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Grass Seed for Shady Areas

Fail

Demand is soft, at -35.9% this quarter, so Grass Seed for Shady Areas is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£150K/yr93K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
72%top-5 click share · 10 brands · 39 sellers

Flapen Score

Grass Seed for Shady Areas against its category

The dotted line is the Home & Garden average. Past it, Grass Seed for Shady Areas is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grass Seed for Shady Areas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grass Seed for Shady Areas 93K times last year and spent an estimated £150K. The top 5 brands take 84% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
12.9%
Market size, estimated
£150Ka year
Peak month
April59.7× the quietest month
Top search term
grass seed for shady areas30K searches a year

02 · Price

A sale here is worth £12.41.

Listings sell for £12.41 on average, from £7.70 to £24.75. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.41 that is £6K to £9K a year per listing.

Average price
£12.41under the $15 to $100 sweet spot
Price range
£7.70–£24.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #110 within Plants, Seeds & Bulbs. It carries 3,619 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
85%
Out of stock, average day
11.1%
Average rank
#110in Plants, Seeds & Bulbs
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,619per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Grass Seed for Shady Areas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

39

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Miracle-Gro30%
  • EFA International19%
  • pronto seed14%
  • Grassias13%
  • Gro-Sure8%
  • Lawn UK5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Grass Seed for Shady Areas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 59.7×

Search terms

Top Grass Seed for Shady Areas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grass seed for shady areas30K/yr
  • shady lawn grass seed16K/yr
  • shade grass seed10K/yr
  • shady grass seed12K/yr
  • grass seed shade6K/yr
  • shady lawn seed4K/yr
  • shaded area grass seeds fast growing3K/yr
  • grass seed for shaded areas uk4K/yr
  • grass seed shady areas3K/yr
  • lawn seed shady2K/yr

Reviews and returns

What reviews say buyers love and hate about Grass Seed for Shady Areas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth54%−0.30

Did not grow at all

Did not germinate

Never grew

Quality-Overall13%+0.72

Poor Quality

Garbage product

Slow below average quality

Functionality-Overall7%−0.16

Didn't work for me

Have seen zero results

Ineffective

Value For Money6%+1.01

More expensive than some

A bit pricey

I see its now even more expensive

Durability3%−0.08

died shortly after

Does not last

More than two weeks, no results

Love

Plant Growth52%−0.30

Fast growing

Really good germination

is growing well

Quality-Overall14%+0.72

Good quality seed

the quality and the price of the seed is excellent

Good quality

Value For Money9%+1.01

Great Value

Good value

worth every penny

Advertised Vs Actual Product5%+0.90

As advertised

As expected

Does what it says

Ease Of Use4%+0.79

Easy to use

Takes well

the seeds are easy to spread by hand or with a spreader

Return

0.1% Return rate 27% Fixable by listing

Plant Growth25%▁▁▃▅██

Did not grow at all

Did not germinate

Never grew

Functionality-Overall14%▁▁█▄▄▁

Didn't work for me

Have seen zero results

Ineffective

Size-Overall14%█▆▁▃▁▁
Advertised Vs Actual Product11%▁█▅▃▂▁

Pack contains closer to 900g instead of 1kg as stated

not in the box shown in the picture

Nothing like the bag in the photo

Instructions/User Manual/Troubleshooting10%▁▁▁▂▁█

Minus -1 as no instructions

Very disappointed, thought I had followed the instructions and kept the ground damp

Do not waste your money, followed instructions exactly as stated & absolutely nothing

FAQ

Common Grass Seed for Shady Areas questions

Answered from the same tracked data.