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Grass Mat

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $23K a year here, so Grass Mat is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£23K/yr67K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
31%top-5 click share · 32 brands · 39 sellers

Flapen Score

Grass Mat against its category

The dotted line is the Home & Garden average. Past it, Grass Mat is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grass Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grass Mat 67K times last year and spent an estimated £23K. The top 5 brands take 56% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
2.0%
Market size, estimated
£23Ka year
Top search term
grass mat15K searches a year

02 · Price

A sale here is worth £17.67.

Listings sell for £17.67 on average, from £4.20 to £48.54. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.67 that is £0 to £2K a year per listing.

Average price
£17.67inside the $15 to $100 sweet spot
Price range
£4.20–£48.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #139 within Garden Décor. It carries 534 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
48%
Out of stock, average day
11.9%
Average rank
#139in Garden Décor
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
534per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Grass Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£701£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

39

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

31%

Top 20: 71%

Open market

39%

  • Ark Mat26%
  • Ark Rubber and Resin Ltd13%
  • Famibay8%
  • Nicoman5%
  • PICK FOR LIFE5%
  • GrassWarehouse4%

Demand

Grass Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Grass Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grass mat15K/yr
  • artificial grass mat10K/yr
  • artificial grass rug5K/yr
  • artificial grass tiles5K/yr
  • grass mats for garden5K/yr
  • rubber grass mat5K/yr
  • rubber grass mats outdoor5K/yr
  • grass mats6K/yr
  • fake grass mat3K/yr
  • astro turf mat3K/yr

Reviews and returns

What reviews say buyers love and hate about Grass Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.20

Bad quality

Wanted a quality product

The product appears to be poorly manufactured

Size-Overall11%−0.10

small in size

Wrong size

OK mat, little smaller than anticipated

Thickness8%−0.02

Its quite thin

i nearly returned it as on roll it seemed a bit thin

This is a very thin under layer

Strength6%−0.03

Very flimsy

Not strong enough

Not as robust as I thought would be

Advertised Vs Actual Product5%+0.20

Photos misleading

although they are exactly as described so thats my fault for not reading the description properly

Not as the photos

Love

Quality-Overall32%−0.20

Excellent product

it is really well-made

Good solid product

Value For Money12%+1.31

Well worth the money

Excellent value for money

Good for the price

Advertised Vs Actual Product10%+0.20

As advertised

Exactly what I ordered

Exceeded expectations

Strength5%−0.03

Very sturdy

Very sturdy mat and I put it upside down so the holes are smaller and non slip

Well worth the money robust

Ease Of Use5%+0.61

easy to use

Very handy

Easy to clean

Return

0.6% Return rate 48% Fixable by listing

Size-Overall29%▆█▇█▅▅

small in size

Wrong size

OK mat, little smaller than anticipated

Quality-Overall22%▅▄▇▅█▅

Bad quality

Wanted a quality product

The product appears to be poorly manufactured

Thin6%▃█▃▆▆▅
Advertised Vs Actual Product6%▃▂█▇█▃

Photos misleading

although they are exactly as described so thats my fault for not reading the description properly

Not as the photos

Thickness4%▄█▃▇▆▃

Its quite thin

i nearly returned it as on roll it seemed a bit thin

This is a very thin under layer

FAQ

Common Grass Mat questions

Answered from the same tracked data.