Skip to content

Grass Seed for Shady Areas

Fail

Demand is soft, at -35.9% this quarter, so Grass Seed for Shady Areas is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£150K/yr93K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
72%top-5 click share · 10 brands · 39 sellers

Flapen Score

Grass Seed for Shady Areas against its category

The dotted line is the Home & Garden average. Past it, Grass Seed for Shady Areas is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grass Seed for Shady Areas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grass Seed for Shady Areas 93K times last year and spent an estimated £150K. The top 5 brands take 84% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
12.9%
Market size, estimated
£150Ka year
Peak month
April59.7× the quietest month
Top search term
grass seed for shady areas30K searches a year

02 · Price

A sale here is worth £12.41.

Listings sell for £12.41 on average, from £7.70 to £24.75. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.41 that is £6K to £9K a year per listing.

Average price
£12.41under the $15 to $100 sweet spot
Price range
£7.70–£24.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #110 within Plants, Seeds & Bulbs. It carries 3,619 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
85%
Out of stock, average day
11.1%
Average rank
#110in Plants, Seeds & Bulbs
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,619per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Grass Seed for Shady Areas products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

39

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

11%

  • Miracle-Gro30%
  • EFA International19%
  • pronto seed14%
  • Grassias13%
  • Gro-Sure8%
  • Lawn UK5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Grass Seed for Shady Areas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 59.7×

Search terms

Top Grass Seed for Shady Areas search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grass seed for shady areas30K/yr
  • shady lawn grass seed16K/yr
  • shade grass seed10K/yr
  • shady grass seed12K/yr
  • grass seed shade6K/yr
  • shady lawn seed4K/yr
  • shaded area grass seeds fast growing3K/yr
  • grass seed for shaded areas uk4K/yr
  • grass seed shady areas3K/yr
  • lawn seed shady2K/yr

Reviews and returns

What reviews say buyers love and hate about Grass Seed for Shady Areas

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Plant Growth”
54%of negative reviews mention “Plant Growth”
0.1%of orders come back
“Did not grow at all”
A buyer, on “Plant Growth”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Grass Seed for Shady Areas questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data