Skip to content

Green Bedding

Maybe

The top 5 products take only 19% of clicks. But demand is soft, at -25.6% this quarter, so Green Bedding is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£114K/yr405K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
19%top-5 click share · 39 brands · 57 sellers

Flapen Score

Green Bedding against its category

The dotted line is the Home & Garden average. Past it, Green Bedding is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Bedding 405K times last year and spent an estimated £114K. The top 5 brands take 52% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
405K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
1.8%
Market size, estimated
£114Ka year
Peak month
January1.6× the quietest month
Top search term
green bedding64K searches a year

02 · Price

A sale here is worth £15.36.

Listings sell for £15.36 on average, from £8.24 to £26.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £15.36 that is £0 to £2K a year per listing.

Average price
£15.36inside the $15 to $100 sweet spot
Price range
£8.24–£26.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #199 within Home Textiles. It carries 1,232 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
85%
Out of stock, average day
9.6%
Average rank
#199in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,232per listing
Listings tracked
122

04 · Newcomers

Amazon counts 1 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Green Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

57

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

19%

Top 20: 49%

Open market

42%

  • Catherine Lansfield13%
  • Tokokimo12%
  • Aisbo10%
  • Soifox9%
  • WONGS BEDDING7%
  • Tifschlaf6%

Demand

Green Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Green Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green bedding64K/yr
  • sage green bedding52K/yr
  • green double duvet set33K/yr
  • green king size duvet cover sets26K/yr
  • green duvet cover king size24K/yr
  • green duvet cover double25K/yr
  • king size duvet cover sets green23K/yr
  • green duvet cover18K/yr
  • green bedding king size19K/yr
  • green bedding double18K/yr

Reviews and returns

What reviews say buyers love and hate about Green Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.11

Bad quality

Feels cheap quality

Clearly a quality control issue at the factory

Color9%−0.03

Doesn't look like the colour in the photo

Dull in colour

its hard to see the colour difference on there

Material Quality8%−0.06

Not great material

Very thin material

Not sure why they are not exactly the same material

Stitch/Finish/Polish5%−0.07

seams came apart after two washes

They fall apart at the seams I had 3 sets all have come apart

Poor stitching

Value For Money5%+1.65

feels more expensive

Looks more expensive than it is

it feels a bit overpriced

Love

Quality-Overall18%−0.11

Excellent Quality

Quality counts and this bedding is really good for quality, it's beautiful design is simply gorgeous and I am well pleased with this bedding

Good quality set

Value For Money13%+1.65

Reasonably priced

Good for the price

Excellent value

Color13%−0.03

Great colour

this beautiful green

Beautiful colours

Soft Feel12%

Lovely soft material

Lovely and soft

Soft to the touch

Material Quality5%−0.06

comfy material

Lovely material

Light material

Return

1.4% Return rate 68% Fixable by listing

Color39%▆▆█▇▇▆

Doesn't look like the colour in the photo

Dull in colour

its hard to see the colour difference on there

Size-Overall16%█▇▄▇▆▇

Doesnt fit very well

Bigger than king size

it just isnt big enough

Material Quality13%▆▅▄██▄

Not great material

Very thin material

Not sure why they are not exactly the same material

Quality-Overall7%▆██▇▆█

Bad quality

Feels cheap quality

Clearly a quality control issue at the factory

Advertised Vs Actual Product5%▄█▆▂▅▆

FAQ

Common Green Bedding questions

Answered from the same tracked data.