Is grass fertilizer profitable to sell on Amazon United Kingdom?

The niche generates £17K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the grass fertilizer niche?

15 brands and 100 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in grass fertilizer?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Plant Growth. The return rate is 0.1%.

When does demand for grass fertilizer peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 56.6× the quietest.

What does it cost to enter the grass fertilizer niche?

Listings span £4.60–£32.23; the average listing price is £13.94 (sweet spot $15–$100). The average incumbent carries 1,425 reviews — the moat a new listing must climb.

grass fertilizer

Worth a look

Shows low returns (0.1%), but a small market ($17K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good£13.94

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£4.60–£32.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+33.3%

90-day search growth — must beat 0% to launch

Review moat

Good1,424.52

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Bad£17K

£17K/yr · 24K searches

According to Flapen's Amazon United Kingdom niche tracking, grass fertilizer is a £17K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 52/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

grass fertilizer market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £17K–£21K; units × avg price
Conversion rate: 5.1%
Avg BSR: #22
Page quality: 0%
Prime: 78%
Sponsored: 74%
Out of stock: 8.5%
Avg brand age: 64 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

100

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

16%

Miracle-Gro35%
Garden Lawncare Guy23%
Westland8%
A1Lawn8%
GBW Grass Seed6%
Grasscias5%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.3% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 56.6×

Open Trend

Top grass fertilizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg

Garden Lawncare Guy£11.714.3★1,634 rev

Miracle-Gro EverGreen Fast Green Spray & Feed Liquid Lawn Food 1 Litre

Miracle-Gro£8.854.3★4,258 rev

Miracle-Gro Evergreen Complete 4-in-1 Lawn Food Weed & Moss Control 360 m2 Yellow

Miracle-Gro£21.874.5★2,903 rev

A1 Lawn Ultimate Spring Summer Lawn Fertiliser - Revitalizes Grass High Nitrogen 10-4-4 DEFRA Certified 10kg

A1Lawn£26.824.5★765 rev

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control

Miracle-Gro£9.764.4★350 rev

Newest

by launch date

Premium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)

GBW Grass Seed£12.198 rev

6mo ago

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control

Miracle-Gro£9.76350 rev

8mo ago

ToughTurf Thrive Spring/Summer Lawn Fertiliser - 10kg Bag - Premium Spring Fertiliser & Summer Lawn Feed for Greener Thicker Grass - Safe for Children & Pets 10kg Covers 300m

ToughTurf£32.2334 rev

8mo ago

Grassias Pre Seed 696 Lawn Fertiliser Granules High Phosphorus Lawn Starter & Pre-Seed Feed for Grass Growth & Strong Roots Ideal for Pre-Turf & Garden Lawns (1.25kg)

Grasscias£10.1277 rev

1y ago

LERAVA Marathon Lawn Fertilizer (85 m) Slow-Release Fertilizer for up to 4 Months Spring Lawn Fertilizer with Potassium Magnesium and Micronutrients Consistent Nutrition for Lawns

LERAVA£16.64222 rev

1y ago

What buyers say about grass fertilizer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Reliable product”

Value For Money17%

“Good value for money”

Advertised Vs Actual Product13%

“As advertised”

Plant Growth12%

“the grass is growing well”

Ease Of Use9%

“Easy to use”

Efficiency6%

“it works really well”

Color5%

“improves the colour”

Instructions/User Manual/Troubleshooting2%

“Instructions are clear on the bag”

Strength2%

“This is traditionally presented in a sturdy plastic bag”

Size-Overall2%

“The granules are consistent in size”

What buyers complain about

Functionality-Overall14%

“Did not work”

Value For Money11%

“Going back to pricer”

Plant Growth11%

“I still havent seen any growth”

Quality-Overall8%

“Absolutely rubbish”

Size-Overall5%

“This pack is huge”

Color5%

“Does not quite give the deep green colour you get with the big brands”

Advertised Vs Actual Product4%

“I received 1x80m2 ad was very misleading”

Leak-Proof4%

“Bottle leaks”

Ease Of Use4%

“tricky to dose”

Instructions/User Manual/Troubleshooting4%

“Lawn feed important read instruction before using”

Top return reasons

Defective Material/Parts30%

Leak-Proof22%

Functionality-Overall9%

Advertised Vs Actual Product8%

Size-Overall6%

Value For Money6%

Spray/Flow2%

Ease Of Use2%

Compatibility-Overall2%

Strength1%

Common questions

Is grass fertilizer profitable to sell on Amazon United Kingdom?: The niche generates £17K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the grass fertilizer niche?: 15 brands and 100 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in grass fertilizer?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Plant Growth. The return rate is 0.1%.
When does demand for grass fertilizer peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 56.6× the quietest.
What does it cost to enter the grass fertilizer niche?: Listings span £4.60–£32.23; the average listing price is £13.94 (sweet spot $15–$100). The average incumbent carries 1,425 reviews — the moat a new listing must climb.