality

Premium quality

they are good strong quality

Value For Money14%+1.99

Good value for money

Excellent value

Good Value

Absorbency10%

Really absorbent

good absorbent towels

Super absorbent

Washability8%+0.39

Can be washed

wash well in the washing machine

Good value nice feel havent washed yet

Size-Overall7%−0.05

fit for purpose

The size is generous

I also love the size

Return

0.6% Return rate 26% Fixable by listing

Quality-Overall26%▅▆▇▇▄█

Bad quality after washing

Poor quality inspection

Average Quality

Thin22%█▆█▇▆▆
Size-Overall12%█▄▃▄▄▆

not fit for purpose

Very small

although they say they are larger than the average size

Material Quality10%▂█▇▅█▆

Material feels a little cheap

Not the best material

Really thin material

Color9%▅▄▃▄█▇

FAQ

Common Grey Tea Towels questions

Answered from the same tracked data.