Green Stuff
FailThe top 5 brands take 97% of clicks, so Green Stuff is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £54K/yr45K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 28 sellers
Flapen Score
Green Stuff against its category
The dotted line is the Home & Garden average. Past it, Green Stuff is stronger. Inside it, weaker.
Market
The Green Stuff market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Green Stuff 45K times last year and spent an estimated £54K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £54Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- green stuff34K searches a year
02 · Price
A sale here is worth £10.39.
Listings sell for £10.39 on average, from £4.78 to £20.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £10.39 that is £8K to £10K a year per listing.
- Average price
- £10.39under the $15 to $100 sweet spot
- Price range
- £4.78–£20.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #178 within Sculpting. It carries 817 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 1.1%
- Average rank
- #178in Sculpting
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 817per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Green Stuff products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Army Painter Green Stuff 2 Part Modelling Clay 20cm Mouldable Model Putty Modelling Compound for Miniatures Easy-to-Knead Green Putty Epoxy Clay for Sculpting
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 4,638
- Age
- 16y ago

JENOLITE Green Stuff Modelling Putty | Blue & Yellow | 36 (91cm) | Green Stuff Putty for Gaming and Miniature Modelling | Quick Drying
- Price
- £20.97
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 5y ago

Green Putty -2241 - Green Stuff World
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 5y ago

Green Stuff World 15 cm Green Putty for Modeling Hollow Between Materials Special Texture and Color
- Price
- £6.57
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 5y ago

Green Stuff World Green Stuff Tape 12 Inches - 30.5 cm
- Price
- £9.00
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 5y ago
Trending
90-day click momentum
Cando TheraPutty - Therapeutic modelling clay - 3 oz - green (medium)
- Price
- £4.78
- Rating
- 4.4/5
- Reviews
- 1,738
- Age
- 14y ago

Kneadatite Green Stuff Tapes 36 inches - 92cm (2x46cm)
- Price
- £14.18
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 4y ago

Green Putty -2241 - Green Stuff World
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 5y ago

WWScenics Green Stuff Sculpting Kit 15cm (6) Epoxy Putty Strip with 1 x Sculpting Tool & 2 x Needle Files for Miniatures Models & Wargaming Figures Dioramas
- Price
- £10.97
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 9y ago

ROLL MAKER - Tool to make tubes tentacles & wires with clays putty and green stuff
- Price
- £12.68
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 11y ago
Newest
by launch date
Kneadatite Green Stuff Tapes 36 inches - 92cm (2x46cm)
- Price
- £14.18
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 4y ago

Green Stuff World 15 cm Green Putty for Modeling Hollow Between Materials Special Texture and Color
- Price
- £6.57
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 5y ago

Green Stuff World Green Stuff Tape 12 Inches - 30.5 cm
- Price
- £9.00
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 5y ago

Green Putty -2241 - Green Stuff World
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 5y ago

JENOLITE Green Stuff Modelling Putty | Blue & Yellow | 36 (91cm) | Green Stuff Putty for Gaming and Miniature Modelling | Quick Drying
- Price
- £20.97
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
28
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- The Army Painter49%
- Green Stuff World26%
- JENOLITE10%
- Cando6%
- Kneadatite5%
- War World Gaming3%
Demand
Green Stuff search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Green Stuff search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- green stuff34K/yr
- green stuff putty6K/yr
- greenstuff4K/yr
Reviews and returns
What reviews say buyers love and hate about Green Stuff
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
this is very expensive for the amount that you get
Don't waste your money
expensive for what you get
but the big flaw is the part where the yellow
Poor quality
Blocked nozzle
-VERY sticky, needs water to work with it
Its pretty sticky when you first mix it
Love
Easy to use
Perfect works amazingly good, very useful
Continued to use well in to adulthood for almost anything
Better value than AP
Good stuff at a great price
Great invention
Fills cracks in resin models seamlessly, dries quickly and takes paint perfectly
I've found acrylic paint also sticks to this material really well
Works best if there's some texture or grooves to stick in to
This 2-part epoxy putty comes in a 20cm strip with the yellow filler and blue hardener side-by-side; once mixed together, it becomes a pliable, bright green clay that is incredibly sticky, allowing it to adhere easily to plastic, resin, and metal models
Return
0.1% Return rate 50% Fixable by listing
but the big flaw is the part where the yellow
-VERY sticky, needs water to work with it
Its pretty sticky when you first mix it
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Green Stuff questions
Answered from the same tracked data.









