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Gozney Pizza Oven

Fail

The top 5 brands take 100% of clicks, so Gozney Pizza Oven is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£370K/yr72K searches / yr
90-day growth
+108.5%search demand this quarter
Competition
69%top-5 click share · 3 brands · 14 sellers

Flapen Score

Gozney Pizza Oven against its category

The dotted line is the Home & Garden average. Past it, Gozney Pizza Oven is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gozney Pizza Oven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gozney Pizza Oven 72K times last year and spent an estimated £370K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +108.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £370K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+108.5%
Conversion, latest week
1.5%
Market size, estimated
£370Ka year
Top search term
gozney pizza oven30K searches a year

02 · Price

A sale here is worth £347.03.

Listings sell for £347.03 on average, from £12.17 to £1499.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £347.03 that is £0 to £35K a year per listing.

Average price
£347.03above the $15 to $100 sweet spot
Price range
£12.17–£1499.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£35K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #306 within Barbecue & Outdoor Dining. It carries 83 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
67%
Out of stock, average day
11.0%
Average rank
#306in Barbecue & Outdoor Dining
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
83per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Gozney Pizza Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£74K£111K£148K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • GOZNEY97%
  • Genixart2%
  • Ninja1%

Demand

Gozney Pizza Oven search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Gozney Pizza Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gozney pizza oven30K/yr
  • gozney34K/yr
  • gozney arc5K/yr
  • roccbox pizza oven3K/yr

Reviews and returns

What reviews say buyers love and hate about Gozney Pizza Oven

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.08

Small it is

The scraper was much smaller than I imagined

It seems like such a small thing

Value For Money8%+0.22

So yes it's expensive

The optional extras are expensive too

Expensive

Durability6%−0.07

Broke up in the wash

Machine Wash Suitability6%−0.07

Broke up in the wash

Strap/String Quality6%−0.03

Bit of a faff to put on with the straps the way they are

Love

Quality-Overall25%+0.22

brilliant kit

Good peel,

Great quality

Ease Of Use11%+0.44

easy to use

easy to move

Handy

Baking10%+1.31

Fabulous works a treat

Great oven

Quality pizza oven

Heating8%

gets very hot very quickly

8-in-1 Pizza Oven great oven Good selections of heat for different types of pizza gives you that authentic Pizza taste

heats up quickly

Value For Money7%+0.22

good value

Worth every penny

Worth the price

Return

2.4% Return rate 49% Fixable by listing

Size-Overall44%▄▄█▇▆▅

Small it is

The scraper was much smaller than I imagined

It seems like such a small thing

Functionality-Overall17%█▁▁▄▅▃
Product Condition11%▁▁▁▁▄█
Defective Material/Parts6%█▁▁▁▆▄
Temperature Control4%▁█▁▁▁▁

FAQ

Common Gozney Pizza Oven questions

Answered from the same tracked data.