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Grey Microwave

Fail

Demand is soft, at -12.5% this quarter, so Grey Microwave is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£91K/yr89K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
52%top-5 click share · 15 brands · 33 sellers

Flapen Score

Grey Microwave against its category

The dotted line is the Home & Garden average. Past it, Grey Microwave is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Microwave 89K times last year and spent an estimated £91K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
1.5%
Market size, estimated
£91Ka year
Peak month
November1.8× the quietest month
Top search term
grey microwave68K searches a year

02 · Price

A sale here is worth £67.28.

Listings sell for £67.28 on average, from £38.80 to £149.33. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £67.28 that is £0 to £7K a year per listing.

Average price
£67.28inside the $15 to $100 sweet spot
Price range
£38.80–£149.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #55 within Small Kitchen Appliances. It carries 1,606 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
68%
Out of stock, average day
7.0%
Average rank
#55in Small Kitchen Appliances
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,606per listing
Listings tracked
31

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Grey Microwave products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

33

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 89%

Open market

12%

  • Russell Hobbs53%
  • Abode13%
  • Swan9%
  • VYTRONIX5%
  • Daewoo4%
  • HADEN3%
  • Open — no brand owns it (9 brands, 12%)

Demand

Grey Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Grey Microwave

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Functionality-Overall”
2.3%of orders come back
“doesn't function at all”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Grey Microwave questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data