Is green pan profitable to sell on Amazon United Kingdom?

The niche generates £127K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (44/100).

How competitive is the green pan niche?

7 brands and 31 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in green pan?

Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Durability. The return rate is 1.7%.

When does demand for green pan peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the green pan niche?

Listings span £14.03–£262.91; the average listing price is £67.85 (sweet spot $15–$100). The average incumbent carries 1,432 reviews — the moat a new listing must climb.

green pan

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£67.85

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,432.23

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£14.03–£262.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£127K

£127K/yr · 115K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.5%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, green pan is a £127K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

green pan market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £68K–£85K; units × avg price
Conversion rate: 1.6%
Avg BSR: #21,174
Page quality: 0%
Prime: 56%
Sponsored: 46%
Out of stock: 16.4%
Avg brand age: 45 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

Greenpan87%
Kitchen Academy5%
naturepan3%
Redchef2%
PROGRESS1%
Salter1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top green pan search terms

greenpan42K/yr -21.5%0.4% conv.
green pan26K/yr -21.6%0.7% conv.
greenpan frying pan16K/yr -23.0%1.4% conv.
green pan set11K/yr -40.2%0.4% conv.
green pans6K/yr -35.4%0.8% conv.
greenpan set6K/yr -28.1%0.4% conv.
green pan fry pan8K/yr -43.7%1.6% conv.

All search terms

Top green pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Greenpan Swift Healthy Ceramic Nonstick 8 Frying Pan Skillet Stainless Steel Handle PFAS-Free Dishwasher Safe Oven Safe Black

Greenpan£29.464.4★765 rev

GreenPan Valencia Pro Hard Anodised Healthy Ceramic Non-Stick 2-Piece Frying Pan Skillet Set 20 cm and 26 cm PFAS-Free Induction Oven Safe Grey

Greenpan£78.064.2★1,756 rev

Greenpan Swift Healthy Ceramic Nonstick 8 and 10 Frying Pan Skillet Set Stainless Steel Handles PFAS-Free Dishwasher Safe Oven Safe Black

Greenpan£51.754.3★625 rev

GreenPan Lima Midnight Hard Anodized Healthy Ceramic Non-Stick 5-Piece Set Includes Frying Pan Saucepan & Nylon and Slotted Turner PFAS-Free Induction Suitable Oven Safe Black

Greenpan£39.384.2★295 rev

GreenPan Lima Midnight Hard Anodized Healthy Ceramic Non-Stick 30 cm Frying Pan Skillet PFAS-Free Induction Suitable Oven Safe Black

Greenpan£39.834.2★295 rev

Newest

by launch date

Progress Neutrals 5-Piece Pan Set Includes 20cm & 24cm Fry Pans and 16 18 & 20cm Saucepans Non-Stick Recycled Aluminium Body Easy-Clean Design Tempered Glass Lids with Steam Vents

PROGRESS£37.6811 rev

6mo ago

naturepan 20cm Ceramic Frying Pan Diamond-Titanium Nonstick Pan PFAS & PTFE & PFOA Free Stainless Steel Handle Dishwasher/Oven Safe Grey

naturepan£25.66278 rev

9mo ago

Kitchen Academy Granite Non-Stick Cookware Set 12-Piece Induction Compatible Green Pots and Pans Set with Frying Pan & Saucepan PFOA Free

Kitchen Academy£76.1677 rev

9mo ago

Redchef 16pcs Ceramic Pots and Pans Set Non Stick Nonstick Cookware Set with Detachable Handle PFAS PFOA & PTFE Free RV Ceramic Cookware Set for Camping Oven Safe (Green)

Redchef£53.57451 rev

1y ago

GreenPan 12 Piece Nonstick Swift Cookware Set Ceramic PFAS-Free Pots & Pans with Lids Dishwasher & Oven/Broiler Safe to 600F Kitchen Cooking Set Sauce Saute Stock Frying Pans Cream

Greenpan£85.72145 rev

1y ago

What buyers say about green pan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Nice pans good quality product”

Value For Money14%

“Great product, great price”

Color11%

“Great colour”

Ease Of Cleaning9%

“They clean up really easy with a quick wipe down with a paper towel”

Non-Stick Coating8%

“Excellent non stick and good quality pan”

Adhesion/Stickiness5%

“the food has not been sticking at all when used with a little bit of good oil”

Weight Light4%

“not too light where they feel flimsy”

Cooking Experience4%

“Stunning to cook with”

Baking3%

“Best pans ever”

Gifting Purpose2%

“A great gift give”

What buyers complain about

Quality-Overall20%

“Absolute rubbish”

Adhesion/Stickiness19%

“the non-stickiness didn't work”

Durability9%

“After 4 months, completely ruined”

Handle Quality8%

“Handle arrived scratched”

Functionality-Overall6%

“Small pan does not work”

Non-Stick Coating4%

“Coating comes off baking trays”

Value For Money4%

“This set isn't cheap”

Dishwasher Safe3%

“Not dishwasher safe”

Ease Of Cleaning2%

“no amount of scrubbing will get it off”

Heating2%

“mainly because this one just doesn't heat up”

Top return reasons

Size-Overall26%

Compatibility-Overall21%

Functionality-Overall9%

Advertised Vs Actual Product8%

Quality-Overall4%

Heating3%

Handle Quality3%

Color3%

Scratch Resistance2%

Defective Material/Parts2%

Common questions

Is green pan profitable to sell on Amazon United Kingdom?: The niche generates £127K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (44/100).
How competitive is the green pan niche?: 7 brands and 31 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in green pan?: Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Durability. The return rate is 1.7%.
When does demand for green pan peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the green pan niche?: Listings span £14.03–£262.91; the average listing price is £67.85 (sweet spot $15–$100). The average incumbent carries 1,432 reviews — the moat a new listing must climb.