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Grey Cushion Covers

Fail

Shoppers spend only $31K a year here, so Grey Cushion Covers is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£31K/yr166K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
48%top-5 click share · 22 brands · 29 sellers

Flapen Score

Grey Cushion Covers against its category

The dotted line is the Home & Garden average. Past it, Grey Cushion Covers is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Cushion Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Cushion Covers 166K times last year and spent an estimated £31K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
1.7%
Market size, estimated
£31Ka year
Peak month
September2.0× the quietest month
Top search term
grey cushions65K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £5.50 to £18.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.74 that is £0 to £1K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£5.50–£18.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #126 within Cushions & Accessories. It carries 2,781 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
84%
Out of stock, average day
5.5%
Average rank
#126in Cushions & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,781per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Grey Cushion Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

29

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

48%

Top 20: 88%

Open market

37%

  • Hafaa23%
  • Aspire Homeware13%
  • AUAUY7%
  • Topfinel7%
  • AMFUN7%
  • Yorkshire Bedding6%

Demand

Grey Cushion Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Grey Cushion Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey cushions65K/yr
  • grey cushion covers 45 x 4523K/yr
  • grey cushions with covers included18K/yr
  • grey cushion10K/yr
  • large grey cushions8K/yr
  • grey pillows7K/yr
  • grey sofa cushions7K/yr
  • light grey cushion covers7K/yr
  • light grey cushions6K/yr
  • dark grey cushion covers7K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Cushion Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color36%−0.28

Wrong colour

Not the same colour

Colour not as described

Quality-Overall21%+0.63

Looks cheap, I guess you get what you pay for

Absolute rubbish

Poor quality

Durability7%−0.04

One ripped straight away another the zip wont fully open

Thickness7%−0.04

Dont bother cheap very thin and cheap looking

Quite thin material

Advertised Vs Actual Product6%−0.01

Inaccurate product description and photo

Pretty misleading if dont read description

Love

Quality-Overall28%+0.63

Decent quality

Really good quality thick and attractive

Lovely product

Cushion20%+1.62

Nice quality cushions

Love these cushions

Nice soft cushions

Value For Money14%+0.49

well worth the money

Good value

Excellent value

Soft Feel10%

soft straight out the box

soft to the touch

Lovely and soft

Size-Overall5%+0.36

Good fit

The right sixe they look lovely an any sofa

Perfect size and well made

Return

1.6% Return rate 73% Fixable by listing

Color34%▄▆▇▇█▅

Wrong colour

Not the same colour

Colour not as described

Size-Overall24%█▆▇▇▄▇

wrong size

Cushion10%▇█▆▇▆▅
Advertised Vs Actual Product9%▅▄▄▃▂█

Inaccurate product description and photo

Pretty misleading if dont read description

Quality-Overall7%█▂▅▃▃▆

Looks cheap, I guess you get what you pay for

Absolute rubbish

Poor quality

FAQ

Common Grey Cushion Covers questions

Answered from the same tracked data.