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Granite Parasol Base

Maybe

Search demand grew +736.1% this quarter. But shoppers spend only $45K a year here, so Granite Parasol Base is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£45K/yr25K searches / yr
90-day growth
+736.1%search demand this quarter
Competition
57%top-5 click share · 10 brands · 27 sellers

Flapen Score

Granite Parasol Base against its category

The dotted line is the Home & Garden average. Past it, Granite Parasol Base is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granite Parasol Base market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Granite Parasol Base 25K times last year and spent an estimated £45K. The top 5 brands take 83% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +736.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+736.1%
Conversion, latest week
3.9%
Market size, estimated
£45Ka year
Top search term
granite parasol base15K searches a year

02 · Price

A sale here is worth £46.25.

Listings sell for £46.25 on average, from £14.93 to £152.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £46.25 that is £0 to £5K a year per listing.

Average price
£46.25inside the $15 to $100 sweet spot
Price range
£14.93–£152.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #215 within Garden Furniture & Accessories. It carries 845 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
26%
Out of stock, average day
11.7%
Average rank
#215in Garden Furniture & Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
845per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Granite Parasol Base products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

27

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

9%

  • KEPLIN35%
  • Samuel ALEXANDER19%
  • VonHaus12%
  • Doppler10%
  • Outsunny8%
  • BrackenStyle8%
  • Open — no brand owns it (4 brands, 9%)

Search terms

Top Granite Parasol Base search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granite parasol base15K/yr
  • parasol granite base6K/yr
  • granite parasol base heavy duty4K/yr

Reviews and returns

What reviews say buyers love and hate about Granite Parasol Base

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy27%+0.76

Its extremely heavy

is too heavy to easily return

Base is very heavy

Quality-Overall14%+0.85

the pole tube is if poor quality

Poor quality

As low quality as youre likely to find

Size-Overall8%−0.14

in the hope of getting one that is the smaller size

Not fit for purpose

But, and guys, this is a big but

Value For Money7%+0.34

unlike the cheaper

It's not the cheapest

It was a bit more expensive

Rusts/Corrodes6%−0.09

some rust on the granite

Started to go rusty within weeks

My concrete one had become all rusty

Love

Quality-Overall25%+0.85

Amazing quality

This product is incredibly well made

good quality base

Weight Heavy22%+0.76

Good very heavy

Good heavy product

Perfect heavy base

Strength11%+0.66

It is a nice sturdy base

The base is as solid

Sturdy and stylish

Value For Money9%+0.34

very reasonable price

Excellent price

Excellent value for money

Assembly/Installation7%+0.94

Good instructions to assemble

Easy to assemble

Easy to put together

Return

0.8% Return rate 36% Fixable by listing

Size-Overall28%█▁▂▃▃▃

in the hope of getting one that is the smaller size

Not fit for purpose

But, and guys, this is a big but

Defective Material/Parts26%▁█▃▃▂▃
Weight Heavy14%▁▁██▅▆

Its extremely heavy

is too heavy to easily return

Base is very heavy

Mechanism Issues4%▁▁▁▁█▅
Strength2%▁▁▁▁█▅

FAQ

Common Granite Parasol Base questions

Answered from the same tracked data.