Skip to content

Grave Wreath

Fail

Shoppers spend only $9K a year here, so Grave Wreath is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£9K/yr73K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
80%top-5 click share · 10 brands · 13 sellers

Flapen Score

Grave Wreath against its category

The dotted line is the Home & Garden average. Past it, Grave Wreath is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grave Wreath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grave Wreath 73K times last year and spent an estimated £9K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
0.7%
Market size, estimated
£9Ka year
Peak month
December45.5× the quietest month
Top search term
wreaths for graves16K searches a year

02 · Price

A sale here is worth £18.13.

Listings sell for £18.13 on average, from £7.62 to £32.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.13 that is £0 to £2K a year per listing.

Average price
£18.13inside the $15 to $100 sweet spot
Price range
£7.62–£32.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #907 within Artificial Flora. It carries 336 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
55%
Out of stock, average day
26.8%
Average rank
#907in Artificial Flora
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
336per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Grave Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£947£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

13

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

16%

  • beautiful bouquets23%
  • LuckyCao17%
  • mySilkFlowers15%
  • SogYupk14%
  • Generic10%
  • A1-Homes6%
  • Open — no brand owns it (4 brands, 16%)

Demand

Grave Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 45.5×

Search terms

Top Grave Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wreaths for graves16K/yr
  • wreath for grave8K/yr
  • grave wreath16K/yr
  • xmas wreaths for graves5K/yr
  • christmas wreaths for graves20K/yr
  • christmas wreath for grave8K/yr

Reviews and returns

What reviews say buyers love and hate about Grave Wreath

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.83

Not the quality I expected

Really cheap quality

very poor quality-looks very fake

Material Quality15%−0.19

Do not buy looks very plastic an falls apart

Plastic looking

Some people complain that this looks too much like plastic

Size-Overall10%−0.04

Very small indeed

just tight as I'm gifting it

Much smaller than the 50cm it claims to be

Advertised Vs Actual Product10%+0.36

It's cheap and looks absolutely nothing like the picture

Definitely not 50cm

Value For Money10%−0.03

It is quite expensive

Not worth the money

Love

Quality-Overall30%+0.83

Excellent value, really nice quality and looks very natural even the box is quality

Good quality

It was very well made

Color14%+1.22

really lovely colours

Summer colours look so good

Lovely colours and variety of flowers

Advertised Vs Actual Product13%+0.36

As described

It is exactly as is pictured

It was exactly what I was looking for

Value For Money10%−0.03

Excellent value

Well worth the money

overall its reasonable value for money

Embellishment/Embroidery Quality6%+1.16

Love the wreath looks great on my outside door

Affordable and beautiful floral tributes - for all occasions and personalised

Excellent wreath well worth the price

Return

1.4% Return rate 60% Fixable by listing

Size-Overall36%▄▅█▅▅▆

Very small indeed

just tight as I'm gifting it

Much smaller than the 50cm it claims to be

Advertised Vs Actual Product17%█▂▂▄▃▂

It's cheap and looks absolutely nothing like the picture

Definitely not 50cm

Quality-Overall17%▁█▃█▇▃

Not the quality I expected

Really cheap quality

very poor quality-looks very fake

Material Quality16%▁█▄▅▆▇

Do not buy looks very plastic an falls apart

Plastic looking

Some people complain that this looks too much like plastic

Color7%█▁▅▂▂▅

FAQ

Common Grave Wreath questions

Answered from the same tracked data.