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Green Kettle

Maybe

Products sell for $35.14 on average, inside the sweet spot. But demand is soft, at -26.3% this quarter, so Green Kettle is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£179K/yr207K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
45%top-5 click share · 16 brands · 54 sellers

Flapen Score

Green Kettle against its category

The dotted line is the Home & Garden average. Past it, Green Kettle is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Kettle 207K times last year and spent an estimated £179K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
2.5%
Market size, estimated
£179Ka year
Peak month
January1.9× the quietest month
Top search term
green kettle119K searches a year

02 · Price

A sale here is worth £35.14.

Listings sell for £35.14 on average, from £17.12 to £88.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £35.14 that is £0 to £4K a year per listing.

Average price
£35.14inside the $15 to $100 sweet spot
Price range
£17.12–£88.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #175 within Small Kitchen Appliances. It carries 1,042 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
6.2%
Average rank
#175in Small Kitchen Appliances
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,042per listing
Listings tracked
28

04 · Newcomers

Amazon counts 7 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Green Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

54

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

28%

  • Salter20%
  • HADEN18%
  • Russell Hobbs11%
  • Swan9%
  • Kenwood8%
  • PROGRESS5%

Demand

Green Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Green Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green kettle119K/yr
  • sage green kettle42K/yr
  • kettle green25K/yr
  • green electric kettle7K/yr
  • green kettles8K/yr
  • dark green kettle6K/yr

Reviews and returns

What reviews say buyers love and hate about Green Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.33

Broke after one year

few months later this one breaks

Broken

Quality-Overall8%+0.79

it was expensive for the quality

It is not as good quality as I expect

Bad quality

Leak-Proof5%

The kettle leaks

it started to leak

Leaking

Toasting5%

3 months later only one side of the toaster is working - it sparked and then nothing

Expect burnt toast

Toaster is only half working

Heating5%−0.03

refilling after use isnt great with the lid being hot

Have to boil at least 4 time for it to even be luke warm

we could not heat water at all

Love

Color23%+1.79

Bright green

Colour

the colour is amazing

Quality-Overall16%+0.79

Lovely quality kettle

Excellent quality

its also really well made

Value For Money12%+1.28

Excellent value

fair price

Good value

Toasting7%

Very pleased with my toaster and kettle set

Great toaster

Brilliant, looks nice with matching toaster

Design-Overall6%

The design is nice

Excellent design, the best kettle we have bought

Looks incredibly well made and stylish

Return

2.7% Return rate 61% Fixable by listing

Color38%▇▇▇▇██
Size-Overall9%▆▇▇▃▄█
Functionality-Overall7%▆▄▆█▆▇
Quality-Overall6%▂▅█▄█▅

it was expensive for the quality

It is not as good quality as I expect

Bad quality

Leak-Proof6%█▇▃▃▄▅

The kettle leaks

it started to leak

Leaking

FAQ

Common Green Kettle questions

Answered from the same tracked data.