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Gran

Fail

Shoppers spend an estimated $35K a year here, so Gran is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£35K/yr329K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
41%top-5 click share · 23 brands · 32 sellers

Flapen Score

Gran against its category

The dotted line is the Home & Garden average. Past it, Gran is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gran market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gran 329K times last year and spent an estimated £35K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
1.1%
Market size, estimated
£35Ka year
Peak month
December3.0× the quietest month
Top search term
gran232K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £2.87 to £23.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.81 that is £0 to £981 a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£2.87–£23.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£981
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #1,814 within Chopping Boards. It carries 226 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
19.2%
Average rank
#1,814in Chopping Boards
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
40

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gran products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

32

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 83%

Open market

32%

  • Giftasy22%
  • JETTOP15%
  • Sayregifty10%
  • D Design Invent Print!9%
  • Gemini Gifts7%
  • SECOGM6%

Demand

Gran search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Gran search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gran232K/yr
  • gran gifts41K/yr
  • gran birthday gifts10K/yr
  • gifts for gran29K/yr
  • gran gift11K/yr
  • gift for gran6K/yr

Reviews and returns

What reviews say buyers love and hate about Gran

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Size-Overall”
0.5%of orders come back
“very small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Gran questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data