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Grey Double Fitted Sheet

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $44K a year here, so Grey Double Fitted Sheet is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£44K/yr65K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
40%top-5 click share · 29 brands · 36 sellers

Flapen Score

Grey Double Fitted Sheet against its category

The dotted line is the Home & Garden average. Past it, Grey Double Fitted Sheet is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Double Fitted Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Double Fitted Sheet 65K times last year and spent an estimated £44K. The top 5 brands take 54% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
7.5%
Market size, estimated
£44Ka year
Peak month
July1.3× the quietest month
Top search term
100% cotton fitted sheet double11K searches a year

02 · Price

A sale here is worth £9.03.

Listings sell for £9.03 on average, from £4.69 to £25.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.03 that is £903 to £2K a year per listing.

Average price
£9.03under the $15 to $100 sweet spot
Price range
£4.69–£25.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£903–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #36 within Home Textiles. It carries 22,434 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
86%
Out of stock, average day
2.6%
Average rank
#36in Home Textiles
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
22,434per listing
Listings tracked
43

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Grey Double Fitted Sheet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

36

Est. top-5 brand share

54%

Top 20: 92%

Est. top-5 click share

40%

Top 20: 77%

Open market

42%

  • My home store16%
  • Generic13%
  • Utopia Bedding9%
  • Amazon Basics9%
  • Sapphire Collection8%
  • Linens World4%

Demand

Grey Double Fitted Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Grey Double Fitted Sheet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 100% cotton fitted sheet double11K/yr
  • grey double fitted sheet17K/yr
  • egyptian cotton double fitted sheet9K/yr
  • deep fitted cotton sheets double bed6K/yr
  • extra deep double fitted sheet4K/yr
  • polycotton fitted bed sheets double4K/yr
  • european double fitted sheet6K/yr
  • white cotton fitted sheets double bed3K/yr
  • double grey fitted sheet3K/yr
  • grey bed sheets double2K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Double Fitted Sheet

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grey Double Fitted Sheet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data