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Grass Seed 10kg

Fail

Demand is soft, at -32.0% this quarter, so Grass Seed 10kg is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£65K/yr27K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
68%top-5 click share · 10 brands · 29 sellers

Flapen Score

Grass Seed 10kg against its category

The dotted line is the Home & Garden average. Past it, Grass Seed 10kg is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grass Seed 10kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grass Seed 10kg 27K times last year and spent an estimated £65K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
6.9%
Market size, estimated
£65Ka year
Peak month
April24.6× the quietest month
Top search term
grass seed 10kg19K searches a year

02 · Price

A sale here is worth £34.88.

Listings sell for £34.88 on average, from £8.91 to £58.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £34.88 that is £0 to £3K a year per listing.

Average price
£34.88inside the $15 to $100 sweet spot
Price range
£8.91–£58.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #61 within Plants, Seeds & Bulbs. It carries 3,115 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
56%
Out of stock, average day
6.3%
Average rank
#61in Plants, Seeds & Bulbs
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,115per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Grass Seed 10kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

29

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Boston Seeds39%
  • GroundMaster28%
  • Ivisons10%
  • Westland6%
  • GardenersDream5%
  • A1Lawn3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Grass Seed 10kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Sep · busiest ÷ quietest = 24.6×

Search terms

Top Grass Seed 10kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grass seed 10kg19K/yr
  • 10kg grass seed5K/yr
  • grass seeds fast growing 10kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Grass Seed 10kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth63%−0.50

No growth

Did not grow

Didn't germinate

Quality-Overall12%+1.91

grass is very poor quality

Certainly not premium by any means

Poor quality

Value For Money5%+1.13

Waste of money

It's bit of over price my It's okesh

Save your money

Functionality-Overall5%−0.06

Didnt get results

Didnt work

No results so far

Natural Resource Wastage4%−0.05

Total waste

Waste of time

A total waste of money and time

Love

Plant Growth42%−0.50

Fast growing seeds

amazing they grow super fast

Fast growing

Quality-Overall23%+1.91

Good quality seeds Arrived on time

Excellent Product

Good quality seeds

Value For Money12%+1.13

Worth the buy

Good price

Excellent value

Advertised Vs Actual Product6%+0.84

much better than I expected

Does what the box says

As expected

Ease Of Use3%+0.30

Easy to use

this is the easy winner

Boston Seeds are easy to use

Return

0.1% Return rate 29% Fixable by listing

Plant Growth34%▁▁▆▆▇█

No growth

Did not grow

Didn't germinate

Advertised Vs Actual Product20%▁▁▅▆█▇

Not a full bag as imply in product image

somewhat misleading listing

Functionality-Overall12%▁▁▂█▅▃

Didnt get results

Didnt work

No results so far

Size-Overall8%▁█▂▂▁▃
Value For Money7%▁█▃▁▂▂

Waste of money

It's bit of over price my It's okesh

Save your money

FAQ

Common Grass Seed 10kg questions

Answered from the same tracked data.