Grass Seed 20kg
FailDemand is soft, at -37.5% this quarter, so Grass Seed 20kg is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £30K/yr14K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 23 sellers
Flapen Score
Grass Seed 20kg against its category
The dotted line is the Home & Garden average. Past it, Grass Seed 20kg is stronger. Inside it, weaker.
Market
The Grass Seed 20kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grass Seed 20kg 14K times last year and spent an estimated £30K. The top 5 brands take 84% of clicks. Demand peaks in Mar–Apr–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £30Ka year
- Peak month
- March15.4× the quietest month
- Top search term
- grass seed 20kg7K searches a year
02 · Price
A sale here is worth £52.45.
Listings sell for £52.45 on average, from £8.91 to £105.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £52.45 that is £0 to £5K a year per listing.
- Average price
- £52.45inside the $15 to $100 sweet spot
- Price range
- £8.91–£105.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #95 within Plants, Seeds & Bulbs. It carries 3,977 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 50%
- Out of stock, average day
- 2.0%
- Average rank
- #95in Plants, Seeds & Bulbs
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,977per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Grass Seed 20kg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Boston Seeds Fast Growing Eco Grass Seed (Eco - 5 Kilogram)
- Price
- £27.62
- Rating
- 4.4/5
- Reviews
- 891
- Age
- 4y ago

Boston Seeds Fast Growing Eco Grass Seed (Eco - 20 Kilogram)
- Price
- £70.45
- Rating
- 4.4/5
- Reviews
- 891
- Age
- 4y ago

Grassias Premium Hard Wearing Grass Seed 20KG Premium Quality Lawn Seed for Overseeding & New Lawns Pet Friendly - Perfect Grass Seeds for UK Lawns - Defra Approved Lawn Seeds
- Price
- £81.98
- Rating
- 3.9/5
- Reviews
- 429
- Age
- 12y ago

GroundMaster Premium Lawn Grass Seed 5KG Hard Wearing & Fast Germination Grass Seeds for Family Lawns and Gardens Coverage up to 300M2 for Overseeding Tough Lawn Seed Mixture Pet-Friendly
- Price
- £32.24
- Rating
- 4.2/5
- Reviews
- 6,657
- Age
- 9y ago

Gateway & PATCHING Paddock Grass Seed UNCERTIFIED (1 20kg) - Fast Growing for Repairs on Pastures Fields & Gateways
- Price
- £59.25
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 8y ago
Trending
estimated 90-day click momentum
Elixir Gardens Premium Fast-Growing Hard-Wearing Grass Seed Various Sizes 100g-25kg | 20kg Covers Upto 570 sqm
- Price
- £68.78
- Rating
- 4.0/5
- Reviews
- 71
- Age
- 6y ago

GroundMaster Premium Lawn Grass Seed 10KG Hard Wearing & Fast Germination Grass Seeds for Family Lawns and Gardens Coverage up to 600M2 for Overseeding Tough Lawn Seed Mixture Pet-Friendly
- Price
- £54.68
- Rating
- 4.2/5
- Reviews
- 6,657
- Age
- 9y ago

Pitch Perfect - Rye Grass Seed Sports Mix - Ultra Hard Wearing & Fast Growing - Garden Lawncare Guy 5kg
- Price
- £39.92
- Rating
- 4.0/5
- Reviews
- 80
- Age
- 2y ago

GardenersDream 10KG Premium Hard Wearing Grass Seed - Fast Growing Grass Seeds for New Lawns & Patch Repair - Covers up to 600M2 for Overseeding
- Price
- £54.02
- Rating
- 4.1/5
- Reviews
- 1,708
- Age
- 11y ago

Pronto Seed Premium Grass Seeds 1.4kg - Covers 84m2
- Price
- £14.09
- Rating
- 4.2/5
- Reviews
- 25,294
- Age
- 7y ago
Newest
by launch date
Grassias Fast Growing Grass Seed 1.70KG Premium Quality Lawn Seed for Overseeding & New Lawns Hard Wearing & Pet Friendly - Perfect for UK Lawns - Winter & Defra Approved
- Price
- £14.66
- Rating
- 4.2/5
- Reviews
- 1,233
- Age
- 1y ago

GroundMaster Premium Lawn Grass Seed 2.5KG Hard Wearing & Fast Germination Grass Seeds for Family Lawns and Gardens Coverage up to 150M2 for Overseeding Tough Lawn Seed Mixture Pet-Friendly
- Price
- £20.66
- Rating
- 4.2/5
- Reviews
- 6,657
- Age
- 2y ago

Pitch Perfect - Rye Grass Seed Sports Mix - Ultra Hard Wearing & Fast Growing - Garden Lawncare Guy 5kg
- Price
- £39.92
- Rating
- 4.0/5
- Reviews
- 80
- Age
- 2y ago

Boston Seeds Fast Growing Eco Grass Seed (Eco - 5 Kilogram)
- Price
- £27.62
- Rating
- 4.4/5
- Reviews
- 891
- Age
- 4y ago

Boston Seeds Fast Growing Eco Grass Seed (Eco - 20 Kilogram)
- Price
- £70.45
- Rating
- 4.4/5
- Reviews
- 891
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
23
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
13%
- Boston Seeds42%
- GroundMaster15%
- Ivisons14%
- A1Lawn7%
- Generic5%
- GardenersDream4%
- Open — no brand owns it (6 brands, 13%)
Demand
Grass Seed 20kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Sep · busiest ÷ quietest = 15.4×
Search terms
Top Grass Seed 20kg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grass seed 20kg7K/yr
- 20kg grass seed5K/yr
- grass seeds fast growing 20kg2K/yr
Reviews and returns
What reviews say buyers love and hate about Grass Seed 20kg
We read the reviews and the return reasons for every product selling here.
“No growth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grass Seed 20kg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









