gravy boat
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-55.6% this quarter) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great299.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£0.58–£30.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.43avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£132K£132K/yr · 326K searches
Growth
Bad-55.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, gravy boat is a £132K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
gravy boat market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £143K–£171K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 20.3%
- Avg brand age
- 50 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
83
Top-5 brand share
49%
Top 20: 86%
Top-5 click share
29%
Top 20: 68%
Open market
47%
- WM Bartleet & Sons 175011%
- GLOW Wholesale10%
- L & P Home & Gifts10%
- The Leonardo Collection9%
- MIKASA9%
- Price & Kensington4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 27.0×
Top gravy boat search terms
- gravy boat190K/yr
- gravy jug78K/yr
- gravy boat and saucer14K/yr
- gravy boats9K/yr
- gravy jugs4K/yr
- large gravy boat11K/yr
- large gravy jug8K/yr
- gravy jugs for serving7K/yr
- gravy boat large5K/yr
Top gravy boat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lesser & Pavey Elements Reactive Glaze Gravy Boat | Ceramic Stoneware Sauce Boat with Elegant Glaze Finish | Modern Kitchen Tableware | Stylish Serving Piece for Gravy Sauces or Dressings
L & P Home & Gifts£9.754.6★12 rev
Mikasa Chalk Porcelain Gravy/Sauce Boat 700ml Labelled
MIKASA£8.394.7★243 rev
Fine China Gravy Boat Pitcher with Lip & Saucer Stand - Busy Bees The Jennifer Rose Gallery Design
The Leonardo Collection£11.924.1★20 rev
Large Porcelain Gravy Boat with Saucer/Plate 500ml Big Serving Jug for Gravy Custard Cream & Sauces WM Bartleet & Sons White
WM Bartleet & Sons 1750£16.654.2★1,012 rev
Price & Kensington Simplicity Gravy Boat and Saucer 230 ml White Porcelain
Price & Kensington£13.824.5★528 rev
Newest
by launch date
Gravy Boat 550ml Premium Ceramics Gravy Jug with Heat-Resistant Handle Ideal for Christmas Roast Dinner Gravy Sauces & Condiments Dishwasher Safe
qiandeto£11.843 rev
Lesser & Pavey Elements Reactive Glaze Gravy Boat | Ceramic Stoneware Sauce Boat with Elegant Glaze Finish | Modern Kitchen Tableware | Stylish Serving Piece for Gravy Sauces or Dressings
L & P Home & Gifts£9.7512 rev
The Leonardo Collection Lodden Jug William Morris for Home & Office | Stylish Cream & Milk Jug for Multiple Use in Kitchen | Ideal Ceramic or Glass Jug for Cream Gravy & Home Décor
The Leonardo Collection£5.7651 rev
STOBAZA Ceramic Gravy Boat with Saucer 6Oz White Porcelain Sauce Pot Serving Jug for Gravies Sauces Dressings Cream Kitchen Restaurant Table Condiment Serving Dish 6.68X5.89X2.67in
STOBAZA£13.273 rev
LDXDRU 2PCS Gravy Boat Stainless Steel Gravy Jug with Lid 450ml and 750ml
LDXDRU£17.7412 rev
Trending
90-day click momentum
8 Pcs Stainless Steel Gravy Boat with Spout 5Oz Sauce Container for Gravy Salad Dressings Cream Compact and Ergonomic Design Ideal for Home Dining Outdoor Barbecues and Picnics
OUNONA£26.104.8★
Premier Housewares Quinn Embossed Ceramic Cream Jug 200 ml Ceramic Milk Jug Dishwasher Safe White Small Milk Jug for Tea Coffee Custard and Gravy
Premier£5.463.6★
Gravy Boat 550ml Premium Ceramics Gravy Jug with Heat-Resistant Handle Ideal for Christmas Roast Dinner Gravy Sauces & Condiments Dishwasher Safe
qiandeto£11.845.0★
STOBAZA Ceramic Gravy Boat with Saucer 6Oz White Porcelain Sauce Pot Serving Jug for Gravies Sauces Dressings Cream Kitchen Restaurant Table Condiment Serving Dish 6.68X5.89X2.67in
STOBAZA£13.273.8★
LDXDRU 2PCS Gravy Boat Stainless Steel Gravy Jug with Lid 450ml and 750ml
LDXDRU£17.744.3★
What buyers say about gravy boat
What buyers praise and complain about, mined from review topics.What buyers love
“Seems well made”
“Good for the price”
“As advertised”
“Just the right size”
“Very strong”
“Keeps warm”
“Simple honest design”
“was so easy to use”
“Great jug for keeping sauce warm”
“So much better than plastic”
What buyers complain about
“This jug is TINY”
“Cheap rubbish and dangerous”
“I broke the first one of these after about 15 years of almost daily use”
“Cheap”
“will not keep the contents warm for long”
“Lid is made of cheap plastic”
“soon as i poured water into large one it cracked”
“Leaked / cracked after a few months of use unfortunately”
“It is deceiving on the pictures as it looks like metal”
“Very poor - very thin and fragile and anything hot makes them crack”
Top return reasons
Common questions
- Is gravy boat profitable to sell on Amazon United Kingdom?
- The niche generates £132K/yr across 61 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -55.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the gravy boat niche?
- 40 brands and 83 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in gravy boat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.8%.
- When does demand for gravy boat peak?
- Demand peaks in Nov–Dec; the busiest month runs 27.0× the quietest.
- What does it cost to enter the gravy boat niche?
- Listings span £0.58–£30.81; the average listing price is £11.43 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.