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37

grave wreath

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 17Conversion 9Competition 16Returns 88Price range 70Avg price 83Brand share 45Review moat 83Quality gap 55

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great336.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£18.13

avg listing price — sweet spot $15–$100

Price range

Good£7.62–£32.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£9K

£9K/yr · 73K searches

According to Flapen's Amazon United Kingdom niche tracking, grave wreath is a £9K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

grave wreath market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£36K–£45K
units × avg price
Conversion rate
0.7%
Avg BSR
#907
Page quality
0%
Prime
55%
Sponsored
64%
Out of stock
26.8%
Avg brand age
33 months
Avg seller age
188 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

13

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

16%

  • beautiful bouquets23%
  • LuckyCao17%
  • mySilkFlowers15%
  • SogYupk14%
  • Generic10%
  • A1-Homes6%
  • Open — no brand owns it (4 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 45.5×

Top grave wreath search terms

  • wreaths for graves16K/yr
  • wreath for grave8K/yr
  • grave wreath16K/yr
  • xmas wreaths for graves5K/yr
  • christmas wreaths for graves20K/yr
  • christmas wreath for grave8K/yr
All search terms

Top grave wreath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£94720%£2K30%£3K40%£4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about grave wreath

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Excellent value, really nice quality and looks very natural even the box is quality”

Color14%

“really lovely colours”

Advertised Vs Actual Product13%

“As described”

Value For Money10%

“Excellent value”

Embellishment/Embroidery Quality6%

“Love the wreath looks great on my outside door”

Size-Overall5%

“Nice size too, highly recommend”

Durability5%

“Durability”

Strength3%

“Feels sturdy/ solid too”

Design-Overall2%

“Looks lovely on the front door”

Brightness/Shine/Glow2%

“Brightens the front door”

What buyers complain about

Quality-Overall20%

“Not the quality I expected”

Material Quality15%

“Do not buy looks very plastic an falls apart”

Size-Overall10%

“Very small indeed”

Advertised Vs Actual Product10%

“It's cheap and looks absolutely nothing like the picture”

Value For Money10%

“It is quite expensive”

Brightness/Shine/Glow5%

“Dropping glitter every where”

Shape/Style5%

“Slightly square wreath”

Strength4%

“Very flimsy, globes are polystyrene, won't last more than a couple of seasons”

Weather Proof2%

“Sent back as there is no way this will last outdoors”

Adhesion/Stickiness2%

“poorly made using glue rather than wire”

Top return reasons

Size-Overall36%
Advertised Vs Actual Product17%
Quality-Overall17%
Material Quality16%
Color7%
Strength2%
Value For Money2%
Defective Material/Parts1%
Design-Overall1%
Brightness/Shine/Glow1%

Common questions

Is grave wreath profitable to sell on Amazon United Kingdom?
The niche generates £9K/yr across 11 tracked products. 90-day search growth is -16.7%. Flapen's verdict: Skip it (37/100).
How competitive is the grave wreath niche?
10 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in grave wreath?
Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 1.4%.
When does demand for grave wreath peak?
Demand peaks in Nov–Dec; the busiest month runs 45.5× the quietest.
What does it cost to enter the grave wreath niche?
Listings span £7.62–£32.48; the average listing price is £18.13 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.