Green Towels
MaybeReturns run at only 0.6% of orders. But shoppers spend only $57K a year here, so Green Towels is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £57K/yr116K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 27%top-5 click share · 23 brands · 42 sellers
Flapen Score
Green Towels against its category
The dotted line is the Home & Garden average. Past it, Green Towels is stronger. Inside it, weaker.
Market
The Green Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Green Towels 116K times last year and spent an estimated £57K. The top 5 brands take 78% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £57Ka year
- Top search term
- green towels25K searches a year
02 · Price
A sale here is worth £12.47.
Listings sell for £12.47 on average, from £3.27 to £38.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.47 that is £0 to £1K a year per listing.
- Average price
- £12.47under the $15 to $100 sweet spot
- Price range
- £3.27–£38.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #84 within Bathroom. It carries 1,233 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 74%
- Out of stock, average day
- 7.5%
- Average rank
- #84in Bathroom
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,233per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Green Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GC GAVENO CAVAILIA 8 Piece Towel Bale Set Quick Dry Highly Absorbent Cotton Towel Sets Bathroom Green Towels Sets 450 GSM 4x Face Towel 2x Hand Towels 2x Bath Towels
- Price
- £13.32
- Rating
- 4.0/5
- Reviews
- 4,449
- Age
- 2y ago

GC GAVENO CAVAILIA 8 Piece Egyptian Cotton Towels - Quick Dry Highly Absorbent Bathroom Towel Bale - (4 Face Towel + 2 Hand Towel + 2 Bath Towel) - Sage Green
- Price
- £12.89
- Rating
- 4.0/5
- Reviews
- 4,449
- Age
- 1y ago

GC GAVENO CAVAILIA Soft 100% Cotton 10 Piece Towel Bale Set Sage Green
- Price
- £12.47
- Rating
- 4.0/5
- Reviews
- 4,178
- Age
- 2y ago

HomeBurg Luxe 6-Piece Towel Set Soft & Absorbent Cotton Quick-Drying Easy Care 40 x 70 cm Sage Green
- Price
- £11.31
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 8mo ago

SweetNeedle 6 Piece Towel Set - 2 Bath Towels 2 Hand Towels and 2 Washcloths Cotton Daily Use Hotel Spa Quality Soft Highly Absorbent Quick Dry Light Weight (Sage Green)
- Price
- £18.38
- Rating
- 4.1/5
- Reviews
- 6,936
- Age
- 8y ago
Trending
90-day click momentum
GC GAVENO CAVAILIA 550 GSM Pack of 2 Large Bath Sheets 90x140 Cm Sage Green
- Price
- £13.10
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 2y ago

Rapport Home 2-Pack Versailles Jacquard Hand Towels | 50x85cm 100% Cotton 500GSM | Absorbent & Soft Bathroom Towel Set | Oeko-Tex Certified Jade Green
- Price
- £6.88
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 8mo ago

HomeBurg Luxe 6-Piece Towel Set Soft & Absorbent Cotton Quick-Drying Easy Care 40 x 70 cm Sage Green
- Price
- £11.31
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 8mo ago

HomeBurg Luxe Set Washcloths (30 x 30cm) Hand Towels (40 x 70cm) & Bath Towels (65 x 137 cm) 100% Cotton Soft Absorbent Easy Care Versatile Sage Green
- Price
- £12.39
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 8mo ago

GC GAVENO CAVAILIA Bamboo Hand Towels 2 Pack - 500 gsm Highly Absorbent Towels For Bathroom (50x80 Cm) - 60% Bamboo 40% Cotton Towels Bale Extra Soft - Green
- Price
- £9.85
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 2y ago
Newest
by launch date
HomeBurg Luxe 6-Piece Towel Set Soft & Absorbent Cotton Quick-Drying Easy Care 40 x 70 cm Sage Green
- Price
- £11.31
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 8mo ago

HomeBurg Luxe Set Washcloths (30 x 30cm) Hand Towels (40 x 70cm) & Bath Towels (65 x 137 cm) 100% Cotton Soft Absorbent Easy Care Versatile Sage Green
- Price
- £12.39
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 8mo ago

HomeBurg Luxe 2-Piece Bath Towel Set Large Soft Cotton Towels Absorbent Durable & Skin-Friendly Machine Washable 65 x 137 cm Sage Green
- Price
- £10.95
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 8mo ago

Rapport Home 2-Pack Versailles Jacquard Hand Towels | 50x85cm 100% Cotton 500GSM | Absorbent & Soft Bathroom Towel Set | Oeko-Tex Certified Jade Green
- Price
- £6.88
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 8mo ago

Rapport Home Helix Bath Towels 2-Pack | Moss Green | 70x120cm | 100% Cotton 500gsm | Oeko-Tex Made in Green & BCI Certified
- Price
- £10.67
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
42
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
27%
Top 20: 65%
Open market
19%
- GC GAVENO CAVAILIA42%
- HomeBurg14%
- Catherine Lansfield11%
- Rapport Home6%
- SweetNeedle5%
- Bentley Priory Linens3%
Demand
Green Towels search demand
Weekly searches over the year. Pick a range.
Search terms
Top Green Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- green towels25K/yr
- green hand towels22K/yr
- sage green towels14K/yr
- green bath towels10K/yr
- green bath sheet5K/yr
- green towels sets bathroom9K/yr
- green hand towel8K/yr
- dark green towels7K/yr
- green towel5K/yr
- sage green bath towels5K/yr
Reviews and returns
What reviews say buyers love and hate about Green Towels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not very thick
with quite a thin pile
Thinner than expected
worst quality towels ever
which makes them feel very low quality
Poor quality
on arriving towels are not bath towels a lot smaller
The bath towels are super small
SMALL
Definitely not worth the price nor p+p
Grt price
WASTE OF MONEY
Lots of dirt when you shake them out
the top towel was dirty
Love
Fantastic quality
Good quality and nice dark sage green
Good quality and colour and very soft
Good price
Great value
Excellent value
feel gentle on the skin
So soft
feel nice and soft on the skin
Lovely colour green
Lovely colour
Shade of colour nice
As advertised
Exactly as shown
As described
Return
0.6% Return rate 60% Fixable by listing
Dont they look a nice, deep, vivid green shade
Def not the same colour as the pictures
Colour not quite as picture
on arriving towels are not bath towels a lot smaller
The bath towels are super small
SMALL
Really thin
Extremely thin poor quality towels
worst quality towels ever
which makes them feel very low quality
Poor quality
Picture misguiding
Def not the same colour as the pictures
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Green Towels questions
Answered from the same tracked data.









