green bath mat
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good966.05avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.94avg listing price — sweet spot $15–$100
Price range
Okay£6.08–£20.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 125K searches
According to Flapen's Amazon United Kingdom niche tracking, green bath mat is a £47K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
green bath mat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £33K–£44K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 69%
- Out of stock
- 11.8%
- Avg brand age
- 37 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
34
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
42%
Top 20: 78%
Open market
44%
- Emma Barclay15%
- DEXI12%
- wyewye10%
- Brentfords8%
- smiry6%
- Olivia Rocco6%
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -23.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×
Top green bath mat search terms
- green bath mat54K/yr
- sage green bath mat21K/yr
- bath mat green15K/yr
- dark green bath mat11K/yr
- green bathroom mat9K/yr
- green bath mat set9K/yr
- sage bath mat6K/yr
Top green bath mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emma Barclay Noodle Soft Touch Non-Slip Bathroom Rug in Sage Green - Shower Mat 40x60cm
Emma Barclay£6.114.1★1,316 rev
wyewye Microfibre Bath Mat 2cm Super Thick Bath Rug Super Absorbent Bathroom Rug 40x60cm Light Green
wyewye£7.674.1★2,424 rev
Brentfords Noodle Green Bath Mat Extra Soft Super Absorbent Non-Slip Bathroom Rug Shower Mat Machine Washable Rug Bathroom Mats Thick Quick Drying Lightweight Floor Mat Forest Green - 45 x 75cm
Brentfords£8.383.9★148 rev
Morbuy Non-Slip Bath Mat 45 x 65 cm Green Leaf Bathroom Floor Mat Super Soft and Water Absorbent Machine Washable Microfiber Bathroom Rug for Shower Bedroom Kitchen Doorway
Morbuy£11.464.5★934 rev
smiry Non Slip Chenille Bath Mat Extra Soft Bathroom Mat Super Absorbent Fluffy Bath Mats for Bathroom Machine-Washable Quick Dry Bath Rug Foot Mat 40 x 60 cm Green
smiry£12.894.2★1,482 rev
Newest
by launch date
PUFFMAT Microfibre Bath Mat 60 x 40 cm Light Green Absorbent Bathroom Rug with Soft Plush Pile and TPR Backing Machine Washable Compact Bathroom Mat for Shower Bathtub Toilet and Guest Bathroom
PUFFMAT£7.53117 rev
DEXI Bathroom Mat 40 x 60 cm Non Slip and Absorbent Forest Green
DEXI£13.35165 rev
DEXI Soft Chenille Bath Mat 40 x 60 cm Ultra Absorbent Bathroom Rug Non-Slip Shower Mat for Bathroom Floor Quick Dry and Machine Washable Sage Green
DEXI£12.6675 rev
Soft Leaf Non-Slip Bath Mat 50x80cm with 2 Shower Puffs Microfibre Quick Dry Bathroom Rug Set Machine Washable Absorbent Door Mat for Bathroom Bedroom Living Room Carpet Decoration (White Green)
Vexthorion£12.587 rev
SOANNY Dark Green Bath Mat Set of 2 High Density Soft Microfiber Non-Slip Bathroom Mats with Water Absorbent 53x86 cm Bathtub Rug & 50x50 cm Toilet Pedestal Carpet Decor Rugs Machine Washable
SOANNY£20.094,593 rev
Trending
90-day click momentumPUFFMAT Microfibre Bath Mat 60 x 40 cm Light Green Absorbent Bathroom Rug with Soft Plush Pile and TPR Backing Machine Washable Compact Bathroom Mat for Shower Bathtub Toilet and Guest Bathroom
PUFFMAT£7.534.1★
Baahrnom Microfibre Bath Mat 40x60 CM Bathroom Mat Non Slip Machine Washable Bathroom Rug Absorbent for Your Bath Shower or Toilet
Baahrnom£10.224.4★
DEXI Soft Chenille Bath Mat 40 x 60 cm Ultra Absorbent Bathroom Rug Non-Slip Shower Mat for Bathroom Floor Quick Dry and Machine Washable Sage Green
DEXI£12.664.0★
DEXI Bathroom Mat 40 x 60 cm Non Slip and Absorbent Forest Green
DEXI£13.354.6★
Exclusivo Mezcla Chenille Bath Mat 40 x 60 cm Extra Soft Non-Slip Absorbent Bathroom Rug Machine Washable Quick Dry Bath Rugs for Bathroom Floor Shower Home Decor Sage Green
Exclusivo Mezcla£6.084.0★
What buyers say about green bath mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Beautiful colour”
“Good for the price”
“Good size”
“comfortable”
“Lovely and soft”
“Has a lovely design”
“A beautiful, durable, thick bath mat”
“Doesn't slip”
“This is a lovely non slip bath mat that has great absorbency, the colours and design are great and it washes really well”
What buyers complain about
“I feel misinformed on the size”
“Cheap quality”
“Not as super thick as described - avoid - gave it 1 star for the colour”
“Wish they still did the navy blue when I ordered”
“Price is quite steep”
“Doesnt look like the picture”
“leaves sticky white bits under the mat”
“Delivery not to instructions”
“The pile at present is very compressed and unsightly”
“Material much rougher”
Top return reasons
Common questions
- Is green bath mat profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 42 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the green bath mat niche?
- 29 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in green bath mat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.6%.
- When does demand for green bath mat peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the green bath mat niche?
- Listings span £6.08–£20.09; the average listing price is £10.94 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.