Grey Kettle
soft demand (-36.0% this quarter) — Grey Kettle doesn't clear our bar today.
Flapen Score
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Is Grey Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Grey Kettle is a £133K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Grey Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.0% over the last 90 days and 4.4% of searches end in a purchase.
£133K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Grey Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs Honeycomb Electric 1.7L Cordless Kettle (Fast Boil 3KW Grey premium plastic matt & high gloss finish Removable washable anti-scale filter Push button lid Perfect pour spout) 26053
- Price
- £18.03
- Rating
- 4.5/5
- Reviews
- 6,211
- Age
- 6y ago
Swan Windsor Rapid Boil Kettle with Removable Limescale Filter Boil Dry Protection and Hidden Cord Storage 1.7L 3KW Grey SK14611GRY
- Price
- £15.46
- Rating
- 4.3/5
- Reviews
- 1,950
- Age
- 2y ago
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago
![Breville Bold Ice Grey Electric Kettle | 1.7L | 3kW Fast Boil | Grey & Silver Chrome [VKT222]](https://m.media-amazon.com/images/I/31CU6tR6Y1L.jpg)
Breville Bold Ice Grey Electric Kettle | 1.7L | 3kW Fast Boil | Grey & Silver Chrome [VKT222]
- Price
- £20.92
- Rating
- 4.6/5
- Reviews
- 8,863
- Age
- 5y ago
![Breville Curve Electric Kettle | 1.7 Litre | 3KW Fast Boil | Grey & Chrome [VKT227]](https://m.media-amazon.com/images/I/41t1pbBT2jL.jpg)
Breville Curve Electric Kettle | 1.7 Litre | 3KW Fast Boil | Grey & Chrome [VKT227]
- Price
- £25.75
- Rating
- 4.6/5
- Reviews
- 3,409
- Age
- 5y ago
Trending
90-day click momentum
Morphy Richards Hive Kettle 1.5L Easy Fill System Enhanced Waterspout 3KW Rapid Boil 360 Degree Base Limescale Filter Water Viewing Window Grey 108273
- Price
- £21.83
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 5y ago
Tower T10075GRY Solitaire Kettle with 360 Swivel Base Cord Storage 1.5L 3KW Grey and Chrome Accents
- Price
- £13.52
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 3y ago
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago
Swan SK19024 Fjord Jug Kettle with Rapid Boil 360 Degree Swivel Base Wood Effect Handle 1.7L 3000W Grey
- Price
- £22.27
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 1y ago
Breville Curve Electric Kettle | 1.7 Litre | 3KW Fast Boil | Grey & Chrome [VKT227]
- Price
- £25.75
- Rating
- 4.6/5
- Reviews
- 3,409
- Age
- 5y ago
Newest
by launch date
Swan SK19025GRY Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Grey and Stainless Steel
- Price
- £28.79
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago
Andrew James Fast Boil Electric Kettle Large 1.7L Capacity Cordless Quiet Kettle with Reusable Filter Quick Boil Modern Stylish Practical Lumiglo 3000W (Grey)
- Price
- £23.28
- Rating
- 4.3/5
- Reviews
- 4,088
- Age
- 1y ago
Swan SK19024 Fjord Jug Kettle with Rapid Boil 360 Degree Swivel Base Wood Effect Handle 1.7L 3000W Grey
- Price
- £22.27
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 1y ago
Swan Windsor Rapid Boil Kettle with Removable Limescale Filter Boil Dry Protection and Hidden Cord Storage 1.7L 3KW Grey SK14611GRY
- Price
- £15.46
- Rating
- 4.3/5
- Reviews
- 1,950
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
64
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
8%
- Swan22%
- Russell Hobbs19%
- Tower17%
- Breville17%
- Morphy Richards10%
- Daewoo7%
- Open — no brand owns it (4 brands, 8%)
Grey Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.8×
Top Grey Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- grey kettle110K/yr
- kettle grey19K/yr
- grey kettles6K/yr
- breville kettle grey5K/yr
- russell hobbs kettle grey3K/yr
What reviews say buyers love and hate about Grey Kettle
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great kettle”
“Good value for money”
“Love the colour”
“Does The Job”
“not to heavy”
What buyers complain about
78% of reviews“its just broken”
“returned, leaking”
“very shoddy quality control”
“Blue light stopped working”
“not cheap”
Grey Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Grey Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
