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Green Cushion Covers

Fail

Demand is soft, at -17.2% this quarter, so Green Cushion Covers is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£78K/yr278K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
27%top-5 click share · 36 brands · 68 sellers

Flapen Score

Green Cushion Covers against its category

The dotted line is the Home & Garden average. Past it, Green Cushion Covers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Cushion Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Cushion Covers 278K times last year and spent an estimated £78K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
2.6%
Market size, estimated
£78Ka year
Peak month
November2.1× the quietest month
Top search term
sage green cushion covers60K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £5.19 to £18.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.70 that is £0 to £1K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£5.19–£18.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #271 within Cushions & Accessories. It carries 2,626 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
96%
Out of stock, average day
8.1%
Average rank
#271in Cushions & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,626per listing
Listings tracked
76

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Green Cushion Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

68

Top-5 brand share

58%

Top 20: 90%

Top-5 click share

27%

Top 20: 59%

Open market

37%

  • MIULEE27%
  • Topfinel14%
  • Home Brilliant5%
  • ZWJD5%
  • AMFUN5%
  • Serento5%

Demand

Green Cushion Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Green Cushion Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage green cushion covers60K/yr
  • sage green cushions55K/yr
  • olive green cushions23K/yr
  • olive green cushion covers20K/yr
  • dark green cushion covers19K/yr
  • sage green cushion covers 45 x 459K/yr
  • green cushion covers 50cm x 50cm10K/yr
  • dark green cushions11K/yr
  • sage green cushion8K/yr
  • sage green cushions with filling6K/yr

Reviews and returns

What reviews say buyers love and hate about Green Cushion Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+0.51

Terrible quality zips and zip installation

Feel cheap

Not the best quality

Material Quality14%−0.10

Material very cheap looking

Material felt like plastic

I dont like polyester

Color7%+0.85

Picture does not match true colour

Colour is lighter

Not good sizing is wrong colour is weak

Cushion7%+1.73

Awful cushions

Cant even open one of the covers to insert a cushion

Value For Money7%−0.01

It makes them feel more expensive than they are

Not worth the money

definitely over priced

Love

Cushion22%+1.73

Really lovely set of cushions

Beautiful cushions

Beautiful cushions and the perfect size

Quality-Overall22%+0.51

so beautifully made

Good quality cover

Excellent quality

Color17%+0.85

Good Colour

really attractive green

true to colour

Value For Money7%−0.01

They weren't expensive

Good value for money

Good value

Soft Feel6%

Lovely material very soft

Super soft to the touch

Nice and soft

Return

3.2% Return rate 83% Fixable by listing

Color59%████▇▇

Picture does not match true colour

Colour is lighter

Not good sizing is wrong colour is weak

Size-Overall15%▇▆▄▆█▆

The product was the wrong size

smaller in person

the opening was far to small

Quality-Overall5%▄▇█▇█▆

Terrible quality zips and zip installation

Feel cheap

Not the best quality

Cushion5%▄▆█▇██

Awful cushions

Cant even open one of the covers to insert a cushion

Material Quality5%█▇▆▄▂▄

Material very cheap looking

Material felt like plastic

I dont like polyester

FAQ

Common Green Cushion Covers questions

Answered from the same tracked data.