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Green Toaster

Fail

Buyers convert on only 0.9% of searches, so Green Toaster is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£91K/yr180K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
53%top-5 click share · 13 brands · 41 sellers

Flapen Score

Green Toaster against its category

The dotted line is the Home & Garden average. Past it, Green Toaster is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Toaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Toaster 180K times last year and spent an estimated £91K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
0.9%
Market size, estimated
£91Ka year
Top search term
green kettle and toaster sets65K searches a year

02 · Price

A sale here is worth £58.17.

Listings sell for £58.17 on average, from £21.97 to £131.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £58.17 that is £0 to £6K a year per listing.

Average price
£58.17inside the $15 to $100 sweet spot
Price range
£21.97–£131.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #74 within Small Kitchen Appliances. It carries 608 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
70%
Out of stock, average day
7.7%
Average rank
#74in Small Kitchen Appliances
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
608per listing
Listings tracked
23

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
43 months

Products

Top Green Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

41

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

20%

  • Salter43%
  • Cello14%
  • PROGRESS7%
  • Kenwood7%
  • De'Longhi6%
  • HOMCOM4%

Demand

Green Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26JanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Search terms

Top Green Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green kettle and toaster sets65K/yr
  • sage green kettle and toaster sets30K/yr
  • green kettle and toaster12K/yr
  • sage kettle and toaster set13K/yr
  • green toaster and kettle set12K/yr
  • sage green kettle toaster microwave sets7K/yr
  • kettle and toaster sets green10K/yr
  • toaster and kettle set sage green6K/yr
  • sage green kettle and toaster7K/yr
  • sage kettle and toaster5K/yr

Reviews and returns

What reviews say buyers love and hate about Green Toaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Toasting25%−0.09

My toaster not working on 1 side

Poor quality only one side of toaster works properly

3 months later only one side of the toaster is working - it sparked and then nothing

Durability18%−0.31

broke after 4 months

Has died after 1 year of use

Not durable

Value For Money10%+1.48

Could be cheaper

It' expensive,

Expensive

Quality-Overall8%

Felt cheap

Cheaply made & faulty

Bad quality

Color5%+1.89

it's never seen green-the one they sent me was grey as a grey thing on a grey day

colour not as advertised

Not racing green as pic

Love

Toasting24%−0.09

Happy with toaster

Toasts well

Great toaster

Color19%+1.89

Nice colour and shape

Great colour

Good colour match

Value For Money12%+1.48

Good value

Good value for money

fair price

Quality-Overall9%

exactly as advertised pleased with the items

the quality of the Sage kettle is perfect

Excellent quality

Weight Light6%+0.60

Light weight and a good pouring spout

Lightweight

Nice light weight kettle

Return

2.4% Return rate 63% Fixable by listing

Color41%▆█▆▆▆▇

it's never seen green-the one they sent me was grey as a grey thing on a grey day

colour not as advertised

Not racing green as pic

Toasting10%█▂▇▃▅▂

My toaster not working on 1 side

Poor quality only one side of toaster works properly

3 months later only one side of the toaster is working - it sparked and then nothing

Size-Overall8%▇█▁▃▄█

Short holes

they are really short

it is BIG

Quality-Overall6%▅▂█▃▇▄

Felt cheap

Cheaply made & faulty

Bad quality

Material Quality5%▃▅▇▄█▅

FAQ

Common Green Toaster questions

Answered from the same tracked data.