Skip to content

Gran

Fail

Shoppers spend only $35K a year here, so Gran is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£35K/yr329K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
41%top-5 click share · 23 brands · 32 sellers

Flapen Score

Gran against its category

The dotted line is the Home & Garden average. Past it, Gran is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gran market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gran 329K times last year and spent an estimated £35K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
1.1%
Market size, estimated
£35Ka year
Peak month
December3.0× the quietest month
Top search term
gran232K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £2.87 to £23.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.81 that is £0 to £981 a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£2.87–£23.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£981
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #1,814 within Chopping Boards. It carries 226 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
19.2%
Average rank
#1,814in Chopping Boards
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gran products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

32

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

32%

  • Giftasy22%
  • JETTOP15%
  • Sayregifty10%
  • D Design Invent Print!9%
  • Gemini Gifts7%
  • SECOGM6%

Demand

Gran search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Gran search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gran232K/yr
  • gran gifts41K/yr
  • gran birthday gifts10K/yr
  • gifts for gran29K/yr
  • gran gift11K/yr
  • gift for gran6K/yr

Reviews and returns

What reviews say buyers love and hate about Gran

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.14

very small

How small it was

Thickness50%−0.14

Too thin

Love

Gifting Purpose44%+3.04

Gift

Great gift

A lovely gift that brought a smile

Quality-Overall21%+1.07

Great quality

Really good quality and beautifully finished

Crafted very well

Advertised Vs Actual Product17%−0.03

As expected

Exactly as is

Frame Quality4%+0.18

Lovley frame looks nice good size

Color4%+0.18

beautifully made with lovely colours

Return

0.5% Return rate 29% Fixable by listing

Quality-Overall29%▁▁█▁▁▅
Size-Overall29%▁█▁▁▁▁

very small

How small it was

Defective Material/Parts14%▁▁▁█▁▁
Thin14%
Smell14%▁▁▁▁▁█

FAQ

Common Gran questions

Answered from the same tracked data.