gran
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great225.9avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Price range
Okay£2.87–£23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 329K searches
According to Flapen's Amazon United Kingdom niche tracking, gran is a £35K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
gran market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £29K–£39K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,814
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 19.2%
- Avg brand age
- 29 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
32
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
32%
- Giftasy22%
- JETTOP15%
- Sayregifty10%
- D Design Invent Print!9%
- Gemini Gifts7%
- SECOGM6%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +16.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.0×
Top gran search terms
- gran232K/yr
- gran gifts41K/yr
- gran birthday gifts10K/yr
- gifts for gran29K/yr
- gran gift11K/yr
- gift for gran6K/yr
Top gran products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JETTOP Gran Gifts- Gifts for Gran Birthday Christmas Mothers Day Handmade Crochet Sunflower
JETTOP£8.395.0★3 rev
Gran Gift Bag Birthday Bag Personalised Present Mothers Day Gift Idea Funny Novelty Gift Gran Keepsake 42 x 33 x 19cm (Fuchsia)
D Design Invent Print!£10.904.7★68 rev
Giftasy Gran Gifts Gran Birthday Gifts - Handmade Crochet Cute Heart Flower Presents for Gran from Grandchildren for Christmas Birthday Mothers Day
Giftasy£8.824.6★176 rev
SECOGM Gran Gifts Granny Birthday Gifts from Grandchildren Gifts for Gran on Mothers Day Christmas Soft Flannel Blankets 50 x 60 (Pink)
SECOGM£16.264.6★181 rev
Gifts for Gran Angel Figurine Ornament Collectible Figure Gran Gift for Birthday Mothers Day Christmas A Thoughtful Meaningful Sentimental or Present for a Gran
Gemini Gifts£14.664.6★45 rev
Newest
by launch date
Gran Gifts Gran Birthday Gifts - Rotating Photo Frame Gift for Gran Best Gran Gift from Grandchildren Present for Gran on Birthday Mothers Day Christmas
Einanmut£14.9327 rev
Gran Gifts I Love You Gifts For Gran Gran Birthday Gift from Grandson Granddaughter Positive Crochet Animals Crochet Doll Cow Presents For Birthday Christmas Mothers Day Emotional Positive Cow
Buioata£8.4523 rev
QMVMV Handmade Sunflower Crochet Gran Gifts from Grandson Granddaughter - Birthday Christmas Thanksgiving for Gran
QMVMV£8.960 rev
JETTOP Gran Gifts- Gifts for Gran Birthday Christmas Mothers Day Handmade Crochet Sunflower
JETTOP£8.393 rev
HULALA Gran Gifts For Birthday Mothers Day Valentines Christmas From Granddaughter Grandson Youre My Sunshine I Flippin Love You Handmade Crochet Sunflower
HULALA£9.4550 rev
Trending
90-day click momentumGran Gifts Gran Birthday Gifts - Rotating Photo Frame Gift for Gran Best Gran Gift from Grandchildren Present for Gran on Birthday Mothers Day Christmas
Einanmut£14.934.4★
Gran Gifts I Love You Gifts For Gran Gran Birthday Gift from Grandson Granddaughter Positive Crochet Animals Crochet Doll Cow Presents For Birthday Christmas Mothers Day Emotional Positive Cow
Buioata£8.454.6★
JETTOP Gran Gifts- Gifts for Gran Birthday Christmas Mothers Day Handmade Crochet Sunflower
JETTOP£8.395.0★
SHXWELL Grandma Gifts for Grandma Birthday Gifts Unique Great Grandmas Gifts from Grandkids Best Grandmother Gift Basket Tote Bag Grandmas Birthday Card for Christmas Mothers Day
SHXWELL£16.774.8★
Giftasy Gran Gifts Gran Birthday Gifts - Handmade Crochet Cute Heart Flower Presents for Gran from Grandchildren for Christmas Birthday Mothers Day
Giftasy£8.824.6★
What buyers say about gran
What buyers praise and complain about, mined from review topics.What buyers love
“Gift”
“Great quality”
“As expected”
“Lovley frame looks nice good size”
“beautifully made with lovely colours”
“Blanket feels so soft and cuddly not too thick and heavy”
“Great value for money”
“The design is fun”
What buyers complain about
“very small”
“Too thin”
Top return reasons
Common questions
- Is gran profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 40 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the gran niche?
- 23 brands and 32 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in gran?
- Top complaints mined from reviews: Size-Overall, Thickness. The return rate is 0.5%.
- When does demand for gran peak?
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the gran niche?
- Listings span £2.87–£23.51; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.