Grass Fertilizer
MaybeReturns run at only 0.1% of orders. But shoppers spend only $17K a year here, so Grass Fertilizer is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £17K/yr24K searches / yr
- 90-day growth
- +33.3%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 100 sellers
Flapen Score
Grass Fertilizer against its category
The dotted line is the Home & Garden average. Past it, Grass Fertilizer is stronger. Inside it, weaker.
Market
The Grass Fertilizer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grass Fertilizer 24K times last year and spent an estimated £17K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +33.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £17Ka year
- Peak month
- April56.6× the quietest month
- Top search term
- grass fertiliser12K searches a year
02 · Price
A sale here is worth £13.94.
Listings sell for £13.94 on average, from £4.60 to £32.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.94 that is £0 to £1K a year per listing.
- Average price
- £13.94under the $15 to $100 sweet spot
- Price range
- £4.60–£32.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #22 within Fertilisers & Plant Food. It carries 1,425 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 78%
- Out of stock, average day
- 8.5%
- Average rank
- #22in Fertilisers & Plant Food
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,425per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Grass Fertilizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg
- Price
- £11.71
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 4y ago

Miracle-Gro EverGreen Fast Green Spray & Feed Liquid Lawn Food 1 Litre
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 4,258
- Age
- 26y ago

Miracle-Gro Evergreen Complete 4-in-1 Lawn Food Weed & Moss Control 360 m2 Yellow
- Price
- £21.87
- Rating
- 4.5/5
- Reviews
- 2,903
- Age
- 3y ago

A1 Lawn Ultimate Spring Summer Lawn Fertiliser - Revitalizes Grass High Nitrogen 10-4-4 DEFRA Certified 10kg
- Price
- £26.82
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 2y ago

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 8mo ago
Trending
90-day click momentum
LERAVA Marathon Lawn Fertilizer (85 m) Slow-Release Fertilizer for up to 4 Months Spring Lawn Fertilizer with Potassium Magnesium and Micronutrients Consistent Nutrition for Lawns
- Price
- £16.64
- Rating
- 4.3/5
- Reviews
- 222
- Age
- 1y ago

Elixir Gardens UK Spring & Summer Lawn Food/Feed & Granular Compound Turf Fertiliser with added Iron + Magnesium | 1kg-25kg Weights | NPK:12-3-9 + 2% Fe & 2% MgO | 1kg Bag Treats 40m
- Price
- £9.70
- Rating
- 4.4/5
- Reviews
- 193
- Age
- 7y ago

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 8mo ago

Premium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)
- Price
- £12.19
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 6mo ago

Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 4y ago
Newest
by launch date
Premium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)
- Price
- £12.19
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 6mo ago

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 8mo ago

ToughTurf Thrive Spring/Summer Lawn Fertiliser - 10kg Bag - Premium Spring Fertiliser & Summer Lawn Feed for Greener Thicker Grass - Safe for Children & Pets 10kg Covers 300m
- Price
- £32.23
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 8mo ago

Grassias Pre Seed 696 Lawn Fertiliser Granules High Phosphorus Lawn Starter & Pre-Seed Feed for Grass Growth & Strong Roots Ideal for Pre-Turf & Garden Lawns (1.25kg)
- Price
- £10.12
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago

LERAVA Marathon Lawn Fertilizer (85 m) Slow-Release Fertilizer for up to 4 Months Spring Lawn Fertilizer with Potassium Magnesium and Micronutrients Consistent Nutrition for Lawns
- Price
- £16.64
- Rating
- 4.3/5
- Reviews
- 222
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
100
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
16%
- Miracle-Gro35%
- Garden Lawncare Guy23%
- Westland8%
- A1Lawn8%
- GBW Grass Seed6%
- Grasscias5%
- Open — no brand owns it (9 brands, 16%)
Demand
Grass Fertilizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 56.6×
Reviews and returns
What reviews say buyers love and hate about Grass Fertilizer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did not work
unfortunately not worked very well at all
Not effective
Going back to pricer
That's why it's cheap
a little expensive
I still havent seen any growth
Doesnt grow
no response from the seeds
Absolutely rubbish
Terrible quality
Absolute rubbish and waste of money
This pack is huge
in reality its so small
Its a smaller tub than I expected
Love
Reliable product
Excellent product
Great product gives you a perfect lawn
Good value for money
Fair price
Decent price
As advertised
As described
Does what it says
the grass is growing well
Miracle grow
the grass is growing faster
Easy to use
Simple to apply
Its easy to mix
Return
0.1% Return rate 16% Fixable by listing
Bottle leaks
the measuring cup leaks
leaking water from
Did not work
unfortunately not worked very well at all
Not effective
I received 1x80m2 ad was very misleading
marketing issue for sure
Not true to description
This pack is huge
in reality its so small
Its a smaller tub than I expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grass Fertilizer questions
Answered from the same tracked data.









