Is green toaster profitable to sell on Amazon United Kingdom?

The niche generates £91K/yr across 23 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (46/100).

How competitive is the green toaster niche?

13 brands and 41 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in green toaster?

Top complaints mined from reviews: Toasting, Durability, Value For Money. The return rate is 2.4%.

What does it cost to enter the green toaster niche?

Listings span £21.97–£131.83; the average listing price is £58.17 (sweet spot $15–$100). The average incumbent carries 608 reviews — the moat a new listing must climb.

green toaster

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Great£58.17

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good608.35

avg incumbent reviews — the moat a new listing must climb

Price range

Good£21.97–£131.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Bad£91K

£91K/yr · 180K searches

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, green toaster is a £91K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

green toaster market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £73K–£87K; units × avg price
Conversion rate: 0.9%
Avg BSR: #74
Page quality: 0%
Prime: 70%
Sponsored: 78%
Out of stock: 7.7%
Avg brand age: 43 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

20%

Salter43%
Cello14%
PROGRESS7%
Kenwood7%
De'Longhi6%
HOMCOM4%

Demand

Weekly Amazon search volume, last 30 weeks — -19.4% search growth over the last 90 days.

Open Trend

Top green toaster search terms

green kettle and toaster sets65K/yr -16.8%0.7% conv.
sage green kettle and toaster sets30K/yr -16.6%0.8% conv.
green kettle and toaster12K/yr -10.9%0.6% conv.
sage kettle and toaster set13K/yr -20.6%0.8% conv.
green toaster and kettle set12K/yr -26.6%0.8% conv.
sage green kettle toaster microwave sets7K/yr -5.1%0.2% conv.
kettle and toaster sets green10K/yr -29.2%1.1% conv.
toaster and kettle set sage green6K/yr -26.7%0.9% conv.
sage green kettle and toaster7K/yr -12.3%0.9% conv.
sage kettle and toaster5K/yr -12.8%0.6% conv.

All search terms

Top green toaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design

Salter£61.464.4★167 rev

Sage Green 800W 2 Slice Toaster 1.7L 3000W Digital Kettle | Toaster with Detachable Crumb Tray Digital Control Panel with Countdown Timer BPA-Free Auto Shut-off Electric Temperature Control Kettle

Cello£53.153.7★37 rev

Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green

Salter£88.864.5★10 rev

Salter Toronto Green Toaster & Kettle Set 4-Slice 1630W Toaster with 6 Browning Levels & Wide Slots 1.7L 3000W Rapid Boil Kettle with Limescale Filter Auto Shut-Off & Wooden Accents

Salter£70.373.9★43 rev

Progress Neutrals Kettle & 2Slice Toaster Set 1.7L 3000W FastBoil Kettle 360 Swivel Base Boil-Dry Protection 900W Toaster with 6 Browning Levels Wide Slots Removable Crumb Tray Green

PROGRESS£38.083.9★14 rev

Newest

by launch date

Progress Neutrals Kettle & 2Slice Toaster Set 1.7L 3000W FastBoil Kettle 360 Swivel Base Boil-Dry Protection 900W Toaster with 6 Browning Levels Wide Slots Removable Crumb Tray Green

PROGRESS£38.0814 rev

4mo ago

Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green

Salter£88.8610 rev

5mo ago

Salter Retro Kettle & 2-Slice Toaster Set - Wide Slots 3KW Rapid Boil 6 Browning Levels 360 Base Removable Limescale Filter Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Green

Salter£53.24637 rev

6mo ago

Salter Retro Kettle & 4-Slice Toaster Set - Wide Slots 3KW Rapid Boil 6 Browning Levels 360 Base Removable Limescale Filter Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Green

Salter£60.92637 rev

6mo ago

Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design

Salter£61.46167 rev

9mo ago

What buyers say about green toaster

What buyers praise and complain about, mined from review topics.

What buyers love

Toasting24%

“Happy with toaster”

Color19%

“Nice colour and shape”

Value For Money12%

“Good value”

Quality-Overall9%

“exactly as advertised pleased with the items”

Weight Light6%

“Light weight and a good pouring spout”

Design-Overall5%

“nice design”

Advertised Vs Actual Product4%

“As appears”

Ease Of Use3%

“Easy to use”

Cooking Experience2%

“a great modern addition to the kitchen”

Size-Overall1%

“fits in great”

What buyers complain about

Toasting25%

“My toaster not working on 1 side”

Durability18%

“broke after 4 months”

Value For Money10%

“Could be cheaper”

Quality-Overall8%

“Felt cheap”

Color5%

“it's never seen green-the one they sent me was grey as a grey thing on a grey day”

Leak-Proof2%

“now the kettle has started leaking”

Strength2%

“Flimsy and light, not worth the money”

Mechanism Issues2%

“Cable comes out of the notch causing it to wobble returned”

Size-Overall2%

“Short holes”

Cooking Experience2%

“Difficult to free the bread when caught and burning”

Top return reasons

Color41%

Toasting10%

Size-Overall8%

Quality-Overall6%

Material Quality5%