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Green Felt

prices mostly outside the sweet spot ($2.78–$12.31) — Green Felt doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51

Market size 7Growth 2Conversion 78Competition 68Returns 95Price range 0Avg price 18Brand share 71Review moat 81Quality gap 50
This niche Category average · 5,777 niches

Is Green Felt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Felt is a £30K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Green Felt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -46.0% over the last 90 days and 7.7% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr5K
Search volume / yr-46.0%58K
Conversion rate7.7%
Avg price£6.64

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers19 · 26
Top-5 product click share44%
Open market38%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement81%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews375

Top Green Felt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£898£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

44%

Top 20: 94%

Open market

32%

  • Jtnohx22%
  • DIVINA VITAE14%
  • Alrhso9%
  • Discount Fabrics LTD9%
  • Generic8%
  • Irenare6%

Green Felt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR7.7%Products27Brands19Top 5 Brands62%OOS Rate0.8%Rating4.5★Reviews375Avg BSR#394
3K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Top Green Felt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green felt36K/yr
  • green felt fabric15K/yr
  • green felt sheets3K/yr
  • green felt fabric by the metre3K/yr

What reviews say buyers love and hate about Green Felt

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall19%

Excellent, good thickness, deep green colour, good quality for many purposes

Value For Money17%

Good value for money

Adhesion/Stickiness14%

Strong adhesive

Color12%

Colour is good

Advertised Vs Actual Product8%

It done the job though

What buyers complain about

63% of reviews
Hard Feel25%

Theres no softness

Thickness25%

little too thin for my need

Advertised Vs Actual Product13%

Appears to be hand cut from roll. This is cut from a roll as described. Both cut edges had been cut by hand and were ragged. Therefore the piece was not square.

Green Felt return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
27%
2Size-Overall
14%
3Thin
11%
4Quality-Overall
11%
5Material Quality
8%

Common Green Felt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Felt 46/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -46.0% over the last 90 days.
Search demand for Green Felt on Amazon United Kingdom peaks in Mar–Oct–Nov–Dec, where the busiest month runs 3.9× the quietest.