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Grandparents Gifts

Fail

Demand is soft, at -42.4% this quarter, so Grandparents Gifts is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£68K/yr290K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
49%top-5 click share · 21 brands · 52 sellers

Flapen Score

Grandparents Gifts against its category

The dotted line is the Home & Garden average. Past it, Grandparents Gifts is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandparents Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grandparents Gifts 290K times last year and spent an estimated £68K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
2.6%
Market size, estimated
£68Ka year
Peak month
December75.3× the quietest month
Top search term
grandparents gifts89K searches a year

02 · Price

A sale here is worth £9.09.

Listings sell for £9.09 on average, from £3.65 to £16.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.09 that is £0 to £909 a year per listing.

Average price
£9.09under the $15 to $100 sweet spot
Price range
£3.65–£16.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£909
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #2,483 within Barware. It carries 626 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
11.4%
Average rank
#2,483in Barware
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
626per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Grandparents Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

52

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

49%

Top 20: 96%

Open market

39%

  • East of India19%
  • Jeasona14%
  • Crahalen9%
  • UEOTO8%
  • OM SUPPLIES6%
  • The Leonardo Collection5%

Demand

Grandparents Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 75.3×

Search terms

Top Grandparents Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandparents gifts89K/yr
  • gifts for grandparents73K/yr
  • nan and grandad gifts27K/yr
  • grandparent gifts12K/yr
  • gift for grandparents14K/yr
  • grandparents gift6K/yr
  • grandma and grandad gifts10K/yr
  • presents for grandparents13K/yr
  • christmas gifts for grandparents11K/yr
  • cool gifts for grandparents4K/yr

Reviews and returns

What reviews say buyers love and hate about Grandparents Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.06

Not fit for purpose

Bigger than I thought

Too small

Quality-Overall13%+0.29

a piece of the side had chipped off — I didnt expect the finest quality for such a low price

Poor quality

Functionality-Overall8%−0.04

Did not work for me

Smell4%−0.01

the place definitely had a musty-like smell

Weird packaging smell

We were worried the smell wasn't going to come out of the hat

Jamming/Clogging4%−0.02

However I believe I have received a defective item as upon going to remove the drawer today to refill it has become jammed so cannot be removed at all

Love

Gifting Purpose24%+2.27

Fun Gift

Cool gift

Good gift

Quality-Overall20%+0.29

Good quality,arrived on time

The product is lovely

Beautiful quality

Ease Of Cleaning9%+0.19

no problem cleaning it

Pretty good, doesnt really make a mess, surprisingly tough to prise it of a window once it is secured

easier to clean

Value For Money6%+0.57

Good value for money

generally good value

Worth every penny

Size-Overall6%−0.06

easy to fit up

Fit really well

Easy to fit

Return

0.5% Return rate 27% Fixable by listing

Defective Material/Parts35%▅▄▇▆▅█

a piece of the side had chipped off — I didnt expect the finest quality for such a low price

Size-Overall24%▄█▄▆▄▆

Not fit for purpose

Bigger than I thought

Too small

Adhesion/Stickiness6%▇▁█▇▆▁
Quality-Overall6%█▁▅▁▄▁

a piece of the side had chipped off — I didnt expect the finest quality for such a low price

Poor quality

Gifting Purpose4%▁▁█▁█▇

FAQ

Common Grandparents Gifts questions

Answered from the same tracked data.