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Green Candle

Green Candle shows low returns (1.0%), but soft demand (-29.9% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Ranks 2,729 of 5,777 Home & Garden niches · on the category median

Market size 19Growth 10Conversion 68Competition 69Returns 95Price range 44Avg price 23Brand share 76Review moat 51Quality gap 63
This niche Category average · 5,777 niches

Is Green Candle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Candle is a £76K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Green Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -29.9% over the last 90 days and 6.2% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr10K
Search volume / yr-29.9%147K
Conversion rate6.2%
Avg price£8.45

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers23 · 81
Top-5 product click share44%
Open market41%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement71%
New entrants (1y)10· 2 succeeded
Avg rating4.4★
Avg reviews1,470

Top Green Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

81

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

44%

Top 20: 83%

Open market

35%

  • Spaas24%
  • Ancient Wisdom12%
  • Tobeape9%
  • Something Different Wholesale8%
  • REQUISITE NEEDS7%
  • Nordring6%

Green Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR6.2%Products38Brands23Top 5 Brands59%OOS Rate6.3%Rating4.4★Reviews1,470Avg BSR#164
7K5KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Top Green Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green candles68K/yr
  • green candle34K/yr
  • sage green candles9K/yr
  • green pillar candles12K/yr
  • dark green candles6K/yr
  • green dinner candles7K/yr
  • green taper candles6K/yr
  • green candlesticks5K/yr

What reviews say buyers love and hate about Green Candle

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Color21%

The colours are vibrant

Quality-Overall17%

Quality candles

Brightness/Shine/Glow14%

Great candles

Size-Overall9%

generally fitted most

Smell8%

Smell nice

What buyers complain about

63% of reviews
Size-Overall17%

Too small

Quality-Overall10%

Worst quality candles ever

Smell8%

Absolutely no scent from this candle whatsoever

Thickness7%

however they were slightly too thick to push down securely so a potential to topple out

Allergies4%

Unfortunately am slightly allergic to them

Green Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Color
36%
3Defective Material/Parts
4%
4Advertised Vs Actual Product
3%
5Thin
3%

Common Green Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Candle 51/100 on Amazon United Kingdom — Worth a look. The niche generates £76K/yr across 38 tracked products. 2 of 10 products launched in the last 360 days are still selling. Search demand moved -29.9% over the last 90 days.
Search demand for Green Candle on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.1× the quietest.