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Green Felt

Fail

Prices span $2.78–$12.31, mostly outside the sweet spot, so Green Felt is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£30K/yr58K searches / yr
90-day growth
-46.0%search demand this quarter
Competition
44%top-5 click share · 19 brands · 26 sellers

Flapen Score

Green Felt against its category

The dotted line is the Home & Garden average. Past it, Green Felt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Felt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Felt 58K times last year and spent an estimated £30K. The top 5 brands take 62% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-46.0%
Conversion, latest week
7.7%
Market size, estimated
£30Ka year
Peak month
November3.9× the quietest month
Top search term
green felt36K searches a year

02 · Price

A sale here is worth £6.64.

Listings sell for £6.64 on average, from £2.78 to £12.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £6.64 that is £664 to £2K a year per listing.

Average price
£6.64under the $15 to $100 sweet spot
Price range
£2.78–£12.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£664–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #394 within Art & Craft Supplies. It carries 375 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
89%
Out of stock, average day
0.8%
Average rank
#394in Art & Craft Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
375per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Green Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£898£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

44%

Top 20: 94%

Open market

32%

  • Jtnohx22%
  • DIVINA VITAE14%
  • Alrhso9%
  • Discount Fabrics LTD9%
  • Generic8%
  • Irenare6%

Demand

Green Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Green Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green felt36K/yr
  • green felt fabric15K/yr
  • green felt sheets3K/yr
  • green felt fabric by the metre3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Felt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel25%−0.05

Theres no softness

Tough stuff

Thickness25%−0.03

little too thin for my need

Advertised Vs Actual Product13%−0.08

Appears to be hand cut from roll. This is cut from a roll as described. Both cut edges had been cut by hand and were ragged. Therefore the piece was not square.

Love

Quality-Overall19%−0.04

Excellent, good thickness, deep green colour, good quality for many purposes

Good quality

Its a good product

Value For Money17%+1.44

Good value for money

Good value

Nice price

Adhesion/Stickiness14%+1.63

Strong adhesive

Great adhesive felt

Sticks well

Color12%+0.32

Colour is good

deep green colour

Great colours and quality

Advertised Vs Actual Product8%−0.08

It done the job though

As described

Return

0.9% Return rate 49% Fixable by listing

Color27%▁▇▄█▃▃
Size-Overall14%▇▁█▁▁█
Thin11%█▁▇▁▁▁
Quality-Overall11%█▁▁▁▁▁
Material Quality8%▂▁▆█▁▅

FAQ

Common Green Felt questions

Answered from the same tracked data.