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Grass Fertilizer

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $17K a year here, so Grass Fertilizer is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£17K/yr24K searches / yr
90-day growth
+33.3%search demand this quarter
Competition
56%top-5 click share · 15 brands · 100 sellers

Flapen Score

Grass Fertilizer against its category

The dotted line is the Home & Garden average. Past it, Grass Fertilizer is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grass Fertilizer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grass Fertilizer 24K times last year and spent an estimated £17K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+33.3%
Conversion, latest week
5.1%
Market size, estimated
£17Ka year
Peak month
April56.6× the quietest month
Top search term
grass fertiliser12K searches a year

02 · Price

A sale here is worth £13.94.

Listings sell for £13.94 on average, from £4.60 to £32.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.94 that is £0 to £1K a year per listing.

Average price
£13.94under the $15 to $100 sweet spot
Price range
£4.60–£32.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #22 within Fertilisers & Plant Food. It carries 1,425 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
78%
Out of stock, average day
8.5%
Average rank
#22in Fertilisers & Plant Food
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,425per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Grass Fertilizer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

100

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 97%

Open market

16%

  • Miracle-Gro35%
  • Garden Lawncare Guy23%
  • Westland8%
  • A1Lawn8%
  • GBW Grass Seed6%
  • Grasscias5%
  • Open — no brand owns it (9 brands, 16%)

Demand

Grass Fertilizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 56.6×

Reviews and returns

What reviews say buyers love and hate about Grass Fertilizer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Grass Fertilizer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data