Grass Seed
MaybeReturns run at only 0.1% of orders. But demand is soft, at -3.3% this quarter, so Grass Seed is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £2.9M/yr2.0M searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 61%top-5 click share · 14 brands · 66 sellers
Flapen Score
Grass Seed against its category
The dotted line is the Home & Garden average. Past it, Grass Seed is stronger. Inside it, weaker.
Market
The Grass Seed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grass Seed 2.0M times last year and spent an estimated £2.9M. The top 5 brands take 76% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £2.9Ma year
- Peak month
- April17.3× the quietest month
- Top search term
- grass seed1.1M searches a year
02 · Price
A sale here is worth £11.41.
Listings sell for £11.41 on average, from £4.14 to £32.24. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £11.41 that is £114K to £143K a year per listing.
- Average price
- £11.41under the $15 to $100 sweet spot
- Price range
- £4.14–£32.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £114K–£143K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #26 within Plants, Seeds & Bulbs. It carries 4,867 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 0.3%
- Average rank
- #26in Plants, Seeds & Bulbs
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,867per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Grass Seed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pronto Seed Premium Grass Seeds 1.4kg - Covers 84m2
- Price
- £14.09
- Rating
- 4.2/5
- Reviews
- 25,294
- Age
- 7y ago

Grassias Fast Growing Grass Seed 1.70KG Premium Quality Lawn Seed for Overseeding & New Lawns Hard Wearing & Pet Friendly - Perfect for UK Lawns - Winter & Defra Approved
- Price
- £14.66
- Rating
- 4.2/5
- Reviews
- 1,233
- Age
- 1y ago

Miracle-Gro Quick Grow Lawn Seed 16m2 ryegrass fescues Fast Grass Seed 480g - Super Fast Germinating Lawn Seed - Rich Green Lawn - for existing and New lawns.
- Price
- £7.70
- Rating
- 4.2/5
- Reviews
- 768
- Age
- 1y ago

Lawn UK Hardwearing Grass Seed - Sprogs & Dogs Grass Seeds Fast Growing - 500g up to 15sqm Coverage - Ideal for Family Lawns - Super Durable Perfect for Children & Pets
- Price
- £8.91
- Rating
- 4.1/5
- Reviews
- 9,804
- Age
- 5y ago

Pronto Seed Premium Grass Seeds 400g - Covers 24m2
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 25,294
- Age
- 4y ago
Trending
90-day click momentum
Premium Fast Growing Grass Seeds 1.2Kg - Covers 60m for Overseeding Lawn Hard Wearing & Pet Friendly Lawn Seed with Dwarf Perennial Ryegrass and Strong Creeping Red Fescue
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 3mo ago

Foris Fast Growing Lawn Seed 1.4kg - Covers Up to 93m Overseeding Capacity Quick Germination Grass Seed 714 Days Lawn Repair Durable Hard Wearing Blend Low Maintenance UK Climate Grass
- Price
- £8.62
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 3mo ago

1.8kg Grass Seed by Swift Seed Covers 100m Premium Fast Growing Hard-Wearing Lawn Rapid Growing Germinating Lawns Patch Repair & Overseeding -UK Climate Blend EEC Rule & Standards (All Year 1.8kg)
- Price
- £11.64
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 7mo ago

Gro-Sure 20500194 Multi-Purpose Grass Seed 10m2 Green
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 6y ago

GroundMaster Premium Lawn Grass Seed 2.5KG Hard Wearing & Fast Germination Grass Seeds for Family Lawns and Gardens Coverage up to 150M2 for Overseeding Tough Lawn Seed Mixture Pet-Friendly
- Price
- £20.66
- Rating
- 4.2/5
- Reviews
- 6,657
- Age
- 2y ago
Newest
by launch date
Premium Fast Growing Grass Seeds 1.2Kg - Covers 60m for Overseeding Lawn Hard Wearing & Pet Friendly Lawn Seed with Dwarf Perennial Ryegrass and Strong Creeping Red Fescue
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 3mo ago

Foris Fast Growing Lawn Seed 1.4kg - Covers Up to 93m Overseeding Capacity Quick Germination Grass Seed 714 Days Lawn Repair Durable Hard Wearing Blend Low Maintenance UK Climate Grass
- Price
- £8.62
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 3mo ago

1.8kg Grass Seed by Swift Seed Covers 100m Premium Fast Growing Hard-Wearing Lawn Rapid Growing Germinating Lawns Patch Repair & Overseeding -UK Climate Blend EEC Rule & Standards (All Year 1.8kg)
- Price
- £11.64
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 7mo ago

Grassias Fast Growing Grass Seed 750g Premium Quality Lawn Seed for Overseeding & New Lawns Hard Wearing & Pet Friendly - Perfect for UK Lawns - Winter & Defra Approved
- Price
- £7.70
- Rating
- 4.1/5
- Reviews
- 207
- Age
- 10mo ago

Rapid Seed 1.5 kg Quick Growing Grass Seed Hard-Wearing and Durable Covering 90m for Lawns & Patch Repair Dorman and Walsh Premium Green Grass
- Price
- £10.37
- Rating
- 4.0/5
- Reviews
- 296
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
66
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
16%
- pronto seed28%
- Miracle-Gro15%
- Grasscias13%
- Gro-Sure12%
- GroundMaster8%
- Lawn UK7%
- Open — no brand owns it (8 brands, 16%)
Demand
Grass Seed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 17.3×
Search terms
Top Grass Seed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grass seed1.1M/yr
- grass seeds fast growing436K/yr
- lawn seed159K/yr
- grass seeds78K/yr
- grass46K/yr
- fast growing grass seed uk28K/yr
- fast growing grass seed17K/yr
- lawn seeds fast growing14K/yr
- grass-seed28K/yr
- hard wearing grass seed14K/yr
Reviews and returns
What reviews say buyers love and hate about Grass Seed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't germinate
No Growth
DID NOT GROW
Poor Quality
Cheap quality don't buy
Garbage product
Not a lot for the price
It is slightly expensive
A bit pricey
Didnt get results
Didnt work
No results so far
Has been down for two weeks
3 weeks and it shot up
Does not last
Love
Really good germination
grows well
Fast growing
the quality and the price of the seed is excellent
Excellent quality seed
Excellent Product
Good price
worth every penny
Excellent value
As described
As advertised
Does what it claims
Easy to use
Application is simple
easy to apply
Return
0.1% Return rate 30% Fixable by listing
Didn't germinate
No Growth
DID NOT GROW
Didnt get results
Didnt work
No results so far
somewhat misleading listing
not in the box shown in the picture
Didnt turn up in bag advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grass Seed questions
Answered from the same tracked data.









