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Gravy Boat

Maybe

The top 5 products take only 29% of clicks. But demand is soft, at -55.6% this quarter, so Gravy Boat is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£132K/yr326K searches / yr
90-day growth
-55.6%search demand this quarter
Competition
29%top-5 click share · 40 brands · 83 sellers

Flapen Score

Gravy Boat against its category

The dotted line is the Home & Garden average. Past it, Gravy Boat is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gravy Boat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gravy Boat 326K times last year and spent an estimated £132K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -55.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-55.6%
Conversion, latest week
3.5%
Market size, estimated
£132Ka year
Peak month
December27.0× the quietest month
Top search term
gravy boat190K searches a year

02 · Price

A sale here is worth £11.43.

Listings sell for £11.43 on average, from £0.58 to £30.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.43 that is £1K to £3K a year per listing.

Average price
£11.43under the $15 to $100 sweet spot
Price range
£0.58–£30.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #69 within Dishware & Serving Pieces. It carries 299 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
20.3%
Average rank
#69in Dishware & Serving Pieces
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
299per listing
Listings tracked
61

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Gravy Boat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

83

Est. top-5 brand share

49%

Top 20: 86%

Est. top-5 click share

29%

Top 20: 68%

Open market

47%

  • WM Bartleet & Sons 175011%
  • GLOW Wholesale10%
  • L & P Home & Gifts10%
  • The Leonardo Collection9%
  • MIKASA9%
  • Price & Kensington4%

Demand

Gravy Boat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 27.0×

Search terms

Top Gravy Boat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gravy boat190K/yr
  • gravy jug78K/yr
  • gravy boat and saucer14K/yr
  • gravy boats9K/yr
  • gravy jugs4K/yr
  • large gravy boat11K/yr
  • large gravy jug8K/yr
  • gravy jugs for serving7K/yr
  • gravy boat large5K/yr

Reviews and returns

What reviews say buyers love and hate about Gravy Boat

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
1.8%of orders come back
“This jug is TINY”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gravy Boat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data