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Green Tissue Paper

Fail

Prices span $1.61–$6.60, mostly outside the sweet spot, so Green Tissue Paper is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£42K/yr61K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
76%top-5 click share · 12 brands · 15 sellers

Flapen Score

Green Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, Green Tissue Paper is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Tissue Paper 61K times last year and spent an estimated £42K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
15.9%
Market size, estimated
£42Ka year
Peak month
December3.2× the quietest month
Top search term
green tissue paper48K searches a year

02 · Price

A sale here is worth £4.32.

Listings sell for £4.32 on average, from £1.61 to £6.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.32 that is £2K to £3K a year per listing.

Average price
£4.32under the $15 to $100 sweet spot
Price range
£1.61–£6.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #39 within Paper & Paper Crafts. It carries 803 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
13.9%
Average rank
#39in Paper & Paper Crafts
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
803per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Green Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

17%

  • PLULON34%
  • LZRinue17%
  • woric14%
  • Hjvvr9%
  • Bouiexye5%
  • MustBeBonkers4%
  • Open — no brand owns it (6 brands, 17%)

Demand

Green Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Green Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green tissue paper48K/yr
  • tissue paper green6K/yr
  • green tissue paper sheets7K/yr

Reviews and returns

What reviews say buyers love and hate about Green Tissue Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.22

the sheets aren't as big as I expected

Small

sheets a little small

Thickness19%+0.70

The sheets are thicker than others Ive bought

Thin

So I wouldnt call these a wrapping paper as such as its too thin to be used as wrapping

Advertised Vs Actual Product3%+0.09

My only criticism would be of the emphasis in the listing on this as wrapping paper - it isn't

Love

Quality-Overall34%+0.35

Good quality

Great quality, the sheets aren't as big as I expected

Great quality and reasonably priced

Color23%+1.83

Good quality and love the colour

Contains a variety of colours

Great colour bought for my cupcake bouquet reasonable price

Value For Money10%+0.70

Good value for money

Good Value

Good price and value for the money

Design-Overall10%+0.70

nice design

All sheets have a nice design

Size-Overall4%−0.22

The sheets themselves are a really decent size

is large enough for most purposes

Return

0.4% Return rate 83% Fixable by listing

Color57%█▆▆▃▇▅
Size-Overall17%▁▁▁█▅▆

the sheets aren't as big as I expected

Small

sheets a little small

Display Colors9%▁▁▁▁▁█
Thin7%▁█▅▁▁▁
Strength3%▁▁█▁▁▁

FAQ

Common Green Tissue Paper questions

Answered from the same tracked data.