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Green Kettle

Maybe

Products sell for $35.14 on average, inside the sweet spot. But demand is soft, at -26.3% this quarter, so Green Kettle is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£179K/yr207K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
45%top-5 click share · 16 brands · 54 sellers

Flapen Score

Green Kettle against its category

The dotted line is the Home & Garden average. Past it, Green Kettle is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Kettle 207K times last year and spent an estimated £179K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
2.5%
Market size, estimated
£179Ka year
Peak month
January1.9× the quietest month
Top search term
green kettle119K searches a year

02 · Price

A sale here is worth £35.14.

Listings sell for £35.14 on average, from £17.12 to £88.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £35.14 that is £0 to £4K a year per listing.

Average price
£35.14inside the $15 to $100 sweet spot
Price range
£17.12–£88.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #175 within Small Kitchen Appliances. It carries 1,042 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
6.2%
Average rank
#175in Small Kitchen Appliances
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,042per listing
Listings tracked
28

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Green Kettle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

54

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 94%

Open market

28%

  • Salter20%
  • HADEN18%
  • Russell Hobbs11%
  • Swan9%
  • Kenwood8%
  • PROGRESS5%

Demand

Green Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Green Kettle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green kettle119K/yr
  • sage green kettle42K/yr
  • kettle green25K/yr
  • green electric kettle7K/yr
  • green kettles8K/yr
  • dark green kettle6K/yr

Reviews and returns

What reviews say buyers love and hate about Green Kettle

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
22%of negative reviews mention “Durability”
2.7%of orders come back
“Broke after one year”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Green Kettle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data