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Green Table Runner

Fail

Demand is soft, at -22.1% this quarter, so Green Table Runner is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£70K/yr149K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
48%top-5 click share · 28 brands · 29 sellers

Flapen Score

Green Table Runner against its category

The dotted line is the Home & Garden average. Past it, Green Table Runner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Table Runner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Table Runner 149K times last year and spent an estimated £70K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
5.2%
Market size, estimated
£70Ka year
Peak month
December6.8× the quietest month
Top search term
green table runner66K searches a year

02 · Price

A sale here is worth £9.10.

Listings sell for £9.10 on average, from £4.75 to £22.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.10 that is £0 to £910 a year per listing.

Average price
£9.10under the $15 to $100 sweet spot
Price range
£4.75–£22.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£910
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #122 within Home Textiles. It carries 741 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
7.7%
Average rank
#122in Home Textiles
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
741per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Green Table Runner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

29

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

48%

Top 20: 78%

Open market

34%

  • Artoid Mode30%
  • MAQIHAN12%
  • BSBUY9%
  • Foatcox8%
  • Pesonlook4%
  • Wracra3%

Demand

Green Table Runner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Green Table Runner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green table runner66K/yr
  • sage green table runner26K/yr
  • table runner green14K/yr
  • sage table runner6K/yr
  • olive green table runner6K/yr
  • dark green table runner12K/yr
  • green christmas table runner12K/yr
  • christmas table runner green7K/yr

Reviews and returns

What reviews say buyers love and hate about Green Table Runner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.04

unfortunately, the table runner is not of great quality

Not the best

Poor quality

Thickness42%−0.28

Ok thought it would be thicker

Came a bit thinner than I thought

Strength8%−0.07

are made of really flimsy material

Love

Quality-Overall39%−0.04

curtains perfectly really good quality

Really good quality

Made the table look great

Color24%+2.19

Beautiful colour

Colour was as described

the green is a lovely colour

Advertised Vs Actual Product17%+1.03

Much better than expected

Exactly as described

Exactly what I wanted

Design-Overall8%+1.03

Beautiful, classy, enhances my dining table

Beautiful and it make table looks great I would recommended its definitely by you for money

Washability6%−0.03

Washes well

Good quality - washsing has not been tested as of yet

Return

3.0% Return rate 74% Fixable by listing

Color44%█▆▆▄█▅
Size-Overall24%▄▇▅▇▄█
Material Quality10%▅▄▅▆█▄
Quality-Overall6%▁██▆▁▆

unfortunately, the table runner is not of great quality

Not the best

Poor quality

Thin5%█▂▄▃▁▄

FAQ

Common Green Table Runner questions

Answered from the same tracked data.