Is graduation decorations profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 69 tracked products. 2 of 42 products launched in the last 360 days are still selling. 90-day search growth is +725.4%. Flapen's verdict: Worth a look (71/100).

How competitive is the graduation decorations niche?

57 brands and 62 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in graduation decorations?

Top complaints mined from reviews: Assembly/Installation, Value For Money, Inflation/Deflation. The return rate is 1.0%.

When does demand for graduation decorations peak?

Demand peaks in Jun–Jul; the busiest month runs 25.8× the quietest.

What does it cost to enter the graduation decorations niche?

Listings span £3.32–£13.46; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.

graduation decorations

Worth a look

Shows demand growing +725.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+725.4%

90-day search growth — must beat 0% to launch

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Review moat

Incredible91.94

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£125K

£125K/yr · 239K searches

Avg price

Bad£7.26

avg listing price — sweet spot $15–$100

Price range

Bad£3.32–£13.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, graduation decorations is a £125K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 71/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

graduation decorations market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £91K–£109K; units × avg price
Conversion rate: 7.2%
Avg BSR: #1,514
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 19.2%
Avg brand age: 21 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

57 falling

Sellers

Top-5 brand share

36%

Top 20: 71%

Top-5 click share

30%

Top 20: 64%

Open market

61%

OLANRUN15%
DINSAGE7%
GEVECORI6%
Tniytru5%
Aisszhao3%
idolpack3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +725.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 25.8×

Open Trend

Top graduation decorations search terms

graduation decorations169K/yr +725.8%3.7% conv.
graduation banner26K/yr +951.6%4.2% conv.
graduation decorations 20269K/yr +937.7%3.5% conv.
graduation party decorations9K/yr +460.6%1.5% conv.
graduation banners7K/yr +677.4%3.5% conv.
graduation decor6K/yr +574.6%2.2% conv.
graduation party5K/yr +452.0%0.9% conv.
graduation decorations 20255K/yr -4.3%0.0% conv.
graduation banner 20253K/yr -64.7%0.0% conv.

All search terms

Top graduation decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OLANRUN Graduation Decorations Graduation Decorations 2026 with We Are So Proud of You Graduation Banner 20Pcs Balloons & 6Pcs Congrats Hanging Swirls Class of 2026 for High School College Party

OLANRUN£7.454.3★10 rev

2026 Graduation Decorations Kit for Preschool Nursery & School Leavers Congratulations Banner Party Props Confetti & Graduation Decor Supplies for Kindergarten Grad Party

DINSAGE£7.100.0★0 rev

2026 Graduation Decorations Banner Balloons Set Class of 2026 Black and Gold Party Decorations with 32in 2026 Balloon Latex Balloons Star Cap Garland Banner for College High School Grad Party Decor

GEVECORI£7.973.2★12 rev

OLANRUN Graduation Decorations Balloons Boxes 4 Pcs Black Balloon Boxes with 20 Pcs Balloons and GRAD 2026 & So Proud of You Letters Class of 2026 Graduation Decoration for High School College

OLANRUN£12.804.3★9 rev

Happy Graduation Decorations 2026 Black and Gold Graduation Banner Graduation Balloons 2026 Graduation Party Decorations Supplies 2026

Tniytru£5.790.0★0 rev

Newest

by launch date

OLANRUN Graduation Decorations Balloons Boxes 4 Pcs Black Balloon Boxes with 20 Pcs Balloons and GRAD 2026 & So Proud of You Letters Class of 2026 Graduation Decoration for High School College

OLANRUN£12.809 rev

2mo ago

2026 Graduation Decorations Banner Balloons Set Class of 2026 Black and Gold Party Decorations with 32in 2026 Balloon Latex Balloons Star Cap Garland Banner for College High School Grad Party Decor

GEVECORI£7.9712 rev

3mo ago

Graduation Decorations Class of 2026 Congratulations Banner Yellow Flash High School College Graduation Party Decorations for Room Decoration Mantels Doorways And Photo Backdrops

Yunvisty£5.810 rev

3mo ago

Graduation Party Decorations Class of 2026 We Are So Proud of You Banner and Hanging Swirls Balloons Happy Graduation Banner for College High School Graduation Party Supplies

Sunflower-boom£9.752 rev

4mo ago

OLANRUN Graduation Decorations Graduation Decorations 2026 with We Are So Proud of You Graduation Banner 20Pcs Balloons & 6Pcs Congrats Hanging Swirls Class of 2026 for High School College Party

OLANRUN£7.4510 rev

4mo ago

What buyers say about graduation decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“The balloon boxes are nice quality”

Value For Money20%

“Excellent value for money”

Assembly/Installation7%

“easy to put together”

Color7%

“Good colours and quality”

Size-Overall7%

“good size”

Design-Overall4%

“Excellent set that includes everything you need to decorate a decent sized room well”

Display-Overall4%

“A great looking display”

Advertised Vs Actual Product3%

“Just what ya need”

Ease Of Use3%

“Easy to use”

Fun/Entertainment Experience2%

“festive which suits graduation events perfectly”

What buyers complain about

Assembly/Installation14%

“Everything requires assembly”

Value For Money11%

“It looked much more expensive”

Inflation/Deflation7%

“Four of the balloons deflated”

Thickness7%

“The boxes that you get are thin”

Advertised Vs Actual Product5%

“Not as described”

Adhesion/Stickiness5%

“Actually very happy with these however the sticky isn't the best”

Size-Overall4%

“Theyre smaller than you might expect at first glance”

Eco Friendliness3%

“It's economically a burden and environmentally damaging and it is easily presumed that electrical items are going to be rechargeable in this day and age”

Quality-Overall3%

“Cheap rubbish do not buy”

Durability3%

“Literally falling apart and tearing, I wanted to use it for my mum and dads birthday today and that was a fail”

Top return reasons

Quality-Overall25%

Color19%

Size-Overall17%

Advertised Vs Actual Product7%

Defective Material/Parts4%

Functionality-Overall4%