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Green Paper

Fail

Prices span $3.30–$12.68, mostly outside the sweet spot, so Green Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£42K/yr42K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
61%top-5 click share · 15 brands · 38 sellers

Flapen Score

Green Paper against its category

The dotted line is the Home & Garden average. Past it, Green Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Paper 42K times last year and spent an estimated £42K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
14.3%
Market size, estimated
£42Ka year
Peak month
November3.8× the quietest month
Top search term
green paper29K searches a year

02 · Price

A sale here is worth £6.83.

Listings sell for £6.83 on average, from £3.30 to £12.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.83 that is £2K to £3K a year per listing.

Average price
£6.83under the $15 to $100 sweet spot
Price range
£3.30–£12.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #53 within Paper & Paper Crafts. It carries 777 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
76%
Out of stock, average day
1.9%
Average rank
#53in Paper & Paper Crafts
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
777per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Green Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

38

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

21%

  • Hawksbill27%
  • 5 Star17%
  • Habercrafts11%
  • DJP11%
  • Q-Connect8%
  • House of Card & Paper5%

Demand

Green Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Green Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green paper29K/yr
  • green a4 paper7K/yr
  • a4 green paper3K/yr
  • green craft paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness38%−0.13

Feels excellent quality wrapping paper- however doesnt stick

none stick to the paper

Looked lovely, however the stickey bits actually sucked so we ended up stapling them

Color25%−0.06

Personally I did not much like the colour of this which is a very intense blue-green shade - I wanted one which was rather more oriented towards the yellow end of the spectrum which is what the image seemed to show

Shame as nice selection of shades of green

not keen on the colour

Advertised Vs Actual Product13%−0.05

this wasn't shown or stated in the description

Love

Paper Quality18%+1.49

Good quality paper

Vibrant, Reliable Paper Thats Great for Workshops and Creative Tasks

p, but, good quality paper in varied shades

Quality-Overall13%+1.02

Good quality card

Good quality

The quality is consistently reliable: it feeds smoothly through the printer, holds colour well, and doesnt feel flimsy

Color13%−0.06

Lovely colour

the bold colour really helps materials stand out on tables or walls

Paper Brightness13%−0.02

The bright green colour on this A4 80gsm paper is excellent — vivid on both sides and perfect for workshops, flyers, origami, and general creative activities

The quality of the paper is good enough so if you want deep green

p, but, good quality paper in varied shades

Cutting/Trimming10%+0.80

Cuts well on cricut machine very pleased

Return

0.4% Return rate 63% Fixable by listing

Color43%█▆▅▆▆▇

Personally I did not much like the colour of this which is a very intense blue-green shade - I wanted one which was rather more oriented towards the yellow end of the spectrum which is what the image seemed to show

Shame as nice selection of shades of green

not keen on the colour

Paper Quality9%█▄▁▁▂▃
Size-Overall9%▁▃▄▁█▁
Value For Money9%▁▁▅██▁
Advertised Vs Actual Product9%▁█▁▁▁▃

this wasn't shown or stated in the description

FAQ

Common Green Paper questions

Answered from the same tracked data.