Green Toaster
FailBuyers convert on only 0.9% of searches, so Green Toaster is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £91K/yr180K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 53%top-5 click share · 13 brands · 41 sellers
Flapen Score
Green Toaster against its category
The dotted line is the Home & Garden average. Past it, Green Toaster is stronger. Inside it, weaker.
Market
The Green Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Green Toaster 180K times last year and spent an estimated £91K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £91Ka year
- Top search term
- green kettle and toaster sets65K searches a year
02 · Price
A sale here is worth £58.17.
Listings sell for £58.17 on average, from £21.97 to £131.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £58.17 that is £0 to £6K a year per listing.
- Average price
- £58.17inside the $15 to $100 sweet spot
- Price range
- £21.97–£131.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #74 within Small Kitchen Appliances. It carries 608 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 70%
- Out of stock, average day
- 7.7%
- Average rank
- #74in Small Kitchen Appliances
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 608per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Green Toaster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £61.46
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago

Sage Green 800W 2 Slice Toaster 1.7L 3000W Digital Kettle | Toaster with Detachable Crumb Tray Digital Control Panel with Countdown Timer BPA-Free Auto Shut-off Electric Temperature Control Kettle
- Price
- £53.15
- Rating
- 3.7/5
- Reviews
- 37
- Age
- 1y ago

Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green
- Price
- £88.86
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago

Salter Toronto Green Toaster & Kettle Set 4-Slice 1630W Toaster with 6 Browning Levels & Wide Slots 1.7L 3000W Rapid Boil Kettle with Limescale Filter Auto Shut-Off & Wooden Accents
- Price
- £70.37
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 9mo ago

Progress Neutrals Kettle & 2Slice Toaster Set 1.7L 3000W FastBoil Kettle 360 Swivel Base Boil-Dry Protection 900W Toaster with 6 Browning Levels Wide Slots Removable Crumb Tray Green
- Price
- £38.08
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 4mo ago
Trending
90-day click momentum
Progress Neutrals Kettle & 2Slice Toaster Set 1.7L 3000W FastBoil Kettle 360 Swivel Base Boil-Dry Protection 900W Toaster with 6 Browning Levels Wide Slots Removable Crumb Tray Green
- Price
- £38.08
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 4mo ago

Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green
- Price
- £88.86
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago

Salter Ripple Taupe Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £54.31
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago

Salter Retro Kettle & 2-Slice Toaster Set - Wide Slots 3KW Rapid Boil 6 Browning Levels 360 Base Removable Limescale Filter Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Green
- Price
- £53.24
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 6mo ago

Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £61.46
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago
Newest
by launch date
Progress Neutrals Kettle & 2Slice Toaster Set 1.7L 3000W FastBoil Kettle 360 Swivel Base Boil-Dry Protection 900W Toaster with 6 Browning Levels Wide Slots Removable Crumb Tray Green
- Price
- £38.08
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 4mo ago

Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green
- Price
- £88.86
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago

Salter Retro Kettle & 2-Slice Toaster Set - Wide Slots 3KW Rapid Boil 6 Browning Levels 360 Base Removable Limescale Filter Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Green
- Price
- £53.24
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 6mo ago

Salter Retro Kettle & 4-Slice Toaster Set - Wide Slots 3KW Rapid Boil 6 Browning Levels 360 Base Removable Limescale Filter Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Green
- Price
- £60.92
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 6mo ago

Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £61.46
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
41
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
20%
- Salter43%
- Cello14%
- PROGRESS7%
- Kenwood7%
- De'Longhi6%
- HOMCOM4%
Demand
Green Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.2× · 7 of 12 months tracked
Search terms
Top Green Toaster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- green kettle and toaster sets65K/yr
- sage green kettle and toaster sets30K/yr
- green kettle and toaster12K/yr
- sage kettle and toaster set13K/yr
- green toaster and kettle set12K/yr
- sage green kettle toaster microwave sets7K/yr
- kettle and toaster sets green10K/yr
- toaster and kettle set sage green6K/yr
- sage green kettle and toaster7K/yr
- sage kettle and toaster5K/yr
Reviews and returns
What reviews say buyers love and hate about Green Toaster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
My toaster not working on 1 side
Poor quality only one side of toaster works properly
3 months later only one side of the toaster is working - it sparked and then nothing
broke after 4 months
Has died after 1 year of use
Not durable
Could be cheaper
It' expensive,
Expensive
Felt cheap
Cheaply made & faulty
Bad quality
it's never seen green-the one they sent me was grey as a grey thing on a grey day
colour not as advertised
Not racing green as pic
Love
Happy with toaster
Toasts well
Great toaster
Nice colour and shape
Great colour
Good colour match
Good value
Good value for money
fair price
exactly as advertised pleased with the items
the quality of the Sage kettle is perfect
Excellent quality
Light weight and a good pouring spout
Lightweight
Nice light weight kettle
Return
2.4% Return rate 63% Fixable by listing
it's never seen green-the one they sent me was grey as a grey thing on a grey day
colour not as advertised
Not racing green as pic
My toaster not working on 1 side
Poor quality only one side of toaster works properly
3 months later only one side of the toaster is working - it sparked and then nothing
Short holes
they are really short
it is BIG
Felt cheap
Cheaply made & faulty
Bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Green Toaster questions
Answered from the same tracked data.









