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Green Bath Mat

Maybe

The top 5 brands take only 51% of clicks. But shoppers spend only $47K a year here, so Green Bath Mat is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£47K/yr125K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
42%top-5 click share · 29 brands · 34 sellers

Flapen Score

Green Bath Mat against its category

The dotted line is the Home & Garden average. Past it, Green Bath Mat is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Bath Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Bath Mat 125K times last year and spent an estimated £47K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
3.4%
Market size, estimated
£47Ka year
Peak month
October2.0× the quietest month
Top search term
green bath mat54K searches a year

02 · Price

A sale here is worth £10.94.

Listings sell for £10.94 on average, from £6.08 to £20.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.94 that is £0 to £1K a year per listing.

Average price
£10.94under the $15 to $100 sweet spot
Price range
£6.08–£20.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #150 within Bathroom. It carries 966 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
74%
Out of stock, average day
11.8%
Average rank
#150in Bathroom
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
966per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Green Bath Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

34

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

42%

Top 20: 78%

Open market

44%

  • Emma Barclay15%
  • DEXI12%
  • wyewye10%
  • Brentfords8%
  • smiry6%
  • Olivia Rocco6%

Demand

Green Bath Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Green Bath Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green bath mat54K/yr
  • sage green bath mat21K/yr
  • bath mat green15K/yr
  • dark green bath mat11K/yr
  • green bathroom mat9K/yr
  • green bath mat set9K/yr
  • sage bath mat6K/yr

Reviews and returns

What reviews say buyers love and hate about Green Bath Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.29

I feel misinformed on the size

This was larger than expected

Small

Quality-Overall13%+0.73

Cheap quality

Bad quality

Incredibly low quality in look and feel

Thickness11%−0.08

Not as super thick as described - avoid - gave it 1 star for the colour

thick as it looks in the image

Actual carpet pile very thin

Color9%+0.13

Wish they still did the navy blue when I ordered

Wrong colour sent

After the first wash the colour is coming out of the dark green section

Value For Money8%+0.86

Price is quite steep

Not worth the money

pricey

Love

Quality-Overall20%+0.73

Excellent product

The mat itself is lovely quality

Quality bath mat

Color16%+0.13

Beautiful colour

Great bath mat nice colours

nice size also true to colour

Value For Money9%+0.86

Good for the price

Well worth buying

Great value

Size-Overall8%−0.29

Good size

The bath mat is a very good size

Good for the bigger size

Comfort-Overall8%+0.69

comfortable

Very comfy to stand on

Comfy feet

Return

1.6% Return rate 76% Fixable by listing

Color37%▅█▇▆▅█

Wish they still did the navy blue when I ordered

Wrong colour sent

After the first wash the colour is coming out of the dark green section

Size-Overall31%█▄▆▆█▆

I feel misinformed on the size

This was larger than expected

Small

Quality-Overall13%▃▆▅█▆▅

Cheap quality

Bad quality

Incredibly low quality in look and feel

Advertised Vs Actual Product4%▆▆▆▂▇█

Doesnt look like the picture

Size picture misleading

Nothing like the picture

Thin3%█▄▅▅▁▅

FAQ

Common Green Bath Mat questions

Answered from the same tracked data.