Skip to content

Grave Ornaments

Maybe

Returns run at only 0.7% of orders. But buyers convert on only 1.8% of searches, so Grave Ornaments is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£92K/yr504K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
32%top-5 click share · 46 brands · 115 sellers

Flapen Score

Grave Ornaments against its category

The dotted line is the Home & Garden average. Past it, Grave Ornaments is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grave Ornaments market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grave Ornaments 504K times last year and spent an estimated £92K. The top 5 brands take 39% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
504K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
1.8%
Market size, estimated
£92Ka year
Peak month
March1.5× the quietest month
Top search term
grave ornaments241K searches a year

02 · Price

A sale here is worth £10.43.

Listings sell for £10.43 on average, from £4.01 to £29.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.43 that is £0 to £1K a year per listing.

Average price
£10.43under the $15 to $100 sweet spot
Price range
£4.01–£29.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #744 within Garden Décor. It carries 248 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
90%
Out of stock, average day
6.6%
Average rank
#744in Garden Décor
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
248per listing
Listings tracked
62

04 · Newcomers

Amazon counts 0 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Grave Ornaments products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

115

Top-5 brand share

39%

Top 20: 77%

Top-5 click share

32%

Top 20: 65%

Open market

57%

  • David Fischhoff10%
  • REINREUDE10%
  • Widdop and Co9%
  • Thoughts Of You Heart5%
  • GardenKraft5%
  • Wnzdp4%

Demand

Grave Ornaments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Grave Ornaments search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grave ornaments241K/yr
  • memorial garden ornaments41K/yr
  • grave44K/yr
  • grave decorations28K/yr
  • graveside memorial ornaments11K/yr
  • mum grave ornaments21K/yr
  • cemetery ornaments13K/yr
  • personalised grave ornaments11K/yr
  • mum memorial gifts for grave11K/yr
  • grave ornaments mum12K/yr

Reviews and returns

What reviews say buyers love and hate about Grave Ornaments

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.62

Ill fitting

This is just a small

Actually bigger than I thought

Quality-Overall17%+0.38

Absolutely rubbish

Garbage

Not great quality

Advertised Vs Actual Product11%−0.07

Looks nothing like picture

Not whats advertised

Nothing like picture

Material Quality8%−0.07

A thin piece of plastic

Just a cheap piece of plastic

Rubbish bit of plastic

Value For Money7%+1.55

thought at price be rubbish

It looks much more expensive than it actually is

Rubbish for the price

Love

Quality-Overall28%+0.38

they are so well made

The items as ordered looking good

Awesome quality

Value For Money18%+1.55

Excellent value for money

Good price

Worth the money

Size-Overall9%+0.62

Very good size

are happy with the size

The size is perfect for what I wanted

Gifting Purpose8%+0.96

Thoughtful gift

Lovely gift

lovely memorial gift

Color7%+0.65

bright colours just what we were looking for

Vibrant colours

Beautiful colours

Return

0.7% Return rate 38% Fixable by listing

Defective Material/Parts22%▃█▆▅▆▄
Size-Overall19%█▃▄▄▂▃

Ill fitting

This is just a small

Actually bigger than I thought

Advertised Vs Actual Product14%▁█▃▇▆▆

Looks nothing like picture

Not whats advertised

Nothing like picture

Quality-Overall10%▆▁▅▄█▃

Absolutely rubbish

Garbage

Not great quality

Material Quality6%▁▂▃▁▂█

A thin piece of plastic

Just a cheap piece of plastic

Rubbish bit of plastic

FAQ

Common Grave Ornaments questions

Answered from the same tracked data.