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Green Pan

Fail

The top 5 brands take 98% of clicks, so Green Pan is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£127K/yr115K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
41%top-5 click share · 7 brands · 31 sellers

Flapen Score

Green Pan against its category

The dotted line is the Home & Garden average. Past it, Green Pan is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Pan 115K times last year and spent an estimated £127K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
1.6%
Market size, estimated
£127Ka year
Peak month
November2.1× the quietest month
Top search term
greenpan42K searches a year

02 · Price

A sale here is worth £67.85.

Listings sell for £67.85 on average, from £14.03 to £262.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £67.85 that is £0 to £7K a year per listing.

Average price
£67.85inside the $15 to $100 sweet spot
Price range
£14.03–£262.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #21,174 within Cookware. It carries 1,432 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
56%
Out of stock, average day
16.4%
Average rank
#21,174in Cookware
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,432per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Green Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

31

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

1%

  • Greenpan87%
  • Kitchen Academy5%
  • naturepan3%
  • Redchef2%
  • PROGRESS1%
  • Salter1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Green Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Green Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • greenpan42K/yr
  • green pan26K/yr
  • greenpan frying pan16K/yr
  • green pan set11K/yr
  • green pans6K/yr
  • greenpan set6K/yr
  • green pan fry pan8K/yr

Reviews and returns

What reviews say buyers love and hate about Green Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.03

Absolute rubbish

Wasnt the best set I bought for wot I paid for it

Awful quality

Adhesion/Stickiness19%−0.18

the non-stickiness didn't work

Not non stick

not non-stick

Durability9%−0.07

After 4 months, completely ruined

NOT DURABLE

Incredibly poor product - 7 months in

Handle Quality8%−0.06

Handle arrived scratched

One of the handles broke I contacted the retailer

sometimes can find it hard using the handle

Functionality-Overall6%−0.05

Small pan does not work

Not working

Only thing wrong is the smallest pot doesnt work on the induction hob

Love

Quality-Overall22%−0.03

Nice pans good quality product

Excellent quality

A great price for so many quality pieces

Value For Money14%+1.27

Great product, great price

Great value

Well worth the money

Color11%+0.54

Great colour

Absolutely brilliant exactly the colour I wanted packed with care I'm really so pleased with this set well worth the money

The color is a lovely green

Ease Of Cleaning9%+0.67

They clean up really easy with a quick wipe down with a paper towel

super easy to clean

cleanup is very convenient

Non-Stick Coating8%+0.28

Excellent non stick and good quality pan

The coating is very well done

The non stick is pretty good

Return

1.7% Return rate 46% Fixable by listing

Size-Overall26%▁▄▅█▆▅
Compatibility-Overall21%█▄▆▆▆▅
Functionality-Overall9%▁▇▃▁▇█

Small pan does not work

Not working

Only thing wrong is the smallest pot doesnt work on the induction hob

Advertised Vs Actual Product8%▁█▃█▄▇
Quality-Overall4%█▂▁▃▁▃

Absolute rubbish

Wasnt the best set I bought for wot I paid for it

Awful quality

FAQ

Common Green Pan questions

Answered from the same tracked data.