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Green Wool

Fail

Demand is soft, at -37.9% this quarter, so Green Wool is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£56K/yr129K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
52%top-5 click share · 14 brands · 31 sellers

Flapen Score

Green Wool against its category

The dotted line is the Home & Garden average. Past it, Green Wool is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Wool 129K times last year and spent an estimated £56K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
6.4%
Market size, estimated
£56Ka year
Peak month
November4.1× the quietest month
Top search term
green yarn39K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £1.25 to £81.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.80 that is £2K to £3K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£1.25–£81.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #272 within Art & Craft Supplies. It carries 4,249 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
84%
Out of stock, average day
4.2%
Average rank
#272in Art & Craft Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,249per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Green Wool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

31

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

8%

  • Sirdar40%
  • Utopia Crafts24%
  • KORBOND16%
  • Emu6%
  • Jaciensh4%
  • King Cole2%
  • Open — no brand owns it (8 brands, 8%)

Demand

Green Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Green Wool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green yarn39K/yr
  • green wool50K/yr
  • green dk yarn8K/yr
  • green dk wool6K/yr
  • green wool double knit9K/yr
  • green double knitting wool5K/yr
  • dark green yarn5K/yr
  • dark green wool6K/yr

Reviews and returns

What reviews say buyers love and hate about Green Wool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color17%−0.10

Shades vary to previous purchase

Material Quality8%+0.47

Read the review my fault not the wool

Advertised Vs Actual Product8%+0.34

Read the review my fault not the wool

Value For Money8%+1.18

I think it is a little expensive

Thickness8%−0.06

Thinner than Aran Yarn

Love

Color27%−0.10

lovely colour

the colours as shown

The colours are also quite nice

Quality-Overall14%−0.04

Good quality

The quality of this crochet yarn kit is very good

Its a good quality set

Value For Money8%+1.18

Good value for the money

Good price

Very reasonable price

Material Quality7%+0.47

The yarn is a 60/40 cotton-acrylic blend is ideal for beginners

The 60% cotton, 40% acrylic yarn is soft, smooth, and easy to work with, making it great for amigurumi, socks, or blankets

Good quality yarn

Stitch/Finish/Polish7%+0.52

nice to knit with

Happy knitting

with great stitch definition

Return

0.7% Return rate 69% Fixable by listing

Color54%▄▄▆▆▆█

Shades vary to previous purchase

Material Quality10%█▆▁▅▃▁

Read the review my fault not the wool

Thin10%█▅▅▁▃▃
Display Colors8%▄▁▄▁█▁
Thickness3%▁█▅▅▁▁

Thinner than Aran Yarn

FAQ

Common Green Wool questions

Answered from the same tracked data.