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Gravy Boat

Maybe

The top 5 products take only 29% of clicks. But demand is soft, at -55.6% this quarter, so Gravy Boat is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£132K/yr326K searches / yr
90-day growth
-55.6%search demand this quarter
Competition
29%top-5 click share · 40 brands · 83 sellers

Flapen Score

Gravy Boat against its category

The dotted line is the Home & Garden average. Past it, Gravy Boat is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gravy Boat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gravy Boat 326K times last year and spent an estimated £132K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -55.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-55.6%
Conversion, latest week
3.5%
Market size, estimated
£132Ka year
Peak month
December27.0× the quietest month
Top search term
gravy boat190K searches a year

02 · Price

A sale here is worth £11.43.

Listings sell for £11.43 on average, from £0.58 to £30.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.43 that is £1K to £3K a year per listing.

Average price
£11.43under the $15 to $100 sweet spot
Price range
£0.58–£30.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #69 within Dishware & Serving Pieces. It carries 299 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
20.3%
Average rank
#69in Dishware & Serving Pieces
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
299per listing
Listings tracked
61

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Gravy Boat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

83

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

29%

Top 20: 68%

Open market

47%

  • WM Bartleet & Sons 175011%
  • GLOW Wholesale10%
  • L & P Home & Gifts10%
  • The Leonardo Collection9%
  • MIKASA9%
  • Price & Kensington4%

Demand

Gravy Boat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 27.0×

Search terms

Top Gravy Boat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gravy boat190K/yr
  • gravy jug78K/yr
  • gravy boat and saucer14K/yr
  • gravy boats9K/yr
  • gravy jugs4K/yr
  • large gravy boat11K/yr
  • large gravy jug8K/yr
  • gravy jugs for serving7K/yr
  • gravy boat large5K/yr

Reviews and returns

What reviews say buyers love and hate about Gravy Boat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.09

This jug is TINY

Small

Small milk jug

Quality-Overall11%+1.39

Cheap rubbish and dangerous

RUBBISH for price

Poor quality

Durability7%−0.05

I broke the first one of these after about 15 years of almost daily use

They crack and break v easily

Lid broke after 18 months

Value For Money7%+1.31

Cheap

was limiting by amount we could order

But a bit expensive for the size

Heat Resistance6%−0.04

will not keep the contents warm for long

Doesn't retain heat

Yes however the jugs gets hot on the outside when filled with hot liquid

Love

Quality-Overall30%+1.39

Seems well made

Overall its well made

Excellent product

Value For Money16%+1.31

Good for the price

Excellent value for money

Excellent value

Advertised Vs Actual Product9%+0.59

As advertised

Just what I needed

As expected

Size-Overall8%−0.09

Just the right size

Useful small size

lid fits well

Strength4%

Very strong

Very sturdy jugs -very useful

This gravy boat by TEHAUX seems quite sturdy

Return

1.8% Return rate 77% Fixable by listing

Size-Overall66%█▇█▇█▇

This jug is TINY

Small

Small milk jug

Defective Material/Parts8%▅▅▆█▂▇
Quality-Overall5%▇▅▄▇▄█

Cheap rubbish and dangerous

RUBBISH for price

Poor quality

Advertised Vs Actual Product2%█▂▃▅▇▁

It is deceiving on the pictures as it looks like metal

NOT AS DESCRIBED

Disappointed that Amazon sell this wrongly described product

Microwave Safe2%▁▅▁▇█▅

FAQ

Common Gravy Boat questions

Answered from the same tracked data.