grey cushion covers
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Review moat
Okay2,780.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.50–£18.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 166K searches
According to Flapen's Amazon United Kingdom niche tracking, grey cushion covers is a £31K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
grey cushion covers market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £32K–£43K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 97%
- Out of stock
- 5.5%
- Avg brand age
- 39 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
29
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
48%
Top 20: 88%
Open market
37%
- Hafaa23%
- Aspire Homeware13%
- AUAUY7%
- Topfinel7%
- AMFUN7%
- Yorkshire Bedding6%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -29.5% search growth over the last 90 days.Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.0×
Top grey cushion covers search terms
- grey cushions65K/yr
- grey cushion covers 45 x 4523K/yr
- grey cushions with covers included18K/yr
- grey cushion10K/yr
- large grey cushions8K/yr
- grey pillows7K/yr
- grey sofa cushions7K/yr
- light grey cushion covers7K/yr
- light grey cushions6K/yr
- dark grey cushion covers7K/yr
Top grey cushion covers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hafaa Velvet Cushions with Covers Included Set of 4 (2 Grey Cushion Covers 45 x 45 2 Cushion Inserts) Luxury Decorative Fluffy Square Throw Pillow Cases with Invisible Zipper(18x18)
Hafaa£10.534.4★463 rev
Aspire Homeware Grey Cushions with Covers Included 45 x 45 cm Pack of 4 (4-Cushion Covers 4-Inserts) with Invisible Zipper Pattern Cushion for Home Décor Bedroom & Sofa (18x18 Inchs)
Aspire Homeware£18.224.6★791 rev
AMFUN Set of 2 Velvet Cushion Covers Gray 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
AMFUN£5.644.2★446 rev
Hafaa Cushions with Covers Included 45 x 45 Cm Set of 4 (2 Grey Cushion Covers 2 Cushion Inserts) - Ultrasonic Velvet Square Throw Pillow Case Decorative Sofa Cushion with Invisible Zipper
Hafaa£10.804.5★929 rev
Yorkshire Bedding Cushion Covers 45 x 45 (Pack of 2) - Luxury Velvet Square Throw Pillow Cases - Decorative Soft Grey Cushion Cover for Sofa Couch Bedroom with Invisible Zipper 18x18 Inches
Yorkshire Bedding£6.604.5★1,056 rev
Newest
by launch date
FUTEI Set of 2 Soft Chenille 45x45 cm Cushion Covers Textured Natural Faux Linen Scatter Pillow Covers 45 x 45 cm Farmhouse Accent for Sofa Bedroom Living Room Light Grey
FUTEI£12.4732 rev
WORUIB 2 Pack Grey Cushion Covers Fluffy Cushions Faux Fur Cushion Covers Soft and Cozy 43x43cm for Living Room Bedroom Sofa
WORUIB£7.5319 rev
decorUhome Faux Fur Cushion Covers 45x45 cm Set of 2 Decorative Soft Plush Striped Neutral Pillow case 18X18 Inch with Velvet Back for Sofa Bed Living Room Home Decor Cream White
decorUhome£10.7189 rev
OYIMUA 2 Pack Chenille Cushion Covers 45 x 45 Grey Luxury Square Pillow Cases Soft Decorative Pillows 18x18 for Modern Sofa Home Decoration
OYIMUA£11.13149 rev
Betadistor Grey Cushion Covers 4 Pack Comfortable Decorative Silver Lines Pattern Throw Pillow Case Square Cushion Cover Pillowcase 45 x 45 cm Silver Lines 514-0296
Betadistor£8.42236 rev
Trending
90-day click momentumFUTEI Set of 2 Soft Chenille 45x45 cm Cushion Covers Textured Natural Faux Linen Scatter Pillow Covers 45 x 45 cm Farmhouse Accent for Sofa Bedroom Living Room Light Grey
FUTEI£12.474.8★
decorUhome Faux Fur Cushion Covers 45x45 cm Set of 2 Decorative Soft Plush Striped Neutral Pillow case 18X18 Inch with Velvet Back for Sofa Bed Living Room Home Decor Cream White
decorUhome£10.714.4★
AMFUN Set of 2 Velvet Cushion Covers Gray 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
AMFUN£5.644.2★
MIULEE Cushion Covers 50 x 50 cm Decorative Corduroy Grey Cushions Throw Pillow Square 20 x 20 Inches Striped Solid for Sofa Couch Home Bedroom Set of 2
MIULEE£8.544.5★
Hafaa Cushions with Covers Included 45 x 45 Cm Set of 4 (2 Silver Cushion Covers 2 Cushion Inserts) - Ultrasonic Velvet Square Throw Pillow Case Sofa Cushion with Invisible Zipper
Hafaa£11.444.5★
What buyers say about grey cushion covers
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Nice quality cushions”
“well worth the money”
“soft straight out the box”
“Good fit”
“product as described”
“colour is as they look”
“Lovely thick comfy cushions fabric is great would reccomend”
“Nice material”
“Very comfortable”
What buyers complain about
“Wrong colour”
“Looks cheap, I guess you get what you pay for”
“One ripped straight away another the zip wont fully open”
“Dont bother cheap very thin and cheap looking”
“Inaccurate product description and photo”
“nothing special at the price”
“Very poor quality of fabric”
“wrong size”
Top return reasons
Common questions
- Is grey cushion covers profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the grey cushion covers niche?
- 22 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in grey cushion covers?
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 1.6%.
- When does demand for grey cushion covers peak?
- Demand peaks in Jan–Sep–Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the grey cushion covers niche?
- Listings span £5.50–£18.64; the average listing price is £10.74 (sweet spot $15–$100). The average incumbent carries 2,781 reviews — the moat a new listing must climb.