green throw
Skip itSoft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.70–£23.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.32avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£93K£93K/yr · 405K searches
Review moat
Bad10,223.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, green throw is a £93K/yr Amazon United Kingdom market (405K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
green throw market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £91K–£113K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 95%
- Out of stock
- 8.0%
- Avg brand age
- 35 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
25
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
40%
Top 20: 79%
Open market
24%
- Exclusivo Mezcla26%
- Linecooo15%
- Emma Barclay12%
- CREVENT9%
- Whale Flotilla7%
- Milam London7%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -17.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top green throw search terms
- green throw73K/yr
- sage green throw56K/yr
- green throws for sofa46K/yr
- green blanket45K/yr
- olive green throw33K/yr
- sage green throws for sofa14K/yr
- green throws16K/yr
- green throws for beds15K/yr
- dark green throw18K/yr
- sage green blanket14K/yr
Top green throw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Linecooo Sage Green Fleece Throw Blanket 50×60 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman Girls
Linecooo£8.184.5★3,292 rev
Exclusivo Mezcla Soft Striped Fleece Blanket Olive Green Sofa Bed Throw
Exclusivo Mezcla£12.254.4★4,493 rev
Milam London Cotton Throw Blanket Chair Throws For Armchairs Sofa Settee
Milam London£16.044.0★399 rev
Emma Barclay Throw Blanket For Sofas Bed Extra Large Soft Chenille Throws For Settees In Meadow Green Throw Fleece Blankets - Darcy Collection 50 x 60 (127cm x 152cm) Meadow Green
Emma Barclay£10.764.3★260 rev
Exclusivo Mezcla Fleece Flannel Throw Blanket Sofa Throw Forest Green
Exclusivo Mezcla£8.014.6★60,800 rev
Newest
by launch date
Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Olive Green
Exclusivo Mezcla£9.354,825 rev
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (127cmX152cm Sage Green)
CREVENT£14.517,610 rev
RUIKASI Fleece Throw Blanket for Sofa - Green Single Fluffy Bubble Throws Cozy Blanket with Reversible Design Throw 130x150 cm
RUIKASI£9.49130 rev
Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket waffle Sage Green-127X178
Wajade£8.0487 rev
Wajade Fluffy Flannel Blanket Faux Fur Bed Throw Super Soft Warm Large Blanket for Bed Sofa Car Sage Green 127x153CM
Wajade£12.57371 rev
Trending
90-day click momentumExclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Olive Green
Exclusivo Mezcla£9.354.5★
CREVENT 127cmX152cm Farmhouse Breathable Soft and Warm Classic Throw Blanket for Sofa Couch Bed Faux Cashmere Home Decoration Throw with Tassles (Green)
CREVENT£14.884.3★
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (127cmX152cm Sage Green)
CREVENT£14.514.3★
WAVVE Sage Green Throw Fleece Blanket Sofa Throw 4ft x 5ft - Fluffy Soft Warm Versatile Blanket for Sofa/Couch/Bed Throw/Single Size 130x150 cm
WAVVE£10.404.5★
Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket waffle Sage Green-127X178
Wajade£8.044.6★
What buyers say about green throw
What buyers praise and complain about, mined from review topics.What buyers love
“Great colors”
“soft to the touch”
“Good value for money”
“Great quality throw”
“Just as advertised”
“Cozy blanket”
“Easy to wash”
“for styling or light use, its great”
“Good Quality Material”
“feel great didnt need to buy a larger one for sofa either as it was quite stretchy best buy Ive had for ages”
What buyers complain about
“Not as thick as the product image suggests”
“However, the smell of it was awful”
“it is a bit smaller”
“sent wrong colour for one of the two I ordered”
“not soft to touch”
“Not worth the money”
“doesnt look like the photo at all”
“Cheap and tacky”
“Slightly on the thin side”
“Not as luxurious to touch as I had hoped”
Top return reasons
Common questions
- Is green throw profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 39 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the green throw niche?
- 17 brands and 25 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in green throw?
- Top complaints mined from reviews: Thickness, Smell, Size-Overall. The return rate is 1.5%.
- When does demand for green throw peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the green throw niche?
- Listings span £5.70–£23.23; the average listing price is £11.32 (sweet spot $15–$100). The average incumbent carries 10,224 reviews — the moat a new listing must climb.