green microwave
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Price range
Incredible£52.67–£95.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£68.54avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good645.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad£97K£97K/yr · 110K searches
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, green microwave is a £97K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
green microwave market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £69K–£86K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 67%
- Out of stock
- 19.7%
- Avg brand age
- 33 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
19
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- Russell Hobbs41%
- HADEN26%
- Salter12%
- Swan9%
- Ariete5%
- Cookology4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.9×
Top green microwave search terms
- green microwave61K/yr
- sage green microwave30K/yr
- microwave green19K/yr
Top green microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Russell Hobbs RHMM713MG-N 17 Litre Matt Green Manual Microwave with Wood Effect handle and dials
Russell Hobbs£71.944.5★2,244 rev
Haden Microwave 20L 800W 5 Power Levels Oven Cotswold Green
HADEN£61.274.6★454 rev
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W
Salter£68.684.0★15 rev
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
Swan£70.084.7★41 rev
Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG
Russell Hobbs£78.214.4★510 rev
Newest
by launch date
Russell Hobbs Eden 17L 700W Manual Microwave in Pistachio Green with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725PG
Russell Hobbs£52.6733 rev
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W
Salter£68.6815 rev
Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG
Russell Hobbs£78.21510 rev
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
Swan£70.0841 rev
Morphy Richards Cassini Digital Glass Microwave 20L Capacity Stainless Steel Inner Cavity 6 Power Levels Defrost 95 Minute Timer 24.5cm Glass Turntable Easy Clean 800W Olivine 511422
Morphy Richards£95.2033 rev
Trending
90-day click momentumRussell Hobbs Eden 17L 700W Manual Microwave in Pistachio Green with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725PG
Russell Hobbs£52.674.6★
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W
Salter£68.684.0★
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
Swan£70.084.7★
Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG
Russell Hobbs£78.214.4★
Haden Microwave 20L 800W 5 Power Levels Oven Cotswold Green
HADEN£61.274.6★
What buyers say about green microwave
What buyers praise and complain about, mined from review topics.What buyers love
“Love the colour”
“Easy to use”
“Excellent value”
“Excellent product”
“Solid Unit”
“the instructions are easy to follow”
“Ideal size doesnt take up much worktop space”
“noise level no different to others I have owned”
“Relatively easy to keep clean with a wipe down”
“did its job”
What buyers complain about
“AVOID and invest in a good-trusted brand”
“Love it just a nice nice my other 1 was too big”
“I found the instructions difficult to work out”
“Took a bit of time to get used to it very different from our old one”
“Broke after ten months”
“Two years this has lasted, full of rust which is now flaking off onto the food, dangerous”
“tripped the electrics”
“Doesn't heat evenly”
“Is a refurb or a Second”
“The reason for the low rating however is because the colour is different from the images, it's lighter and more insipid”
Top return reasons
Common questions
- Is green microwave profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the green microwave niche?
- 8 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in green microwave?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.1%.
- When does demand for green microwave peak?
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the green microwave niche?
- Listings span £52.67–£95.20; the average listing price is £68.54 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.