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Green Throw

soft demand (-17.6% this quarter) — Green Throw doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51

Market size 23Growth 16Conversion 25Competition 74Returns 86Price range 47Avg price 44Brand share 60Review moat 22Quality gap 55
This niche Category average · 5,777 niches

Is Green Throw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Throw is a £93K/yr Amazon United Kingdom market (405K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Green Throw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.6% over the last 90 days and 2.0% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr10K
Search volume / yr-17.6%405K
Conversion rate2.0%
Avg price£11.32

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers17 · 25
Top-5 product click share40%
Open market31%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement95%
New entrants (1y)6· 0 succeeded
Avg rating4.4★
Avg reviews10,224

Top Green Throw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

25

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

24%

  • Exclusivo Mezcla26%
  • Linecooo15%
  • Emma Barclay12%
  • CREVENT9%
  • Whale Flotilla7%
  • Milam London7%

Green Throw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume405KCVR2.0%Products39Brands17Top 5 Brands69%OOS Rate8.0%Rating4.4★Reviews10,224Avg BSR#70
13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Top Green Throw search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green throw73K/yr
  • sage green throw56K/yr
  • green throws for sofa46K/yr
  • green blanket45K/yr
  • olive green throw33K/yr
  • sage green throws for sofa14K/yr
  • green throws16K/yr
  • green throws for beds15K/yr
  • dark green throw18K/yr
  • sage green blanket14K/yr

What reviews say buyers love and hate about Green Throw

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Color23%

Great colors

Soft Feel20%

soft to the touch

Value For Money14%

Good value for money

Quality-Overall13%

Great quality throw

Advertised Vs Actual Product6%

Just as advertised

What buyers complain about

66% of reviews
Thickness23%

Not as thick as the product image suggests

Smell9%

However, the smell of it was awful

Size-Overall6%

it is a bit smaller

Color5%

sent wrong colour for one of the two I ordered

Hard Feel5%

not soft to touch

Green Throw return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
55%
2Size-Overall
13%
3Quality-Overall
9%
4Thin
7%
5Material Quality
4%

Common Green Throw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Throw 45/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 39 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -17.6% over the last 90 days.
Search demand for Green Throw on Amazon United Kingdom peaks in Nov, where the busiest month runs 2.1× the quietest.