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Green Throw

Fail

Demand is soft, at -17.6% this quarter, so Green Throw is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£93K/yr405K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
40%top-5 click share · 17 brands · 25 sellers

Flapen Score

Green Throw against its category

The dotted line is the Home & Garden average. Past it, Green Throw is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Throw 405K times last year and spent an estimated £93K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
405K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
2.0%
Market size, estimated
£93Ka year
Peak month
November2.1× the quietest month
Top search term
green throw73K searches a year

02 · Price

A sale here is worth £11.32.

Listings sell for £11.32 on average, from £5.70 to £23.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.32 that is £1K to £3K a year per listing.

Average price
£11.32under the $15 to $100 sweet spot
Price range
£5.70–£23.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #70 within Home Textiles. It carries 10,224 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
82%
Out of stock, average day
8.0%
Average rank
#70in Home Textiles
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,224per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Green Throw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

25

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

24%

  • Exclusivo Mezcla26%
  • Linecooo15%
  • Emma Barclay12%
  • CREVENT9%
  • Whale Flotilla7%
  • Milam London7%

Demand

Green Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Green Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green throw73K/yr
  • sage green throw56K/yr
  • green throws for sofa46K/yr
  • green blanket45K/yr
  • olive green throw33K/yr
  • sage green throws for sofa14K/yr
  • green throws16K/yr
  • green throws for beds15K/yr
  • dark green throw18K/yr
  • sage green blanket14K/yr

Reviews and returns

What reviews say buyers love and hate about Green Throw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness23%−0.15

Not as thick as the product image suggests

Quite thin

Check the measurement cosy bit thin

Smell9%−0.05

However, the smell of it was awful

still smelled. although not so bad

stank

Size-Overall6%−0.01

it is a bit smaller

Size and thickness wasn't right for me

Very large

Color5%

sent wrong colour for one of the two I ordered

However, the pistachio colour is much darker than it looks online

Colour not clear

Hard Feel5%−0.04

not soft to touch

Absolutely shocking quality texture of throw was rough

Love

Color23%

Great colors

the colour is gorgeous

Very nice colour green

Soft Feel20%

soft to the touch

Lovely soft blanket

Beautifully soft

Value For Money14%+1.08

Good value for money

Good for the price

Great value for money

Quality-Overall13%+0.90

Great quality throw

Good quality

because to me it is a great product

Advertised Vs Actual Product6%−0.04

Just as advertised

Exactly as look in picture

Exactly as described

Return

1.5% Return rate 77% Fixable by listing

Color55%█▇▆▇█▇

sent wrong colour for one of the two I ordered

However, the pistachio colour is much darker than it looks online

Colour not clear

Size-Overall13%█▅▆▇▆▅

it is a bit smaller

Size and thickness wasn't right for me

Very large

Quality-Overall9%▃▅▄█▄▅

Cheap and tacky

The quality wasnt great

Cheap and staticy

Thin7%▅▇█▅▃▅

Slightly on the thin side

Material Quality4%▄█▅▃█▅

FAQ

Common Green Throw questions

Answered from the same tracked data.