Grey Microwave
FailDemand is soft, at -12.5% this quarter, so Grey Microwave is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £91K/yr89K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 33 sellers
Flapen Score
Grey Microwave against its category
The dotted line is the Home & Garden average. Past it, Grey Microwave is stronger. Inside it, weaker.
Market
The Grey Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grey Microwave 89K times last year and spent an estimated £91K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £91Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- grey microwave68K searches a year
02 · Price
A sale here is worth £67.28.
Listings sell for £67.28 on average, from £38.80 to £149.33. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £67.28 that is £0 to £7K a year per listing.
- Average price
- £67.28inside the $15 to $100 sweet spot
- Price range
- £38.80–£149.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #55 within Small Kitchen Appliances. It carries 1,606 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 68%
- Out of stock, average day
- 7.0%
- Average rank
- #55in Small Kitchen Appliances
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,606per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 4 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Grey Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Abode Retro Microwave 20 Litre Grey Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004G
- Price
- £50.80
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 1y ago

Russell Hobbs RHM2044G Retro 20 Litre Grey Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels
- Price
- £68.81
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 4y ago

Russell Hobbs Digital Microwave 20L 800W in Grey with 5 Power Levels Pull Handle Door & Button Control Clock & Timer Automatic Defrost Easy Clean 8 Auto Cook Menus RHMD818G
- Price
- £66.73
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 1y ago

Russell Hobbs 17 Litre 700W Grey Solo Manual Microwave With Groove Design 5 Power Levels Integrated Timer And Defrost Function Easy Clean RHMM723G
- Price
- £60.24
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 3y ago

Russell Hobbs RHMM713G 17 L 700 W Scandi Compact Grey Manual Microwave with 5 Power Levels Wood Effect Handle & Dials Timer Defrost Setting Easy Clean
- Price
- £57.58
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 6y ago
Trending
90-day click momentum
Haden Digital Microwave 17L Capacity 700W Power Grey Finish LED Display with Timer and Clock 5 Power Levels 60-Minute Timer with End Signal
- Price
- £45.44
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 8mo ago

Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY
- Price
- £64.69
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 5mo ago

SIA FDM21SI 20L Silver Microwave Digital Display 700W 8 Auto-Functions 5 Power Levels 245mm Turntable 2 Years Parts and Labour Guarantee
- Price
- £38.80
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 3y ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Grey SM4425GRY
- Price
- £70.53
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Russell Hobbs RHMM713G Compact 700W Manual Microwave 17L 5 Power Levels Wood Effect Handle and Buttons Scandinavian Style Timer Defrost Function Easy Clean Grey
- Price
- £63.62
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 1y ago
Newest
by launch date
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY
- Price
- £64.69
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 5mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Grey SM4425GRY
- Price
- £70.53
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Haden Digital Microwave 17L Capacity 700W Power Grey Finish LED Display with Timer and Clock 5 Power Levels 60-Minute Timer with End Signal
- Price
- £45.44
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 8mo ago

Salter Retro Digital Grey Microwave 20 Litre Defrost by Time/Weight 25.5 cm Glass Turntable 95 Minute Timer 8 Auto Cooking Presets Solo Microwave Oven Easy Clean Button/Dial Control 800W
- Price
- £69.73
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 10mo ago

Belaco 20L Microwave Digital Display 8 presets with Auto Defrost 800W Microwave Oven 10 Power Levels Luxury & Retro Design Easy Clean
- Price
- £63.79
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
12%
- Russell Hobbs53%
- Abode13%
- Swan9%
- VYTRONIX5%
- Daewoo4%
- HADEN3%
- Open — no brand owns it (9 brands, 12%)
Demand
Grey Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Grey Microwave
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesn't function at all
Didnt work
really crap function right there
Doesn't fit jugs in very well
Kettle a little small
Far too small
doesnt heat at all
doesnt heat up food evenly
To long to heat up food
although wrong colour
got sent the wrong colour
Wrong colour delivered
The light isn't very bright
Bright light is not so bright
Not very bright light
Love
Easy to use
easy tu use
Easy to operate
Worth every penny
Good for the price
Excellent Value
Excellent Product
Good quality microwave
This microwave oven is good quality
I was very impressed at the size
Fit well
A great size for everyday use
Exactly what I needed
Does what is supposed to do
As described
Return
2.3% Return rate 41% Fixable by listing
Doesn't fit jugs in very well
Kettle a little small
Far too small
doesnt heat at all
doesnt heat up food evenly
To long to heat up food
doesn't function at all
Didnt work
really crap function right there
Internal light faulty
Part of the Led lights are out
the plate doesnt turn
although wrong colour
got sent the wrong colour
Wrong colour delivered
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Microwave questions
Answered from the same tracked data.









