Grey Kettle
FailDemand is soft, at -36.0% this quarter, so Grey Kettle is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £133K/yr143K searches / yr
- 90-day growth
- -36.0%search demand this quarter
- Competition
- 51%top-5 click share · 10 brands · 64 sellers
Flapen Score
Grey Kettle against its category
The dotted line is the Home & Garden average. Past it, Grey Kettle is stronger. Inside it, weaker.
Market
The Grey Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grey Kettle 143K times last year and spent an estimated £133K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -36.0%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £133Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- grey kettle110K searches a year
02 · Price
A sale here is worth £20.99.
Listings sell for £20.99 on average, from £10.74 to £31.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £20.99 that is £2K to £5K a year per listing.
- Average price
- £20.99inside the $15 to $100 sweet spot
- Price range
- £10.74–£31.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #70 within Small Kitchen Appliances. It carries 4,338 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 96%
- Out of stock, average day
- 0.2%
- Average rank
- #70in Small Kitchen Appliances
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,338per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Grey Kettle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Russell Hobbs Honeycomb Electric 1.7L Cordless Kettle (Fast Boil 3KW Grey premium plastic matt & high gloss finish Removable washable anti-scale filter Push button lid Perfect pour spout) 26053
- Price
- £18.03
- Rating
- 4.5/5
- Reviews
- 6,211
- Age
- 6y ago

Swan Windsor Rapid Boil Kettle with Removable Limescale Filter Boil Dry Protection and Hidden Cord Storage 1.7L 3KW Grey SK14611GRY
- Price
- £15.46
- Rating
- 4.3/5
- Reviews
- 1,950
- Age
- 2y ago

Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago
![Breville Bold Ice Grey Electric Kettle | 1.7L | 3kW Fast Boil | Grey & Silver Chrome [VKT222]](https://m.media-amazon.com/images/I/31CU6tR6Y1L.jpg)
Breville Bold Ice Grey Electric Kettle | 1.7L | 3kW Fast Boil | Grey & Silver Chrome [VKT222]
- Price
- £20.92
- Rating
- 4.6/5
- Reviews
- 8,863
- Age
- 5y ago
![Breville Curve Electric Kettle | 1.7 Litre | 3KW Fast Boil | Grey & Chrome [VKT227]](https://m.media-amazon.com/images/I/41t1pbBT2jL.jpg)
Breville Curve Electric Kettle | 1.7 Litre | 3KW Fast Boil | Grey & Chrome [VKT227]
- Price
- £25.75
- Rating
- 4.6/5
- Reviews
- 3,409
- Age
- 5y ago
Trending
estimated 90-day click momentum
Morphy Richards Hive Kettle 1.5L Easy Fill System Enhanced Waterspout 3KW Rapid Boil 360 Degree Base Limescale Filter Water Viewing Window Grey 108273
- Price
- £21.83
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 5y ago

Tower T10075GRY Solitaire Kettle with 360 Swivel Base Cord Storage 1.5L 3KW Grey and Chrome Accents
- Price
- £13.52
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 3y ago

Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago

Swan SK19024 Fjord Jug Kettle with Rapid Boil 360 Degree Swivel Base Wood Effect Handle 1.7L 3000W Grey
- Price
- £22.27
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 1y ago
![Breville Curve Electric Kettle | 1.7 Litre | 3KW Fast Boil | Grey & Chrome [VKT227]](https://m.media-amazon.com/images/I/41t1pbBT2jL.jpg)
Breville Curve Electric Kettle | 1.7 Litre | 3KW Fast Boil | Grey & Chrome [VKT227]
- Price
- £25.75
- Rating
- 4.6/5
- Reviews
- 3,409
- Age
- 5y ago
Newest
by launch date
Swan SK19025GRY Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Grey and Stainless Steel
- Price
- £28.79
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago

Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago

Andrew James Fast Boil Electric Kettle Large 1.7L Capacity Cordless Quiet Kettle with Reusable Filter Quick Boil Modern Stylish Practical Lumiglo 3000W (Grey)
- Price
- £23.28
- Rating
- 4.3/5
- Reviews
- 4,088
- Age
- 1y ago

Swan SK19024 Fjord Jug Kettle with Rapid Boil 360 Degree Swivel Base Wood Effect Handle 1.7L 3000W Grey
- Price
- £22.27
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 1y ago

Swan Windsor Rapid Boil Kettle with Removable Limescale Filter Boil Dry Protection and Hidden Cord Storage 1.7L 3KW Grey SK14611GRY
- Price
- £15.46
- Rating
- 4.3/5
- Reviews
- 1,950
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
64
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 95%
Open market
8%
- Swan22%
- Russell Hobbs19%
- Tower17%
- Breville17%
- Morphy Richards10%
- Daewoo7%
- Open — no brand owns it (4 brands, 8%)
Demand
Grey Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Grey Kettle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grey kettle110K/yr
- kettle grey19K/yr
- grey kettles6K/yr
- breville kettle grey5K/yr
- russell hobbs kettle grey3K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Kettle
We read the reviews and the return reasons for every product selling here.
“its just broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Kettle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









