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Green Card

Fail

Prices span $3.30–$13.21, mostly outside the sweet spot, so Green Card is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£41K/yr54K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
56%top-5 click share · 13 brands · 17 sellers

Flapen Score

Green Card against its category

The dotted line is the Home & Garden average. Past it, Green Card is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Card 54K times last year and spent an estimated £41K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
12.9%
Market size, estimated
£41Ka year
Peak month
November3.5× the quietest month
Top search term
green card43K searches a year

02 · Price

A sale here is worth £5.93.

Listings sell for £5.93 on average, from £3.30 to £13.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.93 that is £1K to £3K a year per listing.

Average price
£5.93under the $15 to $100 sweet spot
Price range
£3.30–£13.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #182 within Paper & Paper Crafts. It carries 372 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#182in Paper & Paper Crafts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
372per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Green Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

17

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

26%

  • TownStix20%
  • AZVIEY16%
  • House of Card & Paper12%
  • DJP10%
  • Hawksbill8%
  • BCreativetolearn7%

Demand

Green Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Green Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green card43K/yr
  • green card a47K/yr
  • green a4 card4K/yr

Reviews and returns

What reviews say buyers love and hate about Green Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.04

this wasn't shown or stated in the description

Color50%−0.24

Shame as nice selection of shades of green

Love

Color40%−0.24

Great colour

The colour tone was consistent throughout

The colour is a rich, consistent dark green that looks clean and sharp for headings, labels, templates, and visual aids

Quality-Overall17%+1.76

Good quality, fast delivery

Good quality card

Good quality

Paper Quality8%+0.71

Bought twice, quality paper

Cutting/Trimming8%+0.71

Cuts well on cricut machine very pleased

Advertised Vs Actual Product8%−0.04

It's exactly as described

Met my requirements

Return

0.6% Return rate 73% Fixable by listing

Color56%▇█▇▅▄▅

Shame as nice selection of shades of green

Size-Overall10%█▁▃▁▄▁
Quality-Overall5%▁▁▁█▆▁
Paper Quality4%▁▁▁▁▁█
Functionality-Overall3%▁▁▁▁█▁

FAQ

Common Green Card questions

Answered from the same tracked data.