green stuff
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Good817avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.39avg listing price — sweet spot $15–$100
Price range
Okay£4.78–£20.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 45K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, green stuff is a £54K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
green stuff market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- £62K–£83K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 67%
- Out of stock
- 1.1%
- Avg brand age
- 49 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
28
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- The Army Painter49%
- Green Stuff World26%
- JENOLITE10%
- Cando6%
- Kneadatite5%
- War World Gaming3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.0×
Top green stuff search terms
- green stuff34K/yr
- green stuff putty6K/yr
- greenstuff4K/yr
Top green stuff products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Army Painter Green Stuff 2 Part Modelling Clay 20cm Mouldable Model Putty Modelling Compound for Miniatures Easy-to-Knead Green Putty Epoxy Clay for Sculpting
The Army Painter£9.064.6★4,638 rev
JENOLITE Green Stuff Modelling Putty | Blue & Yellow | 36 (91cm) | Green Stuff Putty for Gaming and Miniature Modelling | Quick Drying
JENOLITE£20.974.2★106 rev
Green Putty -2241 - Green Stuff World
Green Stuff World£5.334.5★200 rev
Green Stuff World 15 cm Green Putty for Modeling Hollow Between Materials Special Texture and Color
Green Stuff World£6.574.4★92 rev
Green Stuff World Green Stuff Tape 12 Inches - 30.5 cm
Green Stuff World£9.004.5★348 rev
Newest
by launch date
Kneadatite Green Stuff Tapes 36 inches - 92cm (2x46cm)
Kneadatite£14.1822 rev
Green Stuff World 15 cm Green Putty for Modeling Hollow Between Materials Special Texture and Color
Green Stuff World£6.5792 rev
Green Stuff World Green Stuff Tape 12 Inches - 30.5 cm
Green Stuff World£9.00348 rev
Green Putty -2241 - Green Stuff World
Green Stuff World£5.33200 rev
JENOLITE Green Stuff Modelling Putty | Blue & Yellow | 36 (91cm) | Green Stuff Putty for Gaming and Miniature Modelling | Quick Drying
JENOLITE£20.97106 rev
Trending
90-day click momentum
Cando TheraPutty - Therapeutic modelling clay - 3 oz - green (medium)
Cando£4.784.4★
Kneadatite Green Stuff Tapes 36 inches - 92cm (2x46cm)
Kneadatite£14.184.4★
Green Putty -2241 - Green Stuff World
Green Stuff World£5.334.5★
WWScenics Green Stuff Sculpting Kit 15cm (6) Epoxy Putty Strip with 1 x Sculpting Tool & 2 x Needle Files for Miniatures Models & Wargaming Figures Dioramas
War World Gaming£10.974.7★
ROLL MAKER - Tool to make tubes tentacles & wires with clays putty and green stuff
Green Stuff World£12.684.5★
What buyers say about green stuff
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Better value than AP”
“Great invention”
“Fills cracks in resin models seamlessly, dries quickly and takes paint perfectly”
“Works best if there's some texture or grooves to stick in to”
“yet it remains slightly flexible enough that it won't snap if the miniature is accidentally dropped”
“Wonderful product”
“The best thing about Green Stuff is how versatile it is”
“Works well,”
“Works best heated up in water to make it easier to mix”
What buyers complain about
“this is very expensive for the amount that you get”
“but the big flaw is the part where the yellow”
“Poor quality”
“Blocked nozzle”
“-VERY sticky, needs water to work with it”
Top return reasons
Common questions
- Is green stuff profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 9 tracked products. 90-day search growth is -17.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the green stuff niche?
- 6 brands and 28 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in green stuff?
- Top complaints mined from reviews: Value For Money, Color, Quality-Overall. The return rate is 0.1%.
- When does demand for green stuff peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the green stuff niche?
- Listings span £4.78–£20.97; the average listing price is £10.39 (sweet spot $15–$100). The average incumbent carries 817 reviews — the moat a new listing must climb.