grey microwave
Skip itSoft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£67.28avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good£38.80–£149.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,606.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 89K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, grey microwave is a £91K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
grey microwave market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £67K–£84K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 68%
- Out of stock
- 7.0%
- Avg brand age
- 37 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
12%
- Russell Hobbs53%
- Abode13%
- Swan9%
- VYTRONIX5%
- Daewoo4%
- HADEN3%
- Open — no brand owns it (9 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top grey microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Abode Retro Microwave 20 Litre Grey Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004G
Abode£50.804.7★348 rev
Russell Hobbs RHM2044G Retro 20 Litre Grey Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels
Russell Hobbs£68.814.4★583 rev
Russell Hobbs Digital Microwave 20L 800W in Grey with 5 Power Levels Pull Handle Door & Button Control Clock & Timer Automatic Defrost Easy Clean 8 Auto Cook Menus RHMD818G
Russell Hobbs£66.734.6★278 rev
Russell Hobbs 17 Litre 700W Grey Solo Manual Microwave With Groove Design 5 Power Levels Integrated Timer And Defrost Function Easy Clean RHMM723G
Russell Hobbs£60.244.5★766 rev
Russell Hobbs RHMM713G 17 L 700 W Scandi Compact Grey Manual Microwave with 5 Power Levels Wood Effect Handle & Dials Timer Defrost Setting Easy Clean
Russell Hobbs£57.584.5★2,244 rev
Newest
by launch date
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY
Swan£64.6922 rev
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Grey SM4425GRY
Swan£70.5341 rev
Haden Digital Microwave 17L Capacity 700W Power Grey Finish LED Display with Timer and Clock 5 Power Levels 60-Minute Timer with End Signal
HADEN£45.44109 rev
Salter Retro Digital Grey Microwave 20 Litre Defrost by Time/Weight 25.5 cm Glass Turntable 95 Minute Timer 8 Auto Cooking Presets Solo Microwave Oven Easy Clean Button/Dial Control 800W
Salter£69.73120 rev
Belaco 20L Microwave Digital Display 8 presets with Auto Defrost 800W Microwave Oven 10 Power Levels Luxury & Retro Design Easy Clean
Belaco£63.79205 rev
Trending
90-day click momentumHaden Digital Microwave 17L Capacity 700W Power Grey Finish LED Display with Timer and Clock 5 Power Levels 60-Minute Timer with End Signal
HADEN£45.444.2★
Swan Windsor Manual Microwave 20L 800W 5 Power Levels Defrost by Time 30 Minute Timer Non-slip Feet Family Sized Microwave Grey SM4424GRY
Swan£64.694.4★
SIA FDM21SI 20L Silver Microwave Digital Display 700W 8 Auto-Functions 5 Power Levels 245mm Turntable 2 Years Parts and Labour Guarantee
SIA£38.804.4★
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Grey SM4425GRY
Swan£70.534.7★
Russell Hobbs RHMM713G Compact 700W Manual Microwave 17L 5 Power Levels Wood Effect Handle and Buttons Scandinavian Style Timer Defrost Function Easy Clean Grey
Russell Hobbs£63.624.7★
What buyers say about grey microwave
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Worth every penny”
“Excellent Product”
“I was very impressed at the size”
“Exactly what I needed”
“its sleek design”
“Its compact and easy to use”
“It heats well”
“Easy to clean”
“Really nice style”
What buyers complain about
“doesn't function at all”
“Doesn't fit jugs in very well”
“doesnt heat at all”
“although wrong colour”
“The light isn't very bright”
“Start and stop buttons were not functioning”
“the beeps are very noisy”
“Poor quality”
“Internal light faulty”
“Broken door”
Top return reasons
Common questions
- Is grey microwave profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 31 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the grey microwave niche?
- 15 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in grey microwave?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Heating. The return rate is 2.3%.
- When does demand for grey microwave peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the grey microwave niche?
- Listings span £38.80–£149.33; the average listing price is £67.28 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.