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Green Towels

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $57K a year here, so Green Towels is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£57K/yr116K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
27%top-5 click share · 23 brands · 42 sellers

Flapen Score

Green Towels against its category

The dotted line is the Home & Garden average. Past it, Green Towels is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Towels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Towels 116K times last year and spent an estimated £57K. The top 5 brands take 78% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
4.0%
Market size, estimated
£57Ka year
Top search term
green towels25K searches a year

02 · Price

A sale here is worth £12.47.

Listings sell for £12.47 on average, from £3.27 to £38.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.47 that is £0 to £1K a year per listing.

Average price
£12.47under the $15 to $100 sweet spot
Price range
£3.27–£38.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #84 within Bathroom. It carries 1,233 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
74%
Out of stock, average day
7.5%
Average rank
#84in Bathroom
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,233per listing
Listings tracked
58

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Green Towels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

42

Est. top-5 brand share

78%

Top 20: 99%

Est. top-5 click share

27%

Top 20: 65%

Open market

19%

  • GC GAVENO CAVAILIA42%
  • HomeBurg14%
  • Catherine Lansfield11%
  • Rapport Home6%
  • SweetNeedle5%
  • Bentley Priory Linens3%

Demand

Green Towels search demand

Weekly searches over the year. Pick a range.

3K2KPrime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Green Towels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green towels25K/yr
  • green hand towels22K/yr
  • sage green towels14K/yr
  • green bath towels10K/yr
  • green bath sheet5K/yr
  • green towels sets bathroom9K/yr
  • green hand towel8K/yr
  • dark green towels7K/yr
  • green towel5K/yr
  • sage green bath towels5K/yr

Reviews and returns

What reviews say buyers love and hate about Green Towels

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Thickness”
0.6%of orders come back
“not very thick”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Green Towels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data