grass mat
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£17.67avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£4.20–£48.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good534.34avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 67K searches
According to Flapen's Amazon United Kingdom niche tracking, grass mat is a £23K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
grass mat market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £44K–£53K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 80%
- Out of stock
- 11.9%
- Avg brand age
- 41 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
39
Top-5 brand share
56%
Top 20: 91%
Top-5 click share
31%
Top 20: 71%
Open market
39%
- Ark Mat26%
- Ark Rubber and Resin Ltd13%
- Famibay8%
- Nicoman5%
- PICK FOR LIFE5%
- GrassWarehouse4%
Demand
Weekly Amazon search volume, last 33 weeks — +8.2% search growth over the last 90 days.Top grass mat search terms
- grass mat15K/yr
- artificial grass mat10K/yr
- artificial grass rug5K/yr
- artificial grass tiles5K/yr
- grass mats for garden5K/yr
- rubber grass mat5K/yr
- rubber grass mats outdoor5K/yr
- grass mats6K/yr
- fake grass mat3K/yr
- astro turf mat3K/yr
Top grass mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hollow Rubber Mat Grass Protection Mat Playground Safety Flooring Pool Decking Non-Slip Mat Lawn Drag Mat 150cm x 100cm 11kg
Ark Rubber and Resin Ltd£18.844.6★101 rev
famibay Artificial Grass Door Mat Outdoor Doormats Dirt Trapper Non Slip Astro Turf Fake Grass Carpet Synthetic Grass Mat for Entryway Balcony Patio Garden
Famibay£14.133.8★224 rev
35mm Artificial Grass Natural and Realistic Looking Fake Lawn Astro Turf 1m 1.5m 2m 3m & 4m Widths | 1m x 1m
Ark Mat£12.384.2★1,548 rev
Nicoman Artificial Grass Door Mat Garden Mat Fake Grass Turf 70cm x 130cm Patio Door Mat
Nicoman£6.804.0★106 rev
The Shopfitting Shop Heavy Duty Rubber Grass Mat 1.5m x 1m x 23mm Thick Childrens Playground Garden Safety Floor Matting
The Shopfitting Shop£24.184.5★1,012 rev
Newest
by launch date
Artificial Grass 40mm & 30mm Pile High | Pet-Friendly Natural & Realistic High Density Fake Grass Turf for Garden Balcony Patio | UV-Resistant | Low Maintenance Lawn (40mm Height 1m x 1m)
GrassWarehouse£8.47150 rev
46x58cm Artificial Grass Dog Toilet Washable Pee Pad for Dogs
XIAOjnHONG£7.246 rev
STARROAD-TIM 80 X 100 CM Artificial Grass Rug Turf for Dogs Indoor Outdoor Fake Grass for Dogs Potty Training Area Patio Lawn Decoration
STARROAD-TIM£20.791,318 rev
Tuda Grass Direct Bodrum Artificial Grass 40mm Pile Height - 1m x 1m (3ft3 x 3ft3)
Tuda Grass Direct£8.31531 rev
PICK FOR LIFE Puppy Potty Pad Grass Mat Artificial Turf Pet Grass Mat Green 46 x 71 cm
PICK FOR LIFE£11.47495 rev
Trending
90-day click momentum
35mm Artificial Grass Natural and Realistic Looking Fake Lawn Astro Turf 1m 1.5m 2m 3m & 4m Widths | 1m x 1.5m
Ark Mat£15.664.2★
35mm Artificial Grass Natural and Realistic Looking Fake Lawn Astro Turf 1m 1.5m 2m 3m & 4m Widths | 1m x 3m
Ark Mat£23.824.2★
12x24 Golf Mat Practice Hitting Mat with Rubber Tee Holder Realistic Grass Putting Mats Portable Outdoor Sports Golf Training Turf Mat Indoor Office Equipment
BettGolf£11.964.0★
Certified Playground Rubber Safety Grass Mats | Fall Height Tested Shock Absorbing Flooring for Swings Slides Trampolines & Play Areas | Non-Slip Mud Control Mats (120cm x 80cm x 22mm)
Ark Mat£15.554.7★
Certified Playground Rubber Safety Grass Mats | Fall Height Tested Shock Absorbing Flooring for Swings Slides Trampolines & Play Areas | Non-Slip Mud Control Mats (120cm x 80cm x 16mm)
Ark Mat£14.084.7★
What buyers say about grass mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Well worth the money”
“As advertised”
“Very sturdy”
“easy to use”
“Exact size”
“Certainly cleaner than grass in this spot”
“Thick and sturdy”
“It transformed my garden”
“Good outdoor mat”
What buyers complain about
“Bad quality”
“small in size”
“Its quite thin”
“Very flimsy”
“Photos misleading”
“not durable enough for its intended use”
“I would not recommend too much handling however as small fibres do come out leaving a bit of a mess”
“Definitely not worth the money”
“Didn't work for my dog”
“If using on muddy ground its best to not move them again as they can tear”
Top return reasons
Common questions
- Is grass mat profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 50 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the grass mat niche?
- 32 brands and 39 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in grass mat?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.6%.
- What does it cost to enter the grass mat niche?
- Listings span £4.20–£48.54; the average listing price is £17.67 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.