Green Microwave
FailBuyers convert on only 1.3% of searches, so Green Microwave is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £97K/yr110K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 19 sellers
Flapen Score
Green Microwave against its category
The dotted line is the Home & Garden average. Past it, Green Microwave is stronger. Inside it, weaker.
Market
The Green Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Green Microwave 110K times last year and spent an estimated £97K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £97Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- green microwave61K searches a year
02 · Price
A sale here is worth £68.54.
Listings sell for £68.54 on average, from £52.67 to £95.20. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £68.54 that is £0 to £7K a year per listing.
- Average price
- £68.54inside the $15 to $100 sweet spot
- Price range
- £52.67–£95.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #37 within Small Kitchen Appliances. It carries 646 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 75%
- Out of stock, average day
- 19.7%
- Average rank
- #37in Small Kitchen Appliances
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 646per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Green Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs RHMM713MG-N 17 Litre Matt Green Manual Microwave with Wood Effect handle and dials
- Price
- £71.94
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 4y ago

Haden Microwave 20L 800W 5 Power Levels Oven Cotswold Green
- Price
- £61.27
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 9y ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W
- Price
- £68.68
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG
- Price
- £78.21
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 6mo ago
Trending
90-day click momentum
Russell Hobbs Eden 17L 700W Manual Microwave in Pistachio Green with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725PG
- Price
- £52.67
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W
- Price
- £68.68
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG
- Price
- £78.21
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 6mo ago

Haden Microwave 20L 800W 5 Power Levels Oven Cotswold Green
- Price
- £61.27
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 9y ago
Newest
by launch date
Russell Hobbs Eden 17L 700W Manual Microwave in Pistachio Green with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725PG
- Price
- £52.67
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Sage Green 800 W
- Price
- £68.68
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Russell Hobbs Sage Green Digital Microwave STYLEVIA 20 Litre 800W with 5 Power Levels Mirror Finish 8 Auto Cook Settings Defrost & Reheat Function Clock & Timer RHM2026SG
- Price
- £78.21
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 6mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Morphy Richards Cassini Digital Glass Microwave 20L Capacity Stainless Steel Inner Cavity 6 Power Levels Defrost 95 Minute Timer 24.5cm Glass Turntable Easy Clean 800W Olivine 511422
- Price
- £95.20
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
19
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- Russell Hobbs41%
- HADEN26%
- Salter12%
- Swan9%
- Ariete5%
- Cookology4%
- Open — no brand owns it (2 brands, 3%)
Demand
Green Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.9×
Search terms
Top Green Microwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- green microwave61K/yr
- sage green microwave30K/yr
- microwave green19K/yr
Reviews and returns
What reviews say buyers love and hate about Green Microwave
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
AVOID and invest in a good-trusted brand
It isn't as quality made as the RH
Uninsurable
Love it just a nice nice my other 1 was too big
maybe a touch small
this means the inside is also smaller too
I found the instructions difficult to work out
Delivered not in genuine Swan Box, and no instructions
I could have been using it three days before if I could have understood the instructions
Took a bit of time to get used to it very different from our old one
Broke after ten months
Love
Love the colour
All lovely colour matching my kitchen
Lovely colour green
Easy to use
Very easy controls
easy to operate
Excellent value
Good value
This microwave is worth the money
Excellent product
Good quality
This is absolute quality I had one before
Solid Unit
Very sturdy
This seems a sturdy enough microwave
Return
2.1% Return rate 65% Fixable by listing
The reason for the low rating however is because the colour is different from the images, it's lighter and more insipid
Love it just a nice nice my other 1 was too big
maybe a touch small
this means the inside is also smaller too
Doesn't heat evenly
Irregular heating
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Green Microwave questions
Answered from the same tracked data.









