How competitive is the Green Wool niche on Amazon United Kingdom?

14 brands and 31 sellers compete in Green Wool on Amazon United Kingdom. The top 5 Green Wool products take 52% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Green Wool?

Green Wool buyers on Amazon United Kingdom complain most about Color, Material Quality, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Green Wool niche?

Green Wool sells for £6.80 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.25–£81.13. The average incumbent carries 4,249 reviews — the moat a new listing must climb.

Green Wool

soft demand (-37.9% this quarter) — Green Wool doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51

This niche Category average · 5,777 niches

Is Green Wool profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Wool is a £56K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Green Wool: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.9% over the last 90 days and 6.4% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr13K

Search volume / yr-37.9%129K

Conversion rate6.4%

Avg price£6.80

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers14 · 31

Top-5 product click share52%

Open market10%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Top Green Wool products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Korbond DK Yarn Emerald Green - 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool (290m Total)

Price: £2.25
Rating: 4.6/5
Reviews: 9,667
Age: 2y ago

Hayfield Bonus DK Double Knitting Grass (825) 100g by Sirdar

Price: £3.09
Rating: 4.6/5
Reviews: 22,717
Age: 15y ago

Sirdar Hayfield Bonus DK Double Knitting Bottle Green (839) 100g

Price: £2.57
Rating: 4.6/5
Reviews: 22,717
Age: 15y ago

Utopia Crafts DK Double Knitting Yarn 100g (Olive Oil)

Price: £2.44
Rating: 4.6/5
Reviews: 4,809
Age: 3y ago

Sirdar Snuggly Replay DK Double Knitting Go Faster Green (124) 50g

Price: £2.45
Rating: 4.5/5
Reviews: 196
Age: 5y ago

Newest

by launch date

Crochet Yarn Kit 3×50g 60% Cotton 40% Acrylic Combed Cotton Yarn with 3mm Hook & Accessories DK Wool for Beginners Amigurumi Socks Blankets (Green-3)

Price: £7.76
Rating: 4.5/5
Reviews: 61
Age: 6mo ago

Nissary Crochet Yarn 5x100g Yarn for Crocheting & Knitting 60% Cotton + 40% Acrylic Crochet Wool DK for Beginners with 2.5 mm Hook and Accessories Perfect for Amigurumi and Craft Green

Price: £16.46
Rating: 4.5/5
Reviews: 57
Age: 7mo ago

Emu Crafters Choice DK Everyday Acrylic Yarn 100g Ball 300m Green - 018

Price: £1.25
Rating: 4.6/5
Reviews: 19
Age: 8mo ago

Emu Classic DK Acrylic Yarn 100g Ball 282m Ivy - 145

Price: £1.76
Rating: 4.6/5
Reviews: 187
Age: 9mo ago

Emu Classic DK Acrylic Yarn 100g Ball 282m Shamrock - 190

Price: £1.74
Rating: 4.6/5
Reviews: 187
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

Sirdar40%
Utopia Crafts24%
KORBOND16%
Emu6%
Jaciensh4%
King Cole2%
Open — no brand owns it (8 brands, 8%)

Green Wool demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR6.4%Products31Brands14Top 5 Brands90%OOS Rate4.2%Rating4.5★Reviews4,249Avg BSR#272

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Top Green Wool search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

green yarn39K/yr -35.7%4.0% conv.
green wool50K/yr -38.4%5.8% conv.
green dk yarn8K/yr -23.8%3.2% conv.
green dk wool6K/yr -29.7%5.1% conv.
green wool double knit9K/yr -58.4%7.4% conv.
green double knitting wool5K/yr -33.9%5.1% conv.
dark green yarn5K/yr -39.0%3.2% conv.
dark green wool6K/yr -54.1%9.0% conv.

What reviews say buyers love and hate about Green Wool

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Color27%

“lovely colour”

Quality-Overall14%

“Good quality”

Value For Money8%

“Good value for the money”

Material Quality7%

“The yarn is a 60/40 cotton-acrylic blend is ideal for beginners”

Stitch/Finish/Polish7%

“nice to knit with”

What buyers complain about

61% of reviews

Color17%

“Shades vary to previous purchase”

Material Quality8%

“Read the review my fault not the wool”

Advertised Vs Actual Product8%

“Read the review my fault not the wool”

Value For Money8%

“I think it is a little expensive”

Thickness8%

“Thinner than Aran Yarn”

Green Wool return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

54%

2Material Quality

10%

3Thin

10%

4Display Colors

5Thickness

Common Green Wool questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Wool 41/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -37.9% over the last 90 days.