Green Kettle
MaybeProducts sell for $35.14 on average, inside the sweet spot. But demand is soft, at -26.3% this quarter, so Green Kettle is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £179K/yr207K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 45%top-5 click share · 16 brands · 54 sellers
Flapen Score
Green Kettle against its category
The dotted line is the Home & Garden average. Past it, Green Kettle is stronger. Inside it, weaker.
Market
The Green Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Green Kettle 207K times last year and spent an estimated £179K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £179Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- green kettle119K searches a year
02 · Price
A sale here is worth £35.14.
Listings sell for £35.14 on average, from £17.12 to £88.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £35.14 that is £0 to £4K a year per listing.
- Average price
- £35.14inside the $15 to $100 sweet spot
- Price range
- £17.12–£88.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #175 within Small Kitchen Appliances. It carries 1,042 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 6.2%
- Average rank
- #175in Small Kitchen Appliances
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,042per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 7 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Green Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Haden Devon Green Kettle - 1.7L Capacity BPA-Free - Auto-shutoff & Boil-Dry Protection - Cordless Design - 3000W Fast Boil Kettle - Removable Filter
- Price
- £21.97
- Rating
- 4.0/5
- Reviews
- 2,293
- Age
- 4y ago

Russell Hobbs Electric Kettle (Hot Water Tea or Coffee 1.7L Push to open lid Perfect pour spout Removable washable filter Illuminated switch Chrome accents Pistachio 3000W) Eden 27364
- Price
- £17.12
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 2y ago

Kenwood Dusk Electric Kettle 360 Swivel Base Water Level Indicator Cord Storage Boil-Dry Protection Removable Filter Capacity 1.7L ZJP30.000GN 3000W Olive Green
- Price
- £31.32
- Rating
- 4.3/5
- Reviews
- 1,037
- Age
- 3y ago

Salter Ripple Electric Kettle 1.7L Rapid Boil 3kW Sage
- Price
- £30.62
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 10mo ago

Salter Toronto 1.7 L Kettle 3KW Rapid Boil Limescale Filter Water Level Indicator 360 Base Wooden Accents Cordless Boil Dry Sensor & Auto Shut-Off Otter Controller Green
- Price
- £36.60
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 10mo ago
Trending
90-day click momentum
OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
- Price
- £24.87
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6mo ago

Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green
- Price
- £88.86
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago

Progress Neutrals Electric Kettle Fast Boil 1.7L 3000 W Jug Kettle with 360 Swivel Base Removable Limescale Filter Boil-Dry Protection Neutrals Collection 3 Year Guarantee
- Price
- £20.18
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago

Haden Cotswold Green Kettle - Lightweight - Easy To Clean - 3KW Fast Boil Stainless Steel Electric Kettle 360 Base Boil-Dry Protection - Retro Style Kettle and Toaster Sets
- Price
- £25.22
- Rating
- 4.1/5
- Reviews
- 541
- Age
- 9y ago

Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £61.46
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago
Newest
by launch date
Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green
- Price
- £88.86
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago

OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
- Price
- £24.87
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 6mo ago

Laura Ashley Sage Leaf Kettles Electric Fast Boil Quiet - Electric Kettle
- Price
- £37.39
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 6mo ago

Progress Neutrals Electric Kettle Fast Boil 1.7L 3000 W Jug Kettle with 360 Swivel Base Removable Limescale Filter Boil-Dry Protection Neutrals Collection 3 Year Guarantee
- Price
- £20.18
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago

1.7L Green 3000W Rapid Boil Digital Kettle with Temperature Control Cordless Design Variable Temperature Quiet & Fast Boil Kettle BPA-Free Electric Kettle with Filter LED Display & Auto Shut-Off
- Price
- £32.32
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
54
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
45%
Top 20: 94%
Open market
28%
- Salter20%
- HADEN18%
- Russell Hobbs11%
- Swan9%
- Kenwood8%
- PROGRESS5%
Demand
Green Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Green Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- green kettle119K/yr
- sage green kettle42K/yr
- kettle green25K/yr
- green electric kettle7K/yr
- green kettles8K/yr
- dark green kettle6K/yr
Reviews and returns
What reviews say buyers love and hate about Green Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after one year
few months later this one breaks
Broken
it was expensive for the quality
It is not as good quality as I expect
Bad quality
The kettle leaks
it started to leak
Leaking
3 months later only one side of the toaster is working - it sparked and then nothing
Expect burnt toast
Toaster is only half working
refilling after use isnt great with the lid being hot
Have to boil at least 4 time for it to even be luke warm
we could not heat water at all
Love
Bright green
Colour
the colour is amazing
Lovely quality kettle
Excellent quality
its also really well made
Excellent value
fair price
Good value
Very pleased with my toaster and kettle set
Great toaster
Brilliant, looks nice with matching toaster
The design is nice
Excellent design, the best kettle we have bought
Looks incredibly well made and stylish
Return
2.7% Return rate 61% Fixable by listing
it was expensive for the quality
It is not as good quality as I expect
Bad quality
The kettle leaks
it started to leak
Leaking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Green Kettle questions
Answered from the same tracked data.









