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Grey Microwave

Fail

Demand is soft, at -12.5% this quarter, so Grey Microwave is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£91K/yr89K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
52%top-5 click share · 15 brands · 33 sellers

Flapen Score

Grey Microwave against its category

The dotted line is the Home & Garden average. Past it, Grey Microwave is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Microwave 89K times last year and spent an estimated £91K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
1.5%
Market size, estimated
£91Ka year
Peak month
November1.8× the quietest month
Top search term
grey microwave68K searches a year

02 · Price

A sale here is worth £67.28.

Listings sell for £67.28 on average, from £38.80 to £149.33. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £67.28 that is £0 to £7K a year per listing.

Average price
£67.28inside the $15 to $100 sweet spot
Price range
£38.80–£149.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #55 within Small Kitchen Appliances. It carries 1,606 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
68%
Out of stock, average day
7.0%
Average rank
#55in Small Kitchen Appliances
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,606per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Grey Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

33

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

12%

  • Russell Hobbs53%
  • Abode13%
  • Swan9%
  • VYTRONIX5%
  • Daewoo4%
  • HADEN3%
  • Open — no brand owns it (9 brands, 12%)

Demand

Grey Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Grey Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall12%−0.08

doesn't function at all

Didnt work

really crap function right there

Size-Overall9%+0.15

Doesn't fit jugs in very well

Kettle a little small

Far too small

Heating8%−0.04

doesnt heat at all

doesnt heat up food evenly

To long to heat up food

Color7%

although wrong colour

got sent the wrong colour

Wrong colour delivered

Brightness/Shine/Glow6%−0.03

The light isn't very bright

Bright light is not so bright

Not very bright light

Love

Ease Of Use21%+1.79

Easy to use

easy tu use

Easy to operate

Value For Money19%+0.54

Worth every penny

Good for the price

Excellent Value

Quality-Overall17%+1.32

Excellent Product

Good quality microwave

This microwave oven is good quality

Size-Overall7%+0.15

I was very impressed at the size

Fit well

A great size for everyday use

Advertised Vs Actual Product6%+0.28

Exactly what I needed

Does what is supposed to do

As described

Return

2.3% Return rate 41% Fixable by listing

Size-Overall27%▇█▆▇▆▆

Doesn't fit jugs in very well

Kettle a little small

Far too small

Heating16%▅▇█▅▆▇

doesnt heat at all

doesnt heat up food evenly

To long to heat up food

Functionality-Overall13%▄▅▄█▆▇

doesn't function at all

Didnt work

really crap function right there

Defective Material/Parts10%▇▇▆▄█▆

Internal light faulty

Part of the Led lights are out

the plate doesnt turn

Color8%█▇▅█▆▄

although wrong colour

got sent the wrong colour

Wrong colour delivered

FAQ

Common Grey Microwave questions

Answered from the same tracked data.