Is green felt profitable to sell on Amazon United Kingdom?

The niche generates £30K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -46.0%. Flapen's verdict: Skip it (46/100).

How competitive is the green felt niche?

19 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in green felt?

Top complaints mined from reviews: Hard Feel, Thickness, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for green felt peak?

Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the green felt niche?

Listings span £2.78–£12.31; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.

green felt

Skip it

Prices mostly outside the sweet spot ($2.78–$12.31) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great375.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.64

avg listing price — sweet spot $15–$100

Market size

Bad£30K

£30K/yr · 58K searches

Growth

Bad-46.0%

90-day search growth — must beat 0% to launch

Price range

Bad£2.78–£12.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, green felt is a £30K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

green felt market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £27K–£33K; units × avg price
Conversion rate: 7.7%
Avg BSR: #394
Page quality: 0%
Prime: 89%
Sponsored: 81%
Out of stock: 0.8%
Avg brand age: 43 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

44%

Top 20: 94%

Open market

32%

Jtnohx22%
DIVINA VITAE14%
Alrhso9%
Discount Fabrics LTD9%
Generic8%
Irenare6%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -46.0% search growth over the last 90 days.

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top green felt search terms

green felt36K/yr -45.1%7.1% conv.
green felt fabric15K/yr -38.2%7.4% conv.
green felt sheets3K/yr -69.9%7.1% conv.
green felt fabric by the metre3K/yr -61.0%6.4% conv.

All search terms

Top green felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Felt Sheets Fabric 7 x 11 Felt Fabric for Crafts 10Pcs Halloween Christmas Fabrics Fall Felts for DIY and Sewing Projects(Christmas Green)

DIVINA VITAE£4.234.4★1,293 rev

Jtnohx Craft Felt Fabric 20x30cm Felted Sheets for Crafts 4 Colours 40 Pieces Colour Felt Sheets for DIY Decorations and Party Projects(Green Series)

Jtnohx£7.304.7★687 rev

Acrylic Felt Fabric by the Metre - 60 (150cm) Extra Wide 1mm Thick - Continuous Length Soft Crafting for Sewing Applique Decorations & Upholstery - Discount Fabrics LTD(Olive 0.5)

Discount Fabrics LTD£5.184.6★1,482 rev

Green Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork

Alrhso£6.094.2★12 rev

Green Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery

Generic£6.964.2★16 rev

Newest

by launch date

Green Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork

Alrhso£6.0912 rev

6mo ago

Wonninek 12Rolls Green Soft Felt Sheets for Sewing 1.4mm Thick Green Series Felt Fabrics Pack with Embroidery Thread DIY Craft Sewing Nonwoven Patchwork - 20.5 x 90cm

Wonninek£12.31172 rev

8mo ago

Alrhso 16 Pieces Green Felt Fabric Sheets 8 x 12 Inch Craft Felt Fabric 4 Colors Soft Felts Sheets for DIY Project Craft Supplies

Alrhso£6.352 rev

8mo ago

Green Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery

Generic£6.9616 rev

1y ago

Bright Ideas Felt Roll Zest Green. Sheet Size: 45cm x 2.5m 1.4mm Soft Polyester Felt Roll. Ideal for Craftwork Sewing Patchwork and Arts & Crafts. BI8088.

Bright Ideas£7.69446 rev

1y ago

What buyers say about green felt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent, good thickness, deep green colour, good quality for many purposes”

Value For Money17%

“Good value for money”

Adhesion/Stickiness14%

“Strong adhesive”

Color12%

“Colour is good”

Advertised Vs Actual Product8%

“It done the job though”

Design-Overall6%

“Finished a project perfectly”

Stitch/Finish/Polish4%

“Smooth finish”

Soft Feel4%

“Good felt”

Thickness2%

“Excellent, good thickness”

Texture/Consistency-Overall2%

“Good consistency”

What buyers complain about

Hard Feel25%

“Theres no softness”

Thickness25%

“little too thin for my need”

Advertised Vs Actual Product13%

“Appears to be hand cut from roll. This is cut from a roll as described. Both cut edges had been cut by hand and were ragged. Therefore the piece was not square.”

Top return reasons

Color27%

Size-Overall14%

Thin11%

Quality-Overall11%

Material Quality8%

Adhesion/Stickiness6%

Hard Feel4%

Display Colors4%

Thickness3%

Functionality-Overall3%

Common questions

Is green felt profitable to sell on Amazon United Kingdom?: The niche generates £30K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -46.0%. Flapen's verdict: Skip it (46/100).
How competitive is the green felt niche?: 19 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in green felt?: Top complaints mined from reviews: Hard Feel, Thickness, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for green felt peak?: Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the green felt niche?: Listings span £2.78–£12.31; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.