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Grave Flower Holders

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -14.5% this quarter, so Grave Flower Holders is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£101K/yr237K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
31%top-5 click share · 35 brands · 76 sellers

Flapen Score

Grave Flower Holders against its category

The dotted line is the Home & Garden average. Past it, Grave Flower Holders is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grave Flower Holders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grave Flower Holders 237K times last year and spent an estimated £101K. The top 5 brands take 48% of clicks. Demand peaks in Mar. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
3.8%
Market size, estimated
£101Ka year
Peak month
March1.8× the quietest month
Top search term
grave flower holders42K searches a year

02 · Price

A sale here is worth £11.15.

Listings sell for £11.15 on average, from £5.82 to £29.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.15 that is £0 to £1K a year per listing.

Average price
£11.15under the $15 to $100 sweet spot
Price range
£5.82–£29.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #435 within Vases. It carries 194 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
81%
Out of stock, average day
5.4%
Average rank
#435in Vases
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Grave Flower Holders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

76

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

31%

Top 20: 73%

Open market

46%

  • AMERISE12%
  • Caliko11%
  • Angraves10%
  • David Fischhoff8%
  • Apac7%
  • OnlineStreet7%

Demand

Grave Flower Holders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Grave Flower Holders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grave flower holders42K/yr
  • memorial vases for graves50K/yr
  • grave vases37K/yr
  • grave vases with spike24K/yr
  • grave vase16K/yr
  • flower vases for graves11K/yr
  • graveside flower holders12K/yr
  • vases for graves13K/yr
  • vase for graveside flowers10K/yr
  • flower holders for graveside10K/yr

Reviews and returns

What reviews say buyers love and hate about Grave Flower Holders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.09

Very small

Not fit for purpose

Spike seems a bit short

Leak-Proof16%

That leaks

They leaked water so not fit for purpose

Leaking vases

Quality-Overall15%+0.16

Poor quality plastic container

Cheap

Poor quality

Value For Money6%+1.83

It looks much more expensive than it actually is

Not worth the price

At £9.99 for two I do not consider them value for money

Material Quality5%

They are made from plastic

Plastic

Love

Value For Money21%+1.83

Good value

Reasonably priced

Excellent value

Quality-Overall20%+0.16

Fabulous quality

The items as ordered looking good

Good quality headstone vase

Advertised Vs Actual Product14%+1.45

Just what I wanted

Exactly as advertised

As described

Size-Overall10%−0.09

These fit nice

Fits Fresh

The vase is a good size for holding fresh or artificial flowers, helping to keep the graveside looking cared for and welcoming

Strength9%−0.03

Sturdy construction and a good size

These vases are ideal they are good to look at sturdy

Sturdy

Return

0.6% Return rate 61% Fixable by listing

Size-Overall54%▇▇█▇▆▆

Very small

Not fit for purpose

Spike seems a bit short

Defective Material/Parts13%▅▅▇█▇▇
Quality-Overall5%▁▄▇▁▇█

Poor quality plastic container

Cheap

Poor quality

Leak-Proof5%▁▁▇▅▆█

That leaks

They leaked water so not fit for purpose

Leaking vases

Material Quality5%▁▁▂▆█▇

They are made from plastic

Plastic

FAQ

Common Grave Flower Holders questions

Answered from the same tracked data.