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Grass Fertilizer

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $17K a year here, so Grass Fertilizer is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£17K/yr24K searches / yr
90-day growth
+33.3%search demand this quarter
Competition
56%top-5 click share · 15 brands · 100 sellers

Flapen Score

Grass Fertilizer against its category

The dotted line is the Home & Garden average. Past it, Grass Fertilizer is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grass Fertilizer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grass Fertilizer 24K times last year and spent an estimated £17K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+33.3%
Conversion, latest week
5.1%
Market size, estimated
£17Ka year
Peak month
April56.6× the quietest month
Top search term
grass fertiliser12K searches a year

02 · Price

A sale here is worth £13.94.

Listings sell for £13.94 on average, from £4.60 to £32.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.94 that is £0 to £1K a year per listing.

Average price
£13.94under the $15 to $100 sweet spot
Price range
£4.60–£32.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #22 within Fertilisers & Plant Food. It carries 1,425 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
78%
Out of stock, average day
8.5%
Average rank
#22in Fertilisers & Plant Food
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,425per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Grass Fertilizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

100

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

16%

  • Miracle-Gro35%
  • Garden Lawncare Guy23%
  • Westland8%
  • A1Lawn8%
  • GBW Grass Seed6%
  • Grasscias5%
  • Open — no brand owns it (9 brands, 16%)

Demand

Grass Fertilizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 56.6×

Reviews and returns

What reviews say buyers love and hate about Grass Fertilizer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.17

Did not work

unfortunately not worked very well at all

Not effective

Value For Money11%+0.64

Going back to pricer

That's why it's cheap

a little expensive

Plant Growth11%−0.03

I still havent seen any growth

Doesnt grow

no response from the seeds

Quality-Overall8%+2.09

Absolutely rubbish

Terrible quality

Absolute rubbish and waste of money

Size-Overall5%+0.14

This pack is huge

in reality its so small

Its a smaller tub than I expected

Love

Quality-Overall25%+2.09

Reliable product

Excellent product

Great product gives you a perfect lawn

Value For Money17%+0.64

Good value for money

Fair price

Decent price

Advertised Vs Actual Product13%+0.43

As advertised

As described

Does what it says

Plant Growth12%−0.03

the grass is growing well

Miracle grow

the grass is growing faster

Ease Of Use9%+0.60

Easy to use

Simple to apply

Its easy to mix

Return

0.1% Return rate 16% Fixable by listing

Defective Material/Parts30%█▁▃▄▃▃
Leak-Proof22%▁▃█▆█▆

Bottle leaks

the measuring cup leaks

leaking water from

Functionality-Overall9%▁▁▃▄█▅

Did not work

unfortunately not worked very well at all

Not effective

Advertised Vs Actual Product8%▁█▄▅▃▃

I received 1x80m2 ad was very misleading

marketing issue for sure

Not true to description

Size-Overall6%▁█▄▃▄▂

This pack is huge

in reality its so small

Its a smaller tub than I expected

FAQ

Common Grass Fertilizer questions

Answered from the same tracked data.