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Grass Seed

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -3.3% this quarter, so Grass Seed is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£2.9M/yr2.0M searches / yr
90-day growth
-3.3%search demand this quarter
Competition
61%top-5 click share · 14 brands · 66 sellers

Flapen Score

Grass Seed against its category

The dotted line is the Home & Garden average. Past it, Grass Seed is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grass Seed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grass Seed 2.0M times last year and spent an estimated £2.9M. The top 5 brands take 76% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
12.6%
Market size, estimated
£2.9Ma year
Peak month
April17.3× the quietest month
Top search term
grass seed1.1M searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £4.14 to £32.24. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £11.41 that is £114K to £143K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£4.14–£32.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
£114K–£143K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #26 within Plants, Seeds & Bulbs. It carries 4,867 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
0.3%
Average rank
#26in Plants, Seeds & Bulbs
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,867per listing
Listings tracked
22

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Grass Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£289K£579K£868K£1.2M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

66

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

16%

  • pronto seed28%
  • Miracle-Gro15%
  • Grasscias13%
  • Gro-Sure12%
  • GroundMaster8%
  • Lawn UK7%
  • Open — no brand owns it (8 brands, 16%)

Demand

Grass Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 17.3×

Search terms

Top Grass Seed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grass seed1.1M/yr
  • grass seeds fast growing436K/yr
  • lawn seed159K/yr
  • grass seeds78K/yr
  • grass46K/yr
  • fast growing grass seed uk28K/yr
  • fast growing grass seed17K/yr
  • lawn seeds fast growing14K/yr
  • grass-seed28K/yr
  • hard wearing grass seed14K/yr

Reviews and returns

What reviews say buyers love and hate about Grass Seed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth55%−0.47

Didn't germinate

No Growth

DID NOT GROW

Quality-Overall10%+1.25

Poor Quality

Cheap quality don't buy

Garbage product

Value For Money6%+0.96

Not a lot for the price

It is slightly expensive

A bit pricey

Functionality-Overall5%−0.07

Didnt get results

Didnt work

No results so far

Durability3%−0.03

Has been down for two weeks

3 weeks and it shot up

Does not last

Love

Plant Growth43%−0.47

Really good germination

grows well

Fast growing

Quality-Overall17%+1.25

the quality and the price of the seed is excellent

Excellent quality seed

Excellent Product

Value For Money11%+0.96

Good price

worth every penny

Excellent value

Advertised Vs Actual Product8%+0.97

As described

As advertised

Does what it claims

Ease Of Use5%+0.82

Easy to use

Application is simple

easy to apply

Return

0.1% Return rate 30% Fixable by listing

Plant Growth28%█▂▃▃▃▃

Didn't germinate

No Growth

DID NOT GROW

Size-Overall17%▁█▄▃▃▂
Functionality-Overall13%▁▁▆█▅▅

Didnt get results

Didnt work

No results so far

Advertised Vs Actual Product11%▁▆█▇▅█

somewhat misleading listing

not in the box shown in the picture

Didnt turn up in bag advertised

Leak-Proof9%▁█▆█▆▇

FAQ

Common Grass Seed questions

Answered from the same tracked data.