Grey Microwave
soft demand (-12.5% this quarter) — Grey Microwave doesn't clear our bar today.
Flapen Score
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Is Grey Microwave profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Grey Microwave is a £91K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Grey Microwave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.5% over the last 90 days and 1.5% of searches end in a purchase.
£91K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Grey Microwave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Abode Retro Microwave 20 Litre Grey Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004G
- Price
- £50.80
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 1y ago
Russell Hobbs RHM2044G Retro 20 Litre Grey Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels
- Price
- £68.81
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 4y ago
Russell Hobbs Digital Microwave 20L 800W in Grey with 5 Power Levels Pull Handle Door & Button Control Clock & Timer Automatic Defrost Easy Clean 8 Auto Cook Menus RHMD818G
- Price
- £66.73
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 1y ago
Russell Hobbs 17 Litre 700W Grey Solo Manual Microwave With Groove Design 5 Power Levels Integrated Timer And Defrost Function Easy Clean RHMM723G
- Price
- £60.24
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 3y ago
Russell Hobbs RHMM713G 17 L 700 W Scandi Compact Grey Manual Microwave with 5 Power Levels Wood Effect Handle & Dials Timer Defrost Setting Easy Clean
- Price
- £57.58
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 6y ago
Trending
90-day click momentum
Haden Digital Microwave 17L Capacity 700W Power Grey Finish LED Display with Timer and Clock 5 Power Levels 60-Minute Timer with End Signal
- Price
- £45.44
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 8mo ago
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY
- Price
- £64.69
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 5mo ago
SIA FDM21SI 20L Silver Microwave Digital Display 700W 8 Auto-Functions 5 Power Levels 245mm Turntable 2 Years Parts and Labour Guarantee
- Price
- £38.80
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 3y ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Grey SM4425GRY
- Price
- £70.53
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Russell Hobbs RHMM713G Compact 700W Manual Microwave 17L 5 Power Levels Wood Effect Handle and Buttons Scandinavian Style Timer Defrost Function Easy Clean Grey
- Price
- £63.62
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 1y ago
Newest
by launch dateSwan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY
- Price
- £64.69
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 5mo ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Grey SM4425GRY
- Price
- £70.53
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Haden Digital Microwave 17L Capacity 700W Power Grey Finish LED Display with Timer and Clock 5 Power Levels 60-Minute Timer with End Signal
- Price
- £45.44
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 8mo ago
Salter Retro Digital Grey Microwave 20 Litre Defrost by Time/Weight 25.5 cm Glass Turntable 95 Minute Timer 8 Auto Cooking Presets Solo Microwave Oven Easy Clean Button/Dial Control 800W
- Price
- £69.73
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 10mo ago
Belaco 20L Microwave Digital Display 8 presets with Auto Defrost 800W Microwave Oven 10 Power Levels Luxury & Retro Design Easy Clean
- Price
- £63.79
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 flat
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
12%
- Russell Hobbs53%
- Abode13%
- Swan9%
- VYTRONIX5%
- Daewoo4%
- HADEN3%
- Open — no brand owns it (9 brands, 12%)
Grey Microwave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.8×
What reviews say buyers love and hate about Grey Microwave
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Easy to use”
“Worth every penny”
“Excellent Product”
“I was very impressed at the size”
“Exactly what I needed”
What buyers complain about
62% of reviews“doesn't function at all”
“Doesn't fit jugs in very well”
“doesnt heat at all”
“although wrong colour”
“The light isn't very bright”
Grey Microwave return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Grey Microwave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
