green candle
Worth a lookShows low returns (1.0%), but soft demand (-29.9% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,469.58avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.37–£24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.45avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 147K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, green candle is a £76K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
green candle market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £68K–£85K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 71%
- Out of stock
- 6.3%
- Avg brand age
- 36 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
81
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
44%
Top 20: 83%
Open market
35%
- Spaas24%
- Ancient Wisdom12%
- Tobeape9%
- Something Different Wholesale8%
- REQUISITE NEEDS7%
- Nordring6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top green candle search terms
- green candles68K/yr
- green candle34K/yr
- sage green candles9K/yr
- green pillar candles12K/yr
- dark green candles6K/yr
- green dinner candles7K/yr
- green taper candles6K/yr
- green candlesticks5K/yr
Top green candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spaas Rustic Pillar Candle 70/95 mm 35h Dark Green
Spaas£2.474.4★1,735 rev
Green Heart Chakra Candles (Pack of 12) Manifest Abundance - 90 minutes Burn Time Soy Wax. Meditation & Spiritual Enhancer Grounding Energy Magic Gift Set
Ancient Wisdom£4.784.5★53 rev
Pack of 12 Green Witch Spell Candles | Unscented Paraffin Wax | 1 Hour Burn Time
Something Different Wholesale£5.985.0★4 rev
REQUISITE NEEDS Pack of 10 x Colourful Paraffin Wax Dinner Stick Candles (Dark Green)
REQUISITE NEEDS£4.843.9★1,510 rev
Miss Pretty London Pack of 12 Green Luck Spell Candles
something different£4.704.5★893 rev
Newest
by launch date
6 Pack Green Taper Candles 10 Inch
ugbem£9.3035 rev
Tobeape Green Tapered Dinner Candles 4 Pack 10 Inch Tall Twisted Decorative Table Candles Unscented Household Wax Candles Long Burning with 8 Hour Burn Time for Home Decor Party Celebration Dining
Tobeape£6.262,051 rev
Pack of 12 Green Witch Spell Candles | Unscented Paraffin Wax | 1 Hour Burn Time
Something Different Wholesale£5.984 rev
LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
LIVEN£7.68164 rev
Set of 4 Forest Green Pillar Candles | Unscented Wax for Home Events & Decor | Classic Candles with Approx. 25-Hour Burn Time - 5x10cm
Carousel Home£8.619 rev
Trending
90-day click momentumTobeape Green Tapered Dinner Candles 4 Pack 10 Inch Tall Twisted Decorative Table Candles Unscented Household Wax Candles Long Burning with 8 Hour Burn Time for Home Decor Party Celebration Dining
Tobeape£6.264.6★
Pack of 12 Green Witch Spell Candles | Unscented Paraffin Wax | 1 Hour Burn Time
Something Different Wholesale£5.985.0★
6 Pack Green Taper Candles 10 Inch
ugbem£9.304.6★
CANDWAX 25 cm Taper Candle Set of 12 - Dripless Tapered Candles Unscented Candle Sticks - Long Dinner Candles Long Burning - Green Candles
CANDWAX£9.984.5★
LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
LIVEN£7.684.4★
What buyers say about green candle
What buyers praise and complain about, mined from review topics.What buyers love
“The colours are vibrant”
“Quality candles”
“Great candles”
“generally fitted most”
“Smell nice”
“Great value”
“matches my aesthetic perfectly”
“Futhermore the advert on Amazon gives plenty of hints for using these candles responsibly and safely”
“They come in a 12-pack with gift box packaging which makes them a great present”
“they held up well without tunnelling”
What buyers complain about
“Too small”
“Worst quality candles ever”
“Absolutely no scent from this candle whatsoever”
“however they were slightly too thick to push down securely so a potential to topple out”
“Unfortunately am slightly allergic to them”
“its too heavy to lump up the road”
“Broken”
“perhaps cheaper elsewhere”
“My disappointment lies in the illusion created by the product photos on the Amazon - they are misleading as when I looked at them I thought these were ridged candles which are normally a better quality”
“Mine arrived in this condition so clearly been used and returned”
Top return reasons
Common questions
- Is green candle profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 38 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the green candle niche?
- 23 brands and 81 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in green candle?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.0%.
- When does demand for green candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the green candle niche?
- Listings span £2.37–£24.96; the average listing price is £8.45 (sweet spot $15–$100). The average incumbent carries 1,470 reviews — the moat a new listing must climb.