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Grass Seed 20kg

Fail

Demand is soft, at -37.5% this quarter, so Grass Seed 20kg is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£30K/yr14K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
64%top-5 click share · 12 brands · 23 sellers

Flapen Score

Grass Seed 20kg against its category

The dotted line is the Home & Garden average. Past it, Grass Seed 20kg is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grass Seed 20kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grass Seed 20kg 14K times last year and spent an estimated £30K. The top 5 brands take 84% of clicks. Demand peaks in Mar–Apr–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
4.2%
Market size, estimated
£30Ka year
Peak month
March15.4× the quietest month
Top search term
grass seed 20kg7K searches a year

02 · Price

A sale here is worth £52.45.

Listings sell for £52.45 on average, from £8.91 to £105.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £52.45 that is £0 to £5K a year per listing.

Average price
£52.45inside the $15 to $100 sweet spot
Price range
£8.91–£105.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #95 within Plants, Seeds & Bulbs. It carries 3,977 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
2.0%
Average rank
#95in Plants, Seeds & Bulbs
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,977per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Grass Seed 20kg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

23

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

13%

  • Boston Seeds42%
  • GroundMaster15%
  • Ivisons14%
  • A1Lawn7%
  • Generic5%
  • GardenersDream4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Grass Seed 20kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Sep · busiest ÷ quietest = 15.4×

Search terms

Top Grass Seed 20kg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grass seed 20kg7K/yr
  • 20kg grass seed5K/yr
  • grass seeds fast growing 20kg2K/yr

Reviews and returns

What reviews say buyers love and hate about Grass Seed 20kg

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Plant Growth”
58%of negative reviews mention “Plant Growth”
0.1%of orders come back
“No growth”
A buyer, on “Plant Growth”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Grass Seed 20kg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data