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Graduation Decorations

Pass

Graduation Decorations scores 71 out of 100, a Pass. Shoppers spend $125K a year here, search demand grew +725.4% this quarter, and returns run at 1.0% of orders.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£125K/yr239K searches / yr
90-day growth
+725.4%search demand this quarter
Competition
30%top-5 click share · 57 brands · 62 sellers

Flapen Score

Graduation Decorations against its category

The dotted line is the Home & Garden average. Past it, Graduation Decorations is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graduation Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graduation Decorations 239K times last year and spent an estimated £125K. The top 5 brands take 36% of clicks. Demand peaks in Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +725.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+725.4%
Conversion, latest week
7.2%
Market size, estimated
£125Ka year
Peak month
July25.8× the quietest month
Top search term
graduation decorations169K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £3.32 to £13.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £7.26 that is £726 to £2K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£3.32–£13.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£726–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #1,514 within Party Supplies. It carries 92 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#1,514in Party Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
92per listing
Listings tracked
69

04 · Newcomers

Amazon counts 2 of last year's 42 launches as successful.

42 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Graduation Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

57 falling

Sellers

62

Top-5 brand share

36%

Top 20: 71%

Top-5 click share

30%

Top 20: 64%

Open market

61%

  • OLANRUN15%
  • DINSAGE7%
  • GEVECORI6%
  • Tniytru5%
  • Aisszhao3%
  • idolpack3%

Demand

Graduation Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 25.8×

Search terms

Top Graduation Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graduation decorations169K/yr
  • graduation banner26K/yr
  • graduation decorations 20269K/yr
  • graduation party decorations9K/yr
  • graduation banners7K/yr
  • graduation decor6K/yr
  • graduation party5K/yr
  • graduation decorations 20255K/yr
  • graduation banner 20253K/yr

Reviews and returns

What reviews say buyers love and hate about Graduation Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation14%+0.28

Everything requires assembly

Bit fiddly to put together

There is obviously lots of assembly needed

Value For Money11%+1.75

It looked much more expensive

Definitely not worth it

look more expensive than they were

Inflation/Deflation7%−0.07

Four of the balloons deflated

some balloons did pop while blowing

Thickness7%−0.10

The boxes that you get are thin

Rubbish very thin

Advertised Vs Actual Product5%−0.08

Not as described

Love

Quality-Overall25%+0.50

The balloon boxes are nice quality

Amazing quality

The balloons themselves feel like good quality

Value For Money20%+1.75

Excellent value for money

Great Value for money

GREAT VALUE

Assembly/Installation7%+0.28

easy to put together

Easy to assemble

Assembly is straightforward

Color7%+0.26

Good colours and quality

vibrant colours that match everything else in the pack

I love the classy black

Size-Overall7%+0.69

good size

INFLATED WELL LASTED A LONG TIME EASY TO PUT INTO A DESIGN THE VARIED SIZES OF BALLOONS WAS GREAT

It's a good size pack when it arrives

Return

1.0% Return rate 50% Fixable by listing

Quality-Overall25%▆█▁▆▃▃

Cheap rubbish do not buy

Absolute rubbish

Color19%▁▁▇█▅▄
Size-Overall17%█▁▁▁▃▃

Theyre smaller than you might expect at first glance

The banner is on the smallish side

Advertised Vs Actual Product7%▁█▅▁▂▂

Not as described

Defective Material/Parts4%▁▁█▁▂▃

FAQ

Common Graduation Decorations questions

Answered from the same tracked data.