Green Kettle
Green Kettle shows a sweet-spot price point ($35.14 avg), but soft demand (-26.3% this quarter) keeps it on the watch list.
Flapen Score
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Is Green Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Green Kettle is a £179K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 53/100.
Green Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.3% over the last 90 days and 2.5% of searches end in a purchase.
£179K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 28 products
Top Green Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Haden Devon Green Kettle - 1.7L Capacity BPA-Free - Auto-shutoff & Boil-Dry Protection - Cordless Design - 3000W Fast Boil Kettle - Removable Filter
- Price
- £21.97
- Rating
- 4.0/5
- Reviews
- 2,293
- Age
- 4y ago
Russell Hobbs Electric Kettle (Hot Water Tea or Coffee 1.7L Push to open lid Perfect pour spout Removable washable filter Illuminated switch Chrome accents Pistachio 3000W) Eden 27364
- Price
- £17.12
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 2y ago
Kenwood Dusk Electric Kettle 360 Swivel Base Water Level Indicator Cord Storage Boil-Dry Protection Removable Filter Capacity 1.7L ZJP30.000GN 3000W Olive Green
- Price
- £31.32
- Rating
- 4.3/5
- Reviews
- 1,037
- Age
- 3y ago
Salter Ripple Electric Kettle 1.7L Rapid Boil 3kW Sage
- Price
- £30.62
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 10mo ago
Salter Toronto 1.7 L Kettle 3KW Rapid Boil Limescale Filter Water Level Indicator 360 Base Wooden Accents Cordless Boil Dry Sensor & Auto Shut-Off Otter Controller Green
- Price
- £36.60
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 10mo ago
Trending
90-day click momentum
OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
- Price
- £24.87
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6mo ago
Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green
- Price
- £88.86
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago
Progress Neutrals Electric Kettle Fast Boil 1.7L 3000 W Jug Kettle with 360 Swivel Base Removable Limescale Filter Boil-Dry Protection Neutrals Collection 3 Year Guarantee
- Price
- £20.18
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago
Haden Cotswold Green Kettle - Lightweight - Easy To Clean - 3KW Fast Boil Stainless Steel Electric Kettle 360 Base Boil-Dry Protection - Retro Style Kettle and Toaster Sets
- Price
- £25.22
- Rating
- 4.1/5
- Reviews
- 541
- Age
- 9y ago
Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £61.46
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago
Newest
by launch dateSalter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green
- Price
- £88.86
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago
OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
- Price
- £24.87
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6mo ago
Laura Ashley Sage Leaf Kettles Electric Fast Boil Quiet - Electric Kettle
- Price
- £37.39
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 6mo ago
Progress Neutrals Electric Kettle Fast Boil 1.7L 3000 W Jug Kettle with 360 Swivel Base Removable Limescale Filter Boil-Dry Protection Neutrals Collection 3 Year Guarantee
- Price
- £20.18
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago
1.7L Green 3000W Rapid Boil Digital Kettle with Temperature Control Cordless Design Variable Temperature Quiet & Fast Boil Kettle BPA-Free Electric Kettle with Filter LED Display & Auto Shut-Off
- Price
- £32.32
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
54
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
45%
Top 20: 94%
Open market
28%
- Salter20%
- HADEN18%
- Russell Hobbs11%
- Swan9%
- Kenwood8%
- PROGRESS5%
Green Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Top Green Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- green kettle119K/yr
- sage green kettle42K/yr
- kettle green25K/yr
- green electric kettle7K/yr
- green kettles8K/yr
- dark green kettle6K/yr
What reviews say buyers love and hate about Green Kettle
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Bright green”
“Lovely quality kettle”
“Excellent value”
“Very pleased with my toaster and kettle set”
“The design is nice”
What buyers complain about
62% of reviews“Broke after one year”
“it was expensive for the quality”
“The kettle leaks”
“3 months later only one side of the toaster is working - it sparked and then nothing”
“refilling after use isnt great with the lid being hot”
Green Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Green Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
