Skip to content

Green Microwave

weak search conversion (1.3%) — Green Microwave doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51

Market size 24Growth 23Conversion 16Competition 25Returns 72Price range 95Avg price 86Brand share 17Review moat 71Quality gap 42
This niche Category average · 5,777 niches

Is Green Microwave profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Microwave is a £97K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 38/100.

Green Microwave: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.3% over the last 90 days and 1.3% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr1K
Search volume / yr-4.3%110K
Conversion rate1.3%
Avg price£68.54

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 19
Top-5 product click share70%
Open market7%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement67%
New entrants (1y)6· 5 succeeded
Avg rating4.5★
Avg reviews646

Top Green Microwave products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

19

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Russell Hobbs41%
  • HADEN26%
  • Salter12%
  • Swan9%
  • Ariete5%
  • Cookology4%
  • Open — no brand owns it (2 brands, 3%)

Green Microwave demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR1.3%Products12Brands8Top 5 Brands93%OOS Rate19.7%Rating4.5★Reviews646Avg BSR#37
5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Top Green Microwave search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green microwave61K/yr
  • sage green microwave30K/yr
  • microwave green19K/yr

What reviews say buyers love and hate about Green Microwave

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Color19%

Love the colour

Ease Of Use17%

Easy to use

Value For Money15%

Excellent value

Quality-Overall10%

Excellent product

Strength5%

Solid Unit

What buyers complain about

66% of reviews
Quality-Overall12%

AVOID and invest in a good-trusted brand

Size-Overall10%

Love it just a nice nice my other 1 was too big

Instructions/User Manual/Troubleshooting9%

I found the instructions difficult to work out

Ease Of Use6%

Took a bit of time to get used to it very different from our old one

Durability6%

Broke after ten months

Green Microwave return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
44%
2Size-Overall
14%
3Heating
9%
4Functionality-Overall
6%
5Defective Material/Parts
5%

Common Green Microwave questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Microwave 38/100 on Amazon United Kingdom — Skip it. The niche generates £97K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved -4.3% over the last 90 days.
Search demand for Green Microwave on Amazon United Kingdom peaks in Sep, where the busiest month runs 1.9× the quietest.