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Green Bath Mat

Green Bath Mat shows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($47K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Ranks 2,729 of 5,777 Home & Garden niches · on the category median

Market size 12Growth 13Conversion 43Competition 72Returns 83Price range 36Avg price 41Brand share 84Review moat 63Quality gap 82
This niche Category average · 5,777 niches

Is Green Bath Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Bath Mat is a £47K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Green Bath Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.5% over the last 90 days and 3.4% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr4K
Search volume / yr-23.5%125K
Conversion rate3.4%
Avg price£10.94

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers29 · 34
Top-5 product click share42%
Open market49%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement69%
New entrants (1y)11· 0 succeeded
Avg rating4.2★
Avg reviews966

Top Green Bath Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

34

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

42%

Top 20: 78%

Open market

44%

  • Emma Barclay15%
  • DEXI12%
  • wyewye10%
  • Brentfords8%
  • smiry6%
  • Olivia Rocco6%

Green Bath Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR3.4%Products42Brands29Top 5 Brands51%OOS Rate11.8%Rating4.2★Reviews966Avg BSR#150
5K3KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Top Green Bath Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green bath mat54K/yr
  • sage green bath mat21K/yr
  • bath mat green15K/yr
  • dark green bath mat11K/yr
  • green bathroom mat9K/yr
  • green bath mat set9K/yr
  • sage bath mat6K/yr

What reviews say buyers love and hate about Green Bath Mat

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall20%

Excellent product

Color16%

Beautiful colour

Value For Money9%

Good for the price

Size-Overall8%

Good size

Comfort-Overall8%

comfortable

What buyers complain about

78% of reviews
Size-Overall23%

I feel misinformed on the size

Quality-Overall13%

Cheap quality

Thickness11%

Not as super thick as described - avoid - gave it 1 star for the colour

Color9%

Wish they still did the navy blue when I ordered

Value For Money8%

Price is quite steep

Green Bath Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
37%
2Size-Overall
31%
3Quality-Overall
13%
4Advertised Vs Actual Product
4%
5Thin
3%

Common Green Bath Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Bath Mat 51/100 on Amazon United Kingdom — Worth a look. The niche generates £47K/yr across 42 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -23.5% over the last 90 days.
Search demand for Green Bath Mat on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 2.0× the quietest.