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Green Candle

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -29.9% this quarter, so Green Candle is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£76K/yr147K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
44%top-5 click share · 23 brands · 81 sellers

Flapen Score

Green Candle against its category

The dotted line is the Home & Garden average. Past it, Green Candle is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Candle 147K times last year and spent an estimated £76K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
6.2%
Market size, estimated
£76Ka year
Peak month
December4.1× the quietest month
Top search term
green candles68K searches a year

02 · Price

A sale here is worth £8.45.

Listings sell for £8.45 on average, from £2.37 to £24.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.45 that is £845 to £2K a year per listing.

Average price
£8.45under the $15 to $100 sweet spot
Price range
£2.37–£24.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£845–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #164 within Candles & Holders. It carries 1,470 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
6.3%
Average rank
#164in Candles & Holders
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,470per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Green Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

81

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

44%

Top 20: 83%

Open market

35%

  • Spaas24%
  • Ancient Wisdom12%
  • Tobeape9%
  • Something Different Wholesale8%
  • REQUISITE NEEDS7%
  • Nordring6%

Demand

Green Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Green Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green candles68K/yr
  • green candle34K/yr
  • sage green candles9K/yr
  • green pillar candles12K/yr
  • dark green candles6K/yr
  • green dinner candles7K/yr
  • green taper candles6K/yr
  • green candlesticks5K/yr

Reviews and returns

What reviews say buyers love and hate about Green Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.12

Too small

There is a short wick

one slightly larger than the other

Quality-Overall10%−0.03

Worst quality candles ever

Garbage - dont bother

Poor Quality

Smell8%+0.22

Absolutely no scent from this candle whatsoever

None scented which at times I think better

They do not have an aroma

Thickness7%−0.06

however they were slightly too thick to push down securely so a potential to topple out

in fact they are so thin some dropped through the top to the bottom

A little on thin side these candles

Allergies4%−0.02

Unfortunately am slightly allergic to them

Love

Color21%+1.66

The colours are vibrant

colour are lovely

Lovely green colour

Quality-Overall17%−0.03

Quality candles

these candles are good quality

Brilliant quality

Brightness/Shine/Glow14%+1.23

Great candles

They are easy to light

Nice glow

Size-Overall9%−0.12

generally fitted most

They were the perfect size for fitting in my standard table candle holder

Fit my small hoder well

Smell8%+0.22

Smell nice

They are scent free

Beautiful fragrance and lovely glass jar

Return

1.0% Return rate 87% Fixable by listing

Size-Overall42%███▄▆▇

Too small

There is a short wick

one slightly larger than the other

Color36%▄▄▅█▆▆
Defective Material/Parts4%▁▄▁▅█▁
Advertised Vs Actual Product3%▁█▆█▃▅

My disappointment lies in the illusion created by the product photos on the Amazon - they are misleading as when I looked at them I thought these were ridged candles which are normally a better quality

*no details on the box as to the candle construction/ingredients

Thin3%▁▁▄▄▆█

FAQ

Common Green Candle questions

Answered from the same tracked data.