green kettle
Worth a lookShows a sweet-spot price point ($35.14 avg), but soft demand (-26.3% this quarter) keeps it on the watch list.
Avg price
Incredible£35.14avg listing price — sweet spot $15–$100
Price range
Incredible£17.12–£88.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,041.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay£179K£179K/yr · 207K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, green kettle is a £179K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
green kettle market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £105K–£141K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 6.2%
- Avg brand age
- 36 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
54
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
45%
Top 20: 94%
Open market
28%
- Salter20%
- HADEN18%
- Russell Hobbs11%
- Swan9%
- Kenwood8%
- PROGRESS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Top green kettle search terms
- green kettle119K/yr
- sage green kettle42K/yr
- kettle green25K/yr
- green electric kettle7K/yr
- green kettles8K/yr
- dark green kettle6K/yr
Top green kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Haden Devon Green Kettle - 1.7L Capacity BPA-Free - Auto-shutoff & Boil-Dry Protection - Cordless Design - 3000W Fast Boil Kettle - Removable Filter
HADEN£21.974.0★2,293 rev
Russell Hobbs Electric Kettle (Hot Water Tea or Coffee 1.7L Push to open lid Perfect pour spout Removable washable filter Illuminated switch Chrome accents Pistachio 3000W) Eden 27364
Russell Hobbs£17.124.6★368 rev
Kenwood Dusk Electric Kettle 360 Swivel Base Water Level Indicator Cord Storage Boil-Dry Protection Removable Filter Capacity 1.7L ZJP30.000GN 3000W Olive Green
Kenwood£31.324.3★1,037 rev
Salter Ripple Electric Kettle 1.7L Rapid Boil 3kW Sage
Salter£30.624.5★53 rev
Salter Toronto 1.7 L Kettle 3KW Rapid Boil Limescale Filter Water Level Indicator 360 Base Wooden Accents Cordless Boil Dry Sensor & Auto Shut-Off Otter Controller Green
Salter£36.604.7★14 rev
Newest
by launch date
Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green
Salter£88.8610 rev
OLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
olega£24.87122 rev
Laura Ashley Sage Leaf Kettles Electric Fast Boil Quiet - Electric Kettle
Laura Ashley£37.3917 rev
Progress Neutrals Electric Kettle Fast Boil 1.7L 3000 W Jug Kettle with 360 Swivel Base Removable Limescale Filter Boil-Dry Protection Neutrals Collection 3 Year Guarantee
PROGRESS£20.1813 rev
1.7L Green 3000W Rapid Boil Digital Kettle with Temperature Control Cordless Design Variable Temperature Quiet & Fast Boil Kettle BPA-Free Electric Kettle with Filter LED Display & Auto Shut-Off
Cello£32.3230 rev
Trending
90-day click momentumOLEGA 1800W Electric Kettles: 1.8L Large Hot Water Kettle
olega£24.874.3★
Salter Toronto Countertop Set 4-Slice Toaster 1.7L Kettle Green
Salter£88.864.5★
Progress Neutrals Electric Kettle Fast Boil 1.7L 3000 W Jug Kettle with 360 Swivel Base Removable Limescale Filter Boil-Dry Protection Neutrals Collection 3 Year Guarantee
PROGRESS£20.184.2★
Haden Cotswold Green Kettle - Lightweight - Easy To Clean - 3KW Fast Boil Stainless Steel Electric Kettle 360 Base Boil-Dry Protection - Retro Style Kettle and Toaster Sets
HADEN£25.224.1★
Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
Salter£61.464.4★
What buyers say about green kettle
What buyers praise and complain about, mined from review topics.What buyers love
“Bright green”
“Lovely quality kettle”
“Excellent value”
“Very pleased with my toaster and kettle set”
“The design is nice”
“As shown”
“Light weight and a good pouring spout”
“tea can reign supreme in my house again”
“Easy to use”
“style”
What buyers complain about
“Broke after one year”
“it was expensive for the quality”
“The kettle leaks”
“3 months later only one side of the toaster is working - it sparked and then nothing”
“refilling after use isnt great with the lid being hot”
“The filter on the kettle is near enough useless”
“the kettle has rusted at the bottom of the jug near the chrome and green areas, really bad as its only 8 months old, very dissapointing”
“Could be cheaper”
“a bit heavy for older people”
“Poor design”
Top return reasons
Common questions
- Is green kettle profitable to sell on Amazon United Kingdom?
- The niche generates £179K/yr across 28 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the green kettle niche?
- 16 brands and 54 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in green kettle?
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 2.7%.
- When does demand for green kettle peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the green kettle niche?
- Listings span £17.12–£88.86; the average listing price is £35.14 (sweet spot $15–$100). The average incumbent carries 1,042 reviews — the moat a new listing must climb.