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Green Towels

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $57K a year here, so Green Towels is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£57K/yr116K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
27%top-5 click share · 23 brands · 42 sellers

Flapen Score

Green Towels against its category

The dotted line is the Home & Garden average. Past it, Green Towels is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Towels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Towels 116K times last year and spent an estimated £57K. The top 5 brands take 78% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
4.0%
Market size, estimated
£57Ka year
Top search term
green towels25K searches a year

02 · Price

A sale here is worth £12.47.

Listings sell for £12.47 on average, from £3.27 to £38.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.47 that is £0 to £1K a year per listing.

Average price
£12.47under the $15 to $100 sweet spot
Price range
£3.27–£38.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #84 within Bathroom. It carries 1,233 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
74%
Out of stock, average day
7.5%
Average rank
#84in Bathroom
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,233per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Green Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

42

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

27%

Top 20: 65%

Open market

19%

  • GC GAVENO CAVAILIA42%
  • HomeBurg14%
  • Catherine Lansfield11%
  • Rapport Home6%
  • SweetNeedle5%
  • Bentley Priory Linens3%

Demand

Green Towels search demand

Weekly searches over the year. Pick a range.

3K2KPrime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Green Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green towels25K/yr
  • green hand towels22K/yr
  • sage green towels14K/yr
  • green bath towels10K/yr
  • green bath sheet5K/yr
  • green towels sets bathroom9K/yr
  • green hand towel8K/yr
  • dark green towels7K/yr
  • green towel5K/yr
  • sage green bath towels5K/yr

Reviews and returns

What reviews say buyers love and hate about Green Towels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.32

not very thick

with quite a thin pile

Thinner than expected

Quality-Overall24%−0.11

worst quality towels ever

which makes them feel very low quality

Poor quality

Size-Overall17%−0.14

on arriving towels are not bath towels a lot smaller

The bath towels are super small

SMALL

Value For Money4%+1.19

Definitely not worth the price nor p+p

Grt price

WASTE OF MONEY

Ease Of Cleaning3%−0.04

Lots of dirt when you shake them out

the top towel was dirty

Love

Quality-Overall18%−0.11

Fantastic quality

Good quality and nice dark sage green

Good quality and colour and very soft

Value For Money17%+1.19

Good price

Great value

Excellent value

Soft Feel14%

feel gentle on the skin

So soft

feel nice and soft on the skin

Color11%+0.51

Lovely colour green

Lovely colour

Shade of colour nice

Advertised Vs Actual Product6%+0.50

As advertised

Exactly as shown

As described

Return

0.6% Return rate 60% Fixable by listing

Color33%▄▇██▇▇

Dont they look a nice, deep, vivid green shade

Def not the same colour as the pictures

Colour not quite as picture

Size-Overall21%▆▆▆█▅▇

on arriving towels are not bath towels a lot smaller

The bath towels are super small

SMALL

Thin17%█▆▃▅▇▄

Really thin

Extremely thin poor quality towels

Quality-Overall16%▇▄█▄▆▄

worst quality towels ever

which makes them feel very low quality

Poor quality

Advertised Vs Actual Product3%█▆▆▅▁▄

Picture misguiding

Def not the same colour as the pictures

FAQ

Common Green Towels questions

Answered from the same tracked data.