Grey Pillowcases 2 Pack
FailPrices span $2.13–$12.08, mostly outside the sweet spot, so Grey Pillowcases 2 Pack is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £55K/yr76K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 63%top-5 click share · 19 brands · 23 sellers
Flapen Score
Grey Pillowcases 2 Pack against its category
The dotted line is the Home & Garden average. Past it, Grey Pillowcases 2 Pack is stronger. Inside it, weaker.
Market
The Grey Pillowcases 2 Pack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grey Pillowcases 2 Pack 76K times last year and spent an estimated £55K. The top 5 brands take 63% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
14.5% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £55Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- grey pillowcases 2 pack42K searches a year
02 · Price
A sale here is worth £4.97.
Listings sell for £4.97 on average, from £2.13 to £12.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £4.97 that is £4K to £5K a year per listing.
- Average price
- £4.97under the $15 to $100 sweet spot
- Price range
- £2.13–£12.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #67 within Home Textiles. It carries 2,489 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 95%
- Out of stock, average day
- 11.1%
- Average rank
- #67in Home Textiles
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,489per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Grey Pillowcases 2 Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Moonlight Bedding Pillow Cases 2 Pack Grey Pillowcases Envelope Closure Super Soft Brushed Microfiber Standard House Wife Pillow Covers (50 X 75 CM)
- Price
- £5.28
- Rating
- 4.5/5
- Reviews
- 2,976
- Age
- 3y ago

Utopia Bedding Pack of 4 Pillowcases Standard 50x75cm Grey
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 15,701
- Age
- 3y ago

Rayyan Linen 2 Pack Pillowcases Brushed Microfibre 50 x 75 cm Soft Standard Size Pillow Covers (Grey 2 Pack)
- Price
- £3.66
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 5mo ago

GC GAVENO CAVAILIA Microfiber Pillow Cases 2 Pack - Plain Dyed Housewife Pillowcases - Charcoal - (74x48 cm)
- Price
- £2.13
- Rating
- 4.3/5
- Reviews
- 1,386
- Age
- 3y ago

Yorkshire Bedding Pillow Cases 2 Pack - Brushed Microfiber Housewife Pillowcase Hypoallergenic Pillow Cover Standard Size with Envelope Closure (Grey 50 x 75 cm)
- Price
- £5.07
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 4y ago
Trending
90-day click momentum
Pillow cases 2 Pack Soft Brushed Microfiber Envelope Closure (Grey 2 PACK)
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 4mo ago

AMEHA 100% Brushed Microfiber Grey Pillow Cases 2 Pack (Pillows Not Included) Super Soft Standard Pillow Cases | Hotel Quality Pillow Covers 50x75 cm
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 922
- Age
- 4y ago

Pillow cases 2 Pack Soft Brushed Microfiber Envelope Closure (Grey Silver 2 PACK)
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 4mo ago

Rayyan Linen 2 Pack Pillowcases Brushed Microfibre 50 x 75 cm Soft Standard Size Pillow Covers (Grey 2 Pack)
- Price
- £3.66
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 5mo ago

Acrali Home Grey Egyptian Cotton Pillow Cases 2 Pack Standard Size 50x75 cm - 200 Thread Count - Hotel Quality Super Soft Breathable Pillow Covers with Envelope Closure
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 10mo ago
Newest
by launch date
Pillow cases 2 Pack Soft Brushed Microfiber Envelope Closure (Grey 2 PACK)
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 4mo ago

Pillow cases 2 Pack Soft Brushed Microfiber Envelope Closure (Grey Silver 2 PACK)
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 4mo ago

Rayyan Linen 2 Pack Pillowcases Brushed Microfibre 50 x 75 cm Soft Standard Size Pillow Covers (Grey 2 Pack)
- Price
- £3.66
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 5mo ago

Acrali Home Grey Egyptian Cotton Pillow Cases 2 Pack Standard Size 50x75 cm - 200 Thread Count - Hotel Quality Super Soft Breathable Pillow Covers with Envelope Closure
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 10mo ago

Nafay Living Pintuck Pillowcases 2 Pack Brushed Microfiber Soothing Feel Wrinkle & Fade Resistant with Envelope Closure (Grey)
- Price
- £4.46
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 flat
Sellers
23
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
31%
- MOONLIGHT2001518%
- Utopia Bedding16%
- RAYYAN LINEN12%
- Super Dreamer8%
- Yorkshire Bedding8%
- Joybees6%
Demand
Grey Pillowcases 2 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Grey Pillowcases 2 Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grey pillowcases 2 pack42K/yr
- grey pillow cases18K/yr
- grey pillow cases 2 pack7K/yr
- grey pillowcases3K/yr
- grey pillow case3K/yr
- grey pillowcase2K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Pillowcases 2 Pack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality, arrived with a hole in
Not happy with the quality
Absolutely shocking quality
the stitching has come undone
All the seams came apart on the very first wash
Poor stitching
Thin
Thin material
Theyre on the thinner side compared to some pillowcases
Funny feeling cheap material
They are also made of that horrible cheap soft/silky-like material that so many Amazon bedding products seem to be made out of
not like any microfibre material Ive ever seen before would not recommend
It's slightly darker
I have a disagreement about what grey means
Some is colour blinded
Love
Affordable quality
Good quality
Very good quality, well made and really smooth and soft to touch
Worth buying
Good Value
Excellent value
Good fit
matched the fitted sheet a bought perfectly
fit the pillows nicely
So soft
The fabric feels soft
Smooth surface
very comfortable
it is comfortable to sleep on
comfortable to use
Return
0.4% Return rate 60% Fixable by listing
It's slightly darker
I have a disagreement about what grey means
Some is colour blinded
Funny feeling cheap material
They are also made of that horrible cheap soft/silky-like material that so many Amazon bedding products seem to be made out of
not like any microfibre material Ive ever seen before would not recommend
way way way too big
Too big, too smooth
The are very big
Poor quality, arrived with a hole in
Not happy with the quality
Absolutely shocking quality
the stitching has come undone
All the seams came apart on the very first wash
Poor stitching
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Pillowcases 2 Pack questions
Answered from the same tracked data.









