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Green Microwave

Fail

Buyers convert on only 1.3% of searches, so Green Microwave is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£97K/yr110K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
70%top-5 click share · 8 brands · 19 sellers

Flapen Score

Green Microwave against its category

The dotted line is the Home & Garden average. Past it, Green Microwave is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Microwave 110K times last year and spent an estimated £97K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
1.3%
Market size, estimated
£97Ka year
Peak month
September1.9× the quietest month
Top search term
green microwave61K searches a year

02 · Price

A sale here is worth £68.54.

Listings sell for £68.54 on average, from £52.67 to £95.20. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £68.54 that is £0 to £7K a year per listing.

Average price
£68.54inside the $15 to $100 sweet spot
Price range
£52.67–£95.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #37 within Small Kitchen Appliances. It carries 646 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
19.7%
Average rank
#37in Small Kitchen Appliances
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
646per listing
Listings tracked
12

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Green Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

19

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Russell Hobbs41%
  • HADEN26%
  • Salter12%
  • Swan9%
  • Ariete5%
  • Cookology4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Green Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Green Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green microwave61K/yr
  • sage green microwave30K/yr
  • microwave green19K/yr

Reviews and returns

What reviews say buyers love and hate about Green Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.08

AVOID and invest in a good-trusted brand

It isn't as quality made as the RH

Uninsurable

Size-Overall10%+0.36

Love it just a nice nice my other 1 was too big

maybe a touch small

this means the inside is also smaller too

Instructions/User Manual/Troubleshooting9%+0.17

I found the instructions difficult to work out

Delivered not in genuine Swan Box, and no instructions

I could have been using it three days before if I could have understood the instructions

Ease Of Use6%+1.02

Took a bit of time to get used to it very different from our old one

Durability6%−0.06

Broke after ten months

Love

Color19%+0.73

Love the colour

All lovely colour matching my kitchen

Lovely colour green

Ease Of Use17%+1.02

Easy to use

Very easy controls

easy to operate

Value For Money15%+1.37

Excellent value

Good value

This microwave is worth the money

Quality-Overall10%−0.08

Excellent product

Good quality

This is absolute quality I had one before

Strength5%

Solid Unit

Very sturdy

This seems a sturdy enough microwave

Return

2.1% Return rate 65% Fixable by listing

Color44%▇▅█▇█▄

The reason for the low rating however is because the colour is different from the images, it's lighter and more insipid

Size-Overall14%█▃▂▄█▆

Love it just a nice nice my other 1 was too big

maybe a touch small

this means the inside is also smaller too

Heating9%▃▃▁▅▁█

Doesn't heat evenly

Irregular heating

Functionality-Overall6%▁██▂▁▃
Defective Material/Parts5%▇▃█▁▁▁

FAQ

Common Green Microwave questions

Answered from the same tracked data.