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Green Microwave

Fail

Buyers convert on only 1.3% of searches, so Green Microwave is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£97K/yr110K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
70%top-5 click share · 8 brands · 19 sellers

Flapen Score

Green Microwave against its category

The dotted line is the Home & Garden average. Past it, Green Microwave is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Microwave 110K times last year and spent an estimated £97K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
1.3%
Market size, estimated
£97Ka year
Peak month
September1.9× the quietest month
Top search term
green microwave61K searches a year

02 · Price

A sale here is worth £68.54.

Listings sell for £68.54 on average, from £52.67 to £95.20. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £68.54 that is £0 to £7K a year per listing.

Average price
£68.54inside the $15 to $100 sweet spot
Price range
£52.67–£95.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #37 within Small Kitchen Appliances. It carries 646 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
19.7%
Average rank
#37in Small Kitchen Appliances
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
646per listing
Listings tracked
12

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Green Microwave products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

19

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

3%

  • Russell Hobbs41%
  • HADEN26%
  • Salter12%
  • Swan9%
  • Ariete5%
  • Cookology4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Green Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Green Microwave search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green microwave61K/yr
  • sage green microwave30K/yr
  • microwave green19K/yr

Reviews and returns

What reviews say buyers love and hate about Green Microwave

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
12%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“AVOID and invest in a good-trusted brand”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Green Microwave questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data