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36

green tissue paper

Skip it

Prices mostly outside the sweet spot ($1.61–$6.60) — this niche doesn't clear our bar today.

Market size 10Growth 8Conversion 97Competition 20Returns 98Price range 0Avg price 12Brand share 44Review moat 67Quality gap 24

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good802.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Avg price

Bad£4.32

avg listing price — sweet spot $15–$100

Market size

Bad£42K

£42K/yr · 61K searches

Growth

Bad-34.1%

90-day search growth — must beat 0% to launch

Price range

Bad£1.61–£6.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, green tissue paper is a £42K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

green tissue paper market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
£43K–£54K
units × avg price
Conversion rate
15.9%
Avg BSR
#39
Page quality
0%
Prime
92%
Sponsored
85%
Out of stock
13.9%
Avg brand age
40 months
Avg seller age
194 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

17%

  • PLULON34%
  • LZRinue17%
  • woric14%
  • Hjvvr9%
  • Bouiexye5%
  • MustBeBonkers4%
  • Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -34.1% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 3.2×

Top green tissue paper search terms

  • green tissue paper48K/yr
  • tissue paper green6K/yr
  • green tissue paper sheets7K/yr
All search terms

Top green tissue paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£4K20%£8K30%£12K40%£17K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about green tissue paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Good quality”

Color23%

“Good quality and love the colour”

Value For Money10%

“Good value for money”

Design-Overall10%

“nice design”

Size-Overall4%

“The sheets themselves are a really decent size”

Fun/Entertainment Experience2%

“Great for arts and crafts woth my son and sensory play”

Print Quality2%

“Lovely print”

Strength2%

“not flimsy”

Durability1%

“won't rip when I don't”

Soft Feel1%

“One side is smooth”

What buyers complain about

Size-Overall38%

“the sheets aren't as big as I expected”

Thickness19%

“The sheets are thicker than others Ive bought”

Advertised Vs Actual Product3%

“My only criticism would be of the emphasis in the listing on this as wrapping paper - it isn't”

Top return reasons

Color57%
Size-Overall17%
Display Colors9%
Thin7%
Strength3%
Ease Of Use3%
Quality-Overall3%

Common questions

Is green tissue paper profitable to sell on Amazon United Kingdom?
The niche generates £42K/yr across 13 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (36/100).
How competitive is the green tissue paper niche?
12 brands and 15 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in green tissue paper?
Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for green tissue paper peak?
Demand peaks in Mar–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the green tissue paper niche?
Listings span £1.61–£6.60; the average listing price is £4.32 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.