Green Microwave
FailBuyers convert on only 1.3% of searches, so Green Microwave is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £97K/yr110K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 19 sellers
Flapen Score
Green Microwave against its category
The dotted line is the Home & Garden average. Past it, Green Microwave is stronger. Inside it, weaker.
Market
The Green Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Green Microwave 110K times last year and spent an estimated £97K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £97Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- green microwave61K searches a year
02 · Price
A sale here is worth £68.54.
Listings sell for £68.54 on average, from £52.67 to £95.20. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £68.54 that is £0 to £7K a year per listing.
- Average price
- £68.54inside the $15 to $100 sweet spot
- Price range
- £52.67–£95.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #37 within Small Kitchen Appliances. It carries 646 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 75%
- Out of stock, average day
- 19.7%
- Average rank
- #37in Small Kitchen Appliances
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 646per listing
- Listings tracked
- 12
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Green Microwave products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Russell Hobbs RHMM713MG-N 17 Litre Matt Green Manual Microwave with Wood Effect handle and dials
- Price
- £71.94
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 4y ago

Haden Microwave 20L 800W 5 Power Levels Oven Cotswold Green
- Price
- £61.27
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 9y ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W
- Price
- £68.68
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG
- Price
- £78.21
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Russell Hobbs Eden 17L 700W Manual Microwave in Pistachio Green with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725PG
- Price
- £52.67
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W
- Price
- £68.68
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG
- Price
- £78.21
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 6mo ago

Haden Microwave 20L 800W 5 Power Levels Oven Cotswold Green
- Price
- £61.27
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 9y ago
Newest
by launch date
Russell Hobbs Eden 17L 700W Manual Microwave in Pistachio Green with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725PG
- Price
- £52.67
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W
- Price
- £68.68
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG
- Price
- £78.21
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 6mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Morphy Richards Cassini Digital Glass Microwave 20L Capacity Stainless Steel Inner Cavity 6 Power Levels Defrost 95 Minute Timer 24.5cm Glass Turntable Easy Clean 800W Olivine 511422
- Price
- £95.20
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
19
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
3%
- Russell Hobbs41%
- HADEN26%
- Salter12%
- Swan9%
- Ariete5%
- Cookology4%
- Open — no brand owns it (2 brands, 3%)
Demand
Green Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.9×
Search terms
Top Green Microwave search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- green microwave61K/yr
- sage green microwave30K/yr
- microwave green19K/yr
Reviews and returns
What reviews say buyers love and hate about Green Microwave
We read the reviews and the return reasons for every product selling here.
“AVOID and invest in a good-trusted brand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Green Microwave questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









