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Green Stuff

Fail

The top 5 brands take 97% of clicks, so Green Stuff is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£54K/yr45K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
83%top-5 click share · 6 brands · 28 sellers

Flapen Score

Green Stuff against its category

The dotted line is the Home & Garden average. Past it, Green Stuff is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Stuff market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Stuff 45K times last year and spent an estimated £54K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
11.6%
Market size, estimated
£54Ka year
Peak month
October2.0× the quietest month
Top search term
green stuff34K searches a year

02 · Price

A sale here is worth £10.39.

Listings sell for £10.39 on average, from £4.78 to £20.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £10.39 that is £8K to £10K a year per listing.

Average price
£10.39under the $15 to $100 sweet spot
Price range
£4.78–£20.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #178 within Sculpting. It carries 817 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
1.1%
Average rank
#178in Sculpting
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
817per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Green Stuff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

28

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • The Army Painter49%
  • Green Stuff World26%
  • JENOLITE10%
  • Cando6%
  • Kneadatite5%
  • War World Gaming3%

Demand

Green Stuff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Green Stuff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green stuff34K/yr
  • green stuff putty6K/yr
  • greenstuff4K/yr

Reviews and returns

What reviews say buyers love and hate about Green Stuff

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.05

this is very expensive for the amount that you get

Don't waste your money

expensive for what you get

Color17%−0.08

but the big flaw is the part where the yellow

Quality-Overall17%−0.07

Poor quality

Spray/Flow17%−0.09

Blocked nozzle

Adhesion/Stickiness11%+0.50

-VERY sticky, needs water to work with it

Its pretty sticky when you first mix it

Love

Ease Of Use25%+2.22

Easy to use

Perfect works amazingly good, very useful

Continued to use well in to adulthood for almost anything

Value For Money15%−0.05

Better value than AP

Good stuff at a great price

Design-Overall11%+0.89

Great invention

Paint Quality8%+0.65

Fills cracks in resin models seamlessly, dries quickly and takes paint perfectly

I've found acrylic paint also sticks to this material really well

Adhesion/Stickiness8%+0.50

Works best if there's some texture or grooves to stick in to

This 2-part epoxy putty comes in a 20cm strip with the yellow filler and blue hardener side-by-side; once mixed together, it becomes a pliable, bright green clay that is incredibly sticky, allowing it to adhere easily to plastic, resin, and metal models

Return

0.1% Return rate 50% Fixable by listing

Size-Overall33%▁▅█▁▁▁
Flexibility17%▁█▁▁▁▁
Color17%█▁▁▁▁▁

but the big flaw is the part where the yellow

Grip17%▁▁▁▁▁█
Adhesion/Stickiness8%▁▁▁█▁▁

-VERY sticky, needs water to work with it

Its pretty sticky when you first mix it

FAQ

Common Green Stuff questions

Answered from the same tracked data.